# TULA skincare Page: https://lovi.care/skincare/uk/brands/tula The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/tula/) This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg611b30b02b). ### TULA moisturizers #### Moisturizers - [24-7 Moisture Hydrating Day & Night Cream](https://lovi.care/skincare/uk/p/tula/24-7-moisture-hydrating-day-and-night-cream/for/dry-skin) — Warning fit ## Questions and answers ### Is TULA worth it? Yes, TULA is worth considering because its product routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the TULA-focused routine Superior for dry skin compared to High for CeraVe. ### What are TULA's best products? TULA does not have any products with a positive fit on this page, as every listed item currently carries a warning for all skin types. However, TULA-focused routines achieve a Superior fit for dry, oily, sensitive, combination, and acne-prone skin. ### Which TULA moisturizer is best for dry skin? The 24-7 Moisture Hydrating Day & Night Cream is the moisturizers on this page for dry skin, though Lovi rates it as a Warning for dry skin. ### Does TULA cause breakouts? TULA may cause breakouts for some, as Lovi rates the 24-7 Moisture Hydrating Day & Night Cream with a Warning for acne-prone skin. ### Is TULA fragrance-free? No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream lists fragrance. ### What are the key ingredients in TULA products? TULA formulations are centered around probiotic [extracts](https://lovi.care/skincare/uk/ingredients/extract) and superfoods to help nourish and balance the skin. Lovi rates the overall brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### How do I build a TULA skincare routine? TULA offers routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. These routines help care for various skin concerns using the brand's selection of products. ### What are good alternatives to TULA? Good alternatives to TULA with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe as a High fit for dry skin and a Superior fit for oily, sensitive, combination, and acne-prone skin. ### TULA vs CeraVe: which is better? TULA offers routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas CeraVe routines rate High for dry skin and Superior for the others. Shoppers looking for dry skin care may find TULA is the higher-rated option on Lovi. ### Who owns TULA, and where is it from? TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) ### Is TULA cruelty-free? Yes: PETA lists TULA as cruelty-free. [PETA](https://crueltyfree.peta.org/company/tula/) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/tula - United Kingdom: https://lovi.care/skincare/uk/brands/tula (this page) - Ireland: https://lovi.care/skincare/ie/brands/tula - Germany: https://lovi.care/skincare/de/brands/tula - France: https://lovi.care/skincare/fr/brands/tula - Italy: https://lovi.care/skincare/it/brands/tula - Netherlands: https://lovi.care/skincare/nl/brands/tula - Spain: https://lovi.care/skincare/es/brands/tula - Canada: https://lovi.care/skincare/ca/brands/tula - Australia: https://lovi.care/skincare/au/brands/tula - Singapore: https://lovi.care/skincare/sg/brands/tula - Saudi Arabia: https://lovi.care/skincare/sa/brands/tula - United Arab Emirates: https://lovi.care/skincare/ae/brands/tula