# Purito vs Biore

Page: https://lovi.care/skincare/uk/compare/purito-vs-biore

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Purito and Biore are well-regarded Asian skincare lines, with the former originating in Korea in 2017 and the latter established in Japan in 1980. Purito is cherished for gentle moisturizers, [serums](https://lovi.care/skincare/uk/ingredients/serum), sunscreens, and makeup removers that suit dry skin and sensitive skin best, while the Japanese counterpart is beloved for effective sunscreens, cleansers, masks, and makeup removers tailored to sensitive skin and combination skin. Both brands offer targeted solutions for acne-prone skin, dark spots, and mature skin through thoughtfully crafted formulas. Ultimately, they differ in their specific botanical focus and regional heritage while both delivering reliable daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

[biore.com](https://www.biore.com/en-sa/about-us/our-story/) [kao.com](https://www.kao.com/global/en/newsroom/news/release/2024/20240214-001/)

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg37e114f113).

### Popular Purito vs Biore products

#### Purito

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/uk/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit — [£12.59 at Amazon](https://www.amazon.co.uk/dp/B09C1LW874?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/uk/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit — [£14.39 at Amazon](https://www.amazon.co.uk/dp/B0DQP5763M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Serum](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [£14.24 at Amazon](https://www.amazon.co.uk/dp/B0CST174J1?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/uk/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [£9.99 at Amazon](https://www.amazon.co.uk/dp/B0CYCBVBTR?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/uk/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [£16.20 at Amazon](https://www.amazon.co.uk/dp/B0BLHDJZNV?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/uk/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [£19.99 at Amazon](https://www.amazon.co.uk/dp/B075M58DRC?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/uk/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [£13.24 at Amazon](https://www.amazon.co.uk/dp/B0CSSZBTKM?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/uk/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [£15.00 at Amazon](https://www.amazon.co.uk/dp/B0CST12NYJ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### Biore

- [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/combination-skin) — High fit
- [Deep Pore Charcoal Cleanser](https://lovi.care/skincare/uk/p/biore/deep-pore-charcoal-cleanser/for/oily-skin) — Average fit
- [Deep Cleansing Pore Strips](https://lovi.care/skincare/uk/p/biore/deep-cleansing-pore-strips/for/oily-skin) — Average fit
- [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/sensitive-skin) — High fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

Purito

Biore

- Lightweight and non-greasy texture Mostly Mentioned Often Mentioned “absorbs instantly into skin — Purito Oat-in Calming Gel Cream” “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream” “feels like lotion — Purito Daily Soft Touch Sunscreen” “melts into skin — Biore UV Aqua Rich”
- Soothing and calming for skin Mostly Mentioned Not noted “calmed my redness instantly — Purito Centella Unscented Serum” “calmed my redness immediately — Purito Oat-in Calming Gel Cream” “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
- No white cast Rarely Noted Often Mentioned “transparent finish — Biore UV Aqua Rich” “completely transparent — Purito Daily Soft Touch Sunscreen”
- Makeup-friendly finish and base Rarely Noted Sometimes Noted “primer-like — Biore UV Aqua Rich” “no pilling — Purito Daily Soft Touch Sunscreen”
- Skin barrier and texture improvement Sometimes Noted Sometimes Noted “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream” “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream” “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
- Effective makeup removal Rarely Noted Sometimes Noted “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil” “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
- Potential irritation and reactions Rarely Noted Mostly Mentioned “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream” “stung my eyes — Purito Daily Soft Touch Sunscreen” “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream” “stings eyes — Biore UV Aqua Rich”
- Caused breakouts Sometimes Noted Sometimes Noted “caused cystic acne — Biore UV Aqua Rich” “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil” “caused cystic acne — Purito From Green Cleansing Oil”
- Insufficient moisture and hydration Often Mentioned Not noted “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
- Lack of visible results Sometimes Noted Sometimes Noted “didn't see any difference — Purito Centella Unscented Serum” “No change in dark circles — Purito Wonder Releaf Centella Eye Cream” “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips” “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

### Purito vs Biore routines for dry skin

#### Purito-focused routine

- Cleanser: [CeraVe Hydrating Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5R51Q9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/uk/p/purito/centella-unscented-toner/for/dry-skin) — High fit — [£15.00 at Amazon](https://www.amazon.co.uk/dp/B0CST12NYJ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/uk/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [£19.99 at Amazon](https://www.amazon.co.uk/dp/B075M58DRC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/uk/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [£9.99 at Amazon](https://www.amazon.co.uk/dp/B0CYCBVBTR?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/uk/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [£16.20 at Amazon](https://www.amazon.co.uk/dp/B0BLHDJZNV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Centella Unscented Serum](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/dry-skin) — Superior fit — [£14.24 at Amazon](https://www.amazon.co.uk/dp/B0CST174J1?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Biore-focused routine

