# The Ordinary vs Simple

Page: https://lovi.care/skincare/uk/compare/the-ordinary-vs-simple

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

The Ordinary and Simple are prominent skincare brands offering [serums](https://lovi.care/skincare/uk/ingredients/serum), moisturizers, cleansers, toners, and makeup removers built around key ingredients like [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), and squalane. The Canadian brand fits dry skin and dry sensitive skin best with formulations that lengthen wrinkle reduction, increase epidermal thickness, and [collagen](https://lovi.care/skincare/uk/ingredients/collagen) production, while the British brand suits acne-prone skin and skin with dark spots best through gentle formulations featuring [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) and glycerin. Both companies differ in their specific targeted concerns and ingredient profiles, with the former providing specialized acids for acne, dark spots, and mature skin, and the latter delivering soothing toners and micellar [waters](https://lovi.care/skincare/uk/ingredients/water).

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

[glossy.co](https://www.glossy.co/beauty/estee-lauder-companies-completes-acquisition-of-deciem-the-ordinary-niod-for-1-7-billion/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Brandon_Truaxe)

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular The Ordinary and Simple products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg838a7dae0b).

### Popular The Ordinary vs Simple products

#### The Ordinary

- [Azelaic Acid Suspension 10%](https://lovi.care/skincare/uk/p/the-ordinary/azelaic-acid-suspension-10/for/acne-prone-skin) — High fit — [£8.88 at Amazon](https://www.amazon.co.uk/dp/B0BBLZ2YBP?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Hyaluronic Acid 2% + B5](https://lovi.care/skincare/uk/p/the-ordinary/hyaluronic-acid-2-b5/for/acne-prone-skin) — High fit — [£7.04 at Amazon](https://www.amazon.co.uk/dp/B01MYEZPC8?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Glycolic Acid 7% Toning Solution](https://lovi.care/skincare/uk/p/the-ordinary/glycolic-acid-7-toning-solution/for/combination-skin) — Superior fit — [£9.52 at Amazon](https://www.amazon.co.uk/dp/B071914GGL?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Salicylic Acid 2% Solution](https://lovi.care/skincare/uk/p/the-ordinary/salicylic-acid-2-solution/for/dry-skin) — Average fit — [£4.88 at Amazon](https://www.amazon.co.uk/dp/B0C3PCJ6SD?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Multi-Peptide + Copper Peptides 1% Serum](https://lovi.care/skincare/uk/p/the-ordinary/multi-peptide-copper-peptides-1-serum/for/mature-skin) — High fit — [£28.90 at Amazon](https://www.amazon.co.uk/dp/B0C9DXGXZ3?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Niacinamide 10% + Zinc 1%](https://lovi.care/skincare/uk/p/the-ordinary/niacinamide-10-zinc-1/for/oily-skin) — Superior fit — [£4.00 at Amazon](https://www.amazon.co.uk/dp/B01MDTVZTZ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Mandelic Acid 10% + HA](https://lovi.care/skincare/uk/p/the-ordinary/mandelic-acid-10-ha/for/acne-prone-skin) — Superior fit — [£5.92 at Amazon](https://www.amazon.co.uk/dp/B07BGJMNYL?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [AHA 30% + BHA 2% Peeling Solution](https://lovi.care/skincare/uk/p/the-ordinary/aha-30-bha-2-peeling-solution/for/oily-acne-prone-skin) — Superior fit — [£7.12 at Amazon](https://www.amazon.co.uk/dp/B0B5M2VD5B?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### Simple

- [Micellar Water](https://lovi.care/skincare/uk/p/simple/micellar-water/for/mature-skin) — Average fit — [£19.49 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/uk/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [£2.56 at Amazon](https://www.amazon.co.uk/dp/B000LQX6XG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/uk/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [£9.50 at Amazon](https://www.amazon.co.uk/dp/B0D1VFWTJ9?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/uk/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [£1.90 at Amazon](https://www.amazon.co.uk/dp/B076V2D94Y?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

