# The Face Shop skincare Page: https://lovi.care/skincare/uk/brands/the-face-shop The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. The Face Shop is a Korean skincare brand founded in 2003 and owned by LG Corp since 2009. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/south-korea-s-lg-buys-fruits-passion-89591) [ms.wikipedia.org](https://ms.wikipedia.org/wiki/The_Face_Shop) [tracxn.com](https://tracxn.com/d/companies/the-face-shop/__2tEID49gXpeczoCUmj8msWaWPNzMdQaT_7g3aZWX9FU) [en.namu.wiki](https://en.namu.wiki/w/LG%EC%83%9D%ED%99%9C%EA%B1%B4%EA%B0%95) The Face Shop is beloved for its thoughtful range of cleansers, makeup removers, moisturizers, and toners, all elevated by nourishing formulas. Its products suit sensitive skin and dry sensitive skin best thanks to these gentle, carefully crafted ingredients. For specific concerns, the brand offers standout solutions such as the [Rice](https://lovi.care/skincare/uk/ingredients/rice) & Ceramide Moisturizing Toner for acne-prone skin, the Rice Water Bright for skin with dark spots, and the Rice Water Bright Light Cleansing Oil for mature skin. Each offering works quietly to support and comfort the complexion. This page covers some of the most popular The Face Shop products; for the whole The Face Shop range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg92841b22a6). ### Other The Face Shop products #### Other products - [Rice Water Bright Light Cleansing Oil](https://lovi.care/skincare/uk/p/the-face-shop/rice-water-bright-light-cleansing-oil/for/dark-spots) — High fit - [Rice & Ceramide Moisturizing Toner](https://lovi.care/skincare/uk/p/the-face-shop/rice-and-ceramide-moisturizing-toner/for/sensitive-skin) — High fit — [£12.20 at Amazon](https://www.amazon.co.uk/dp/B07DSRHN7M?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) - [Rice & Ceramide Moisturizing Cream](https://lovi.care/skincare/uk/p/the-face-shop/rice-and-ceramide-moisturizing-cream/for/dry-sensitive-skin) — High fit — [£14.29 at Amazon](https://www.amazon.co.uk/dp/B077VHKVZG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) - [Rice Water Bright](https://lovi.care/skincare/uk/p/the-face-shop/rice-water-bright/for/dry-skin) — High fit ## People Say ★4.4 Overall rating based on 13.6k+ reviews Reviewers most often praise The Face Shop for deep hydration, effective makeup removal, and brightening effects. The most common complaints are strong fragrance and skin irritation. ### Highlights - Good value skincare products Mostly Mentioned “Bottle lasts for months — Rice Water Bright” “bottle lasts forever — Rice Water Bright Light Cleansing Oil” “Great price for quality — Rice & Ceramide Moisturizing Cream” - Overpowering fragrance Mostly Mentioned “smell is overpowering — Rice Water Bright Light Cleansing Oil” “Smell is too strong — Rice & Ceramide Moisturizing Cream” “smells like old lady perfume — Rice & Ceramide Moisturizing Toner” Sources: lovi.care, amazon.com, iherb.com, reddit.com, youtube.com, yesstyle.com, and more ## Questions and answers ### Is The Face Shop good for oily skin? Yes, The Face Shop is good for oily skin. Lovi rates the The Face Shop-focused routine High for oily skin, and the [Rice](https://lovi.care/skincare/uk/ingredients/rice) & Ceramide Moisturizing Toner is rated High for oily skin. ### Is The Face Shop worth it? Yes, The Face Shop is worth it for shoppers seeking good value skincare products, though reviewers note that the scent can sometimes be overpowering. The Face Shop products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routine Superior for dry skin. ### What are The Face Shop's best products? The Face Shop's best products are Rice Water Bright, Rice Water Bright Light Cleansing Oil, Rice & Ceramide [Moisturizing Cream](https://lovi.care/skincare/uk/ingredients/moisturizing-cream), and Rice & Ceramide Moisturizing Toner, as these cover the brand's top-rated items on this page. Lovi rates the brand's routines Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin. ### Which The Face Shop moisturizer is best for dry skin? The best moisturizer for dry skin is the Rice & Ceramide Moisturizing Cream, which Lovi rates High for dry skin. This product helps lock in moisture to keep dry skin soft and smooth. [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### Does The Face Shop cause breakouts? The Face Shop products on this page are unlikely to cause breakouts, as Lovi rates acne-prone skin High for the brand-focused routine. Rice & Ceramide Moisturizing Toner is rated High for acne-prone skin, helping keep pores clear. ### Is The Face Shop fragrance-free? Yes, every product from The Face Shop on this page lists no fragrance in its ingredients. Reviewers note that the brand provides good value skincare products. ### What are the key ingredients in The Face Shop products? The key ingredients in The Face Shop products include rice water, [rice bran oil](https://lovi.care/skincare/uk/ingredients/rice-bran), and ceramides, which help improve skin hydration and support the skin barrier. Rice extract and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) are also commonly included to keep the skin soft and smooth. Reviewers note that the The Face Shop products on this page offer good value, though some mention an overpowering fragrance. [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/) [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### How do I build a The Face Shop skincare routine? To build a routine for dry skin with The Face Shop, start your morning with Rice Water Bright, followed by Rice & Ceramide Moisturizing Toner and Rice & Ceramide Moisturizing Cream. In the evening, use Ultra Hyalon Cleansing Cream, Rice Water Bright, and finish with the moisturizing cream. Lovi rates the dry skin routine Superior. ### Where can I buy The Face Shop, and how much does it cost? The Face Shop products on this page are available from stores in the United Kingdom. Prices range from £12.20 to £14.29, with most items falling between £12.20 and £14.29. ### What are good alternatives to The Face Shop? Good alternatives to The Face Shop include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. ### The Face Shop vs SKIN1004: which is better? Neither brand is universally better, as both perform very closely across different skin types. For dry skin, the The Face Shop-focused routine rates Superior, which is similar to the SKIN1004-focused routine. For sensitive skin, The Face Shop also rates Superior, while its routines for oily, combination, and acne-prone skin rate High. ### Who owns The Face Shop, and where is it from? The Face Shop is a Korean brand founded in 2003, owned by LG Corp since 2009. