# Simple vs Minimalist

Page: https://lovi.care/skincare/uk/compare/simple-vs-minimalist

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Simple and Minimalist are two skincare lines offering gentle cleansers, moisturizers, and targeted solutions for various complexions. The British brand is known for its soothing facial toners, cleansers, makeup removers, and moisturizers featuring [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), which suit acne-prone skin and skin with dark spots best. Meanwhile, the Indian brand features sunscreens, cleansers, and moisturizers that fit combination skin and acne-prone skin. They differ primarily in their specific active ingredients and product lineups, with both lines offering tailored choices for mature skin and hyperpigmentation.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

[m.economictimes.com](https://m.economictimes.com/industry/cons-products/fmcg/hul-acquires-majority-stake-in-minimalist-parent-co-uprising-science-for-rs-2706-crore/articleshow/120491096.cms) [unilever.com](https://www.unilever.com/news/press-and-media/press-releases/2025/hul-to-acquire-premium-beauty-brand-minimalist/) [beminimalist.co](https://beminimalist.co/pages/about) [personalcareinsights.com](https://www.personalcareinsights.com/news/india-based-beauty-expansion-unilever-subsidiary-to-acquire-minimalist-brand.html)

This page compares some of the most popular Simple and Minimalist products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg36a36d6991).

### Popular Simple vs Minimalist products

#### Minimalist

- [SPF 50 Sunscreen](https://lovi.care/skincare/uk/p/minimalist/spf-50-sunscreen/for/combination-skin) — High fit — [£7.34 at Amazon](https://www.amazon.co.uk/dp/B09FPS9D5T?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Vitamin B5 10% Moisturizer](https://lovi.care/skincare/uk/p/minimalist/vitamin-b5-10-moisturizer/for/mature-skin) — High fit — [£8.08 at Amazon](https://www.amazon.co.uk/dp/B09Q3MWP2S?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Salicylic Acid + LHA 2% Face Cleanser](https://lovi.care/skincare/uk/p/minimalist/salicylic-acid-lha-2-face-cleanser/for/acne-prone-skin) — Superior fit — [£22.77 at Amazon](https://www.amazon.co.uk/dp/B0HDWSRHQD?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### Simple

- [Micellar Water](https://lovi.care/skincare/uk/p/simple/micellar-water/for/mature-skin) — Average fit — [£19.49 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/uk/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [£2.56 at Amazon](https://www.amazon.co.uk/dp/B000LQX6XG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/uk/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [£9.50 at Amazon](https://www.amazon.co.uk/dp/B0D1VFWTJ9?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/uk/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [£1.90 at Amazon](https://www.amazon.co.uk/dp/B076V2D94Y?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

Simple

Minimalist

- Gentle on sensitive skin Mostly Mentioned Not noted “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water” “The only cleanser that doesn't turn my face red. — Simple Micellar Water” “no artificial perfume — Simple Hydrating Light Moisturiser”
- Lightweight and non-greasy Often Mentioned Often Mentioned “sinks in instantly — Simple Water Boost Hydrating Gel Cream” “absorbs very quickly — Simple Hydrating Light Moisturiser” “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
- Hydrating and non-drying Mostly Mentioned Not noted “banished dryness within days — Simple Replenishing Rich Moisturiser” “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water” “Leaves my face feeling soft, not tight. — Simple Micellar Water”
- Fragrance-free formula Sometimes Noted Often Mentioned “zero smell — Minimalist Vitamin B5 10% Moisturizer” “great for sensitive skin — Minimalist Salicylic Acid + LHA 2% Face Cleanser” “Love that it has absolutely no scent. — Simple Micellar Water”
- Good for oily skin Not noted Mostly Mentioned “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer” “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- Moisturizing formula Not noted Often Mentioned “very moisturizing — Minimalist SPF 50 Sunscreen” “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
- Caused breakouts or reactions Sometimes Noted Rarely Noted “kinda got some closed comedones — Minimalist Vitamin B5 10% Moisturizer” “Gave me tiny bumps on my forehead. — Simple Micellar Water”
- Chemical or unusual smell Rarely Noted Often Mentioned “Smells like chemicals — Simple Refreshing Facial Wash” “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”