- Cleanser: [CeraVe Hydrating Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5R51Q9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/uk/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — [£14.74 at Amazon](https://www.amazon.co.uk/dp/B0BTPGPK7H?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/dry-skin) — Caution fit — Morning
- Pre-Cleanser: [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/dry-skin) — Average fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/dry-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Purito routine · £100.71 · 94% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5R51Q9&Quantity.1=1&ASIN.2=B0CST12NYJ&Quantity.2=1&ASIN.3=B075M58DRC&Quantity.3=1&ASIN.4=B0CYCBVBTR&Quantity.4=1&ASIN.5=B0BLHDJZNV&Quantity.5=1&ASIN.6=B0CST174J1&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [Buy Biore routine · £140.14 · 84% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5R51Q9&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B0BTPGPK7H&Quantity.3=1&ASIN.4=B000FQMZSE&Quantity.4=1&ASIN.5=B08H4QPM19&Quantity.5=1&ASIN.6=B0DWXHYJKY&Quantity.6=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 99% fit](https://lovi.care/skincare/uk/skin/dry-skin)

### Purito vs Biore routines for oily skin

#### Purito-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5SKVL7?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/uk/p/purito/centella-unscented-toner/for/oily-skin) — Superior fit — [£15.00 at Amazon](https://www.amazon.co.uk/dp/B0CST12NYJ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/uk/p/purito/deep-sea-pure-water-cream/for/oily-skin) — Average fit — [£19.99 at Amazon](https://www.amazon.co.uk/dp/B075M58DRC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/uk/p/purito/daily-soft-touch-sunscreen/for/oily-skin) — High fit — [£9.99 at Amazon](https://www.amazon.co.uk/dp/B0CYCBVBTR?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/uk/p/purito/from-green-cleansing-oil/for/oily-skin) — Average fit — [£16.20 at Amazon](https://www.amazon.co.uk/dp/B0BLHDJZNV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Pure Vitamin C Serum](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/oily-skin) — Superior fit — [£12.29 at Amazon](https://www.amazon.co.uk/dp/B091561ZZJ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Biore-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5SKVL7?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)](https://lovi.care/skincare/uk/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/oily-skin) — Superior fit — [£14.80 at Amazon](https://www.amazon.co.uk/dp/B01CLTKI4A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/oily-skin) — Average fit — Morning
- Pre-Cleanser: [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/oily-skin) — Average fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/oily-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Purito routine · £191.75 · 88% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5SKVL7&Quantity.1=1&ASIN.2=B0CST12NYJ&Quantity.2=1&ASIN.3=B075M58DRC&Quantity.3=1&ASIN.4=B0CYCBVBTR&Quantity.4=1&ASIN.5=B0BLHDJZNV&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B091561ZZJ&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [Buy Biore routine · £235.68 · 88% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5SKVL7&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B01CLTKI4A&Quantity.3=1&ASIN.4=B000FQMZSE&Quantity.4=1&ASIN.5=B0FJ8Y4MTL&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B003E71NPC&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 97% fit](https://lovi.care/skincare/uk/skin/oily-skin)