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/south-korea-s-lg-buys-fruits-passion-89591) [ms.wikipedia.org](https://ms.wikipedia.org/wiki/The_Face_Shop) [tracxn.com](https://tracxn.com/d/companies/the-face-shop/__2tEID49gXpeczoCUmj8msWaWPNzMdQaT_7g3aZWX9FU) [en.namu.wiki](https://en.namu.wiki/w/LG%EC%83%9D%ED%99%9C%EA%B1%B4%EA%B0%95) ### Is The Face Shop cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list The Face Shop as cruelty-free. ### Is The Face Shop good for dry skin? Yes, The Face Shop is well suited for dry skin, and Lovi rates the brand-focused routine Superior for this skin type. The Face Shop products on this page list no fragrance in their ingredients, though reviewers frequently mention an overpowering fragrance. ### Which The Face Shop cleanser is best for oily skin? Rice Water Bright is the cleanser for oily skin among the The Face Shop products on this page, with Lovi rating it Average for this skin type. ### Is The Face Shop good for sensitive skin? Yes, The Face Shop is good for sensitive skin and Lovi rates the brand-focused routine Superior for it. Reviewers mention that the products offer good value, though some find the scent overpowering, even though the The Face Shop products on this page list no fragrance in their ingredients. ### Is The Face Shop good for acne-prone skin? Yes, The Face Shop is good for acne-prone skin, with Lovi rating the brand-focused routine High for this skin type. The Face Shop products on this page list no fragrance in their ingredients, though reviewers report that the brand can have an overpowering fragrance. ### Is The Face Shop good for skin with dark spots? Yes, The Face Shop is good for skin with dark spots because several of its products target this concern with a High Lovi fit. Specifically, Rice Water Bright and Rice & Ceramide Moisturizing Toner rate High for skin with dark spots. Additionally, the rice ingredients help support skin brightness. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/) ### Is The Face Shop good for mature skin? Yes, The Face Shop is good for mature skin, and Lovi rates the brand-focused routine Superior for dry skin types. The Face Shop products on this page list no fragrance in their ingredients. Rice extract helps provide anti-aging activity. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ## Research behind The Face Shop's key ingredients - [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Effect of topically applied lipids on surfactant-irritated skin](https://pubmed.ncbi.nlm.nih.gov/8746332/) Canola oil · The British Journal of Dermatology, 1996 - [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract, Rice water · International Journal of Cosmetic Science, 2020 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Nanogel Containing Gamma-Oryzanol-Loaded Nanostructured Lipid Carriers and TiO2/MBBT: A Synergistic Nanotechnological Approach of Potent Natural Antioxidants and Nanosized UV Filters for Skin Protection](https://pubmed.ncbi.nlm.nih.gov/37242453/) Rice bran oil · Pharmaceuticals, 2023 - [Black rice (Oryza sativa L.) extract modulates ultraviolet-induced expression of matrix metalloproteinases and procollagen in a skin cell model](https://pubmed.ncbi.nlm.nih.gov/29484380/) Rice extract · International Journal of Molecular Medicine, 2018 - [In Vitro and Randomized, Double-Blind, Placebo-Controlled Trial to Determine the Efficacy and Safety of Nine Antiacne Medicinal Plants](https://pubmed.ncbi.nlm.nih.gov/32695206/) Saponaria officinalis leaf extract · Evidence-based Complementary and Alternative Medicine, 2020 - [Topical application of highly concentrated water-in-oil emulsions: Physiological skin parameters and skin penetration in vivo - A pilot study](https://pubmed.ncbi.nlm.nih.gov/31525444/) Isopropyl myristate · International Journal of Pharmaceutics, 2019 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 - [Evaluation of Saponin-Rich Callus from Saponaria officinalis L. as a Novel Scrub Material with Significant Exfoliating and Anti-Inflammatory Effects](https://pubmed.ncbi.nlm.nih.gov/40431100/) Saponaria officinalis leaf extract · Plants, 2025 ## The Face Shop routines - 90% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/dry-skin) - 87% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/oily-skin) - 85% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/combination-skin) - 92% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/sensitive-skin) - 89% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/acne-prone-skin) - 89% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/mature-skin) - 89% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/dark-spots) - 92% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/dry-sensitive-skin) - 87% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/the-face-shop/skincare-routine/for/oily-acne-prone-skin) ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/uk/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/uk/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/the-face-shop - United Kingdom: https://lovi.care/skincare/uk/brands/the-face-shop (this page) - Ireland: https://lovi.care/skincare/ie/brands/the-face-shop - Germany: https://lovi.care/skincare/de/brands/the-face-shop - France: https://lovi.care/skincare/fr/brands/the-face-shop - Italy: https://lovi.care/skincare/it/brands/the-face-shop - Netherlands: https://lovi.care/skincare/nl/brands/the-face-shop - Spain: https://lovi.care/skincare/es/brands/the-face-shop - Canada: https://lovi.care/skincare/ca/brands/the-face-shop - Australia: https://lovi.care/skincare/au/brands/the-face-shop - Singapore: https://lovi.care/skincare/sg/brands/the-face-shop - Saudi Arabia: https://lovi.care/skincare/sa/brands/the-face-shop - United Arab Emirates: https://lovi.care/skincare/ae/brands/the-face-shop