The Ordinary

Simple

- Great value and affordability Mostly Mentioned Often Mentioned “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution” “can't beat the price — The Ordinary Salicylic Acid 2% Solution” “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%” “great value for money — Simple Kind to Skin Soothing Facial Toner”
- Good for sensitive skin Rarely Noted Mostly Mentioned “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water” “The only cleanser that doesn't turn my face red. — Simple Micellar Water” “no artificial perfume — Simple Hydrating Light Moisturiser” “Finally a cleanser that doesn't sting my face. — The Ordinary Squalane Cleanser”
- Lightweight absorption Sometimes Noted Often Mentioned “sinks in instantly — Simple Water Boost Hydrating Gel Cream” “absorbs very quickly — Simple Hydrating Light Moisturiser” “absorbs really well — Simple Replenishing Rich Moisturiser” “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- Hydration and plumping Sometimes Noted Often Mentioned “banished dryness within days — Simple Replenishing Rich Moisturiser” “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream” “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
- Clears acne and blemishes Often Mentioned Not noted “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution” “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%” “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- Smoothes skin texture Often Mentioned Not noted “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution” “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution” “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
- Breakouts and purging Sometimes Noted Sometimes Noted “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%” “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5” “gave me cystic acne — The Ordinary Glycolic Acid 7% Toning Solution” “Gave me tiny bumps on my forehead. — Simple Micellar Water”
- Insufficient moisture Rarely Noted Often Mentioned “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA” “not moisturizing enough — Simple Hydrating Light Moisturiser”
- Struggles with waterproof makeup Not noted Often Mentioned “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
- Sticky or tacky finish Sometimes Noted Rarely Noted “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner” “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

### The Ordinary vs Simple routines for dry skin

#### The Ordinary-focused routine

- Cleanser: [Glycolipid Cream Cleanser](https://lovi.care/skincare/uk/p/the-ordinary/glycolipid-cream-cleanser/for/dry-skin) — Superior fit — [£8.88 at Amazon](https://www.amazon.co.uk/dp/B0C4TJF25L?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Natural Moisturizing Factors + HA](https://lovi.care/skincare/uk/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-skin) — Superior fit — [£11.40 at Amazon](https://www.amazon.co.uk/dp/B07N74F8NP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/uk/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [£13.58 at Amazon](https://www.amazon.co.uk/dp/B084Q16G8D?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Lactic Acid 5% + HA](https://lovi.care/skincare/uk/p/the-ordinary/lactic-acid-5-ha/for/dry-skin) — Superior fit — [£6.16 at Amazon](https://www.amazon.co.uk/dp/B01NA0F3FB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/dry-skin) — Low fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/dry-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/dry-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy The Ordinary routine · £90.51 · 97% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0C4TJF25L&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B07N74F8NP&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B084Q16G8D&Quantity.5=1&ASIN.6=B01NA0F3FB&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £136.73 · 83% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B0DYZ8JHBQ&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 99% fit](https://lovi.care/skincare/uk/skin/dry-skin)

### The Ordinary vs Simple routines for oily skin

#### The Ordinary-focused routine

- Cleanser: [Glucoside Foaming Cleanser](https://lovi.care/skincare/uk/p/the-ordinary/glucoside-foaming-cleanser/for/oily-skin) — High fit — [£8.88 at Amazon](https://www.amazon.co.uk/dp/B0BYQ45N7W?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Natural Moisturizing Factors + HA](https://lovi.care/skincare/uk/p/the-ordinary/natural-moisturizing-factors-ha/for/oily-skin) — High fit — [£11.40 at Amazon](https://www.amazon.co.uk/dp/B07N74F8NP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/uk/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DNJMQFHK?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Glycolic Acid 7% Toning Solution](https://lovi.care/skincare/uk/p/the-ordinary/glycolic-acid-7-toning-solution/for/oily-skin) — High fit — [£9.52 at Amazon](https://www.amazon.co.uk/dp/B071914GGL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Niacinamide 10% + Zinc 1%](https://lovi.care/skincare/uk/p/the-ordinary/niacinamide-10-zinc-1/for/oily-skin) — Superior fit — [£4.00 at Amazon](https://www.amazon.co.uk/dp/B01MDTVZTZ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Salicylic Acid 2% Masque](https://lovi.care/skincare/uk/p/the-ordinary/salicylic-acid-2-masque/for/oily-skin) — High fit — [£25.00 at Amazon](https://www.amazon.co.uk/dp/B07SZ9PTLP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/oily-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/oily-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/oily-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/oily-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy The Ordinary routine · £120.07 · 93% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0BYQ45N7W&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B07N74F8NP&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0DNJMQFHK&Quantity.5=1&ASIN.6=B071914GGL&Quantity.6=1&ASIN.7=B01MDTVZTZ&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B07SZ9PTLP&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £221.50 · 87% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0DYZ8JHBQ&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B08H4QPM19&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 97% fit](https://lovi.care/skincare/uk/skin/oily-skin)

