# BYOMA vs Shiseido

Page: https://lovi.care/skincare/uk/compare/byoma-vs-shiseido

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

BYOMA and Shiseido are two distinctive skincare brands offering thoughtfully formulated moisturizers, cleansers, [serums](https://lovi.care/skincare/uk/ingredients/serum), and more for daily routines. The British brand is known for utilizing tri-ceramide and squalane to suit dry and sensitive skin, while the Japanese brand relies on [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) to care for sensitive and mature skin. Though both brands cater well to sensitive skin, they differ significantly in their founding eras, geographic origins, and core ingredient philosophies.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

[cosmeticsbusiness.com](https://cosmeticsbusiness.com/bansk-group-takes-majority-stake-in-gen-z)

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

[corp.shiseido.com](https://corp.shiseido.com/en/company/info/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) [marketscreener.com](https://www.marketscreener.com/quote/stock/SHISEIDO-COMPANY-LIMITED-6492328/news/Shiseido-Company-Limited-Announces-CEO-Changes-Effective-January-1-2025-47501230/)

This page compares some of the most popular BYOMA and Shiseido products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg5c207e24bd).

### Popular BYOMA vs Shiseido products

#### BYOMA

- [Hydrating Milky Toner](https://lovi.care/skincare/uk/p/byoma/hydrating-milky-toner/for/dry-sensitive-skin) — High fit — [£11.76 at Amazon](https://www.amazon.co.uk/dp/B0CSDWS3HJ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Moisturizing Gel-Cream](https://lovi.care/skincare/uk/p/byoma/moisturizing-gel-cream/for/mature-skin) — High fit — [£11.99 at Amazon](https://www.amazon.co.uk/dp/B0BJ74DJXG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Hydrating Serum](https://lovi.care/skincare/uk/p/byoma/hydrating-serum/for/dry-sensitive-skin) — Superior fit — [£13.88 at Amazon](https://www.amazon.co.uk/dp/B0GZHTTKQ6?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Creamy Jelly Cleanser](https://lovi.care/skincare/uk/p/byoma/creamy-jelly-cleanser/for/dry-skin) — High fit — [£10.95 at Amazon](https://www.amazon.co.uk/dp/B0BTYBVLFW?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Brightening Serum](https://lovi.care/skincare/uk/p/byoma/brightening-serum/for/dry-skin) — High fit — [£12.95 at Amazon](https://www.amazon.co.uk/dp/B0C7C7ZBG9?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Balancing Face Mist](https://lovi.care/skincare/uk/p/byoma/balancing-face-mist/for/dry-skin) — Superior fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8D9LS?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Brightening Toner](https://lovi.care/skincare/uk/p/byoma/brightening-toner/for/sensitive-skin) — Superior fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8BSBQ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Milky Moisture Cleanser](https://lovi.care/skincare/uk/p/byoma/milky-moisture-cleanser/for/dry-skin) — Superior fit — [£12.99 at Amazon](https://www.amazon.co.uk/dp/B0CSDXL86L?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

#### Shiseido

- [Benefiance Wrinkle Smoothing Eye Cream](https://lovi.care/skincare/uk/p/shiseido/benefiance-wrinkle-smoothing-eye-cream/for/mature-skin) — High fit — [£42.45 at Amazon](https://www.amazon.co.uk/dp/B0C9RXV1VY?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/uk/p/shiseido/ultimune-power-infusing-concentrate/for/sensitive-skin) — Average fit — [£62.61 at Amazon](https://www.amazon.co.uk/dp/B09MKR9HXR?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [VITAL PERFECTION](https://lovi.care/skincare/uk/p/shiseido/vital-perfection/for/mature-skin) — Average fit — [£58.04 at Amazon](https://www.amazon.co.uk/dp/B0CP67VGG7?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Clarifying Cleansing Foam](https://lovi.care/skincare/uk/p/shiseido/clarifying-cleansing-foam/for/mature-skin) — Average fit — [£32.99 at Amazon](https://www.amazon.co.uk/dp/B07HYRFVX7?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Essential Energy Hydrating Cream](https://lovi.care/skincare/uk/p/shiseido/essential-energy-hydrating-cream/for/mature-skin) — Superior fit — [£42.00 at Amazon](https://www.amazon.co.uk/dp/B09SBSPXTY?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Activating Essence](https://lovi.care/skincare/uk/p/shiseido/activating-essence/for/dry-skin) — High fit
- [FUTURE SOLUTION LX](https://lovi.care/skincare/uk/p/shiseido/future-solution-lx/for/sensitive-skin) — High fit
- [Bio-Performance Advanced Super Revitalizing Cream](https://lovi.care/skincare/uk/p/shiseido/bio-performance-advanced-super-revitalizing-cream/for/dry-skin) — Warning fit — [£46.75 at Amazon](https://www.amazon.co.uk/dp/B0092LG0SE?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