### Purito vs Biore routines for combination skin

#### Purito-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0013522FC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/uk/p/purito/centella-unscented-toner/for/combination-skin) — Superior fit — [£15.00 at Amazon](https://www.amazon.co.uk/dp/B0CST12NYJ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/uk/p/purito/deep-sea-pure-water-cream/for/combination-skin) — Average fit — [£19.99 at Amazon](https://www.amazon.co.uk/dp/B075M58DRC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/uk/p/purito/daily-soft-touch-sunscreen/for/combination-skin) — High fit — [£9.99 at Amazon](https://www.amazon.co.uk/dp/B0CYCBVBTR?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/uk/p/purito/from-green-cleansing-oil/for/combination-skin) — High fit — [£16.20 at Amazon](https://www.amazon.co.uk/dp/B0BLHDJZNV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Pure Vitamin C Serum](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/combination-skin) — Superior fit — [£12.29 at Amazon](https://www.amazon.co.uk/dp/B091561ZZJ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Biore-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0013522FC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)](https://lovi.care/skincare/uk/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/combination-skin) — Superior fit — [£14.80 at Amazon](https://www.amazon.co.uk/dp/B01CLTKI4A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [UV Aqua Rich](https://lovi.care/skincare/uk/p/biore/uv-aqua-rich/for/combination-skin) — High fit — Morning
- Pre-Cleanser: [Makeup Remover Perfect Oil](https://lovi.care/skincare/uk/p/biore/makeup-remover-perfect-oil/for/combination-skin) — Average fit — [£28.88 at Amazon](https://www.amazon.co.uk/dp/B000FQMZSE?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/combination-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Purito routine · £157.45 · 90% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0013522FC&Quantity.1=1&ASIN.2=B0CST12NYJ&Quantity.2=1&ASIN.3=B075M58DRC&Quantity.3=1&ASIN.4=B0CYCBVBTR&Quantity.4=1&ASIN.5=B0BLHDJZNV&Quantity.5=1&ASIN.6=B07BDKDWCB&Quantity.6=1&ASIN.7=B091561ZZJ&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B0DHGWK3FT&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [Buy Biore routine · £217.77 · 89% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0013522FC&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B01CLTKI4A&Quantity.3=1&ASIN.4=B000FQMZSE&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 96% fit](https://lovi.care/skincare/uk/skin/combination-skin)

## Questions and answers

### Purito or Biore: which is better?

Purito offers a Superior routine fit for dry skin, dry sensitive skin, and skin with dark spots on this page, whereas Biore provides a High fit for those same concerns. Reviewers mention that Purito does better with lightweight, non-greasy textures and soothing properties.

### What is the difference between Purito and Biore?

Purito achieves a Superior routine fit for dry skin, whereas Biore reaches a High fit. Reviewers note that Purito excels with lightweight and soothing textures, while Biore is favored for a makeup-friendly finish and effective makeup removal.

### Purito or Biore for dry skin?

Purito offers a Superior routine fit for dry skin, whereas Biore provides a High routine fit. Reviewers note that Purito products on this page help deliver soothing and lightweight moisturization for dry skin.

### Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen achieves a Superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Biore UV Aqua Rich reaches a High fit for combination skin and an Average fit for several other types including dry skin. Reviewers indicate that Purito provides lightweight and soothing moisture, whereas Biore offers a makeup-friendly finish without a white cast.

### Which is more affordable, Purito or Biore?

This public page compares Purito and Biore on ingredients, reviews, and skin-type fit, but does not provide pricing information to determine which brand is more affordable.

### When was Purito founded compared to Biore?

Purito was founded in 2017 in South Korea, whereas Biore was founded earlier in 1980 in Japan.

### Which brand has a better routine fit for skin with dark spots?

Purito has a better routine fit for skin with dark spots, achieving a Superior level compared to Biore's High. Reviewers note that Purito products on this page offer soothing and calming benefits alongside lightweight moisture.

### Do Purito and Biore products contain fragrance?

Every Purito and Biore product on this page lists no fragrance in its ingredients.

### Purito or Biore for oily skin?

Purito and Biore both achieve a High routine fit level for oily skin. Reviewers note that Purito excels with lightweight and non-greasy textures as well as soothing and calming benefits.

### Purito or Biore for sensitive skin?

Purito and Biore both achieve a Superior Lovi fit level for sensitive skin. Reviewers note that Purito provides soothing and calming benefits, while Biore offers products that list no fragrance in their ingredients.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Purito or Biore for acne-prone skin?

Purito is the better choice for acne-prone skin, as Lovi rates its routine fit as Superior compared to Biore's High. Reviewers note that Purito offers soothing and calming moisturizers, while Biore products may sometimes cause breakouts.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Topical Formulation Containing Naringenin: Efficacy against Ultraviolet B Irradiation-Induced Skin Inflammation and Oxidative Stress in Mice](https://pubmed.ncbi.nlm.nih.gov/26741806/) Grapefruit fruit extract · PloS One, 2016
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin, Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Challenging the safety and efficacy of topically applied chlorogenic acid, apigenin, kaempferol, and naringenin by HET-CAM, HPLC-TBARS-EVSC, and laser Doppler flowmetry](https://pubmed.ncbi.nlm.nih.gov/38831914/) Grapefruit fruit extract · Frontiers in Chemistry, 2024
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [Effect of seasonal and geographical differences on skin and effect of treatment with an osmoprotectant: Sorbitol](https://pubmed.ncbi.nlm.nih.gov/23752031/) Sorbitol · Journal of Cosmetic Science, 2013
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026

## The brands

- Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito)
- Japanese skincare: [Biore](https://lovi.care/skincare/uk/brands/biore)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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