### The Ordinary vs Simple routines for combination skin

#### The Ordinary-focused routine

- Cleanser: [Glucoside Foaming Cleanser](https://lovi.care/skincare/uk/p/the-ordinary/glucoside-foaming-cleanser/for/combination-skin) — High fit — [£8.88 at Amazon](https://www.amazon.co.uk/dp/B0BYQ45N7W?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Natural Moisturizing Factors + HA](https://lovi.care/skincare/uk/p/the-ordinary/natural-moisturizing-factors-ha/for/combination-skin) — High fit — [£11.40 at Amazon](https://www.amazon.co.uk/dp/B07N74F8NP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Pyunkang Yul Deep Cleansing Oil](https://lovi.care/skincare/uk/p/pyunkang-yul/deep-cleansing-oil/for/combination-skin) — Superior fit — [£23.92 at Amazon](https://www.amazon.co.uk/dp/B08QTT1QBX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Glycolic Acid 7% Toning Solution](https://lovi.care/skincare/uk/p/the-ordinary/glycolic-acid-7-toning-solution/for/combination-skin) — Superior fit — [£9.52 at Amazon](https://www.amazon.co.uk/dp/B071914GGL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Lactic Acid 5% + HA](https://lovi.care/skincare/uk/p/the-ordinary/lactic-acid-5-ha/for/combination-skin) — Superior fit — [£6.16 at Amazon](https://www.amazon.co.uk/dp/B01NA0F3FB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Salicylic Acid 2% Masque](https://lovi.care/skincare/uk/p/the-ordinary/salicylic-acid-2-masque/for/combination-skin) — High fit — [£25.00 at Amazon](https://www.amazon.co.uk/dp/B07SZ9PTLP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/combination-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/combination-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/combination-skin) — Average fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/combination-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy The Ordinary routine · £134.25 · 92% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0BYQ45N7W&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B07N74F8NP&Quantity.3=1&ASIN.4=B08QTT1QBX&Quantity.4=1&ASIN.5=B071914GGL&Quantity.5=1&ASIN.6=B01NA0F3FB&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B07SZ9PTLP&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £185.60 · 85% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0DYZ8JHBQ&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 96% fit](https://lovi.care/skincare/uk/skin/combination-skin)

## Questions and answers

### The Ordinary or Simple: which is better?

The Ordinary is superior for most skin goals on this page, offering targeted [serums](https://lovi.care/skincare/uk/ingredients/serum) and strong value, while Simple focuses on gentle, lightweight hydration. Lovi rates The Ordinary as Superior across all main skin types compared to High for Simple.

### What is the difference between The Ordinary and Simple?

The Ordinary offers superior value and effective treatments for clearing acne and smoothing skin texture, whereas Simple provides gentle makeup removers and lightweight moisturizers that are well-suited for sensitive skin.

### The Ordinary or Simple for dry skin?

The Ordinary is rated as having a Superior routine fit for dry skin, whereas Simple is rated as having a High routine fit. [Hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid) helps improve skin hydration and signs of aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### The Ordinary or Simple: which cleanser is better?

The products on this page show that The Ordinary offers cleansers with High fit levels for dry skin and dry sensitive skin. Simple provides cleansers that are generally rated as Average for those same skin types.

### Which is more affordable, The Ordinary or Simple?

The Ordinary offers better value and affordability than Simple among the products on this page.