BYOMA

Shiseido

- Texture and Absorption Mostly Mentioned Mostly Mentioned “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate” “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION” “Airy-soft texture — Shiseido Essential Energy Hydrating Cream” “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
- Hydration and Moisture Often Mentioned Mostly Mentioned “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION” “Skin feels more hydrated — Shiseido Activating Essence” “skin feels so hydrated — BYOMA Hydrating Milky Toner”
- Skin Barrier and Gentle Care Mostly Mentioned Rarely Noted “helped heal my barrier — BYOMA Hydrating Serum” “doesn't strip skin — BYOMA Creamy Jelly Cleanser” “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser” “No irritation — Shiseido Essential Energy Hydrating Cream”
- Skin Texture and Smoothing Improvements Sometimes Noted Often Mentioned “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION” “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched” “Keeps my face soft and not oily — BYOMA Brightening Toner”
- Radiance and Brightening Rarely Noted Often Mentioned “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate” “faded pimple marks — Shiseido White Lucent Brightening Gel Cream” “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “healthy glow — BYOMA Hydrating Milky Toner”
- Value and Pricing Often Mentioned Not noted “budget-friendly — BYOMA Brightening Serum” “Budget-friendly skincare — BYOMA Brightening Toner” “great value for money — BYOMA Hydrating Serum”
- Packaging and Dispenser Issues Mostly Mentioned Sometimes Noted “heavy to travel — Shiseido Eudermine Revitalizing Essence” “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate” “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION” “Opening is huge — BYOMA Brightening Toner”
- High Price Not noted Mostly Mentioned “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- Fragrance and Scent Sensitivity Sometimes Noted Often Mentioned “has a weird chemically smell — BYOMA Milky Moisture Cleanser” “smell is annoying — BYOMA Milky Oil Cleanser” “smells like plastic — BYOMA Creamy Jelly Cleanser” “old lady smell — Shiseido Eudermine Revitalizing Essence”

### BYOMA vs Shiseido routines for dry skin

#### BYOMA-focused routine

- Cleanser: [Milky Moisture Cleanser](https://lovi.care/skincare/uk/p/byoma/milky-moisture-cleanser/for/dry-skin) — Superior fit — [£12.99 at Amazon](https://www.amazon.co.uk/dp/B0CSDXL86L?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Balancing Face Mist](https://lovi.care/skincare/uk/p/byoma/balancing-face-mist/for/dry-skin) — Superior fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8D9LS?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Moisturizing Rich Cream](https://lovi.care/skincare/uk/p/byoma/moisturizing-rich-cream/for/dry-skin) — Superior fit — [£13.99 at Amazon](https://www.amazon.co.uk/dp/B0BZX2RLNX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Melting Balm Cleanser](https://lovi.care/skincare/uk/p/byoma/melting-balm-cleanser/for/dry-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0C7CB452S?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Clarifying Serum](https://lovi.care/skincare/uk/p/byoma/clarifying-serum/for/dry-skin) — High fit — [£11.99 at Amazon](https://www.amazon.co.uk/dp/B0C7C8BZLM?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Clarifying Cleansing Foam](https://lovi.care/skincare/uk/p/shiseido/clarifying-cleansing-foam/for/dry-skin) — Caution fit — [£32.99 at Amazon](https://www.amazon.co.uk/dp/B07HYRFVX7?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/uk/p/shiseido/eudermine-revitalizing-essence/for/dry-skin) — Average fit — [£61.41 at Amazon](https://www.amazon.co.uk/dp/B0BT8KYZMP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/uk/p/shiseido/essential-energy-hydrating-cream/for/dry-skin) — High fit — [£42.00 at Amazon](https://www.amazon.co.uk/dp/B09SBSPXTY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/uk/p/torriden/dive-in-mild-sunscreen/for/dry-skin) — Superior fit — [£22.00 at Amazon](https://www.amazon.co.uk/dp/B0C5WCCZ64?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/uk/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [£13.58 at Amazon](https://www.amazon.co.uk/dp/B084Q16G8D?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/uk/p/shiseido/ultimune-power-infusing-concentrate/for/dry-skin) — Low fit — [£62.61 at Amazon](https://www.amazon.co.uk/dp/B09MKR9HXR?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/uk/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DWXHYJKY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy BYOMA routine · £104.93 · 94% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0CSDXL86L&Quantity.1=1&ASIN.2=B0C7C8D9LS&Quantity.2=1&ASIN.3=B0BZX2RLNX&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B0C7CB452S&Quantity.5=1&ASIN.6=B0C7C8BZLM&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [Buy Shiseido routine · £251.59 · 74% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07HYRFVX7&Quantity.1=1&ASIN.2=B0BT8KYZMP&Quantity.2=1&ASIN.3=B09SBSPXTY&Quantity.3=1&ASIN.4=B0C5WCCZ64&Quantity.4=1&ASIN.5=B084Q16G8D&Quantity.5=1&ASIN.6=B09MKR9HXR&Quantity.6=1&ASIN.7=B0DWXHYJKY&Quantity.7=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 99% fit](https://lovi.care/skincare/uk/skin/dry-skin)

