# Vitamasques skincare Page: https://lovi.care/skincare/uk/brands/vitamasques The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Vitamasques is a British skincare brand founded in 2016 and owned by Vitamasques Ltd since 2018. [tracxn.com](https://tracxn.com/d/companies/vitamasques/__Rfpzl5khECglzAOPQxl6nh72iMlrt-inhG5LMH4xxXE) [vitamasques.com](https://www.vitamasques.com/pages/about-us) [vitamasquescare.shop](https://vitamasquescare.shop/about) Vitamasques is deeply loved for its thoughtful masks and clean formulas. Its products suit sensitive, dry, and normal skin best. The standout products for particular concerns include the Lip Mask for acne-prone skin. These offerings provide targeted care for daily routines. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/vitamasques/) This page covers some of the most popular Vitamasques products; for the whole Vitamasques range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg11b009f95f). ### Vitamasques masks #### Masks - [Lip Mask](https://lovi.care/skincare/uk/p/vitamasques/lip-mask/for/dry-skin) — High fit ## Questions and answers ### Is Vitamasques worth it? Vitamasques is worth it because Lovi rates the Vitamasques-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Lip Mask on this page does contain fragrance. ### What are Vitamasques's best products? Vitamasques's best product on this page is the Lip Mask, which Lovi rates High for dry skin, dry sensitive skin, acne-prone skin, and skin with dark spots. ### Does Vitamasques cause breakouts? Vitamasques is unlikely to cause breakouts, as Lovi rates the brand-focused routine Superior for acne-prone skin. The Lip Mask fits acne-prone skin at a High level. ### Is Vitamasques fragrance-free? No, the Vitamasques products on this page include fragrance, as the Lip Mask lists fragrance. ### What are the key ingredients in Vitamasques products? Vitamasques products on this page include key ingredients like [sodium hyaluronate](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), [panthenol](https://lovi.care/skincare/uk/ingredients/panthenol), and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), which help keep skin moisturized and support the skin barrier. [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/) ### How do I build a Vitamasques skincare routine? To build a Vitamasques routine, use the Lip Mask to keep dry, acne-prone, or dull skin soft and smooth. Lovi rates the Vitamasques-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Vitamasques? Good alternatives to Vitamasques include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. For dry skin, a BYOMA-focused routine is a strong alternative, rated Superior by Lovi. ### Vitamasques vs BYOMA: which is better? Vitamasques is better for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, as Lovi rates the Vitamasques-focused routines as Superior for all of these skin types compared to BYOMA. ### Who owns Vitamasques, and where is it from? Vitamasques is a British brand founded in 2016, owned by Vitamasques Ltd since 2018. [tracxn.com](https://tracxn.com/d/companies/vitamasques/__Rfpzl5khECglzAOPQxl6nh72iMlrt-inhG5LMH4xxXE) [vitamasques.com](https://www.vitamasques.com/pages/about-us) [vitamasquescare.shop](https://vitamasquescare.shop/about) ### Is Vitamasques cruelty-free? Yes: PETA lists Vitamasques as cruelty-free. [PETA](https://crueltyfree.peta.org/company/vitamasques/) ## Research behind Vitamasques's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022 - [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 - [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026 - [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022 - [Improving the outcome of treating striae gravidarum by combined therapies using topical β-glucan and 1565-nm non-ablative fractional laser: A prospective randomized vehicle-controlled parallel group study](https://pubmed.ncbi.nlm.nih.gov/35570397/) Beta-glucan · The Journal of Dermatology, 2022 - [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/uk/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/uk/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/uk/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/uk/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/uk/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/uk/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/uk/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/uk/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/uk/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/vitamasques - United Kingdom: https://lovi.care/skincare/uk/brands/vitamasques (this page) - Ireland: https://lovi.care/skincare/ie/brands/vitamasques - Germany: https://lovi.care/skincare/de/brands/vitamasques - France: https://lovi.care/skincare/fr/brands/vitamasques - Italy: https://lovi.care/skincare/it/brands/vitamasques - Netherlands: https://lovi.care/skincare/nl/brands/vitamasques - Spain: https://lovi.care/skincare/es/brands/vitamasques - Canada: https://lovi.care/skincare/ca/brands/vitamasques - Australia: https://lovi.care/skincare/au/brands/vitamasques - Singapore: https://lovi.care/skincare/sg/brands/vitamasques - Saudi Arabia: https://lovi.care/skincare/sa/brands/vitamasques - United Arab Emirates: https://lovi.care/skincare/ae/brands/vitamasques