### Which brand has more fragrance-free products, The Ordinary or Simple?

Both The Ordinary and Simple have more fragrance-free products, because every single product listed on this page for both brands contains no fragrance in its ingredients.

### Does The Ordinary or Simple offer better options for smoothing skin texture?

The Ordinary offers better options for smoothing skin texture because texture-smoothing serums are often mentioned by reviewers for the brand. Lovi rates The Ordinary superior for combination, sensitive, and acne-prone skin.

### Which brand is owned by The Estée Lauder Companies, The Ordinary or Simple?

The Ordinary is owned by The Estée Lauder Companies Inc.

### The Ordinary or Simple for oily skin?

Lovi finds that The Ordinary has a Superior routine fit for oily skin, whereas Simple has a High fit. [Niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) helps control skin aging and pigmentation.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### The Ordinary or Simple: which moisturizer is better?

The Ordinary offers superior moisturizer fit levels for dry skin with products like Natural Moisturizing Factors + HA, whereas Simple provides average fit levels across its moisturizers on this page. Hyaluronic acid helps improve skin hydration and reduce signs of aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### The Ordinary or Simple for sensitive skin?

Lovi finds that The Ordinary is Superior for sensitive skin, offering gentle and non-irritating serums alongside fragrance-free formulas. Simple is also a strong option on this page, providing sensitive-skin-friendly makeup removers.