### Simple vs Minimalist routines for dry skin

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/dry-skin) — Low fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/dry-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/dry-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Minimalist-focused routine

- Cleanser: [Salicylic Acid + LHA 2% Face Cleanser](https://lovi.care/skincare/uk/p/minimalist/salicylic-acid-lha-2-face-cleanser/for/dry-skin) — Caution fit — [£22.77 at Amazon](https://www.amazon.co.uk/dp/B0HDWSRHQD?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Vitamin B5 10% Moisturizer](https://lovi.care/skincare/uk/p/minimalist/vitamin-b5-10-moisturizer/for/dry-skin) — Average fit — [£8.08 at Amazon](https://www.amazon.co.uk/dp/B09Q3MWP2S?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [SPF 50 Sunscreen](https://lovi.care/skincare/uk/p/minimalist/spf-50-sunscreen/for/dry-skin) — High fit — [£7.34 at Amazon](https://www.amazon.co.uk/dp/B09FPS9D5T?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/uk/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [£13.58 at Amazon](https://www.amazon.co.uk/dp/B084Q16G8D?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Simple routine · £136.73 · 83% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B0DYZ8JHBQ&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [Buy Minimalist routine · £80.26 · 77% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0HDWSRHQD&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B09Q3MWP2S&Quantity.3=1&ASIN.4=B09FPS9D5T&Quantity.4=1&ASIN.5=B084Q16G8D&Quantity.5=1&ASIN.6=B0DWXHYJKY&Quantity.6=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 99% fit](https://lovi.care/skincare/uk/skin/dry-skin)

### Simple vs Minimalist routines for oily skin

#### Minimalist-focused routine

- Cleanser: [Salicylic Acid + LHA 2% Face Cleanser](https://lovi.care/skincare/uk/p/minimalist/salicylic-acid-lha-2-face-cleanser/for/oily-skin) — High fit — [£22.77 at Amazon](https://www.amazon.co.uk/dp/B0HDWSRHQD?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Vitamin B5 10% Moisturizer](https://lovi.care/skincare/uk/p/minimalist/vitamin-b5-10-moisturizer/for/oily-skin) — High fit — [£8.08 at Amazon](https://www.amazon.co.uk/dp/B09Q3MWP2S?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [SPF 50 Sunscreen](https://lovi.care/skincare/uk/p/minimalist/spf-50-sunscreen/for/oily-skin) — High fit — [£7.34 at Amazon](https://www.amazon.co.uk/dp/B09FPS9D5T?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/uk/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DNJMQFHK?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/oily-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/oily-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/oily-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/oily-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Minimalist routine · £179.16 · 91% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0HDWSRHQD&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B09Q3MWP2S&Quantity.3=1&ASIN.4=B09FPS9D5T&Quantity.4=1&ASIN.5=B0DNJMQFHK&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B003E71NPC&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £221.50 · 87% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0DYZ8JHBQ&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B08H4QPM19&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 97% fit](https://lovi.care/skincare/uk/skin/oily-skin)

### Simple vs Minimalist routines for combination skin

#### Minimalist-focused routine

- Cleanser: [Salicylic Acid + LHA 2% Face Cleanser](https://lovi.care/skincare/uk/p/minimalist/salicylic-acid-lha-2-face-cleanser/for/combination-skin) — Superior fit — [£22.77 at Amazon](https://www.amazon.co.uk/dp/B0HDWSRHQD?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Vitamin B5 10% Moisturizer](https://lovi.care/skincare/uk/p/minimalist/vitamin-b5-10-moisturizer/for/combination-skin) — High fit — [£8.08 at Amazon](https://www.amazon.co.uk/dp/B09Q3MWP2S?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [SPF 50 Sunscreen](https://lovi.care/skincare/uk/p/minimalist/spf-50-sunscreen/for/combination-skin) — High fit — [£7.34 at Amazon](https://www.amazon.co.uk/dp/B09FPS9D5T?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Pyunkang Yul Deep Cleansing Oil](https://lovi.care/skincare/uk/p/pyunkang-yul/deep-cleansing-oil/for/combination-skin) — Superior fit — [£23.92 at Amazon](https://www.amazon.co.uk/dp/B08QTT1QBX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/combination-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/combination-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/combination-skin) — Average fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/combination-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Minimalist routine · £161.47 · 92% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0HDWSRHQD&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B09Q3MWP2S&Quantity.3=1&ASIN.4=B09FPS9D5T&Quantity.4=1&ASIN.5=B08QTT1QBX&Quantity.5=1&ASIN.6=B07BDKDWCB&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £185.60 · 85% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0DYZ8JHBQ&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 96% fit](https://lovi.care/skincare/uk/skin/combination-skin)

