# Hada Labo vs SK-II

Page: https://lovi.care/skincare/uk/compare/hada-labo-vs-sk-ii

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Hada Labo and SK-II are esteemed Japanese skincare brands that offer hydrating toners, gentle makeup removers, nourishing moisturizers, potent [serums](https://lovi.care/skincare/uk/ingredients/serum), and restorative masks. The former is deeply loved for its advanced science and standout options like the Gokujyun Lotion, while the latter is cherished globally for its signature ingredient, pitera, and luxury solutions such as the Facial Treatment Essence. Both brands suit dry skin and acne-prone skin best, though they differ through the specific formulations and key ingredients designed to restore moisture, soothe irritation, and address imbalances.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

[en.wikipedia.org](https://en.wikipedia.org/wiki/SK-II) [discoversk-ii.wixsite.com](https://discoversk-ii.wixsite.com/home/brand-history) [glossy.co](https://www.glossy.co/beauty/despite-strong-results-in-beauty-in-the-first-quarter-pg-will-eliminate-thousands-of-jobs/)

This page compares some of the most popular Hada Labo and SK-II products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgdb370ce541).

### Popular Hada Labo vs SK-II products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [£17.58 at Amazon](https://www.amazon.co.uk/dp/B074GY15HN?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/uk/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/uk/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [£14.98 at Amazon](https://www.amazon.co.uk/dp/B08WSCPL38?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/uk/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [£20.00 at Amazon](https://www.amazon.co.uk/dp/B08WSHPTWZ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### SK-II

- [Facial Treatment Essence](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-essence/for/dry-skin) — High fit — [£119.99 at Amazon](https://www.amazon.co.uk/dp/B08HZZFKVX?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Facial Treatment Mask](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-mask/for/dry-skin) — High fit — [£63.63 at Amazon](https://www.amazon.co.uk/dp/B00J2VUM6A?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Facial Treatment Clear Lotion](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-clear-lotion/for/oily-skin) — High fit — [£104.99 at Amazon](https://www.amazon.co.uk/dp/B072C3MCDH?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Skinpower Advanced Cream](https://lovi.care/skincare/uk/p/sk-ii/skinpower-advanced-cream/for/mature-skin) — High fit
- [Genoptics Ultraura Essence](https://lovi.care/skincare/uk/p/sk-ii/genoptics-ultraura-essence/for/acne-prone-skin) — Superior fit — [£217.00 at Notino](https://www.notino.co.uk/sk-ii/genoptics-ultraura-essence-brightening-serum/p-16254642/)
- [Facial Treatment Cleansing Oil](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-cleansing-oil/for/dry-skin) — High fit — [£65.50 at Notino](https://www.notino.co.uk/sk-ii/facial-treatment-cleansing-oil-cleansing-oil-for-all-skin-types/p-16324436/)
- [Genoptics Spot Essence](https://lovi.care/skincare/uk/p/sk-ii/genoptics-spot-essence/for/dark-spots) — Average fit

