# Tatcha skincare

Page: https://lovi.care/skincare/uk/brands/tatcha

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Tatcha is an American skincare brand founded in 2009 and owned by Unilever since 2019.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Vicky_Tsai) [happi.com](https://www.happi.com/breaking-news/unilever-acquires-skin-care-brand-tatcha/) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/tatcha-names-diane-kim-as-ceo)

Tatcha is beloved for its luxurious moisturizers, toners, cleansers, sunscreens, and more, which feature carefully crafted formulas designed to nurture the complexion. Its products suit dry sensitive skin and dry skin best, thanks to these gentle and nourishing formulations. For particular concerns, the brand offers standout solutions such as The Essence for acne-prone skin, The Texture Tonic for skin with dark spots, and the Violet-C Brightening [Serum](https://lovi.care/skincare/uk/ingredients/serum) for mature skin.

- [Cruelty-free · PETA](https://crueltyfree.peta.org/company/tatcha/)
- [Rice](https://lovi.care/skincare/uk/ingredients/rice)
- [Hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid)
- [Green tea](https://lovi.care/skincare/uk/ingredients/green-tea)

This page covers some of the most popular Tatcha products; for the whole Tatcha range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9e5944ea1e).

### Other Tatcha products

#### Other products

- [The Dewy Skin Cream](https://lovi.care/skincare/uk/p/tatcha/the-dewy-skin-cream/for/sensitive-skin) — High fit
- [The Water Cream](https://lovi.care/skincare/uk/p/tatcha/the-water-cream/for/combination-skin) — Superior fit
- [Indigo Overnight Repair](https://lovi.care/skincare/uk/p/tatcha/indigo-overnight-repair/for/dry-skin) — High fit
- [The Rice Wash](https://lovi.care/skincare/uk/p/tatcha/the-rice-wash/for/mature-skin) — High fit — [£47.09 at Amazon](https://www.amazon.co.uk/dp/B08XM8LZ2V?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [The Matcha Cleanse](https://lovi.care/skincare/uk/p/tatcha/the-matcha-cleanse/for/combination-skin) — High fit
- [The Essence](https://lovi.care/skincare/uk/p/tatcha/the-essence/for/dry-skin) — High fit — [£99.99 at Amazon](https://www.amazon.co.uk/dp/B07F1ZMLK3?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [The Texture Tonic](https://lovi.care/skincare/uk/p/tatcha/the-texture-tonic/for/dark-spots) — High fit
- [The Rice Polish Classic](https://lovi.care/skincare/uk/p/tatcha/the-rice-polish-classic/for/sensitive-skin) — High fit
- [The Clarifying Clay Mask](https://lovi.care/skincare/uk/p/tatcha/the-clarifying-clay-mask/for/oily-skin) — Superior fit
- [The Silk Sunscreen SPF 50](https://lovi.care/skincare/uk/p/tatcha/the-silk-sunscreen-spf-50/for/combination-skin) — Superior fit
- [Violet-C Brightening Serum](https://lovi.care/skincare/uk/p/tatcha/violet-c-brightening-serum/for/dry-sensitive-skin) — Superior fit

## People Say

★4.5

Overall rating based on 34.0k+ reviews

Reviewers most often praise Tatcha for lightweight textures, deep hydration, and radiant finishes. The most common complaints are high prices and skin irritation or breakouts.

### Highlights

- Hydrating and dewy moisturizers Mostly Mentioned “Gives me that glass skin look — The Dewy Skin Cream” “feels like a drink of water for the skin — The Water Cream” “leaves skin plump and hydrated — Indigo Overnight Repair”
- Gentle, hydrating, and effective cleansers Mostly Mentioned “gentle daily polish — The Rice Wash” “never feels tight — The Rice Wash” “clean without stripping — The Matcha Cleanse”
- Hydrating and radiant toners Mostly Mentioned “skin feels instantly hydrated and plump — The Essence” “sinks in immediately — The Essence” “smooths rough texture — The Texture Tonic”
- High price point and expensive products Mostly Mentioned “very expensive — The Rice Polish Classic” “stuff is not cheap — The Clarifying Clay Mask”
- Defective and poor packaging Often Mentioned “leaks easily — The Matcha Cleanse” “purple paint flakes off — The Silk Sunscreen SPF 50” “ingredients degrade with exposure to air — The Water Cream”
- Strong fragrance and scent issues Sometimes Noted “Scent is too overpowering — The Dewy Skin Cream” “scent is too strong — The Rice Wash” “smells like fennel — The Texture Tonic”

Sources: lovi.care, sephora.com, ulta.com, influenster.com, amazon.com, spacenk.com, and more

## Questions and answers

### Is Tatcha good for oily skin?

Tatcha is good for oily skin, with Lovi rating the brand-focused routine High for oily skin. The Tatcha products on this page include options like The Clarifying [Clay](https://lovi.care/skincare/uk/ingredients/clay) Mask, which is rated Superior for oily skin.

### Is Tatcha worth it?

Deciding if Tatcha is worth it depends on personal budget, as the Tatcha products on this page are priced higher from £47.09 to £99.99 and some reviewers note a high price point. Lovi rates the Tatcha-focused routine Superior for dry skin, High for sensitive skin, and High for combination skin. The brand also features hydrating ingredients like [rice](https://lovi.care/skincare/uk/ingredients/rice) and [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid) that help support skin quality and combat skin aging.

[Drug Delivery, 2017](https://pubmed.ncbi.nlm.nih.gov/28155509/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What are Tatcha's best products?