### The Ordinary or Simple for acne-prone skin?

The Ordinary is rated Superior for acne-prone skin, while Simple is rated High, making The Ordinary the better fit for clearing blemishes based on the products on this page.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Green tea polyphenol (-)-epigallocatechin-3-gallate treatment of human skin inhibits ultraviolet radiation-induced oxidative stress](https://pubmed.ncbi.nlm.nih.gov/11181450/) Egcg epigallocatechin gallate · Carcinogenesis, 2001
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate, Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review](https://pubmed.ncbi.nlm.nih.gov/30666070/) Aloe barbadensis leaf water · Iranian Journal of Medical Sciences, 2019
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Topical ascorbic acid on photoaged skin. Clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo](https://pubmed.ncbi.nlm.nih.gov/12823436/) Vitamin c derivative · Experimental Dermatology, 2003
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin](https://pubmed.ncbi.nlm.nih.gov/18492182/) Palmitoyl pentapeptide-4 · International Journal of Cosmetic Science, 2005
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside, Vitamin c derivative · Journal of Periodontology, 2009
- [Antiaging effects of the mixture of Panax ginseng and Crataegus pinnatifida in human dermal fibroblasts and healthy human skin](https://pubmed.ncbi.nlm.nih.gov/28123324/) Panax ginseng root extract · Journal of Ginseng Research, 2017
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Oxidized glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling](https://pubmed.ncbi.nlm.nih.gov/16890388/) Panax ginseng root extract · Journal of Ethnopharmacology, 2007
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Asiaticoside, Madecassic acid · Indian Journal of Pharmaceutical Sciences, 2016
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf water · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Sphingolipids, Phytoceramides · Scientific Reports, 2022
- [Vitamin C mesotherapy versus topical application for gingival hyperpigmentation: a clinical and histopathological study](https://pubmed.ncbi.nlm.nih.gov/33966113/) Ascorbic acid · Clinical Oral Investigations, 2021
- [Glycolipid biosurfactants, mannosylerythritol lipids, show antioxidant and protective effects against H(2)O(2)-induced oxidative stress in cultured human skin fibroblasts](https://pubmed.ncbi.nlm.nih.gov/22864517/) Glycolipids · Journal of Oleo Science, 2012
- [Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin](https://pubmed.ncbi.nlm.nih.gov/27349297/) Xylitol, Xylitylglucoside · Acta Dermato-venereologica, 2017
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Characterisation of cytotoxicity and immunomodulatory effects of glycolipid biosurfactants on human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/36441210/) Glycolipids · Applied Microbiology and Biotechnology, 2023
- [Efficacy and Safety of Azelaic Acid Nanocrystal-Loaded In Situ Hydrogel in the Treatment of Acne Vulgaris](https://pubmed.ncbi.nlm.nih.gov/33923739/) Azelaic acid · Pharmaceutics, 2021
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin](https://pubmed.ncbi.nlm.nih.gov/22790172/) Glycolipids · Journal of Oleo Science, 2012
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Reduction in the appearance of facial hyperpigmentation after use of moisturizers with a combination of topical niacinamide and N-acetyl glucosamine: results of a randomized, double-blind, vehicle-controlled trial](https://pubmed.ncbi.nlm.nih.gov/19845667/) Acetyl glucosamine · The British Journal of Dermatology, 2010
- [Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine](https://pubmed.ncbi.nlm.nih.gov/17348991/) Acetyl glucosamine · Journal of Cosmetic Dermatology, 2007
- [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study](https://pubmed.ncbi.nlm.nih.gov/30548170/) Glycolic acid · Journal of Cosmetic Dermatology, 2019
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Comparative study of efficacy and safety of 45% mandelic acid versus 30% salicylic acid peels in mild-to-moderate acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/31553119/) Mandelic acid · Journal of Cosmetic Dermatology, 2020
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Moisturizing factors · The Journal of Clinical and Aesthetic Dermatology, 2012
- [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Vitamin c derivative · Photochemistry and Photobiology, 2021
- [Anti-Wrinkle Efficacy of Cross-Linked Hyaluronic Acid-Based Microneedle Patch with Acetyl Hexapeptide-8 and Epidermal Growth Factor on Korean Skin](https://pubmed.ncbi.nlm.nih.gov/33911590/) Acetyl hexapeptide-8 · Annals of Dermatology, 2019
- [Double-blind, randomized, placebo-controlled study of a lotion containing triethyl citrate and ethyl linoleate in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/17635508/) Ethyl linoleate · The British Journal of Dermatology, 2007
- [Characterization of Acne-Prone Skin with Reflectance Confocal Microscopy and Optical Coherence Tomography and Modifications Induced by Topical Treatment and Probiotic Supplementation](https://pubmed.ncbi.nlm.nih.gov/37510902/) Hydroxypinacolone retinoate · Journal of Clinical Medicine, 2023