## People Say

Hada Labo

SK-II

- Deep hydration and moisture Mostly Mentioned Often Mentioned “skin drinks it up — Hada Labo Gokujyun Lotion” “Plumps fine lines — Hada Labo Gokujun Premium” “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion” “flooded my skin with moisture — SK-II Facial Treatment Mask”
- Lightweight and fast-absorbing texture Often Mentioned Often Mentioned “drinks right into the skin — SK-II Facial Treatment Essence” “Absorbs into the skin quickly. — SK-II Genoptics Ultraura Essence” “Absorbs quickly — SK-II Genoptics Spot Essence” “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
- Other positive benefits Sometimes Noted Often Mentioned “Removes leftover dirt — SK-II Facial Treatment Clear Lotion” “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream” “balanced my oily T-zone — SK-II Facial Treatment Essence” “hydrating but not heavy — Hada Labo Premium Whitening Lotion (Light)”
- Radiance, glow and brightening Not noted Mostly Mentioned “gives a glass skin look — SK-II Facial Treatment Essence” “leaves me with a red carpet glow — SK-II Facial Treatment Mask” “Skin looks brighter — SK-II Genoptics Spot Essence”
- Gentle formulation Often Mentioned Rarely Noted “never stings my sensitive skin — Hada Labo Gokujyun Lotion” “No fragrance/alcohol — Hada Labo Gokujun Premium” “no irritation, no breakouts — Hada Labo Shirojyun Premium Whitening Lotion” “Great for sensitive — SK-II Genoptics Spot Essence”
- Fades dark spots and even skin tone Sometimes Noted Sometimes Noted “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion” “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)” “Reduced sun spots — SK-II Genoptics Spot Essence” “My skin appeared more even toned. — SK-II Genoptics Ultraura Essence”
- High price and cost concerns Not noted Mostly Mentioned “way too expensive — SK-II Facial Treatment Essence”
- Slow results or lack of effectiveness Sometimes Noted Often Mentioned “takes months to see results — Hada Labo Shirojyun Premium Whitening Lotion” “takes time to see results — Hada Labo Premium Whitening Lotion (Light)” “did absolutely nothing — SK-II Facial Treatment Essence”
- Sticky or tacky finish Often Mentioned Rarely Noted “dried to a tacky finish — SK-II Facial Treatment Mask” “Tacky residue — Hada Labo Gokujun Premium”
- Other product performance issues Often Mentioned Sometimes Noted “cotton is too thick and heavy — SK-II Facial Treatment Mask” “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence” “Caused breakouts, small bumps, redness/irritation, fungal acne trigger. — SK-II Facial Treatment Cleansing Oil” “makes my vision cloudy — Hada Labo Gokujyun Cleansing Oil”

### Hada Labo vs SK-II routines for dry skin

#### Hada Labo-focused routine

- Cleanser: [CeraVe Hydrating Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5R51Q9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Gokujyun Lotion](https://lovi.care/skincare/uk/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [£17.58 at Amazon](https://www.amazon.co.uk/dp/B074GY15HN?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/uk/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — [£14.74 at Amazon](https://www.amazon.co.uk/dp/B0BTPGPK7H?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/uk/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [£13.58 at Amazon](https://www.amazon.co.uk/dp/B084Q16G8D?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/dry-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### SK-II-focused routine

- Cleanser: [CeraVe Hydrating Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5R51Q9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [£11.49 at Amazon](https://www.amazon.co.uk/dp/B07B65NJLV?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Facial Treatment Essence](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-essence/for/dry-skin) — High fit — [£119.99 at Amazon](https://www.amazon.co.uk/dp/B08HZZFKVX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Facial Treatment Cleansing Oil](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-cleansing-oil/for/dry-skin) — High fit — [£65.50 at Notino](https://www.notino.co.uk/sk-ii/facial-treatment-cleansing-oil-cleansing-oil-for-all-skin-types/p-16324436/) — Evening · Once a week
- Serum or Treatment: [Genoptics Ultraura Essence](https://lovi.care/skincare/uk/p/sk-ii/genoptics-ultraura-essence/for/dry-skin) — High fit — [£217.00 at Notino](https://www.notino.co.uk/sk-ii/genoptics-ultraura-essence-brightening-serum/p-16254642/) — Evening · Once a week
- Nourishing Mask: [Facial Treatment Mask](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-mask/for/dry-skin) — High fit — [£63.63 at Amazon](https://www.amazon.co.uk/dp/B00J2VUM6A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Hada Labo routine · £152.93 · 99% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5R51Q9&Quantity.1=1&ASIN.2=B074GY15HN&Quantity.2=1&ASIN.3=B0BTPGPK7H&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B084Q16G8D&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [Buy SK-II routine · £225.40 · 91% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5R51Q9&Quantity.1=1&ASIN.2=B07B65NJLV&Quantity.2=1&ASIN.3=B08HZZFKVX&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B00J2VUM6A&Quantity.5=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 99% fit](https://lovi.care/skincare/uk/skin/dry-skin)

