# NIVEA vs ILIA Beauty

Page: https://lovi.care/skincare/uk/compare/nivea-vs-ilia-beauty

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

NIVEA and ILIA Beauty are established skincare brands founded in 2011 that offer distinct approaches to daily hydration and protection. The German brand, owned by maxingvest GmbH & Co. KGaA, is known for dependable sunscreens, targeted [serums](https://lovi.care/skincare/uk/ingredients/serum), and nourishing moisturizers formulated with hydrating [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), making it best suited for sensitive skin and skin with dark spots. Meanwhile, the Canadian brand, owned by Famille C, is celebrated for thoughtful moisturizers and nourishing formulas that best suit dry, normal, and combination skin. While both rely on gentle compositions to refine daily routines, they differ in their specific ingredient focus and targeted skin concerns.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

[beiersdorf.com](https://www.beiersdorf.com/about-us/our-history/founding-history) [en.wikipedia.org](https://en.wikipedia.org/wiki/Maxingvest_AG)

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

[tracxn.com](https://tracxn.com/d/companies/ilia-beauty/__9WyJY6jBVsIpf6X5oVASXK-LuJlDTWhr53W5UcX5jlw) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/ilia-beauty-lands-paul-schiraldi-as-ceo)

This page compares some of the most popular NIVEA and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg80f8e6dc1e).

### Popular NIVEA vs ILIA Beauty products

#### NIVEA

- [Creme](https://lovi.care/skincare/uk/p/nivea/creme/for/dry-skin) — High fit — [£4.75 at Amazon](https://www.amazon.co.uk/dp/B07YDVWL4J?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Soft](https://lovi.care/skincare/uk/p/nivea/soft/for/dry-sensitive-skin) — Average fit — [£2.00 at Amazon](https://www.amazon.co.uk/dp/B014DDG3TQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [MEN](https://lovi.care/skincare/uk/p/nivea/men/for/dark-spots) — Average fit
- [UV Deep Protect & Care Gel](https://lovi.care/skincare/uk/p/nivea/uv-deep-protect-and-care-gel/for/combination-skin) — High fit
- [DERMA SKIN CLEAR](https://lovi.care/skincare/uk/p/nivea/derma-skin-clear/for/acne-prone-skin) — High fit — [£3.00 at Amazon](https://www.amazon.co.uk/dp/B0B978RVMF?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Express Hydration](https://lovi.care/skincare/uk/p/nivea/express-hydration/for/dry-sensitive-skin) — Average fit
- [LUMINOUS630 ANTI-DARK SPOT SERUM](https://lovi.care/skincare/uk/p/nivea/luminous630-anti-dark-spot-serum/for/sensitive-skin) — Average fit
- [Protect & Moisture Sun Lotion SPF50+](https://lovi.care/skincare/uk/p/nivea/protect-and-moisture-sun-lotion-spf50/for/combination-skin) — High fit — [£7.70 at Amazon](https://www.amazon.co.uk/dp/B000SQN6FW?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### ILIA Beauty

- [The Base Face Milk](https://lovi.care/skincare/uk/p/ilia-beauty/the-base-face-milk/for/dark-spots) — Average fit

## Questions and answers

### NIVEA or ILIA Beauty: which is better?

Neither NIVEA nor ILIA Beauty is objectively better, as they serve different needs with NIVEA offering a wide range of targeted treatments and sunscreens while ILIA Beauty features fragrance-free options like The Base Face Milk. [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) helps provide intense deep hydration across the products on this page.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between NIVEA and ILIA Beauty?

NIVEA is a German brand founded in 1911 with a wide range of products including sunscreens and [serums](https://lovi.care/skincare/uk/ingredients/serum), while ILIA Beauty is a Canadian brand founded in 2011 featuring fragrance-free options like The Base Face Milk. Glycerin helps provide moisture across the products on this page.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### NIVEA or ILIA Beauty: which moisturizer is better?

For moisturizers, NIVEA offers options like Creme with High Lovi fit for dry skin, though some reviewers note a greasy residue and strong fragrance. ILIA Beauty provides The Base Face Milk with Average Lovi fit across skin types and no fragrance in its ingredients.

### Which is more affordable, NIVEA or ILIA Beauty?

This page does not compare prices for NIVEA and ILIA Beauty, so it is not possible to tell which brand is more affordable.

### Which causes fewer breakouts, NIVEA or ILIA Beauty?

ILIA Beauty causes fewer breakouts, as the products on this page for NIVEA sometimes note causing breakouts and acne.

### How do the founding years and current parent companies of NIVEA and ILIA Beauty compare?

NIVEA was founded in Germany in 1911 and is owned by maxingvest GmbH & Co. KGaA, while ILIA Beauty was founded in Canada in 2011 and is owned by Famille C.

### Which NIVEA sunscreen products offer a High Lovi fit level for combination and oily skin?

For combination and oily skin, the NIVEA UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ sunscreens on this page offer a High Lovi fit level.

### What are the main pros and cons that reviewers mention about NIVEA products?

Reviewers frequently mention blemish-clearing and smoother texture serums, versatile multi-use moisturizers, and intense deep hydration as the main pros of the products on this page. On the downside, shoppers sometimes note a greasy or oily residue, occasional breakouts and acne, and a strong fragrance.

## Research behind their key ingredients

- [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Hyaluronic acid · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glyceryl glucoside · Skin Pharmacology and Physiology, 2012
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Effective reduction of post-inflammatory hyperpigmentation with the tyrosinase inhibitor isobutylamido-thiazolyl-resorcinol (Thiamidol)](https://pubmed.ncbi.nlm.nih.gov/33559186/) Isobutylamido thiazolyl resorcinol · International Journal of Cosmetic Science, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glyceryl glucoside · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation](https://pubmed.ncbi.nlm.nih.gov/26927034/) Lanolin alcohol eucerit · Molecules, 2016
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [Comparison of methods for assessing photoprotection against ultraviolet A in vivo](https://pubmed.ncbi.nlm.nih.gov/3819071/) Butyl methoxydibenzoylmethane · Journal of the American Academy of Dermatology, 1987
- [Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters](https://pubmed.ncbi.nlm.nih.gov/40227214/) Octocrylene · Antioxidants, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl salicylate, Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Ethylhexyl salicylate · Journal of Drugs in Dermatology, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025

## The brands

- German skincare: [NIVEA](https://lovi.care/skincare/uk/brands/nivea)
- Canadian skincare: [ILIA Beauty](https://lovi.care/skincare/uk/brands/ilia-beauty)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/nivea-vs-ilia-beauty
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- Ireland: https://lovi.care/skincare/ie/compare/nivea-vs-ilia-beauty
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