- [Daily Fluctuation of Facial Pore Area, Roughness and Redness among Young Japanese Women; Beneficial Effects of Galactomyces Ferment Filtrate Containing Antioxidative Skin Care Formula](https://pubmed.ncbi.nlm.nih.gov/34198790/) Saccharomyces ferment filtrate · Journal of Clinical Medicine, 2021
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [High-Payload Nanosuspension of Centella asiatica Extract for Improved Skin Delivery with No Irritation](https://pubmed.ncbi.nlm.nih.gov/34764648/) Asiaticoside · International Journal of Nanomedicine, 2021
- [Comparative Study of 35% Glycolic Acid, 20% Salicylic-10% Mandelic Acid, and Phytic Acid Combination Peels in the Treatment of Active Acne and Postacne Pigmentation](https://pubmed.ncbi.nlm.nih.gov/31619887/) Phytic acid · Journal of Cutaneous and Aesthetic Surgery, 2019
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Effects of 15% Azelaic Acid Gel in the Management of Post-Inflammatory Erythema and Post-Inflammatory Hyperpigmentation in Acne Vulgaris](https://pubmed.ncbi.nlm.nih.gov/38734843/) Azelaic acid · Dermatology and Therapy, 2024
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Retaining Skin Barrier Function Properties of the Stratum Corneum with Components of the Natural Moisturizing Factor-A Randomized, Placebo-Controlled Double-Blind In Vivo Study](https://pubmed.ncbi.nlm.nih.gov/33809557/) Moisturizing factors · Molecules, 2021
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin, Alpha arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Evaluating the Safety and Efficacy of a Topical Formulation Containing Epidermal Growth Factor, Tranexamic Acid, Vitamin C, Arbutin, Niacinamide and Other Ingredients as Hydroquinone 4% Alternatives to Improve Hyperpigmentation: A Prospective, Randomized, Controlled Split Face Study](https://pubmed.ncbi.nlm.nih.gov/33022197/) Alpha arbutin · Journal of Cosmetic Science, 2020
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [The usefulness of a dermocosmetic containing Myrtus communis extract and azelaic acid for maintenance phase of adult female acne: Results from a randomized exploratory investigator-blinded comparative study](https://pubmed.ncbi.nlm.nih.gov/36729399/) Azelaic acid · Journal of the European Academy of Dermatology and Venereology, 2023
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021
- [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations](https://pubmed.ncbi.nlm.nih.gov/33070140/) Solanum lycopersicum fruit extract tomato fruit extract · Skin Pharmacology and Physiology, 2020
- [The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging](https://pubmed.ncbi.nlm.nih.gov/36762391/) Hydroxypinacolone retinoate · Journal of Cosmetic Dermatology, 2023
- [Efficacy and safety of a new topical gel formulation containing retinol encapsulated in glycospheres and hydroxypinacolone retinoate, an antimicrobial peptide, salicylic acid, glycolic acid and niacinamide for the treatment of mild acne: preliminary results of a 2-month prospective study](https://pubmed.ncbi.nlm.nih.gov/32869963/) Granactive retinoid · Giornale Italiano Di Dermatologia E Venereologia, 2020
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) Phytoceramides · Journal of Cosmetic Dermatology, 2024
- [Assessment of Human Skin Gene Expression by Different Blends of Plant Extracts with Implications to Periorbital Skin Aging](https://pubmed.ncbi.nlm.nih.gov/30373163/) Pentylene glycol · International Journal of Molecular Sciences, 2018
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine](https://pubmed.ncbi.nlm.nih.gov/28101465/) Acetyl glucosamine · Advanced Pharmaceutical Bulletin, 2016
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Permeation, metabolism and site of action concentration of nicotinic acid derivatives in human skin. Correlation with topical pharmacological effect](https://pubmed.ncbi.nlm.nih.gov/14550884/) Hexyl nicotinate · European Journal of Pharmaceutical Sciences, 2003
- [Randomized prospective study of low-dose isotretinoin alone and combination with salicylic acid and mandelic peel against acne tarda](https://pubmed.ncbi.nlm.nih.gov/35388606/) Mandelic acid · Journal of Cosmetic Dermatology, 2022
- [Depth-dependent hydration dynamics in human skin: Vehicle-controlled efficacy assessment of a functional 10% urea plus NMF moisturizer by near-infrared confocal spectroscopic imaging (KOSIM IR) and capacitance method complemented by volunteer perception](https://pubmed.ncbi.nlm.nih.gov/35034387/) Moisturizing factors · Skin Research and Technology, 2022
- [Panthenyl triacetate transformation, stimulation of metabolic pathways, and wound-healing properties in the human skin](https://pubmed.ncbi.nlm.nih.gov/22487447/) Panthenyl triacetate · Journal of Cosmetic Science, 2012
- [A controlled, three-part trial to investigate the barrier function and skin hydration properties of six skin protectants](https://pubmed.ncbi.nlm.nih.gov/16439809/) Dimethicone · Ostomy/wound Management, 2005
- [Evaluation of wound healing potential of new composite liposomal films containing coenzyme Q10 and d-panthenyl triacetate as combinational treatment](https://pubmed.ncbi.nlm.nih.gov/33583320/) Panthenyl triacetate · Pharmaceutical Development and Technology, 2021