### Hada Labo vs SK-II routines for oily skin

#### Hada Labo-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5SKVL7?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/uk/p/hada-labo/shirojyun-premium-whitening-lotion/for/oily-skin) — Average fit — [£14.98 at Amazon](https://www.amazon.co.uk/dp/B08WSCPL38?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)](https://lovi.care/skincare/uk/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/oily-skin) — Superior fit — [£14.80 at Amazon](https://www.amazon.co.uk/dp/B01CLTKI4A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/uk/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DNJMQFHK?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/oily-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### SK-II-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/uk/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [£8.29 at Amazon](https://www.amazon.co.uk/dp/B07C5SKVL7?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [£13.98 at Amazon](https://www.amazon.co.uk/dp/B08125WDCF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Facial Treatment Essence](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-essence/for/oily-skin) — Average fit — [£119.99 at Amazon](https://www.amazon.co.uk/dp/B08HZZFKVX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Facial Treatment Cleansing Oil](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-cleansing-oil/for/oily-skin) — Average fit — [£65.50 at Notino](https://www.notino.co.uk/sk-ii/facial-treatment-cleansing-oil-cleansing-oil-for-all-skin-types/p-16324436/) — Evening · Once a week
- Cleansing Toner: [Facial Treatment Clear Lotion](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-clear-lotion/for/oily-skin) — High fit — [£104.99 at Amazon](https://www.amazon.co.uk/dp/B072C3MCDH?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Genoptics Ultraura Essence](https://lovi.care/skincare/uk/p/sk-ii/genoptics-ultraura-essence/for/oily-skin) — High fit — [£217.00 at Notino](https://www.notino.co.uk/sk-ii/genoptics-ultraura-essence-brightening-serum/p-16254642/) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Hada Labo routine · £236.09 · 94% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5SKVL7&Quantity.1=1&ASIN.2=B08WSCPL38&Quantity.2=1&ASIN.3=B01CLTKI4A&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0DNJMQFHK&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B08H4QPM19&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [Buy SK-II routine · £339.53 · 88% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07C5SKVL7&Quantity.1=1&ASIN.2=B08125WDCF&Quantity.2=1&ASIN.3=B08HZZFKVX&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B072C3MCDH&Quantity.5=1&ASIN.6=B0FNWV4X1F&Quantity.6=1&ASIN.7=B003E71NPC&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 97% fit](https://lovi.care/skincare/uk/skin/oily-skin)

### Hada Labo vs SK-II routines for combination skin

#### Hada Labo-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0013522FC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Premium Whitening Lotion (Light)](https://lovi.care/skincare/uk/p/hada-labo/premium-whitening-lotion-light/for/combination-skin) — High fit — [£20.00 at Amazon](https://www.amazon.co.uk/dp/B08WSHPTWZ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)](https://lovi.care/skincare/uk/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/combination-skin) — Superior fit — [£14.80 at Amazon](https://www.amazon.co.uk/dp/B01CLTKI4A?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Pyunkang Yul Deep Cleansing Oil](https://lovi.care/skincare/uk/p/pyunkang-yul/deep-cleansing-oil/for/combination-skin) — Superior fit — [£23.92 at Amazon](https://www.amazon.co.uk/dp/B08QTT1QBX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Peach & Lily Glass Skin Refining Serum](https://lovi.care/skincare/uk/p/peach-and-lily/glass-skin-refining-serum/for/combination-skin) — Superior fit — [£59.74 at Amazon](https://www.amazon.co.uk/dp/B08H4QPM19?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### SK-II-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0013522FC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/uk/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [£30.37 at Amazon](https://www.amazon.co.uk/dp/B07P7VZ2J9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Facial Treatment Essence](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-essence/for/combination-skin) — High fit — [£119.99 at Amazon](https://www.amazon.co.uk/dp/B08HZZFKVX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Facial Treatment Cleansing Oil](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-cleansing-oil/for/combination-skin) — Average fit — [£65.50 at Notino](https://www.notino.co.uk/sk-ii/facial-treatment-cleansing-oil-cleansing-oil-for-all-skin-types/p-16324436/) — Evening · Once a week
- Cleansing Toner: [Facial Treatment Clear Lotion](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-clear-lotion/for/combination-skin) — High fit — [£104.99 at Amazon](https://www.amazon.co.uk/dp/B072C3MCDH?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Genoptics Ultraura Essence](https://lovi.care/skincare/uk/p/sk-ii/genoptics-ultraura-essence/for/combination-skin) — High fit — [£217.00 at Notino](https://www.notino.co.uk/sk-ii/genoptics-ultraura-essence-brightening-serum/p-16254642/) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy Hada Labo routine · £202.44 · 94% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0013522FC&Quantity.1=1&ASIN.2=B08WSHPTWZ&Quantity.2=1&ASIN.3=B01CLTKI4A&Quantity.3=1&ASIN.4=B08QTT1QBX&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B08H4QPM19&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy SK-II routine · £308.34 · 87% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0013522FC&Quantity.1=1&ASIN.2=B07P7VZ2J9&Quantity.2=1&ASIN.3=B08HZZFKVX&Quantity.3=1&ASIN.4=B072C3MCDH&Quantity.4=1&ASIN.5=B0FNWV4X1F&Quantity.5=1&ASIN.6=B0DHGWK3FT&Quantity.6=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 96% fit](https://lovi.care/skincare/uk/skin/combination-skin)

