# Shu Uemura vs FRE Page: https://lovi.care/skincare/uk/compare/shu-uemura-vs-fre The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Shu Uemura and FRE are two distinguished lines known for their nourishing formulas and transformative makeup removers, including the cleansing oil and the [Argan Oil](https://lovi.care/skincare/uk/ingredients/argan-oil). The Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003 suits all skin types best, while FRE suits acne-prone skin best, owing to their gentle and effective nature. Both offerings maintain skin comfort and work to gently balance and support the complexion. Users appreciate how these carefully balanced options differ in their specific targeted product types and key ingredients. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) This page compares some of the most popular Shu Uemura and FRE products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgea4bf6b44b). ### Popular Shu Uemura vs FRE products #### FRE - [Argan Oil](https://lovi.care/skincare/uk/p/fre/argan-oil/for/dry-sensitive-skin) — High fit #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/uk/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [£90.64 at Amazon](https://www.amazon.co.uk/dp/B0DNJRC1L4?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Shu Uemura or FRE: which is better? FRE [Argan Oil](https://lovi.care/skincare/uk/ingredients/argan-oil) achieves a High fit for dry sensitive skin, whereas Shu Uemura cleansing oil reaches only an Average fit there. Both brands list no fragrance in the products on this page. [International Journal of Nanomedicine, 2014](https://pubmed.ncbi.nlm.nih.gov/25143733/) ### What is the difference between Shu Uemura and FRE? FRE and Shu Uemura are both fragrance-free skincare brands, but they differ in company background and product options. FRE features Argan Oil with a High Lovi fit for dry sensitive skin, while Shu Uemura offers a cleansing oil. [International Journal of Nanomedicine, 2014](https://pubmed.ncbi.nlm.nih.gov/25143733/) ### Which is more affordable, Shu Uemura or FRE? The provided page facts do not mention the prices of Shu Uemura or FRE products, so it is not possible to compare their affordability. ### Which causes fewer breakouts, Shu Uemura or FRE? FRE and Shu Uemura both offer products that may cause breakouts, as both brands have items rated Low for acne-prone skin on this page. However, FRE includes Argan Oil which helps improve skin hydration without added fragrance. [International Journal of Nanomedicine, 2014](https://pubmed.ncbi.nlm.nih.gov/25143733/) ### Which brand is older, Shu Uemura or FRE? Shu Uemura is older than FRE, having been founded in Japan in 1967, while FRE was established later in 2016. ### Do products from Shu Uemura and FRE contain fragrance? Every product on this page from both Shu Uemura and FRE lists no fragrance in its ingredients. ### How does the Lovi fit level for dry sensitive skin compare between Shu Uemura's cleansing oil and FRE's Argan Oil? FRE's Argan Oil achieves a High fit for dry sensitive skin on Lovi, whereas Shu Uemura's cleansing oil reaches an Average fit for that same skin type. [International Journal of Nanomedicine, 2014](https://pubmed.ncbi.nlm.nih.gov/25143733/) ## Research behind their key ingredients - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil argan kernel oil · International Journal of Nanomedicine, 2014 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/uk/brands/shu-uemura) - Skincare: [FRE](https://lovi.care/skincare/uk/brands/fre) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/uk/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs FRE](https://lovi.care/skincare/uk/compare/skin1004-vs-fre) - [Anua vs Shu Uemura](https://lovi.care/skincare/uk/compare/anua-vs-shu-uemura) - [Anua vs FRE](https://lovi.care/skincare/uk/compare/anua-vs-fre) - [Medicube vs Shu Uemura](https://lovi.care/skincare/uk/compare/medicube-vs-shu-uemura) - [Medicube vs FRE](https://lovi.care/skincare/uk/compare/medicube-vs-fre) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/uk/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs FRE](https://lovi.care/skincare/uk/compare/the-ordinary-vs-fre) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs FRE](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-fre) - [COSRX vs Shu Uemura](https://lovi.care/skincare/uk/compare/cosrx-vs-shu-uemura) - [COSRX vs FRE](https://lovi.care/skincare/uk/compare/cosrx-vs-fre) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/uk/compare/cerave-vs-shu-uemura) - [CeraVe vs FRE](https://lovi.care/skincare/uk/compare/cerave-vs-fre) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs FRE](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-fre) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/uk/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs FRE](https://lovi.care/skincare/uk/compare/dr-althea-vs-fre) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/uk/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs FRE](https://lovi.care/skincare/uk/compare/some-by-mi-vs-fre) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-fre - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-fre (this page) - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-fre - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-fre - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-fre - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-fre - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-fre - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-fre - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-fre - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-fre - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-fre - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-fre - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-fre