# Youth To The People skincare

Page: https://lovi.care/skincare/uk/brands/youth-to-the-people

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Youth To The People is an American skincare brand founded in 2015 and owned by L'Oréal since 2021.

[loreal.com](https://www.loreal.com/en/press-release/group/loreal-signs-an-agreement-to-acquire-youth-to-the-people/) [loreal-finance.com](https://www.loreal-finance.com/eng/2022-universal-registration-document/en/article/261/)

Youth To The People is beloved for its thoughtful array of moisturizers, cleansers, masks, [serums](https://lovi.care/skincare/uk/ingredients/serum), and more, which harness nutrient-dense botanical formulas. Its products suit dry skin and sensitive skin best, thanks to the nourishing nature of these formulations. For targeted care, the brand offers standout options including the Triple Peptide + [Cactus](https://lovi.care/skincare/uk/ingredients/cactus) Oasis Serum for acne-prone skin, the Superberry Hydrate + Glow Dream Mask for skin with dark spots, and the Polypeptide-121 Future Cream for mature skin. Every offering is designed to care for the complexion with gentle, intentional support.

- [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/youth-people-inc)

This page covers some of the most popular Youth To The People products; for the whole Youth To The People range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg19493532c2).

### Other Youth To The People products

#### Other products

- [Superfood Cleanser](https://lovi.care/skincare/uk/p/youth-to-the-people/superfood-cleanser/for/dry-skin) — High fit — [£35.00 at Amazon](https://www.amazon.co.uk/dp/B018A0BO92?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Superberry Hydrate + Glow Dream Mask](https://lovi.care/skincare/uk/p/youth-to-the-people/superberry-hydrate-glow-dream-mask/for/dry-skin) — High fit — [£36.01 at Amazon](https://www.amazon.co.uk/dp/B07PH2BBKS?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Adaptogen Deep Moisture Cream](https://lovi.care/skincare/uk/p/youth-to-the-people/adaptogen-deep-moisture-cream/for/dry-skin) — Superior fit — [£42.00 at Notino](https://www.notino.co.uk/youth-to-the-people/adaptogen-deep-moisture-cream-moisturising-cream-7098154/p-16347659/)
- [Triple Peptide + Cactus Oasis Serum](https://lovi.care/skincare/uk/p/youth-to-the-people/triple-peptide-cactus-oasis-serum/for/dry-skin) — Superior fit
- [Polypeptide-121 Future Cream](https://lovi.care/skincare/uk/p/youth-to-the-people/polypeptide-121-future-cream/for/mature-skin) — Superior fit
- [Retinal + Niacinamide Youth Serum](https://lovi.care/skincare/uk/p/youth-to-the-people/retinal-niacinamide-youth-serum/for/acne-prone-skin) — High fit
- [PEPTIDES + C ENERGY EYE CONCENTRATE](https://lovi.care/skincare/uk/p/youth-to-the-people/peptides-c-energy-eye-concentrate/for/mature-skin) — High fit

## People Say

★4.8

Overall rating based on 17.1k+ reviews

Reviewers most often praise Youth To The People for effective hydration, lightweight textures, and gentle formulas suitable for sensitive skin. The most common complaints are high price points and causing breakouts for oily or acne-prone skin.

Sources: lovi.care, sephora.com, cultbeauty.co.uk, amazon.com, skincare.com, reddit.com, and more

## Questions and answers

### Is Youth To The People good for oily skin?

Yes, Youth To The People is good for oily skin, as Lovi rates the Youth To The People-focused routine Superior for oily skin. The Superfood Cleanser, Superberry Hydrate + Glow Dream Mask, PEPTIDES + C ENERGY EYE CONCENTRATE, and Triple Peptide + [Cactus](https://lovi.care/skincare/uk/ingredients/cactus) Oasis [Serum](https://lovi.care/skincare/uk/ingredients/serum) all have a High fit for oily skin.

### Is Youth To The People worth it?

Youth To The People is worth it for shoppers seeking effective, plant-powered skincare, as Lovi rates the brand routines Superior for dry, sensitive, acne-prone, and combination skin. Every product on this page lists no fragrance in its ingredients, making the range gentle for easily upset skin.

### What are Youth To The People's best products?

Youth To The People's best products are the Adaptogen Deep Moisture Cream and the Triple Peptide + Cactus Oasis Serum, which both rate Superior for dry skin. Lovi rates the brand's products High for dry, sensitive, and acne-prone skin.

### Which Youth To The People moisturizer is best for dry skin?

The best moisturizer for dry skin is the Triple Peptide + Cactus Oasis Serum, which provides a Superior fit. The Adaptogen Deep Moisture Cream also offers a Superior fit, and the Polypeptide-121 Future Cream provides a High fit for dry skin.