## Questions and answers

### Hada Labo or SK-II: which is better?

Hada Labo is better for deep hydration and value, while SK-II offers a lightweight texture and radiance benefits. Lovi rates Hada Labo as having a Superior routine fit for dry, oily, combination, acne-prone, mature, and dark spot skin types.

### What is the difference between Hada Labo and SK-II?

Hada Labo focuses on deep hydration powered by [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), while SK-II centers its formulations around Pitera for lightweight texture and radiance. Reviewers note that Hada Labo provides gentle and fragrance-free formulations with deep moisturization, whereas SK-II offers lightweight and fast-absorbing textures.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or SK-II for dry skin?

Hada Labo and SK-II are both a Superior fit for dry skin according to Lovi. Hyaluronic acid helps provide deep hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or SK-II: which moisturizer is better?

Hada Labo is better for deep hydration and moisture, while SK-II offers a more lightweight and fast-absorbing texture for its moisturizers. Reviewers note that Hada Labo helps provide deep hydration, and topical hyaluronic acid benefits skin quality.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or SK-II?

Hada Labo is more affordable, though reviews note that high price and cost concerns are a drawback for the brand.

### Hada Labo or SK-II: which brand is better suited for mature skin?

Hada Labo is better suited for mature skin, achieving a Superior routine fit compared to SK-II's High fit level on this page. Topical hyaluronic acid, a key ingredient across Hada Labo products, helps improve skin quality and signs of aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which brand has a better routine fit for combination skin, Hada Labo or SK-II?

Hada Labo has a better routine fit for combination skin, earning a Superior rating from Lovi compared to SK-II's High level.

### Hada Labo or SK-II: which is more effective for skin with dark spots?

Lovi rates Hada Labo as having a Superior fit for skin with dark spots, while SK-II achieves a High fit level on the page. Hada Labo features hyaluronic acid across its products on this page, which helps support skin hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or SK-II for oily skin?

Hada Labo is a better fit for oily skin, earning a Superior routine fit compared to SK-II's High fit rating. The products on this page help provide deep hydration while remaining fragrance-free.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Hada Labo or SK-II for acne-prone skin?