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Topical lycopene emulgel significantly improves biophysical parameters of human skin](https://pubmed.ncbi.nlm.nih.gov/36283632/) Solanum lycopersicum fruit extract tomato fruit extract · European Journal of Pharmaceutics and Biopharmaceutics, 2022
- [A randomized controlled study to evaluate the depigmenting activity of L-ascorbic acid plus phytic acid-serum vs. placebo on solar lentigines](https://pubmed.ncbi.nlm.nih.gov/22151934/) Phytic acid · Journal of Cosmetic Dermatology, 2011
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid, Hydrolyzed sodium hyaluronate · Aesthetic Plastic Surgery, 2026
- [Hexyl-nicotinate-induced vasodilation in normal human skin](https://pubmed.ncbi.nlm.nih.gov/3582710/) Hexyl nicotinate · Dermatologica, 1987
- [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol, Xylitol · Molecules, 2021
- [Enhanced Fluctuations in Facial Pore Size, Redness, and TEWL Caused by Mask Usage Are Normalized by the Application of a Moisturizer](https://pubmed.ncbi.nlm.nih.gov/35456214/) Saccharomyces ferment filtrate · Journal of Clinical Medicine, 2022
- [Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol](https://pubmed.ncbi.nlm.nih.gov/19514921/) Caprylyl glycol · Cutaneous and Ocular Toxicology, 2009
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Tasmannia lanceolata leaf extract alleviates stretch mark appearance in a randomized, placebo-controlled clinical trial in women and stimulates extracellular matrix synthesis in ex vivo human skin explants](https://pubmed.ncbi.nlm.nih.gov/33048421/) Tasmannia lanceolata leaf extract fruit · Journal of Cosmetic Dermatology, 2021
- [The effects of topically applied hexyl nicotinate lotion on the cutaneous blood flow in patients with Raynaud's phenomenon](https://pubmed.ncbi.nlm.nih.gov/3203071/) Hexyl nicotinate · The British Journal of Dermatology, 1988
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Comparison of clindamycin 1% and benzoyl peroxide 5% gel to a novel composition containing salicylic acid, capryloyl salicylic acid, HEPES, glycolic acid, citric acid, and dioic acid in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/23545907/) Citric acid · Journal of Drugs in Dermatology, 2013
- [Preliminary safety and in vivo efficacy of Acmella oleracea extract-loaded glycolipid emulsion serum-Effects on ocular irritation, dermal absorption, and facial skin biophysical and microrelief properties](https://pubmed.ncbi.nlm.nih.gov/39617635/) Glycolipids · International Journal of Cosmetic Science, 2025
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [A bioactive complex to protect proteins from UV-induced oxidation in human epidermis](https://pubmed.ncbi.nlm.nih.gov/19818086/) Panthenyl triacetate · International Journal of Cosmetic Science, 2010
- [Bakuchiol and Ethyl (Linoleate/Oleate) Synergistically Modulate Endocannabinoid Tone in Keratinocytes and Repress Inflammatory Pathway mRNAs](https://pubmed.ncbi.nlm.nih.gov/36992949/) Ethyl linoleate · JID Innovations, 2023
- [Efficacy of Topical Hydroxypinacolone Retinoate-Peptide Product Versus Fractional CO2 Laser in Facial Aging](https://pubmed.ncbi.nlm.nih.gov/39394831/) Hydroxypinacolone retinoate · Journal of Cosmetic Dermatology, 2025
- [Significant Reversal of Facial Wrinkle, Pigmented Spot and Roughness by Daily Application of Galactomyces Ferment Filtrate-Containing Skin Products for 12 Months-An 11-Year Longitudinal Skin Aging Rejuvenation Study](https://pubmed.ncbi.nlm.nih.gov/36769815/) Saccharomyces ferment filtrate · Journal of Clinical Medicine, 2023
- [Preliminary evaluation of a comprehensive skincare regimen for enhancing skin health following advanced optimal pulse technology (AOPT) treatment](https://pubmed.ncbi.nlm.nih.gov/40497421/) Ergothioneine · International Journal of Cosmetic Science, 2025
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [A cleanser formulated with Tris (hydroxymethyl) aminomethane and l-arginine significantly improves facial acne in male Thai subjects](https://pubmed.ncbi.nlm.nih.gov/31347768/) Arginine · Journal of Cosmetic Dermatology, 2020
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream](https://pubmed.ncbi.nlm.nih.gov/38443132/) Moisturizing factors · Journal of Drugs in Dermatology, 2024
- [Salicylic acid peel incorporating triethyl citrate and ethyl linoleate in the treatment of moderate acne: a new therapeutic approach](https://pubmed.ncbi.nlm.nih.gov/23627892/) Ethyl linoleate · Dermatologic Surgery, 2013
- [The Effectiveness of Galactomyces Ferment Filtrate, Dexpanthenol, and Centella Asiatica Combination Serum in the Treatment of Post-Acne Hyperpigmentation in Subjects with Skin of Color](https://pubmed.ncbi.nlm.nih.gov/33938432/) Saccharomyces ferment filtrate · Skinmed, 2021
- [Ergothioneine, collagen peptides, and sodium hyaluronate ameliorate facial skin aging via modulating oxidative stress, inflammation, and extracellular matrix homeostasis](https://pubmed.ncbi.nlm.nih.gov/42698538/) Ergothioneine · Frontiers in Nutrition, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7 · International Journal of Cosmetic Science, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary)
- British skincare: [Simple](https://lovi.care/skincare/uk/brands/simple)