### BYOMA vs Shiseido routines for oily skin

#### BYOMA-focused routine

- Cleanser: [Creamy Jelly Cleanser](https://lovi.care/skincare/uk/p/byoma/creamy-jelly-cleanser/for/oily-skin) — Average fit — [£10.95 at Amazon](https://www.amazon.co.uk/dp/B0BTYBVLFW?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Balancing Face Mist](https://lovi.care/skincare/uk/p/byoma/balancing-face-mist/for/oily-skin) — High fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8D9LS?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Hydrating Serum](https://lovi.care/skincare/uk/p/byoma/hydrating-serum/for/oily-skin) — High fit — [£13.88 at Amazon](https://www.amazon.co.uk/dp/B0GZHTTKQ6?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Melting Balm Cleanser](https://lovi.care/skincare/uk/p/byoma/melting-balm-cleanser/for/oily-skin) — High fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0C7CB452S?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Brightening Toner](https://lovi.care/skincare/uk/p/byoma/brightening-toner/for/oily-skin) — High fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8BSBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Clarifying Serum](https://lovi.care/skincare/uk/p/byoma/clarifying-serum/for/oily-skin) — High fit — [£11.99 at Amazon](https://www.amazon.co.uk/dp/B0C7C8BZLM?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Deep Cleansing Foam](https://lovi.care/skincare/uk/p/shiseido/deep-cleansing-foam/for/oily-skin) — High fit — [£37.99 at Amazon](https://www.amazon.co.uk/dp/B07HYQXNKF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/uk/p/shiseido/eudermine-revitalizing-essence/for/oily-skin) — Average fit — [£61.41 at Amazon](https://www.amazon.co.uk/dp/B0BT8KYZMP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/uk/p/shiseido/essential-energy-hydrating-cream/for/oily-skin) — Average fit — [£42.00 at Amazon](https://www.amazon.co.uk/dp/B09SBSPXTY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/uk/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [£11.29 at Amazon](https://www.amazon.co.uk/dp/B0BT6VDJ5M?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/uk/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [£17.00 at Amazon](https://www.amazon.co.uk/dp/B0DNJMQFHK?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/uk/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [£29.00 at Amazon](https://www.amazon.co.uk/dp/B0FJ8Y4MTL?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/uk/p/shiseido/ultimune-power-infusing-concentrate/for/oily-skin) — Average fit — [£62.61 at Amazon](https://www.amazon.co.uk/dp/B09MKR9HXR?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/uk/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [£61.99 at Amazon](https://www.amazon.co.uk/dp/B003E71NPC?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy BYOMA routine · £168.03 · 86% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0BTYBVLFW&Quantity.1=1&ASIN.2=B0C7C8D9LS&Quantity.2=1&ASIN.3=B0GZHTTKQ6&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0C7CB452S&Quantity.5=1&ASIN.6=B0C7C8BSBQ&Quantity.6=1&ASIN.7=B0C7C8BZLM&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [Buy Shiseido routine · £342.29 · 84% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07HYQXNKF&Quantity.1=1&ASIN.2=B0BT8KYZMP&Quantity.2=1&ASIN.3=B09SBSPXTY&Quantity.3=1&ASIN.4=B0BT6VDJ5M&Quantity.4=1&ASIN.5=B0DNJMQFHK&Quantity.5=1&ASIN.6=B0FJ8Y4MTL&Quantity.6=1&ASIN.7=B09MKR9HXR&Quantity.7=1&ASIN.8=B0FNWV4X1F&Quantity.8=1&ASIN.9=B003E71NPC&Quantity.9=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 97% fit](https://lovi.care/skincare/uk/skin/oily-skin)

