# No7 vs the purest

Page: https://lovi.care/skincare/uk/compare/no7-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features [serums](https://lovi.care/skincare/uk/ingredients/serum), eye products, moisturizers, sunscreens, and more built around [vitamin c](https://lovi.care/skincare/uk/ingredients/vitamin-c), [shea butter](https://lovi.care/skincare/uk/ingredients/shea-butter), and [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

[cosmeticsbusiness.com](https://cosmeticsbusiness.com/boots-becomes-standalone-company-after-walgreens-boots-alliance) [en.wikipedia.org](https://en.wikipedia.org/wiki/Walgreens_Boots_Alliance)

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pge96a095636).

### Popular No7 vs the purest products

#### No7

- [Future Renew Damage Reversal Serum](https://lovi.care/skincare/uk/p/no7/future-renew-damage-reversal-serum/for/dry-skin) — High fit — [£33.75 at Amazon](https://www.amazon.co.uk/dp/B0HD96771C?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Protect & Perfect Intense Advanced Serum](https://lovi.care/skincare/uk/p/no7/protect-and-perfect-intense-advanced-serum/for/dry-skin) — High fit — [£16.95 at Amazon](https://www.amazon.co.uk/dp/B0719SCY9M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Restore & Renew Serum](https://lovi.care/skincare/uk/p/no7/restore-and-renew-serum/for/acne-prone-skin) — High fit
- [Pure Retinol Eye Cream](https://lovi.care/skincare/uk/p/no7/pure-retinol-eye-cream/for/mature-skin) — High fit — [£23.99 at Amazon](https://www.amazon.co.uk/dp/B09GY6GTQC?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Total Renewal Micro-Dermabrasion Exfoliator](https://lovi.care/skincare/uk/p/no7/total-renewal-micro-dermabrasion-exfoliator/for/dry-sensitive-skin) — High fit — [£9.95 at Amazon](https://www.amazon.co.uk/dp/B01KYQPZPE?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Future Renew Damage Reversal Night Cream](https://lovi.care/skincare/uk/p/no7/future-renew-damage-reversal-night-cream/for/mature-skin) — High fit
- [Pure Retinol](https://lovi.care/skincare/uk/p/no7/pure-retinol/for/mature-skin) — Average fit
- [Pure Retinol 1% Night Concentrate](https://lovi.care/skincare/uk/p/no7/pure-retinol-1-night-concentrate/for/combination-skin) — High fit

#### the purest

- [solutions](https://lovi.care/skincare/uk/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### No7 or the purest: which is better?

No7 offers a much wider range of products on this page and achieves High Lovi fit levels for skin types like mature and dry skin, whereas the purest features only one moisturizer with limited high fits. No7 products on this page utilize key ingredients such as [Vitamin C](https://lovi.care/skincare/uk/ingredients/vitamin-c) and [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide), which helps address skin aging and pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### What is the difference between No7 and the purest?

No7 offers multiple products on this page featuring key ingredients like vitamin C and [retinol](https://lovi.care/skincare/uk/ingredients/retinol), which help with anti-aging and skin texture, whereas the purest has only one moisturizer listed. No7 fits mature and dry skin best, while the products on this page provide varying fit levels across different skin types.

[The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### No7 or the purest: which moisturizer is better?

No7 is a better option for moisturizers because the products on this page achieve High to Superior Lovi fit levels for dry and mature skin types, whereas the purest solutions moisturizer only achieves an Average fit for those skin types.

### Which is more affordable, No7 or the purest?

This page does not provide pricing information to compare the affordability of No7 and the purest.

### How does the founding year and company ownership compare between No7 and the purest?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

### Which brand offers more fragrance-free product options, No7 or the purest?

No7 offers more fragrance-free options, with 10 out of 13 products on this page listing no fragrance, whereas the purest has none. Lovi shows that No7 best fits mature skin, dry skin, and skin with dark spots.