### Does Youth To The People cause breakouts?

Youth To The People products are unlikely to cause breakouts, and Lovi rates acne-prone skin fit for the brand-focused routine as Superior. Every product on this page also lists no fragrance in its ingredients, which helps keep irritated skin calm.

### Is Youth To The People fragrance-free?

Yes, every one of the Youth To The People products on this page lists no fragrance in its ingredients.

### What are the key ingredients in Youth To The People products?

Youth To The People products feature key ingredients such as [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide), ceramides, [green tea](https://lovi.care/skincare/uk/ingredients/green-tea), [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), [panthenol](https://lovi.care/skincare/uk/ingredients/panthenol), [aloe vera](https://lovi.care/skincare/uk/ingredients/aloe-vera), [vitamin C](https://lovi.care/skincare/uk/ingredients/vitamin-c), and cactus extract. Lovi rates the Youth To The People products on this page as completely free of artificial fragrance.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### How do I build a Youth To The People skincare routine?

To build a Youth To The People skincare routine, start in the morning with the Superfood Cleanser, followed by a hydrating toner, the Adaptogen Deep Moisture Cream, and SPF. In the evening, use a pre-cleanser, the Superfood Cleanser, a serum like the [Retinal](https://lovi.care/skincare/uk/ingredients/retinal) + Niacinamide Youth Serum or the Triple Peptide + Cactus Oasis Serum, and the moisturizer. Once a week, add the Superberry Hydrate + Glow Dream Mask into your routine.

### Where can I buy Youth To The People, and how much does it cost?

Youth To The People is available in the United Kingdom, and prices on this page range from thirty-five to forty-two pounds.

### What are good alternatives to Youth To The People?

Good alternatives to Youth To The People include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica, which also have dedicated pages on Lovi.

### Youth To The People vs CeraVe: which is better?

Youth To The People and CeraVe both perform at a Superior level for oily skin, sensitive skin, combination skin, and acne-prone skin, while Lovi rates the Youth To The People-focused routine Superior and the CeraVe-focused routine High for dry skin.

### Who owns Youth To The People, and where is it from?

Youth To The People is an American brand founded in 2015, owned by L'Oréal since 2021.

[loreal.com](https://www.loreal.com/en/press-release/group/loreal-signs-an-agreement-to-acquire-youth-to-the-people/) [loreal-finance.com](https://www.loreal-finance.com/eng/2022-universal-registration-document/en/article/261/)

### Is Youth To The People cruelty-free?

Yes: Leaping Bunny lists Youth To The People as cruelty-free.

[Leaping Bunny](https://www.leapingbunny.org/brand/youth-people-inc)

### Is Youth To The People good for dry skin?

Youth To The People is a great choice for dry skin, as the brand-focused routine rates Superior on Lovi. Lovi rates the Adaptogen Deep Moisture Cream and the Triple Peptide + Cactus Oasis Serum as Superior for dry skin. Additionally, the Youth To The People products on this page list no fragrance in their ingredients.

### Which Youth To The People cleanser is best for oily skin?

The Superfood Cleanser is the best Youth To The People cleanser for oily skin, which Lovi rates Average for this skin type.

### Is Youth To The People good for sensitive skin?

Yes, Youth To The People is good for sensitive skin, as Lovi rates sensitive skin Superior for Youth To The People-focused routines. The Youth To The People products on this page list no fragrance in their ingredients, which helps keep the skin calm.

### Is Youth To The People good for acne-prone skin?

Yes, Youth To The People is well suited for acne-prone skin, with Lovi rating the brand-focused routine Superior for this skin type. The Superfood Cleanser and Triple Peptide + Cactus Oasis Serum both rate High for acne-prone skin.

### Is Youth To The People good for skin with dark spots?

Youth To The People is good for skin with dark spots, as the Superberry Hydrate + Glow Dream Mask and Triple Peptide + Cactus Oasis Serum rate High for it. Additionally, niacinamide helps reduce skin pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Is Youth To The People good for mature skin?

Youth To The People is well suited for mature skin, and Lovi rates the Adaptogen Deep Moisture Cream, Triple Peptide + Cactus Oasis Serum, and Polypeptide-121 Future Cream as Superior for this skin type. Niacinamide in the range helps control skin aging.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