### BYOMA vs Shiseido routines for combination skin

#### BYOMA-focused routine

- Cleanser: [Creamy Jelly Cleanser](https://lovi.care/skincare/uk/p/byoma/creamy-jelly-cleanser/for/combination-skin) — High fit — [£10.95 at Amazon](https://www.amazon.co.uk/dp/B0BTYBVLFW?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Balancing Face Mist](https://lovi.care/skincare/uk/p/byoma/balancing-face-mist/for/combination-skin) — High fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8D9LS?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Hydrating Serum](https://lovi.care/skincare/uk/p/byoma/hydrating-serum/for/combination-skin) — Superior fit — [£13.88 at Amazon](https://www.amazon.co.uk/dp/B0GZHTTKQ6?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Melting Balm Cleanser](https://lovi.care/skincare/uk/p/byoma/melting-balm-cleanser/for/combination-skin) — High fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0C7CB452S?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Brightening Toner](https://lovi.care/skincare/uk/p/byoma/brightening-toner/for/combination-skin) — Average fit — [£11.97 at Amazon](https://www.amazon.co.uk/dp/B0C7C8BSBQ?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Brightening Serum](https://lovi.care/skincare/uk/p/byoma/brightening-serum/for/combination-skin) — High fit — [£12.95 at Amazon](https://www.amazon.co.uk/dp/B0C7C7ZBG9?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Deep Cleansing Foam](https://lovi.care/skincare/uk/p/shiseido/deep-cleansing-foam/for/combination-skin) — High fit — [£37.99 at Amazon](https://www.amazon.co.uk/dp/B07HYQXNKF?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/uk/p/shiseido/eudermine-revitalizing-essence/for/combination-skin) — High fit — [£61.41 at Amazon](https://www.amazon.co.uk/dp/B0BT8KYZMP?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/uk/p/shiseido/essential-energy-hydrating-cream/for/combination-skin) — Average fit — [£42.00 at Amazon](https://www.amazon.co.uk/dp/B09SBSPXTY?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Pyunkang Yul Deep Cleansing Oil](https://lovi.care/skincare/uk/p/pyunkang-yul/deep-cleansing-oil/for/combination-skin) — Superior fit — [£23.92 at Amazon](https://www.amazon.co.uk/dp/B08QTT1QBX?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [REN Clean Skincare Ready Steady Glow Daily AHA Tonic](https://lovi.care/skincare/uk/p/ren-clean-skincare/ready-steady-glow-daily-aha-tonic/for/combination-skin) — Superior fit — [£30.99 at Amazon](https://www.amazon.co.uk/dp/B07BDKDWCB?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/uk/p/shiseido/ultimune-power-infusing-concentrate/for/combination-skin) — Average fit — [£62.61 at Amazon](https://www.amazon.co.uk/dp/B09MKR9HXR?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/uk/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0FNWV4X1F?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/uk/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — [£19.00 at Amazon](https://www.amazon.co.uk/dp/B0DHGWK3FT?tag=lovi-care-web-routine-21&linkCode=osi&th=1&psc=1) — Once a week

