# Asarai vs SEYOUL Page: https://lovi.care/skincare/uk/compare/asarai-vs-seyoul The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Asarai and SEYOUL are cherished skincare labels that transform daily routines into mindful rituals with their nourishing masks and delicate formulas. Asarai is known for its nutrient-rich [clay](https://lovi.care/skincare/uk/ingredients/clay) masks and deeply restorative botanical bases, suiting balanced, dry, and combination skin best, while the Earth Tones Face Mask addresses acne-prone skin with purifying botanical [extracts](https://lovi.care/skincare/uk/ingredients/extract). SEYOUL is recognized for its thoughtful preparations that suit dry, oily, and combination skin best, featuring the [Collagen](https://lovi.care/skincare/uk/ingredients/collagen) Night Wrapping Mask for targeted care. While both brands deliver soothing care and everyday radiance, they differ in their specific formulations and the exact skin types they prioritize. This page compares some of the most popular Asarai and SEYOUL products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg47678055db). ### Popular Asarai vs SEYOUL products #### Asarai - [Earth Tones Face Mask](https://lovi.care/skincare/uk/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit #### SEYOUL - [Collagen Night Wrapping Mask](https://lovi.care/skincare/uk/p/seyoul/collagen-night-wrapping-mask/for/dry-skin) — Average fit — [£12.00 at Amazon](https://www.amazon.co.uk/dp/B0GZL2RPT1?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) ### Asarai vs SEYOUL masks #### Asarai - [Earth Tones Face Mask](https://lovi.care/skincare/uk/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit #### SEYOUL - [Collagen Night Wrapping Mask](https://lovi.care/skincare/uk/p/seyoul/collagen-night-wrapping-mask/for/dry-skin) — Average fit — [£12.00 at Amazon](https://www.amazon.co.uk/dp/B0GZL2RPT1?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Asarai or SEYOUL: which is better? Asarai is the better choice because Lovi gives its Earth Tones Face Mask an Average fit across all skin types, whereas SEYOUL ranges from Average down to Warning. ### What is the difference between Asarai and SEYOUL? Asarai offers the Earth Tones Face Mask, which has an Average Lovi fit across skin types, whereas SEYOUL features the [Collagen](https://lovi.care/skincare/uk/ingredients/collagen) Night Wrapping Mask with fit levels ranging from Average down to Warning. Both brands list no fragrance in the products on this page. ### Which is more affordable, Asarai or SEYOUL? Neither Asarai nor SEYOUL has pricing details listed on this page, so affordability cannot be compared here. ### Which causes fewer breakouts, Asarai or SEYOUL? Asarai achieves an average Lovi fit for acne-prone skin with its Earth Tones Face Mask, whereas SEYOUL warrants caution for acne-prone skin with its Collagen Night Wrapping Mask. ### When were Asarai and SEYOUL founded? Asarai was founded in 2018, while SEYOUL was founded in 2022. ### Which companies own Asarai and SEYOUL? Asarai is owned by Asarai Inc., while SEYOUL is owned by Thành Vinh Holdings. ### Do any products from Asarai or SEYOUL contain fragrance? Every product on this page from both Asarai and SEYOUL lists no fragrance in its ingredients. ## Research behind their key ingredients - [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011 - [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018 - [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020 - [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024 - [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 ## The brands - Skincare: [Asarai](https://lovi.care/skincare/uk/brands/asarai) - Skincare: [SEYOUL](https://lovi.care/skincare/uk/brands/seyoul) ## More comparisons - [SKIN1004 vs Asarai](https://lovi.care/skincare/uk/compare/skin1004-vs-asarai) - [SKIN1004 vs SEYOUL](https://lovi.care/skincare/uk/compare/skin1004-vs-seyoul) - [Anua vs Asarai](https://lovi.care/skincare/uk/compare/anua-vs-asarai) - [Anua vs SEYOUL](https://lovi.care/skincare/uk/compare/anua-vs-seyoul) - [Medicube vs Asarai](https://lovi.care/skincare/uk/compare/medicube-vs-asarai) - [Medicube vs SEYOUL](https://lovi.care/skincare/uk/compare/medicube-vs-seyoul) - [The Ordinary vs Asarai](https://lovi.care/skincare/uk/compare/the-ordinary-vs-asarai) - [The Ordinary vs SEYOUL](https://lovi.care/skincare/uk/compare/the-ordinary-vs-seyoul) - [Beauty of Joseon vs Asarai](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-asarai) - [Beauty of Joseon vs SEYOUL](https://lovi.care/skincare/uk/compare/beauty-of-joseon-vs-seyoul) - [COSRX vs Asarai](https://lovi.care/skincare/uk/compare/cosrx-vs-asarai) - [COSRX vs SEYOUL](https://lovi.care/skincare/uk/compare/cosrx-vs-seyoul) - [CeraVe vs Asarai](https://lovi.care/skincare/uk/compare/cerave-vs-asarai) - [CeraVe vs SEYOUL](https://lovi.care/skincare/uk/compare/cerave-vs-seyoul) - [La Roche-Posay vs Asarai](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-asarai) - [La Roche-Posay vs SEYOUL](https://lovi.care/skincare/uk/compare/la-roche-posay-vs-seyoul) - [Dr. Althea vs Asarai](https://lovi.care/skincare/uk/compare/dr-althea-vs-asarai) - [Dr. Althea vs SEYOUL](https://lovi.care/skincare/uk/compare/dr-althea-vs-seyoul) - [Some By Mi vs Asarai](https://lovi.care/skincare/uk/compare/some-by-mi-vs-asarai) - [Some By Mi vs SEYOUL](https://lovi.care/skincare/uk/compare/some-by-mi-vs-seyoul) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/asarai-vs-seyoul - United Kingdom: https://lovi.care/skincare/uk/compare/asarai-vs-seyoul (this page) - Ireland: https://lovi.care/skincare/ie/compare/asarai-vs-seyoul - Germany: https://lovi.care/skincare/de/compare/asarai-vs-seyoul - France: https://lovi.care/skincare/fr/compare/asarai-vs-seyoul - Italy: https://lovi.care/skincare/it/compare/asarai-vs-seyoul - Netherlands: https://lovi.care/skincare/nl/compare/asarai-vs-seyoul - Spain: https://lovi.care/skincare/es/compare/asarai-vs-seyoul - Canada: https://lovi.care/skincare/ca/compare/asarai-vs-seyoul - Australia: https://lovi.care/skincare/au/compare/asarai-vs-seyoul - Singapore: https://lovi.care/skincare/sg/compare/asarai-vs-seyoul - Saudi Arabia: https://lovi.care/skincare/sa/compare/asarai-vs-seyoul - United Arab Emirates: https://lovi.care/skincare/ae/compare/asarai-vs-seyoul