## Questions and answers

### Simple or Minimalist: which is better?

Both brands perform well, but Minimalist achieves a superior Lovi fit for oily, acne-prone, and combination skin types. Simple offers a High fit across all evaluated skin types and features fragrance-free products on this page.

### What is the difference between Simple and Minimalist?

Simple features a High fit level for sensitive skin, whereas Minimalist offers a Superior fit level for oily and acne-prone skin. Additionally, the products on this page from both brands are fragrance-free.

### Simple or Minimalist for dry skin?

Both Simple and Minimalist achieve a High Lovi routine fit for dry skin. Reviewers note that Simple offers lightweight and value-friendly moisturizers alongside gentle makeup removers.

### Simple or Minimalist: which cleanser is better?

For cleansers, Minimalist achieves a Superior Lovi fit level for acne-prone and combination skin, while Simple products on this page reach an Average fit level for those skin types.

### Which is more affordable, Simple or Minimalist?

Simple offers lightweight and value-friendly moisturizers, whereas affordability details for Minimalist are not specified on this page.

### Simple or Minimalist: which brand was founded earlier and in which country?

Simple was founded earlier, in 1960 in the United Kingdom, whereas Minimalist was founded in 2020 in India.

### Simple or Minimalist: which brand offers a sunscreen product on this page?

Minimalist offers a sunscreen product on this page, while Simple does not feature one.

### Simple or Minimalist: which brand performs better for being gentle on sensitive skin according to review themes?

Simple performs better for being gentle on sensitive skin.

### Simple or Minimalist for oily skin?

Minimalist achieves a Superior Lovi fit level for oily skin, whereas Simple reaches an Average fit across its oily-skin products on this page. Reviewers note that Minimalist does better for oily skin.

### Simple or Minimalist: which moisturizer is better?

Minimalist offers a better moisturizing formula than Simple, as the products on this page are rated higher for their moisturizing capabilities. [Niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) helps control pigmentation, while [panthenol](https://lovi.care/skincare/uk/ingredients/panthenol) may improve skin hydration and barrier function.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Simple or Minimalist for sensitive skin?

Both Simple and Minimalist achieve a High Lovi fit level for sensitive skin. Simple is highlighted by reviewers as being particularly gentle on sensitive skin.

