# Hada Labo vs the purest

Page: https://lovi.care/skincare/uk/compare/hada-labo-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Hada Labo and the purest are two well-regarded skincare lines known for gentle moisturizers and thoughtfully composed formulas, with the Japanese brand celebrated for its hydrating toners and nourishing creams driven by advanced science, while the other is cherished for its mild, understated performance. Hada Labo suits dry and acne-prone skin best through expertly crafted solutions that restore moisture and soothe irritation, whereas the other also supports sensitive and combination skin with its gentle nature. These distinct approaches allow individuals to choose based on whether they need targeted hydration for mature or acne-prone skin or a reliable, sensitive-friendly daily routine.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular Hada Labo and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgf87ef5d17b).

### Popular Hada Labo vs the purest products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [£17.58 at Amazon](https://www.amazon.co.uk/dp/B074GY15HN?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/uk/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/uk/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [£14.98 at Amazon](https://www.amazon.co.uk/dp/B08WSCPL38?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/uk/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [£20.00 at Amazon](https://www.amazon.co.uk/dp/B08WSHPTWZ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### the purest

- [solutions](https://lovi.care/skincare/uk/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### Hada Labo or the purest: which is better?

Hada Labo is the better choice for most shoppers on this page, as its products achieve Superior or High Lovi fit levels across a wide range of skin types, whereas the purest offers mostly Average or Low fits. Furthermore, the products on this page list no fragrance, helping to avoid irritation.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and the purest?

Hada Labo is a superior fit for dry skin, whereas the purest offers products with an average fit for that skin type. Hada Labo features fragrance-free formulas with [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), while the purest includes fragrance in its products on this page.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or the purest: which moisturizer is better?

Hada Labo is a better choice for moisturization because its Gokujyun Perfect Gel on this page features fragrance-free formulations with deep hydration from hyaluronic acid, whereas the purest solutions moisturizer contains fragrance and has lower fit levels for most skin types. Topical hyaluronic acid helps improve skin quality and hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or the purest?

The page facts do not provide pricing information to compare the affordability of Hada Labo and the purest.

### Which causes fewer breakouts, Hada Labo or the purest?

Hada Labo is a better fit for acne-prone skin, achieving high ratings across its products on this page, whereas the purest solutions moisturizer is rated low for acne-prone skin. Hyaluronic acid helps provide hydration without adding heavy oils.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which brand has been around longer, Hada Labo or the purest?

Hada Labo has been around longer, having been founded in Japan in 2004, whereas the purest was founded in 2020.

### Do any products from the purest list no fragrance in their ingredients compared to Hada Labo?

Hada Labo lists no fragrance for every product on this page, whereas the purest includes fragrance in its only product on the page. Topical hyaluronic acid helps maintain skin hydration and improve skin quality.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which brand's products are best suited for dry skin based on their Lovi fit levels?

Hada Labo products on this page are better suited for dry skin, as several items achieve a Superior Lovi fit for dry skin, whereas the purest solutions moisturizer has only an Average fit.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/uk/brands/hada-labo)
- Skincare: [the purest](https://lovi.care/skincare/uk/brands/the-purest)

## More comparisons

- [SKIN1004 vs Hada Labo](https://lovi.care/skincare/uk/compare/skin1004-vs-hada-labo)
- [SKIN1004 vs the purest](https://lovi.care/skincare/uk/compare/skin1004-vs-the-purest)
- [Anua vs Hada Labo](https://lovi.care/skincare/uk/compare/anua-vs-hada-labo)
- [Anua vs the purest](https://lovi.care/skincare/uk/compare/anua-vs-the-purest)
- [Medicube vs Hada Labo](https://lovi.care/skincare/uk/compare/medicube-vs-hada-labo)
- [Medicube vs the purest](https://lovi.care/skincare/uk/compare/medicube-vs-the-purest)
- [The Ordinary vs Hada Labo](https://lovi.care/skincare/uk/compare/the-ordinary-vs-hada-labo)
- [The Ordinary vs the purest](https://lovi.care/skincare/uk/compare/the-ordinary-vs-the-purest)
- [Beauty of Joseon vs Hada Labo](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-hada-labo)
- [Beauty of Joseon vs the purest](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-the-purest)
- [COSRX vs Hada Labo](https://lovi.care/skincare/uk/compare/cosrx-vs-hada-labo)
- [COSRX vs the purest](https://lovi.care/skincare/uk/compare/cosrx-vs-the-purest)
- [CeraVe vs Hada Labo](https://lovi.care/skincare/uk/compare/cerave-vs-hada-labo)
- [CeraVe vs the purest](https://lovi.care/skincare/uk/compare/cerave-vs-the-purest)
- [La Roche-Posay vs Hada Labo](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-hada-labo)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs Hada Labo](https://lovi.care/skincare/uk/compare/dr-althea-vs-hada-labo)
- [Dr. Althea vs the purest](https://lovi.care/skincare/uk/compare/dr-althea-vs-the-purest)
- [Some By Mi vs Hada Labo](https://lovi.care/skincare/uk/compare/some-by-mi-vs-hada-labo)
- [Some By Mi vs the purest](https://lovi.care/skincare/uk/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/hada-labo-vs-the-purest
- United Kingdom: https://lovi.care/skincare/uk/compare/hada-labo-vs-the-purest (this page)
- Ireland: https://lovi.care/skincare/ie/compare/hada-labo-vs-the-purest
- Germany: https://lovi.care/skincare/de/compare/hada-labo-vs-the-purest
- France: https://lovi.care/skincare/fr/compare/hada-labo-vs-the-purest
- Italy: https://lovi.care/skincare/it/compare/hada-labo-vs-the-purest
- Netherlands: https://lovi.care/skincare/nl/compare/hada-labo-vs-the-purest
- Spain: https://lovi.care/skincare/es/compare/hada-labo-vs-the-purest
- Canada: https://lovi.care/skincare/ca/compare/hada-labo-vs-the-purest
- Australia: https://lovi.care/skincare/au/compare/hada-labo-vs-the-purest
- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-the-purest
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-the-purest
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-the-purest