Hada Labo is a better choice for acne-prone skin, as Lovi rates its routine fit as Superior compared to High for SK-II. Reviewers mention that Hada Labo provides gentle formulations.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Nicotinamide w, Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, D-pantothenyl alcohol · American Journal of Clinical Dermatology, 2002
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · Journal of Periodontology, 2009
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Concentrated glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, D-pantothenyl alcohol · The Journal of Dermatological Treatment, 2017
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) D-pantothenyl alcohol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Daily Fluctuation of Facial Pore Area, Roughness and Redness among Young Japanese Women; Beneficial Effects of Galactomyces Ferment Filtrate Containing Antioxidative Skin Care Formula](https://pubmed.ncbi.nlm.nih.gov/34198790/) Galactomyces ferment filtrate, Pitera essence, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate galactomyces ferment filtrate, Pitera ferment filtrate, Sk-ii pitera concentrate, Pitera · Journal of Clinical Medicine, 2021
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Reduction in the appearance of facial hyperpigmentation by topical N-undecyl-10-enoyl-L-phenylalanine and its combination with niacinamide](https://pubmed.ncbi.nlm.nih.gov/19958429/) Undecylenoyl phenylalanine · Journal of Cosmetic Dermatology, 2009
- [Inhibitory effects of shell of Camellia oleifera Abel extract on mushroom tyrosinase and human skin melanin](https://pubmed.ncbi.nlm.nih.gov/31033161/) Butylene glycol · Journal of Cosmetic Dermatology, 2019
- [A randomized, double-blind, vehicle-controlled study of a preparation containing undecylenoyl phenylalanine 2% in the treatment of solar lentigines](https://pubmed.ncbi.nlm.nih.gov/19874316/) Undecylenoyl phenylalanine · Clinical and Experimental Dermatology, 2010
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Enhanced Fluctuations in Facial Pore Size, Redness, and TEWL Caused by Mask Usage Are Normalized by the Application of a Moisturizer](https://pubmed.ncbi.nlm.nih.gov/35456214/) Galactomyces ferment filtrate, Pitera essence, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate galactomyces ferment filtrate, Pitera ferment filtrate, Sk-ii pitera concentrate, Pitera · Journal of Clinical Medicine, 2022
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, D-pantothenyl alcohol · Journal of Cosmetic Dermatology, 2025
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Glycerol crosslinked vitamin E loaded xanthan gum and gellan gum nanoemulgels for topical management of dry skin](https://pubmed.ncbi.nlm.nih.gov/41224059/) Xanthan gum · International Journal of Biological Macromolecules, 2025
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Significant Reversal of Facial Wrinkle, Pigmented Spot and Roughness by Daily Application of Galactomyces Ferment Filtrate-Containing Skin Products for 12 Months-An 11-Year Longitudinal Skin Aging Rejuvenation Study](https://pubmed.ncbi.nlm.nih.gov/36769815/) Galactomyces ferment filtrate, Pitera essence, Pitera ferment filtrate galactomyces ferment filtrate, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate, Pitera · Journal of Clinical Medicine, 2023
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026
- [The Effectiveness of Galactomyces Ferment Filtrate, Dexpanthenol, and Centella Asiatica Combination Serum in the Treatment of Post-Acne Hyperpigmentation in Subjects with Skin of Color](https://pubmed.ncbi.nlm.nih.gov/33938432/) Galactomyces ferment filtrate, Sk-ii pitera concentrate, Galactomyces ferment filtrate pitera ferment filtrate · Skinmed, 2021
- [Clinical Efficacy of Topical Ascorbic Acid 2-Glucoside in Enhancing Outcomes of Laser Gingival Depigmentation: A Randomized Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42147661/) Ascorbyl glucoside · Cureus, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/uk/brands/hada-labo)
- Japanese skincare: [SK-II](https://lovi.care/skincare/uk/brands/sk-ii)

## More comparisons

- [SKIN1004 vs Hada Labo](https://lovi.care/skincare/uk/compare/skin1004-vs-hada-labo)
- [SKIN1004 vs SK-II](https://lovi.care/skincare/uk/compare/skin1004-vs-sk-ii)
- [Anua vs Hada Labo](https://lovi.care/skincare/uk/compare/anua-vs-hada-labo)
- [Anua vs SK-II](https://lovi.care/skincare/uk/compare/anua-vs-sk-ii)
- [Medicube vs Hada Labo](https://lovi.care/skincare/uk/compare/medicube-vs-hada-labo)
- [Medicube vs SK-II](https://lovi.care/skincare/uk/compare/medicube-vs-sk-ii)
- [The Ordinary vs Hada Labo](https://lovi.care/skincare/uk/compare/the-ordinary-vs-hada-labo)
- [The Ordinary vs SK-II](https://lovi.care/skincare/uk/compare/the-ordinary-vs-sk-ii)
- [Beauty of Joseon vs Hada Labo](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-hada-labo)
- [Beauty of Joseon vs SK-II](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-sk-ii)
- [COSRX vs Hada Labo](https://lovi.care/skincare/uk/compare/cosrx-vs-hada-labo)
- [COSRX vs SK-II](https://lovi.care/skincare/uk/compare/cosrx-vs-sk-ii)
- [CeraVe vs Hada Labo](https://lovi.care/skincare/uk/compare/cerave-vs-hada-labo)
- [CeraVe vs SK-II](https://lovi.care/skincare/uk/compare/cerave-vs-sk-ii)
- [La Roche-Posay vs Hada Labo](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-hada-labo)
- [La Roche-Posay vs SK-II](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-sk-ii)
- [Dr. Althea vs Hada Labo](https://lovi.care/skincare/uk/compare/dr-althea-vs-hada-labo)
- [Dr. Althea vs SK-II](https://lovi.care/skincare/uk/compare/dr-althea-vs-sk-ii)
- [Some By Mi vs Hada Labo](https://lovi.care/skincare/uk/compare/some-by-mi-vs-hada-labo)
- [Some By Mi vs SK-II](https://lovi.care/skincare/uk/compare/some-by-mi-vs-sk-ii)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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