# Purito vs FANCL

Page: https://lovi.care/skincare/uk/compare/purito-vs-fancl

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Purito and FANCL are thoughtful skincare brands offering gentle, pure formulas for daily care. The Korean brand is cherished for its moisturizers, [serums](https://lovi.care/skincare/uk/ingredients/serum), sunscreens, and makeup removers, while the Japanese brand is loved for its makeup removers and exfoliants. Both brands suit dry and sensitive skin best, while FANCL additionally suits normal skin. They differ in their specific standout solutions, origin, and founding eras, yet each provides reliable nourishment for maintaining a calm, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

FANCL is a Japanese skincare brand founded in 1980 and owned by Kirin Holdings Company, Limited since 2024.

[fancl.jp](https://www.fancl.jp/en/about/outline/index.html) [en.wikipedia.org](https://en.wikipedia.org/wiki/FANCL_Corporation) [pitchbook.com](https://pitchbook.com/profiles/company/40398-22)

This page compares some of the most popular Purito and FANCL products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg0eb3c4b859).

### Popular Purito vs FANCL products

#### FANCL

- [Mild Cleansing Oil](https://lovi.care/skincare/uk/p/fancl/mild-cleansing-oil/for/dry-sensitive-skin) — Superior fit
- [Facial Washing Powder](https://lovi.care/skincare/uk/p/fancl/facial-washing-powder/for/sensitive-skin) — Superior fit — [£22.24 at Amazon](https://www.amazon.co.uk/dp/B01KTJXVI4?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### Purito

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/uk/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit — [£12.59 at Amazon](https://www.amazon.co.uk/dp/B09C1LW874?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/uk/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit — [£14.39 at Amazon](https://www.amazon.co.uk/dp/B0DQP5763M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Serum](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [£14.24 at Amazon](https://www.amazon.co.uk/dp/B0CST174J1?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/uk/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [£9.99 at Amazon](https://www.amazon.co.uk/dp/B0CYCBVBTR?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/uk/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [£16.20 at Amazon](https://www.amazon.co.uk/dp/B0BLHDJZNV?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/uk/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [£19.99 at Amazon](https://www.amazon.co.uk/dp/B075M58DRC?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/uk/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [£13.24 at Amazon](https://www.amazon.co.uk/dp/B0CSSZBTKM?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/uk/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [£15.00 at Amazon](https://www.amazon.co.uk/dp/B0CST12NYJ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Purito or FANCL: which is better?

Purito is a better fit for dry skin, sensitive skin, and skin with dark spots, as the products on this page offer superior or high Lovi fit levels for those concerns. Both brands feature fragrance-free formulas.

### What is the difference between Purito and FANCL?

Purito offers a broad range of nine skincare products on this page best suited for dry skin, sensitive skin, and skin with dark spots, whereas FANCL features just two products, a cleansing oil and an exfoliating powder. Every product listed for both brands contains no fragrance in its ingredients.

### Which is more affordable, Purito or FANCL?

The provided page facts do not mention the prices of products from Purito or FANCL, so it is not possible to determine which brand is more affordable.

### Which causes fewer breakouts, Purito or FANCL?

Both Purito and FANCL have products that Lovi rates as High for acne-prone skin. Reviewers note that the products on this page for Purito are acne-safe and barrier-supporting.

### Which brand was founded earlier and in which country, Purito or FANCL?

FANCL was founded earlier in 1980 in Japan, while Purito was founded in 2017 in South Korea.

### Do any products from Purito or FANCL contain fragrance in their ingredients?

Every product on this page from both Purito and FANCL lists no fragrance in its ingredients.

### Which products are offered by Purito versus FANCL for makeup removal?

For makeup removal, Purito offers the From Green Cleansing Oil, while FANCL offers the Mild Cleansing Oil.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Tocopherol vitamin e · Journal of Cosmetic Dermatology, 2020
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Tocopherol vitamin e · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [Effect of seasonal and geographical differences on skin and effect of treatment with an osmoprotectant: Sorbitol](https://pubmed.ncbi.nlm.nih.gov/23752031/) Sorbitol · Journal of Cosmetic Science, 2013
- [Why is sodium cocoyl isethionate (SCI) mild to the skin barrier? - An in vitro investigation based on the relative sizes of the SCI micelles and the skin aqueous pores](https://pubmed.ncbi.nlm.nih.gov/17598025/) Sodium cocoyl isethionate · Journal of Cosmetic Science, 2007
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025

## The brands

- Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito)
- Japanese skincare: [FANCL](https://lovi.care/skincare/uk/brands/fancl)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/purito-vs-fancl
- United Kingdom: https://lovi.care/skincare/uk/compare/purito-vs-fancl (this page)
- Ireland: https://lovi.care/skincare/ie/compare/purito-vs-fancl
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