# Charlotte Tilbury vs Shu Uemura

Page: https://lovi.care/skincare/uk/compare/charlotte-tilbury-vs-shu-uemura

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Puig_(company)) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/puig-to-fully-own-charlotte-tilbury-by-2031)

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

[loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf)

This page compares some of the most popular Charlotte Tilbury and Shu Uemura products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg931f9fbe07).

### Popular Charlotte Tilbury vs Shu Uemura products

#### Charlotte Tilbury

- [Charlotte's Magic Cream](https://lovi.care/skincare/uk/p/charlotte-tilbury/charlotte-s-magic-cream/for/mature-skin) — Superior fit — [£33.07 at Amazon](https://www.amazon.co.uk/dp/B01NBGJOEO?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Collagen Superfusion Facial Oil](https://lovi.care/skincare/uk/p/charlotte-tilbury/collagen-superfusion-facial-oil/for/dry-sensitive-skin) — High fit — [£47.05 at Amazon](https://www.amazon.co.uk/dp/B09TBFFBWD?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Magic Eye Rescue](https://lovi.care/skincare/uk/p/charlotte-tilbury/magic-eye-rescue/for/dark-spots) — Average fit

#### Shu Uemura

- [cleansing oil](https://lovi.care/skincare/uk/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [£90.64 at Amazon](https://www.amazon.co.uk/dp/B0DNJRC1L4?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Charlotte Tilbury or Shu Uemura: which is better?

Charlotte Tilbury is the better choice for hydration, as the products on this page feature hydrating moisturizers that Lovi rates as High to Superior for dry and mature skin. Shu Uemura only offers a cleansing oil on this page, which receives lower fit ratings for many skin types.

### What is the difference between Charlotte Tilbury and Shu Uemura?

Charlotte Tilbury offers hydrating moisturizers like Charlotte's Magic Cream with a Superior Lovi fit for mature skin, whereas Shu Uemura features a cleansing oil that is mostly suited for makeup removal. Both brands list no fragrance in the products on this page.

### Which is more affordable, Charlotte Tilbury or Shu Uemura?

Reviewers note that Charlotte Tilbury has a high price point, while affordability details for Shu Uemura are not specified on this page.

### Which causes fewer breakouts, Charlotte Tilbury or Shu Uemura?

Charlotte Tilbury products on this page have an average fit for acne-prone skin, whereas Shu Uemura cleansing oil has a low to caution fit and [squalene](https://lovi.care/skincare/uk/ingredients/squalene) may induce inflammatory mediators linked to acne.

[The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/) [Scientific Reports, 2020](https://pubmed.ncbi.nlm.nih.gov/33037252/)

### How does the country of origin and founding year compare between Charlotte Tilbury and Shu Uemura?

Charlotte Tilbury was founded in the United Kingdom in 2013, whereas Shu Uemura was founded in Japan in 1967.

### Which of the two brands, Charlotte Tilbury or Shu Uemura, has been acquired by Puig versus L'Oreal S.A.?

Charlotte Tilbury has been acquired by Puig, while Shu Uemura is owned by L'Oreal S.A.

### Do any of the skincare products from Charlotte Tilbury or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both Charlotte Tilbury and Shu Uemura lists no fragrance in its ingredients.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Polyglycerol Ester-Based Low Energy Nanoemulsions with Red Raspberry Seed Oil and Fruit Extracts: Formulation Development toward Effective In Vitro/In Vivo Bioperformance](https://pubmed.ncbi.nlm.nih.gov/33467701/) Raspberry seed oil · Nanomaterials, 2021
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil](https://pubmed.ncbi.nlm.nih.gov/31957954/) Avocado oil · Journal of Cosmetic Dermatology, 2020
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Stretchable skin hydrating PVB patches with controlled pores' size and shape for deliberate evening primrose oil spreading, transport and release](https://pubmed.ncbi.nlm.nih.gov/35929319/) Oenothera biennis oil · Biomaterials Advances, 2022
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Melanogenesis effects of rice protein hydrolysate and its characteristic peptides Leu-Leu-Lys, Leu-Pro-Lys, and pyroGlu-Lys on UVB-induced human epidermal melanocyte cells](https://pubmed.ncbi.nlm.nih.gov/32955075/) Hydrolyzed rice protein · Food & Function, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41319188/) Camellia oleifera seed oil · International Journal of Cosmetic Science, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter, African shea butter · Lasers in Medical Science, 2025
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025

## The brands

- British skincare: [Charlotte Tilbury](https://lovi.care/skincare/uk/brands/charlotte-tilbury)
- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/uk/brands/shu-uemura)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

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