### Simple or Minimalist for acne-prone skin?

For acne-prone skin, Minimalist has a Superior routine fit while Simple has a High routine fit. Niacinamide helps reduce pigmentation and control skin aging.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Skin penetration and stabilization of formulations containing microfine titanium dioxide as physical UV filter](https://pubmed.ncbi.nlm.nih.gov/18503414/) Titanium dioxide · International Journal of Cosmetic Science, 2000
- [Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin](https://pubmed.ncbi.nlm.nih.gov/27349297/) Xylitol · Acta Dermato-venereologica, 2017
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The human stratum corneum layer: an effective barrier against dermal uptake of different forms of topically applied micronised titanium dioxide](https://pubmed.ncbi.nlm.nih.gov/11509913/) Titanium dioxide · Skin Pharmacology and Applied Skin Physiology, 2001
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach](https://pubmed.ncbi.nlm.nih.gov/40254135/) Zinc · Journal of Controlled Release, 2025
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Copper · Journal of Cosmetic Dermatology, 2019
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Assessment of the Benefit of a Deep Cleansing Gel Containing Salicylic Acid 2%, Zinc Gluconate 0.2% and Lipohydroxy Acids 0.05% in Patients with Mild to Moderate Truncal Acne: Results from an Exploratory Study](https://pubmed.ncbi.nlm.nih.gov/36698447/) Zinc gluconate · Clinical, Cosmetic and Investigational Dermatology, 2023
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Capryloyl salicylic acid · Journal of Cosmetic Dermatology, 2021
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Comparison of methods for assessing photoprotection against ultraviolet A in vivo](https://pubmed.ncbi.nlm.nih.gov/3819071/) Butyl methoxydibenzoylmethane · Journal of the American Academy of Dermatology, 1987
- [Using ordered mesoporous silica SBA-15 to limit cutaneous penetration and transdermal permeation of organic UV filters](https://pubmed.ncbi.nlm.nih.gov/31437563/) Butyl methoxydibenzoylmethane · International Journal of Pharmaceutics, 2019
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters](https://pubmed.ncbi.nlm.nih.gov/40227214/) Octocrylene · Antioxidants, 2025
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [TiO2-embedded mesoporous silica with lower porosity is beneficial to adsorb the pollutants and retard UV filter absorption: A possible application for outdoor skin protection](https://pubmed.ncbi.nlm.nih.gov/36455708/) Butyl methoxydibenzoylmethane · European Journal of Pharmaceutical Sciences, 2023
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Xylitol · Molecules, 2021
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Comparison of clindamycin 1% and benzoyl peroxide 5% gel to a novel composition containing salicylic acid, capryloyl salicylic acid, HEPES, glycolic acid, citric acid, and dioic acid in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/23545907/) Capryloyl salicylic acid · Journal of Drugs in Dermatology, 2013
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Octocrylene · Archives of Dermatological Research, 2024
- [Rapid and Visible Efficacy of a Dermocosmetic in Acne Patients With Fair Skin Phototypes: Results of a Randomized Split-Face Study](https://pubmed.ncbi.nlm.nih.gov/41487026/) Zinc gluconate · Journal of Cosmetic Dermatology, 2026
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/uk/brands/simple)
- Indian skincare: [Minimalist](https://lovi.care/skincare/uk/brands/minimalist)

## More comparisons

- [SKIN1004 vs Simple](https://lovi.care/skincare/uk/compare/skin1004-vs-simple)
- [SKIN1004 vs Minimalist](https://lovi.care/skincare/uk/compare/skin1004-vs-minimalist)
- [Anua vs Simple](https://lovi.care/skincare/uk/compare/anua-vs-simple)
- [Anua vs Minimalist](https://lovi.care/skincare/uk/compare/anua-vs-minimalist)
- [Medicube vs Simple](https://lovi.care/skincare/uk/compare/medicube-vs-simple)
- [Medicube vs Minimalist](https://lovi.care/skincare/uk/compare/medicube-vs-minimalist)
- [The Ordinary vs Simple](https://lovi.care/skincare/uk/compare/the-ordinary-vs-simple)
- [The Ordinary vs Minimalist](https://lovi.care/skincare/uk/compare/the-ordinary-vs-minimalist)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs Minimalist](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-minimalist)
- [COSRX vs Simple](https://lovi.care/skincare/uk/compare/cosrx-vs-simple)
- [COSRX vs Minimalist](https://lovi.care/skincare/uk/compare/cosrx-vs-minimalist)
- [CeraVe vs Simple](https://lovi.care/skincare/uk/compare/cerave-vs-simple)
- [CeraVe vs Minimalist](https://lovi.care/skincare/uk/compare/cerave-vs-minimalist)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs Minimalist](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-minimalist)
- [Dr. Althea vs Simple](https://lovi.care/skincare/uk/compare/dr-althea-vs-simple)
- [Dr. Althea vs Minimalist](https://lovi.care/skincare/uk/compare/dr-althea-vs-minimalist)
- [Some By Mi vs Simple](https://lovi.care/skincare/uk/compare/some-by-mi-vs-simple)
- [Some By Mi vs Minimalist](https://lovi.care/skincare/uk/compare/some-by-mi-vs-minimalist)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-minimalist
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-minimalist (this page)
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-minimalist
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