## Research behind Youth To The People's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Green tea polyphenol (-)-epigallocatechin-3-gallate treatment of human skin inhibits ultraviolet radiation-induced oxidative stress](https://pubmed.ncbi.nlm.nih.gov/11181450/) Camellia sinensis · Carcinogenesis, 2001
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol vitamin b5, Panthenol · American Journal of Clinical Dermatology, 2002
- [The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review](https://pubmed.ncbi.nlm.nih.gov/30666070/) Aloe barbadensis · Iranian Journal of Medical Sciences, 2019
- [Epigallocatechin-3-gallate improves acne in humans by modulating intracellular molecular targets and inhibiting P. acnes](https://pubmed.ncbi.nlm.nih.gov/23096708/) Camellia sinensis · The Journal of Investigative Dermatology, 2013
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Topical anti-inflammatory effects of isorhamnetin glycosides isolated from Opuntia ficus-indica](https://pubmed.ncbi.nlm.nih.gov/25821823/) Cactus extract · BioMed Research International, 2015
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis, Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [Antioxidant Opuntia ficus-indica Extract Activates AHR-NRF2 Signaling and Upregulates Filaggrin and Loricrin Expression in Human Keratinocytes](https://pubmed.ncbi.nlm.nih.gov/26061570/) Cactus extract · Journal of Medicinal Food, 2015
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol vitamin b5, Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Liposome, gel and lipogelosome formulations containing sodium hyaluronate](https://pubmed.ncbi.nlm.nih.gov/24724824/) 4d hyaluronic acid · Journal of Liposome Research, 2014
- [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [A Study of Efficacy and Safety of Ashwagandha (Withania somnifera) Lotion on Facial Skin in Photoaged Healthy Adults](https://pubmed.ncbi.nlm.nih.gov/36937128/) Ashwagandha · Cureus, 2023
- [A Multi-center Trial Evaluating a Serum Comprised of Plant-based Adaptogens Targeting Skin Quality](https://pubmed.ncbi.nlm.nih.gov/38444422/) Adaptogens · The Journal of Clinical and Aesthetic Dermatology, 2024
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Repair of acetone- and sodium lauryl sulphate-damaged human skin barrier function using topically applied emulsions containing barrier lipids](https://pubmed.ncbi.nlm.nih.gov/12482041/) Phytosphingosine · Journal of the European Academy of Dermatology and Venereology, 2002
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e · Arzneimittel-Forschung, 1998
- [Synergistic action of a triple peptide complex on an essential extra-cellular matrix protein exhibits significant anti-aging benefits](https://pubmed.ncbi.nlm.nih.gov/20618556/) Triple peptide · Journal of Cosmetic Dermatology, 2010
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol vitamin b5, Panthenol · Journal of Cosmetic Dermatology, 2025
- [Combining Topical and Oral Botanicals for Skin Redness, Pigmentation, Sleep, and Mood: A Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/36431167/) Ashwagandha · Journal of Clinical Medicine, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate vitamin e · Scientific Reports, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [A Multicenter Trial of an Enhanced Serum Comprised of 13 Plant-Based Adaptogens Targeting Skin Quality in Females Impacted by Hormonal Decline](https://pubmed.ncbi.nlm.nih.gov/42117281/) Adaptogens · Journal of Cosmetic Dermatology, 2026
- [A Randomized, Double-blind, Split-face Trial Evaluating the Safety and Efficacy of a Serum Containing Plant Adaptogens Versus Moisturizing Lotion Pre- and Post-fractional Laser in Patients with Mild-to-moderate Photodamage](https://pubmed.ncbi.nlm.nih.gov/41648096/) Adaptogens · The Journal of Clinical and Aesthetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Use of a Serum With the Infinite Glow® Device Improves Signs of Facial Aging: A Split-Face Case Report Using VISIA Analysis](https://pubmed.ncbi.nlm.nih.gov/42500768/) Triple peptide · Cureus, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026

## Youth To The People routines

- 94% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/dry-skin)
- 91% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/oily-skin)
- 91% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/combination-skin)
- 93% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/sensitive-skin)
- 92% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/acne-prone-skin)
- 92% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/mature-skin)
- 91% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/dark-spots)
- 91% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/dry-sensitive-skin)
- 91% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/youth-to-the-people/skincare-routine/for/oily-acne-prone-skin)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/youth-to-the-people
- United Kingdom: https://lovi.care/skincare/uk/brands/youth-to-the-people (this page)
- Ireland: https://lovi.care/skincare/ie/brands/youth-to-the-people
- Germany: https://lovi.care/skincare/de/brands/youth-to-the-people
- France: https://lovi.care/skincare/fr/brands/youth-to-the-people
- Italy: https://lovi.care/skincare/it/brands/youth-to-the-people
- Netherlands: https://lovi.care/skincare/nl/brands/youth-to-the-people
- Spain: https://lovi.care/skincare/es/brands/youth-to-the-people
- Canada: https://lovi.care/skincare/ca/brands/youth-to-the-people
- Australia: https://lovi.care/skincare/au/brands/youth-to-the-people
- Singapore: https://lovi.care/skincare/sg/brands/youth-to-the-people
- Saudi Arabia: https://lovi.care/skincare/sa/brands/youth-to-the-people
- United Arab Emirates: https://lovi.care/skincare/ae/brands/youth-to-the-people