# Simple vs Biore

Page: https://lovi.care/skincare/uk/compare/simple-vs-biore

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Simple and Biore are well-regarded drugstore lines offering accessible daily care for diverse complexions. Simple is known for gentle moisturizers, makeup removers, cleansers, and toners crafted with [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), while the Japanese brand focuses on sunscreens, cleansers, masks, and makeup removers driven by effective formulas. The British line suits acne-prone skin and skin with dark spots best, whereas its counterpart accommodates sensitive and combination skin. They differ primarily in their regional heritage, specific ingredients, and targeted strengths.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

[biore.com](https://www.biore.com/en-sa/about-us/our-story/) [kao.com](https://www.kao.com/global/en/newsroom/news/release/2024/20240214-001/)

This page compares some of the most popular Simple and Biore products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg39f4847438).

### Popular Simple vs Biore products

#### Simple

- [Micellar Water](https://lovi.care/skincare/uk/p/simple/micellar-water/for/mature-skin) — Average fit — [£19.49 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/uk/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [£2.56 at Amazon](https://www.amazon.co.uk/dp/B000LQX6XG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/uk/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [£9.50 at Amazon](https://www.amazon.co.uk/dp/B0D1VFWTJ9?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/uk/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [£1.90 at Amazon](https://www.amazon.co.uk/dp/B076V2D94Y?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### Biore

- [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/combination-skin) — High fit
- [Deep Pore Charcoal Cleanser](https://lovi.care/skincare/uk/p/biore/deep-pore-charcoal-cleanser/for/oily-skin) — Average fit
- [Deep Cleansing Pore Strips](https://lovi.care/skincare/uk/p/biore/deep-cleansing-pore-strips/for/oily-skin) — Average fit
- [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/sensitive-skin) — High fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

Simple

Biore

- Effective cleansing and makeup removal Often Mentioned Mostly Mentioned “Gets the gunk out — Biore Deep Cleansing Pore Strips” “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser” “No greasy film, leaves skin fresh, rinses easily. — Biore Makeup Remover Perfect Oil” “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
- Gentle on sensitive skin Mostly Mentioned Not noted “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water” “The only cleanser that doesn't turn my face red. — Simple Micellar Water” “no artificial perfume — Simple Hydrating Light Moisturiser”
- Hydration and moisture Mostly Mentioned Often Mentioned “banished dryness within days — Simple Replenishing Rich Moisturiser” “sinks in instantly — Simple Water Boost Hydrating Gel Cream” “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water” “feels like a moisturizer — Biore UV Aqua Rich”
- Lightweight and non-greasy Sometimes Noted Often Mentioned “absorbs very quickly — Simple Hydrating Light Moisturiser” “absorbs really well — Simple Replenishing Rich Moisturiser” “melts into skin — Biore UV Aqua Rich”
- Works as a makeup base Sometimes Noted Sometimes Noted “makeup lays well — Simple Hydrating Light Moisturiser” “works well under foundation — Simple Replenishing Rich Moisturiser” “primer-like — Biore UV Aqua Rich”
- Affordable price and value Often Mentioned Not noted “great value for money — Simple Kind to Skin Soothing Facial Toner” “super affordable — Simple Hydrating Light Moisturiser” “Can't beat the price for the quality. — Simple Micellar Water”
- Stinging and irritation Rarely Noted Often Mentioned “burned upon application — Simple Water Boost Hydrating Gel Cream” “stings eyes — Biore UV Aqua Rich”
- Struggles with makeup Often Mentioned Rarely Noted “Struggles with lip tints, requires extra rubbing. — Biore Makeup Remover Perfect Oil” “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
- Caused breakouts Sometimes Noted Sometimes Noted “caused cystic acne — Biore UV Aqua Rich” “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil” “Gave me tiny bumps on my forehead. — Simple Micellar Water”

### Simple vs Biore routines for dry skin

#### Biore-focused routine

- Cleanser: [CeraVe Hydrating Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5R51Q9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/uk/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — [£14.74 at Amazon](https://www.amazon.co.uk/dp/B0BTPGPK7H?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/dry-skin) — Caution fit — Morning
- Pre-Cleanser: [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/dry-skin) — Average fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/dry-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/dry-skin) — Low fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/dry-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/dry-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Biore routine · £140.14 · 84% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5R51Q9&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B0BTPGPK7H&Quantity.3=1&ASIN.4=B000FQMZSE&Quantity.4=1&ASIN.5=B08H4QPM19&Quantity.5=1&ASIN.6=B0DWXHYJKY&Quantity.6=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £136.73 · 83% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B0DYZ8JHBQ&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 99% fit](https://lovi.care/skincare/uk/skin/dry-skin)

### Simple vs Biore routines for oily skin

#### Biore-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5SKVL7?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)](https://lovi.care/skincare/uk/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/oily-skin) — Superior fit — [£14.80 at Amazon](https://www.amazon.co.uk/dp/B01CLTKI4A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/oily-skin) — Average fit — Morning
- Pre-Cleanser: [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/oily-skin) — Average fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/oily-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/oily-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/oily-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/oily-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/oily-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Biore routine · £235.68 · 88% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5SKVL7&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B01CLTKI4A&Quantity.3=1&ASIN.4=B000FQMZSE&Quantity.4=1&ASIN.5=B0FJ8Y4MTL&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B003E71NPC&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £221.50 · 87% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0DYZ8JHBQ&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B08H4QPM19&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 97% fit](https://lovi.care/skincare/uk/skin/oily-skin)