### What are the main skin types that No7 fits best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin powder · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Tailoring of Retinyl Palmitate-Based Ethosomal Hydrogel as a Novel Nanoplatform for Acne Vulgaris Management: Fabrication, Optimization, and Clinical Evaluation Employing a Split-Face Comparative Study](https://pubmed.ncbi.nlm.nih.gov/34211271/) Retinyl palmitate · International Journal of Nanomedicine, 2021
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Structural characterization and in vivo evaluation of retinyl palmitate in non-ionic lamellar liquid crystalline system](https://pubmed.ncbi.nlm.nih.gov/21411295/) Retinyl palmitate · Colloids and Surfaces. B, Biointerfaces, 2011
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Comparison of skin calming effects of cosmetic products containing 4-t-butylcyclohexanol or acetyl dipeptide-1 cetyl ester on capsaicin-induced facial stinging in volunteers with sensitive skin](https://pubmed.ncbi.nlm.nih.gov/26805418/) Acetyl dipeptide-1 cetyl ester · Journal of the European Academy of Dermatology and Venereology, 2016
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin powder · Journal of Cosmetic Dermatology, 2023
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Comparative physicochemical stability and clinical anti-wrinkle efficacy of transdermal emulgel preparations of 5% sodium ascorbyl phosphate and or ascorbic acid on human volunteers](https://pubmed.ncbi.nlm.nih.gov/32383548/) Sodium ascorbyl phosphate · Journal of Cosmetic Dermatology, 2021
- [The evaluation of aluminum oxide crystal microdermabrasion for photodamage](https://pubmed.ncbi.nlm.nih.gov/11737128/) Alumina · Dermatologic Surgery, 2001
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [A randomized controlled trial to compare the effectiveness and safety of adsorbent lotion containing tapioca starch, spent grain wax, Butyrospermum parkii extract, argania spinosa kernel oil, aloe barbadensis, rosehip oil, and allantoin with a low-potency topical corticosteroid in the treatment of intertrigo](https://pubmed.ncbi.nlm.nih.gov/33811776/) African shea butter · Journal of Cosmetic Dermatology, 2022
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The effect of a vitamin A palmitate and antioxidant-containing oil-based moisturizer on photodamaged skin of several body sites](https://pubmed.ncbi.nlm.nih.gov/23438139/) Retinyl palmitate · Journal of Cosmetic Dermatology, 2013
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin powder · International Journal of Biological Macromolecules, 2024
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Clinical and histologic changes determine optimal treatment regimens for microdermabrasion](https://pubmed.ncbi.nlm.nih.gov/19753741/) Alumina · The Journal of Dermatological Treatment, 2002
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Octocrylene · Archives of Dermatological Research, 2024
- [Microneedling and Topical Retinyl Palmitate for Acne Scars: A Preliminary Split-Face Study with Placebo Control](https://pubmed.ncbi.nlm.nih.gov/41899112/) Retinyl palmitate · Journal of Clinical Medicine, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl oligopeptide, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Octisalate · Journal of Drugs in Dermatology, 2025

## The brands

- British skincare: [No7](https://lovi.care/skincare/uk/brands/no7)
- Skincare: [the purest](https://lovi.care/skincare/uk/brands/the-purest)

## More comparisons

- [SKIN1004 vs No7](https://lovi.care/skincare/uk/compare/skin1004-vs-no7)
- [SKIN1004 vs the purest](https://lovi.care/skincare/uk/compare/skin1004-vs-the-purest)
- [Anua vs No7](https://lovi.care/skincare/uk/compare/anua-vs-no7)
- [Anua vs the purest](https://lovi.care/skincare/uk/compare/anua-vs-the-purest)
- [Medicube vs No7](https://lovi.care/skincare/uk/compare/medicube-vs-no7)
- [Medicube vs the purest](https://lovi.care/skincare/uk/compare/medicube-vs-the-purest)
- [The Ordinary vs No7](https://lovi.care/skincare/uk/compare/the-ordinary-vs-no7)
- [The Ordinary vs the purest](https://lovi.care/skincare/uk/compare/the-ordinary-vs-the-purest)
- [Beauty of Joseon vs No7](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-no7)
- [Beauty of Joseon vs the purest](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-the-purest)
- [COSRX vs No7](https://lovi.care/skincare/uk/compare/cosrx-vs-no7)
- [COSRX vs the purest](https://lovi.care/skincare/uk/compare/cosrx-vs-the-purest)
- [CeraVe vs No7](https://lovi.care/skincare/uk/compare/cerave-vs-no7)
- [CeraVe vs the purest](https://lovi.care/skincare/uk/compare/cerave-vs-the-purest)
- [La Roche-Posay vs No7](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-no7)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs No7](https://lovi.care/skincare/uk/compare/dr-althea-vs-no7)
- [Dr. Althea vs the purest](https://lovi.care/skincare/uk/compare/dr-althea-vs-the-purest)
- [Some By Mi vs No7](https://lovi.care/skincare/uk/compare/some-by-mi-vs-no7)
- [Some By Mi vs the purest](https://lovi.care/skincare/uk/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/no7-vs-the-purest
- United Kingdom: https://lovi.care/skincare/uk/compare/no7-vs-the-purest (this page)
- Ireland: https://lovi.care/skincare/ie/compare/no7-vs-the-purest
- Germany: https://lovi.care/skincare/de/compare/no7-vs-the-purest
- France: https://lovi.care/skincare/fr/compare/no7-vs-the-purest
- Italy: https://lovi.care/skincare/it/compare/no7-vs-the-purest
- Netherlands: https://lovi.care/skincare/nl/compare/no7-vs-the-purest
- Spain: https://lovi.care/skincare/es/compare/no7-vs-the-purest
- Canada: https://lovi.care/skincare/ca/compare/no7-vs-the-purest
- Australia: https://lovi.care/skincare/au/compare/no7-vs-the-purest
- Singapore: https://lovi.care/skincare/sg/compare/no7-vs-the-purest
- Saudi Arabia: https://lovi.care/skincare/sa/compare/no7-vs-the-purest
- United Arab Emirates: https://lovi.care/skincare/ae/compare/no7-vs-the-purest