# Ursa Major skincare Page: https://lovi.care/skincare/uk/brands/ursa-major The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Ursa Major is an American skincare brand founded in 2010. [beautymatter.com](https://beautymatter.com/articles/inside-ursa-majors-wild-reset) [tracxn.com](https://tracxn.com/d/companies/ursa-major/__eWsAMjfFfIgYdNWmDyaw_jzvI55Qr2cGnAmKNJCVySY) Ursa Major is widely loved for its thoughtful moisturizers and expertly crafted formulas. Its products suit balanced, combination, and sensitive skin types best. For acne-prone skin, the standout product is the Golden Hour Recovery Cream. The brand delivers a soothing and nourishing experience. This page covers some of the most popular Ursa Major products; for the whole Ursa Major range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg605034d7f6). ### Ursa Major moisturizers #### Moisturizers - [Golden Hour Recovery Cream](https://lovi.care/skincare/uk/p/ursa-major/golden-hour-recovery-cream/for/mature-skin) — High fit ## Questions and answers ### Is Ursa Major worth it? Yes, Ursa Major is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product among the Ursa Major products on this page lists no fragrance in its ingredients. ### What are Ursa Major's best products? Ursa Major features the Golden Hour Recovery Cream, which Lovi rates High for dry, sensitive, mature, and acne-prone skin, and Average for oily and combination skin. Every one of the Ursa Major products on this page lists no fragrance in its ingredients. ### Which Ursa Major moisturizer is best for dry skin? Golden Hour Recovery Cream is the best moisturizer on this page for dry skin, as Lovi rates it High for dry skin. The Ursa Major products on this page list no fragrance in their ingredients. ### Does Ursa Major cause breakouts? Ursa Major is unlikely to cause breakouts, as the Ursa Major products on this page list no fragrance in their ingredients. Lovi rates the Ursa Major-focused routine Superior for acne-prone skin. ### Is Ursa Major fragrance-free? Yes, every one of the Ursa Major products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Ursa Major products? Ursa Major uses ingredients such as [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), [Aloe barbadensis leaf juice](https://lovi.care/skincare/uk/ingredients/aloe-vera), and [Hippophae rhamnoides](https://lovi.care/skincare/uk/ingredients/sea-buckthorn) in its formulas to help keep skin hydrated and calm. Additionally, every product from the Ursa Major selection on this page lists no fragrance in its ingredients. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a Ursa Major skincare routine? To build an Ursa Major routine, start by cleaning your face and follow with Golden Hour Recovery Cream to keep your skin soft and smooth. Lovi rates the Ursa Major-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### What are good alternatives to Ursa Major? Good alternatives to Ursa Major that also have pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands offer alternative options for building your skincare routine. ### Ursa Major vs CeraVe: which is better? Lovi rates the Ursa Major-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas the CeraVe-focused routine is rated High for dry skin and Superior for the others. Every Ursa Major product on this page lists no fragrance in its ingredients. ### Is Ursa Major cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Ursa Major as cruelty-free. ## Research behind Ursa Major's key ingredients - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018 - [Rosemary Essential Oil-Loaded Lipid Nanoparticles: In Vivo Topical Activity from Gel Vehicles](https://pubmed.ncbi.nlm.nih.gov/29065483/) Rosemary · Pharmaceutics, 2017 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Formulation and evaluation of antisebum secretion effects of sea buckthorn w/o emulsion](https://pubmed.ncbi.nlm.nih.gov/21814424/) Hippophae rhamnoides · Journal of Pharmacy & Bioallied Sciences, 2010 - [Clinical and sebumetric evaluation of topical emulsions in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/25254008/) Hippophae rhamnoides · Postepy Dermatologii I Alergologii, 2014 - [Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects](https://pubmed.ncbi.nlm.nih.gov/25362595/) Hippophae rhamnoides · Pakistan Journal of Pharmaceutical Sciences, 2014 - [Evolution of lipid composition in skin treated with blackcurrant seed oil](https://pubmed.ncbi.nlm.nih.gov/19456920/) Ribes nigrum seed oil · International Journal of Cosmetic Science, 1988 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/ursa-major - United Kingdom: https://lovi.care/skincare/uk/brands/ursa-major (this page) - Ireland: https://lovi.care/skincare/ie/brands/ursa-major - Germany: https://lovi.care/skincare/de/brands/ursa-major - France: https://lovi.care/skincare/fr/brands/ursa-major - Italy: https://lovi.care/skincare/it/brands/ursa-major - Netherlands: https://lovi.care/skincare/nl/brands/ursa-major - Spain: https://lovi.care/skincare/es/brands/ursa-major - Canada: https://lovi.care/skincare/ca/brands/ursa-major - Australia: https://lovi.care/skincare/au/brands/ursa-major - Singapore: https://lovi.care/skincare/sg/brands/ursa-major - Saudi Arabia: https://lovi.care/skincare/sa/brands/ursa-major - United Arab Emirates: https://lovi.care/skincare/ae/brands/ursa-major