[Buy BYOMA routine · £114.71 · 85% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B0BTYBVLFW&Quantity.1=1&ASIN.2=B0C7C8D9LS&Quantity.2=1&ASIN.3=B0GZHTTKQ6&Quantity.3=1&ASIN.4=B0C7CB452S&Quantity.4=1&ASIN.5=B0C7C8BSBQ&Quantity.5=1&ASIN.6=B0C7C7ZBG9&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [Buy Shiseido routine · £296.92 · 82% fit](https://www.amazon.co.uk/gp/aws/cart/add.html?ASIN.1=B07HYQXNKF&Quantity.1=1&ASIN.2=B0BT8KYZMP&Quantity.2=1&ASIN.3=B09SBSPXTY&Quantity.3=1&ASIN.4=B08QTT1QBX&Quantity.4=1&ASIN.5=B07BDKDWCB&Quantity.5=1&ASIN.6=B09MKR9HXR&Quantity.6=1&ASIN.7=B0FNWV4X1F&Quantity.7=1&ASIN.8=B0DHGWK3FT&Quantity.8=1&AssociateTag=lovi-care-web-routine-21) [See multi-brand routine · 96% fit](https://lovi.care/skincare/uk/skin/combination-skin)

## Questions and answers

### BYOMA or Shiseido: which is better?

BYOMA is a better choice for dry and sensitive skin on this page, offering superior routines and fragrance-free formulas, whereas Shiseido delivers better texture, hydration, and brightening overall.

### What is the difference between BYOMA and Shiseido?

BYOMA focuses on barrier repair and gentle, fragrance-free care with a superior fit for dry and sensitive skin, whereas Shiseido offers luxurious textures and targeted anti-aging benefits with a higher price point.

### BYOMA or Shiseido for dry skin?

BYOMA is the better fit for dry skin, where Lovi rates its routine as Superior compared to Shiseido's Average. Reviewers often note BYOMA for gentle, fragrance-free moisturizers that strengthen the skin barrier, whereas Shiseido products on this page frequently feature strong fragrance.

### BYOMA or Shiseido: which cleanser is better?

For cleansers, BYOMA is the better choice for dry and sensitive skin types as its cleansers provide a high fit level and are mostly mentioned as hydrating and non-stripping. In comparison, Shiseido cleansers receive lower fit ratings for dry and sensitive skin, with several products rated as caution or warning.

### Which is more affordable, BYOMA or Shiseido?

BYOMA is more affordable, as reviewers frequently note Shiseido for its high price point while mentioning value and pricing as an advantage for BYOMA.

### Which brand has more fragrance-free products, BYOMA or Shiseido?

BYOMA has more fragrance-free products than Shiseido, with 16 out of 17 products on this page listing no fragrance compared to only 5 out of 20 for Shiseido.

### How do the founding years and current ownership of BYOMA and Shiseido compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, while Shiseido was founded much earlier in 1872 in Japan and is owned by Shiseido Company, Limited.

### Which brand performs better regarding skin barrier support and gentle care?

BYOMA performs better regarding skin barrier support and gentle care because the products on this page are mostly fragrance-free and focus heavily on strengthening the skin barrier with ceramides.

### BYOMA or Shiseido for oily skin?

Both BYOMA and Shiseido offer a High routine fit for oily skin. Reviewers note that Shiseido leans toward luxurious textures and radiance, while BYOMA focuses on barrier support and value.

### BYOMA or Shiseido: which moisturizer is better?

BYOMA is a better choice for dry and sensitive skin, achieving a Superior routine fit compared to Shiseido's Average fit for dry skin and High fit for sensitive skin. Reviewers note that BYOMA's products on this page help strengthen the skin barrier with gentle and fragrance-free moisturizers, whereas Shiseido often features a strong fragrance.

### BYOMA or Shiseido for sensitive skin?

BYOMA fits sensitive skin better than Shiseido, achieving a Superior routine fit compared to Shiseido's High level. Furthermore, 16 of the 17 BYOMA products on this page list no fragrance, helping shoppers avoid scent sensitivity.

### BYOMA or Shiseido for acne-prone skin?

Both BYOMA and Shiseido offer a High routine fit for acne-prone skin. BYOMA features fragrance-free formulas with a [tri-ceramide complex](https://lovi.care/skincare/uk/ingredients/tri-ceramide-complex), while Shiseido provides options containing [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid) and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin).