### Simple vs Biore routines for combination skin

#### Biore-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0013522FC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)](https://lovi.care/skincare/uk/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/combination-skin) — Superior fit — [£14.80 at Amazon](https://www.amazon.co.uk/dp/B01CLTKI4A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/combination-skin) — High fit — Morning
- Pre-Cleanser: [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/combination-skin) — Average fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/combination-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Simple-focused routine

- Cleanser: [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/combination-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/combination-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/combination-skin) — Average fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/combination-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Biore routine · £217.77 · 89% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0013522FC&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B01CLTKI4A&Quantity.3=1&ASIN.4=B000FQMZSE&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy Simple routine · £185.60 · 85% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B00H1TUFAI&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B014G4ZW1M&Quantity.3=1&ASIN.4=B0DYZ8JHBQ&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 96% fit](https://lovi.care/skincare/uk/skin/combination-skin)

## Questions and answers

### Simple or Biore: which is better?

Simple tends to be better for hydration and value, while Biore stands out for cleansing and makeup removal. Lovi rates Simple as High and Biore as Superior for sensitive skin, while both brands score High for dry skin.

### Simple or Biore for dry skin?

Both Simple and Biore provide an equal routine fit of High for dry skin. [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), a key ingredient in the products on this page, helps maintain skin hydration.

### Simple or Biore: which cleanser is better?

Simple cleanser is better for being gentle on sensitive skin, while Biore cleanser does better for effective cleansing and makeup removal. Glycerin in these products helps maintain moisture in the skin.

### Which is more affordable, Simple or Biore?

Simple offers more affordable prices and better value than Biore. Reviewers frequently mention Simple's products as value-friendly moisturizers.

### Simple or Biore: which brand is better for skin with dark spots?

Simple has a Superior Lovi fit level for skin with dark spots, whereas Biore has a High fit level. Both brands include [Niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) across their products on this page, which helps reduce cutaneous pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Which brand has been around longer, Simple or Biore?

Simple has been around longer, having been founded in the United Kingdom in 1960. Biore was founded later in Japan in 1980.

### Simple or Biore: which is better for makeup removal?

Simple is better for makeup removal because reviewers mostly mention its gentle, sensitive-skin-friendly makeup removers as effective and hydrating daily options. Lovi rates its Micellar Cleansing [Water](https://lovi.care/skincare/uk/ingredients/water) as having a High fit for sensitive skin.

### Simple or Biore for oily skin?

For oily skin, both Simple and Biore provide a High routine fit on this page. Glycerin helps deliver moisture, and the products on this page list no fragrance.

### Simple or Biore for sensitive skin?

Simple helps provide a gentle option for sensitive skin, while Biore achieves a Superior fit level on Lovi. Both brands list no fragrance in their products on this page.

### Simple or Biore for acne-prone skin?

For acne-prone skin, both Simple and Biore achieve a High routine fit on Lovi. Glycerin is a key ingredient across the products on this page that helps support skin hydration without heavy oils.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006
- [Topical Formulation Containing Naringenin: Efficacy against Ultraviolet B Irradiation-Induced Skin Inflammation and Oxidative Stress in Mice](https://pubmed.ncbi.nlm.nih.gov/26741806/) Grapefruit fruit extract · PloS One, 2016
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract · Phytochemistry, 2001
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Challenging the safety and efficacy of topically applied chlorogenic acid, apigenin, kaempferol, and naringenin by HET-CAM, HPLC-TBARS-EVSC, and laser Doppler flowmetry](https://pubmed.ncbi.nlm.nih.gov/38831914/) Grapefruit fruit extract · Frontiers in Chemistry, 2024
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Effect of seasonal and geographical differences on skin and effect of treatment with an osmoprotectant: Sorbitol](https://pubmed.ncbi.nlm.nih.gov/23752031/) Sorbitol · Journal of Cosmetic Science, 2013
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/uk/brands/simple)
- Japanese skincare: [Biore](https://lovi.care/skincare/uk/brands/biore)

## More comparisons

- [SKIN1004 vs Simple](https://lovi.care/skincare/uk/compare/skin1004-vs-simple)
- [SKIN1004 vs Biore](https://lovi.care/skincare/uk/compare/skin1004-vs-biore)
- [Anua vs Simple](https://lovi.care/skincare/uk/compare/anua-vs-simple)
- [Anua vs Biore](https://lovi.care/skincare/uk/compare/anua-vs-biore)
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- [The Ordinary vs Simple](https://lovi.care/skincare/uk/compare/the-ordinary-vs-simple)
- [The Ordinary vs Biore](https://lovi.care/skincare/uk/compare/the-ordinary-vs-biore)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs Biore](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-biore)
- [COSRX vs Simple](https://lovi.care/skincare/uk/compare/cosrx-vs-simple)
- [COSRX vs Biore](https://lovi.care/skincare/uk/compare/cosrx-vs-biore)
- [CeraVe vs Simple](https://lovi.care/skincare/uk/compare/cerave-vs-simple)
- [CeraVe vs Biore](https://lovi.care/skincare/uk/compare/cerave-vs-biore)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs Biore](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-biore)
- [Dr. Althea vs Simple](https://lovi.care/skincare/uk/compare/dr-althea-vs-simple)
- [Dr. Althea vs Biore](https://lovi.care/skincare/uk/compare/dr-althea-vs-biore)
- [Some By Mi vs Simple](https://lovi.care/skincare/uk/compare/some-by-mi-vs-simple)
- [Some By Mi vs Biore](https://lovi.care/skincare/uk/compare/some-by-mi-vs-biore)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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