# Simple vs Aēsop

Page: https://lovi.care/skincare/uk/compare/simple-vs-aesop

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Simple and Aēsop are two distinct skincare lines known for their thoughtfully formulated moisturizers, cleansers, and treatments. The British brand relies on [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) to suit acne-prone skin and skin with dark spots, whereas the latter utilizes botanical and scientifically validated ingredients to suit balanced, combination, and sensitive skin. These approaches differ as both labels offer unique formulations, with the former emphasizing gentle, targeted care and the latter focusing on harmoniously supporting overall skin health and resilience.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgf63c8262a8).

### Popular Simple vs Aēsop products

#### Aēsop

- [Parsley Seed Facial Cleanser](https://lovi.care/skincare/uk/p/aesop/parsley-seed-facial-cleanser/for/acne-prone-skin) — Average fit
- [Damascan Rose Facial Treatment](https://lovi.care/skincare/uk/p/aesop/damascan-rose-facial-treatment/for/dry-skin) — High fit — [£75.99 at Amazon](https://www.amazon.co.uk/dp/B000IB0H0O?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [B Triple C Facial Balancing Gel](https://lovi.care/skincare/uk/p/aesop/b-triple-c-facial-balancing-gel/for/combination-skin) — High fit
- [Parsley Seed Anti-Oxidant Intense Serum](https://lovi.care/skincare/uk/p/aesop/parsley-seed-anti-oxidant-intense-serum/for/dark-spots) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/uk/p/simple/micellar-water/for/mature-skin) — Average fit — [£19.49 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/uk/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [£19.48 at Amazon](https://www.amazon.co.uk/dp/B0DYZ8JHBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/uk/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [£2.56 at Amazon](https://www.amazon.co.uk/dp/B000LQX6XG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/uk/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [£4.28 at Amazon](https://www.amazon.co.uk/dp/B00H1TUFAI?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/uk/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [£2.74 at Amazon](https://www.amazon.co.uk/dp/B014G4ZW1M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/uk/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [£9.50 at Amazon](https://www.amazon.co.uk/dp/B0D1VFWTJ9?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/uk/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [£1.90 at Amazon](https://www.amazon.co.uk/dp/B076V2D94Y?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

Simple

Aēsop

- Hydration and moisture Mostly Mentioned Mostly Mentioned “banished dryness within days — Simple Replenishing Rich Moisturiser” “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water” “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment” “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
- Gentle on sensitive skin Mostly Mentioned Not noted “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water” “The only cleanser that doesn't turn my face red. — Simple Micellar Water” “no artificial perfume — Simple Hydrating Light Moisturiser”
- Lightweight and non-greasy texture Often Mentioned Often Mentioned “sinks in instantly — Simple Water Boost Hydrating Gel Cream” “absorbs very quickly — Simple Hydrating Light Moisturiser” “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel” “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
- Effective cleansing and makeup removal Often Mentioned Sometimes Noted “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water” “Best morning cleanser — Simple Refreshing Facial Wash” “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner” “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
- Skin rescue Not noted Mostly Mentioned “saved my skin — Aēsop Damascan Rose Facial Treatment” “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel” “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
- Affordable price point and value Often Mentioned Not noted “great value for money — Simple Kind to Skin Soothing Facial Toner” “super affordable — Simple Hydrating Light Moisturiser” “Can't beat the price for the quality. — Simple Micellar Water”
- High price Not noted Mostly Mentioned “quantity is too small — Aēsop Damascan Rose Facial Treatment”
- Struggles with waterproof or heavy makeup Often Mentioned Sometimes Noted “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser” “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
- Difficult or sticky texture Not noted Often Mentioned “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
- Packaging and leaking issues Rarely Noted Sometimes Noted “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water” “The cap broke off immediately. — Simple Micellar Water” “hard to get last bit out — Simple Replenishing Rich Moisturiser” “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

## Questions and answers

### Simple or Aēsop: which is better?

Simple is better for affordability and gentle, effective makeup removal, while Aēsop is better for skin rescue and deep hydration. Lovi rates Simple as having a High fit for sensitive skin with its Kind to Skin Soothing Facial Toner.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and Aēsop?