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Green tea polyphenol (-)-epigallocatechin-3-gallate treatment of human skin inhibits ultraviolet radiation-induced oxidative stress](https://pubmed.ncbi.nlm.nih.gov/11181450/) Camellia sinensis, Camellia sinensis extract · Carcinogenesis, 2001
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Caffeine's mechanisms of action and its cosmetic use](https://pubmed.ncbi.nlm.nih.gov/23075568/) Caffeine · Skin Pharmacology and Physiology, 2013
- [Cutaneous photoprotection from ultraviolet injury by green tea polyphenols](https://pubmed.ncbi.nlm.nih.gov/11209110/) Camellia sinensis extract · Journal of the American Academy of Dermatology, 2001
- [Epigallocatechin-3-gallate improves acne in humans by modulating intracellular molecular targets and inhibiting P. acnes](https://pubmed.ncbi.nlm.nih.gov/23096708/) Camellia sinensis · The Journal of Investigative Dermatology, 2013
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Regulatory effects of Lactobacillus plantarum-GMNL6 on human skin health by improving skin microbiome](https://pubmed.ncbi.nlm.nih.gov/33526970/) Probiotics · International Journal of Medical Sciences, 2021
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006
- [Anti-microbial and -inflammatory activity and efficacy of phytosphingosine: an in vitro and in vivo study addressing acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/18489348/) Phytosphingosine · International Journal of Cosmetic Science, 2007
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Vitamin a, Bakuchiol · The British Journal of Dermatology, 2019
- [Evaluation of efficacy and tolerance of a nighttime topical antioxidant containing resveratrol, baicalin, and vitamin e for treatment of mild to moderately photodamaged skin](https://pubmed.ncbi.nlm.nih.gov/25607790/) Scutellaria baicalensis root extract · Journal of Drugs in Dermatology, 2014
- [Ethanol extracts of Sanguisorba officinalis L. suppress TNF-α/IFN-γ-induced pro-inflammatory chemokine production in HaCaT cells](https://pubmed.ncbi.nlm.nih.gov/26655409/) Sanguisorba officinalis root extract · Phytomedicine, 2015
- [Skin barrier disruption by sodium lauryl sulfate-exposure alters the expressions of involucrin, transglutaminase 1, profilaggrin, and kallikreins during the repair phase in human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/18007579/) Sodium lauryl sulfate · The Journal of Investigative Dermatology, 2008
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling](https://pubmed.ncbi.nlm.nih.gov/16890388/) Panax ginseng root extract · Journal of Ethnopharmacology, 2007
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Sphingolipids · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid, Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [A review of topical high-concentration L-menthol as a translational model of cold allodynia and hyperalgesia](https://pubmed.ncbi.nlm.nih.gov/23963768/) Menthol · European Journal of Pain, 2014
- [Design, preparation, and evaluation of liposomal gel formulations for treatment of acne: in vitro and in vivo studies](https://pubmed.ncbi.nlm.nih.gov/30442066/) Lauric acid · Drug Development and Industrial Pharmacy, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [In vitro antioxidant, collagenase inhibition, and in vivo anti-wrinkle effects of combined formulation containing Punica granatum, Ginkgo biloba, Ficus carica, and Morus alba fruits extract](https://pubmed.ncbi.nlm.nih.gov/26203268/) Ginkgo biloba leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2015
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [Comparative study of efficacy and safety of 45% mandelic acid versus 30% salicylic acid peels in mild-to-moderate acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/31553119/) Mandelic acid · Journal of Cosmetic Dermatology, 2020
- [Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant](https://pubmed.ncbi.nlm.nih.gov/31130869/) Caffeine · Frontiers in Physiology, 2019
- [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Gluconolactone · Clinical, Cosmetic and Investigational Dermatology, 2019
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract · Phytochemistry, 2001
- [A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne](https://pubmed.ncbi.nlm.nih.gov/1303072/) Gluconolactone · The Australasian Journal of Dermatology, 1992
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [Characterization of Acne-Prone Skin with Reflectance Confocal Microscopy and Optical Coherence Tomography and Modifications Induced by Topical Treatment and Probiotic Supplementation](https://pubmed.ncbi.nlm.nih.gov/37510902/) Hydroxypinacolone retinoate · Journal of Clinical Medicine, 2023
- [The pivotal role of Bifida Ferment Lysate on reinforcing the skin barrier function and maintaining homeostasis of skin defenses in vitro](https://pubmed.ncbi.nlm.nih.gov/37218728/) Bifida ferment filtrate · Journal of Cosmetic Dermatology, 2023
- [Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach](https://pubmed.ncbi.nlm.nih.gov/40254135/) Zinc · Journal of Controlled Release, 2025
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil](https://pubmed.ncbi.nlm.nih.gov/31957954/) Avocado oil · Journal of Cosmetic Dermatology, 2020
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Changes in Skin Barrier Function after Repeated Exposition to Phospholipid-Based Surfactants and Sodium Dodecyl Sulfate In Vivo and Corneocyte Surface Analysis by Atomic Force Microscopy](https://pubmed.ncbi.nlm.nih.gov/33804924/) Sodium lauryl sulfate · Pharmaceutics, 2021
- [Chemical peels for acne vulgaris: a systematic review of randomised controlled trials](https://pubmed.ncbi.nlm.nih.gov/29705755/) Mandelic acid · BMJ Open, 2018