## More comparisons

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- [SKIN1004 vs Simple](https://lovi.care/skincare/uk/compare/skin1004-vs-simple)
- [Anua vs The Ordinary](https://lovi.care/skincare/uk/compare/anua-vs-the-ordinary)
- [Anua vs Simple](https://lovi.care/skincare/uk/compare/anua-vs-simple)
- [Medicube vs The Ordinary](https://lovi.care/skincare/uk/compare/medicube-vs-the-ordinary)
- [Medicube vs Simple](https://lovi.care/skincare/uk/compare/medicube-vs-simple)
- [The Ordinary vs Beauty of Joseon](https://lovi.care/skincare/uk/compare/the-ordinary-vs-beauty-of-joseon)
- [The Ordinary vs COSRX](https://lovi.care/skincare/uk/compare/the-ordinary-vs-cosrx)
- [The Ordinary vs CeraVe](https://lovi.care/skincare/uk/compare/the-ordinary-vs-cerave)
- [The Ordinary vs La Roche-Posay](https://lovi.care/skincare/uk/compare/the-ordinary-vs-la-roche-posay)
- [The Ordinary vs Dr. Althea](https://lovi.care/skincare/uk/compare/the-ordinary-vs-dr-althea)
- [The Ordinary vs Some By Mi](https://lovi.care/skincare/uk/compare/the-ordinary-vs-some-by-mi)
- [The Ordinary vs Torriden](https://lovi.care/skincare/uk/compare/the-ordinary-vs-torriden)
- [The Ordinary vs celimax](https://lovi.care/skincare/uk/compare/the-ordinary-vs-celimax)
- [The Ordinary vs Purito](https://lovi.care/skincare/uk/compare/the-ordinary-vs-purito)
- [The Ordinary vs Cetaphil](https://lovi.care/skincare/uk/compare/the-ordinary-vs-cetaphil)
- [The Ordinary vs Paula's Choice](https://lovi.care/skincare/uk/compare/the-ordinary-vs-paula-s-choice)
- [The Ordinary vs Neutrogena](https://lovi.care/skincare/uk/compare/the-ordinary-vs-neutrogena)
- [The Ordinary vs Kiehl's](https://lovi.care/skincare/uk/compare/the-ordinary-vs-kiehl-s)
- [The Ordinary vs Caudalie](https://lovi.care/skincare/uk/compare/the-ordinary-vs-caudalie)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/the-ordinary-vs-simple
- United Kingdom: https://lovi.care/skincare/uk/compare/the-ordinary-vs-simple (this page)
- Ireland: https://lovi.care/skincare/ie/compare/the-ordinary-vs-simple
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- Italy: https://lovi.care/skincare/it/compare/the-ordinary-vs-simple
- Netherlands: https://lovi.care/skincare/nl/compare/the-ordinary-vs-simple
- Spain: https://lovi.care/skincare/es/compare/the-ordinary-vs-simple
- Canada: https://lovi.care/skincare/ca/compare/the-ordinary-vs-simple
- Australia: https://lovi.care/skincare/au/compare/the-ordinary-vs-simple
- Singapore: https://lovi.care/skincare/sg/compare/the-ordinary-vs-simple
- Saudi Arabia: https://lovi.care/skincare/sa/compare/the-ordinary-vs-simple
- United Arab Emirates: https://lovi.care/skincare/ae/compare/the-ordinary-vs-simple