Simple offers more affordable, effective daily makeup removers and is rated High for being gentle on sensitive skin, whereas Aēsop provides luxurious balancing products with deep hydration that help with skin rescue. [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) helps provide hydration for the products on this page.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Simple or Aēsop: which cleanser is better?

Simple is better for effective cleansing and makeup removal, and its Refreshing Facial Wash achieves a Low Lovi fit for dry and dry sensitive skin, while Aēsop also achieves a Low Lovi fit for dry and dry sensitive skin with its Parsley Seed Facial Cleanser.

### Which is more affordable, Simple or Aēsop?

Simple is more affordable, as reviewers mostly mention its high price point as a negative for Aēsop while Simple is known for its affordable price point and value.

### Which causes fewer breakouts, Simple or Aēsop?

Simple does better at gentle care, but reviewers note that the products on this page for both Simple and Aēsop may occasionally cause breakouts or irritations.

### Between Simple and Aēsop, which brand is owned by Unilever?

Simple is the brand owned by Unilever PLC, having been under its ownership since 2011.

### How do the founding years of Simple and Aēsop compare?

Simple was founded in the United Kingdom in 1960, while Aēsop was established later in 1987.

### Which brand has products that reviewers note for having luxury and refreshing scents?

Aēsop has products on this page that reviewers note for having luxurious and refreshing scents.

### Simple or Aēsop: which moisturizer is better?

Simple offers better-reviewed and more affordable moisturizers, featuring key ingredients like glycerin that help maintain hydration. Lovi rates the products on this page as having average fit across most skin types for both brands.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review](https://pubmed.ncbi.nlm.nih.gov/30666070/) Aloe barbadensis leaf juice · Iranian Journal of Medical Sciences, 2019
- [Lactate triggers KAT8-mediated LTBP1 lactylation at lysine 752 to promote skin rejuvenation by inducing collagen synthesis in fibroblasts](https://pubmed.ncbi.nlm.nih.gov/39102921/) Lactic acid · International Journal of Biological Macromolecules, 2024
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Poly-L-Lactic acid increases collagen gene expression and synthesis in cultured dermal fibroblast (Hs68) through the TGF-β/Smad pathway](https://pubmed.ncbi.nlm.nih.gov/36575891/) Lactic acid · Journal of Cosmetic Dermatology, 2023
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Application of Standardized Rosa damascena Stem Cell-Derived Exosomes in Dermatological Wound Healing and Scar Management: A Retrospective Case-Series Study with Long-Term Outcome Assessment](https://pubmed.ncbi.nlm.nih.gov/40733118/) Damascan rose · Pharmaceutics, 2025
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel water · Phytochemistry, 2001
- [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Stretchable skin hydrating PVB patches with controlled pores' size and shape for deliberate evening primrose oil spreading, transport and release](https://pubmed.ncbi.nlm.nih.gov/35929319/) Oenothera biennis oil · Biomaterials Advances, 2022
- [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Effect of seasonal and geographical differences on skin and effect of treatment with an osmoprotectant: Sorbitol](https://pubmed.ncbi.nlm.nih.gov/23752031/) Sorbitol · Journal of Cosmetic Science, 2013
- [Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil](https://pubmed.ncbi.nlm.nih.gov/24451077/) Rosa damascena oil flower, Damascan rose · Acta Pharmaceutica, 2013
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Highly efficient and compatible shampoo for use after hair transplant](https://pubmed.ncbi.nlm.nih.gov/26229498/) Chamomilla recutita oil flower matricaria oil flower · Clinical, Cosmetic and Investigational Dermatology, 2015
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Evaulation of irritation potential of surfactant mixtures](https://pubmed.ncbi.nlm.nih.gov/18503452/) Sodium laureth sulfate · International Journal of Cosmetic Science, 1999
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Evolution of lipid composition in skin treated with blackcurrant seed oil](https://pubmed.ncbi.nlm.nih.gov/19456920/) Ribes nigrum seed oil · International Journal of Cosmetic Science, 1988
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/uk/brands/simple)
- Skincare: [Aēsop](https://lovi.care/skincare/uk/brands/aesop)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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