- [A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial](https://pubmed.ncbi.nlm.nih.gov/25914553/) Bakuchiol · Clinical, Cosmetic and Investigational Dermatology, 2015
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Assessment of the Benefit of a Deep Cleansing Gel Containing Salicylic Acid 2%, Zinc Gluconate 0.2% and Lipohydroxy Acids 0.05% in Patients with Mild to Moderate Truncal Acne: Results from an Exploratory Study](https://pubmed.ncbi.nlm.nih.gov/36698447/) Zinc gluconate · Clinical, Cosmetic and Investigational Dermatology, 2023
- [A novel model of inflammatory pain in human skin involving topical application of sodium lauryl sulfate](https://pubmed.ncbi.nlm.nih.gov/20358390/) Sodium lauryl sulfate · Inflammation Research, 2010
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Expanding the anti-inflammatory potential of Moringa oleifera: topical effect of seed oil on skin inflammation and hyperproliferation](https://pubmed.ncbi.nlm.nih.gov/32142866/) Moringa seed oil · Journal of Ethnopharmacology, 2020
- [Positive and ecobiological contribution in skin photoprotection of ectoine and mannitol combined in vivo with UV filters](https://pubmed.ncbi.nlm.nih.gov/37539499/) Ectoin · Journal of Cosmetic Dermatology, 2024
- [New clinical approach in facial mild-moderate acne: Re-stabilization of skin microbiota balance with a topical biotechnological phytocomplex](https://pubmed.ncbi.nlm.nih.gov/39205505/) Succinic acid · Journal of Cosmetic Dermatology, 2024
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Anti-Inflammatory Effect of a Novel Topical Herbal Composition (VEL-091604) Consisting of Gentian Root, Licorice Root and Willow Bark Extract](https://pubmed.ncbi.nlm.nih.gov/30690691/) Willow bark extract · Planta Medica, 2019
- [An evaluation of the effect of a topical product containing salicin on the visible signs of human skin aging](https://pubmed.ncbi.nlm.nih.gov/20883292/) Willow bark extract · Journal of Cosmetic Dermatology, 2010
- [The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging](https://pubmed.ncbi.nlm.nih.gov/36762391/) Hydroxypinacolone retinoate · Journal of Cosmetic Dermatology, 2023
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Lauric acid · Dermatologic Therapy, 2020
- [Repair of acetone- and sodium lauryl sulphate-damaged human skin barrier function using topically applied emulsions containing barrier lipids](https://pubmed.ncbi.nlm.nih.gov/12482041/) Phytosphingosine · Journal of the European Academy of Dermatology and Venereology, 2002
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Betula alba Bark Extract and Empetrum nigrum Fruit Juice, a Natural Alternative to Niacinamide for Skin Barrier Benefits](https://pubmed.ncbi.nlm.nih.gov/36293365/) Betula alba juice · International Journal of Molecular Sciences, 2022
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin · Journal of Cosmetic Dermatology, 2023
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 2-o-ethyl ascorbic acid · Polymers, 2023
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Microbicidal activity of tripotassium phosphate and fatty acids toward spoilage and pathogenic bacteria associated with poultry](https://pubmed.ncbi.nlm.nih.gov/16013388/) Myristic acid · Journal of Food Protection, 2005
- [Synergistic approach for acne vulgaris treatment using glycerosomes loaded with lincomycin and lauric acid: Formulation, in silico, in vitro, LC-MS/MS skin deposition assay and in vivo evaluation](https://pubmed.ncbi.nlm.nih.gov/37805147/) Lauric acid · International Journal of Pharmaceutics, 2023
- [Lipid ingredients in moisturizers can modulate skin responses to UV in barrier-disrupted human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/22209282/) Phytosphingosine · Journal of Dermatological Science, 2012
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
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- [Emulgels Containing Perilla frutescens Seed Oil, Moringa oleifera Seed Oil, and Mixed Seed Oil: Microemulsion and Safety Assessment](https://pubmed.ncbi.nlm.nih.gov/35745923/) Moringa seed oil · Polymers, 2022
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- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin · International Journal of Biological Macromolecules, 2024
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Antioxidant and membrane-protective effects of the 3-O-ethyl ascorbic acid-cannabigerol system on UVB-irradiated human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/39778604/) 2-o-ethyl ascorbic acid · Free Radical Biology & Medicine, 2025
- [Ginkgo biloba leaves extract's cosmeceutical evaluation: a preliminary assessments on human volunteers towards achieving improved skin condition and rejuvenation](https://pubmed.ncbi.nlm.nih.gov/37074796/) Ginkgo biloba leaf extract · Drug Development and Industrial Pharmacy, 2023
- [Combining Topical and Oral Botanicals for Skin Redness, Pigmentation, Sleep, and Mood: A Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/36431167/) Theanine · Journal of Clinical Medicine, 2022
- [Poly-γ-Glutamic Acid from a Novel Bacillus subtilis Strain: Strengthening the Skin Barrier and Improving Moisture Retention in Keratinocytes and a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/39940752/) Polyglutamic acid · International Journal of Molecular Sciences, 2025
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- [Clinical study of a spray containing birch juice for repairing sensitive skin](https://pubmed.ncbi.nlm.nih.gov/36961534/) Betula alba juice · Archives of Dermatological Research, 2023
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects](https://pubmed.ncbi.nlm.nih.gov/25362595/) Hippophae rhamnoides oil · Pakistan Journal of Pharmaceutical Sciences, 2014
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
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## The brands

- British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma)
- Japanese skincare: [Shiseido](https://lovi.care/skincare/uk/brands/shiseido)

## More comparisons

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- [Anua vs BYOMA](https://lovi.care/skincare/uk/compare/anua-vs-byoma)
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- [The Ordinary vs BYOMA](https://lovi.care/skincare/uk/compare/the-ordinary-vs-byoma)
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- [Beauty of Joseon vs BYOMA](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-byoma)
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- [COSRX vs BYOMA](https://lovi.care/skincare/uk/compare/cosrx-vs-byoma)
- [COSRX vs Shiseido](https://lovi.care/skincare/uk/compare/cosrx-vs-shiseido)
- [CeraVe vs BYOMA](https://lovi.care/skincare/uk/compare/cerave-vs-byoma)
- [CeraVe vs Shiseido](https://lovi.care/skincare/uk/compare/cerave-vs-shiseido)
- [La Roche-Posay vs BYOMA](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-byoma)
- [La Roche-Posay vs Shiseido](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-shiseido)
- [Dr. Althea vs BYOMA](https://lovi.care/skincare/uk/compare/dr-althea-vs-byoma)
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- [Some By Mi vs Shiseido](https://lovi.care/skincare/uk/compare/some-by-mi-vs-shiseido)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/byoma-vs-shiseido
- United Kingdom: https://lovi.care/skincare/uk/compare/byoma-vs-shiseido (this page)
- Ireland: https://lovi.care/skincare/ie/compare/byoma-vs-shiseido
- Germany: https://lovi.care/skincare/de/compare/byoma-vs-shiseido
- France: https://lovi.care/skincare/fr/compare/byoma-vs-shiseido
- Italy: https://lovi.care/skincare/it/compare/byoma-vs-shiseido
- Netherlands: https://lovi.care/skincare/nl/compare/byoma-vs-shiseido
- Spain: https://lovi.care/skincare/es/compare/byoma-vs-shiseido
- Canada: https://lovi.care/skincare/ca/compare/byoma-vs-shiseido
- Australia: https://lovi.care/skincare/au/compare/byoma-vs-shiseido
- Singapore: https://lovi.care/skincare/sg/compare/byoma-vs-shiseido
- Saudi Arabia: https://lovi.care/skincare/sa/compare/byoma-vs-shiseido
- United Arab Emirates: https://lovi.care/skincare/ae/compare/byoma-vs-shiseido