Tatcha features several standout products for different needs, with Violet-C Brightening [Serum](https://lovi.care/skincare/uk/ingredients/serum) and The [Silk](https://lovi.care/skincare/uk/ingredients/silk) Sunscreen SPF 50 rating Superior for dry skin. Lovi rates the Tatcha-focused routine as Superior for dry skin and sensitive skin. Reviewers most frequently mention its hydrating and dewy moisturizers, as well as gentle and effective cleansers.

[Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/)

### Which Tatcha moisturizer is best for dry skin?

[Indigo](https://lovi.care/skincare/uk/ingredients/indigo) Overnight Repair is the best moisturizer on this page for dry skin, followed by The Dewy Skin Cream and The [Water](https://lovi.care/skincare/uk/ingredients/water) Cream.

### Does Tatcha cause breakouts?

Tatcha is unlikely to cause breakouts for most people, as the Tatcha products on this page generally maintain average to high fit levels for acne-prone skin. However, individual reactions may vary depending on the specific formula used.

[The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/)

### Is Tatcha fragrance-free?

No, Tatcha is not entirely fragrance-free, as 4 of the 11 Tatcha products on this page list fragrance in their ingredients.

### What are the key ingredients in Tatcha products?

The key ingredients across the Tatcha products on this page are rice, hyaluronic acid, and [green tea](https://lovi.care/skincare/uk/ingredients/green-tea). Hyaluronic acid may help with hydration and anti-aging effects by delivering moisture to the skin.

[Drug Delivery, 2017](https://pubmed.ncbi.nlm.nih.gov/28155509/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a Tatcha skincare routine?

To build a Tatcha routine, start your morning with The Rice Wash cleanser, follow with The Essence toner, and finish with The Silk Sunscreen SPF 50. In the evening, use The Rice Wash again followed by The Silk Sunscreen SPF 50. Once a week, add The Rice Wash to your routine for a deeper cleanse.

### Where can I buy Tatcha, and how much does it cost?

Tatcha is sold on Lovi with prices on the page ranging from forty-seven pounds and nine pence to ninety-nine pounds and ninety-nine pence, with most products falling between those amounts.

### What are good alternatives to Tatcha?

Good alternatives to Tatcha include brands like CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. For example, Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily skin, sensitive skin, combination skin, and acne-prone skin.

### Tatcha vs CeraVe: which is better?

Tatcha and CeraVe both work well, and Lovi rates the Tatcha-focused routines as Superior for dry skin and sensitive skin, while CeraVe-focused routines rate as Superior for oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers mention that Tatcha offers hydrating and dewy moisturizers alongside gentle and effective cleansers, though products come with a high price point and expensive cost.

### Who owns Tatcha, and where is it from?

Tatcha is an American brand founded in 2009, owned by Unilever since 2019.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Vicky_Tsai) [happi.com](https://www.happi.com/breaking-news/unilever-acquires-skin-care-brand-tatcha/) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/tatcha-names-diane-kim-as-ceo)

### Is Tatcha cruelty-free?

Yes: PETA lists Tatcha as cruelty-free.

[PETA](https://crueltyfree.peta.org/company/tatcha/)

### Is Tatcha good for dry skin?

Yes, Tatcha is well suited for dry skin, which is one of the skin types the brand fits best. Lovi rates the Tatcha-focused routine Superior for dry skin. Key ingredients like hyaluronic acid and rice help provide hydration and nourishment to dry skin.

[Drug Delivery, 2017](https://pubmed.ncbi.nlm.nih.gov/28155509/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which Tatcha cleanser is best for oily skin?

The Tatcha cleansers on this page for oily skin include The Matcha Cleanse, which Lovi rates Average, and The Rice Wash, which is also rated Average.

### Is Tatcha good for sensitive skin?

Yes, Tatcha is well suited for sensitive skin, as the brand-focused routines fit sensitive skin at a Superior level. Lovi rates several products like The Rice Wash and The Texture Tonic as High for sensitive skin. Reviewers frequently mention that the cleansers are gentle and hydrating.

### Which Tatcha sunscreen is best for sensitive skin?

The Silk Sunscreen SPF 50 is the best sunscreen on this page for sensitive skin, where Lovi rates it Average.

### Is Tatcha good for acne-prone skin?

Yes, Tatcha is generally good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention that the cleansers are gentle and effective, though shoppers should note that some products contain fragrance.

### Is Tatcha good for skin with dark spots?

Yes, Tatcha is well suited for skin with dark spots, featuring products like Violet-C Brightening Serum and The Texture Tonic which Lovi rates High for this concern. Additionally, key ingredients like rice help improve skin radiance and appearance.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/)

### Is Tatcha good for mature skin?

Yes, Tatcha is well-suited for mature skin. Lovi rates the Tatcha products on this page High for mature skin, with key ingredients like rice helping to improve the look of aging skin.

[Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/)

## Research behind Tatcha's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Final report on the safety assessment of Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate](https://pubmed.ncbi.nlm.nih.gov/11766131/) Alcohol · International Journal of Toxicology, 2001
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Anti-inflammation activities of mycosporine-like amino acids (MAAs) in response to UV radiation suggest potential anti-skin aging activity](https://pubmed.ncbi.nlm.nih.gov/25317535/) Amino acids · Marine Drugs, 2014
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Topical ascorbic acid on photoaged skin. Clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo](https://pubmed.ncbi.nlm.nih.gov/12823436/) Ascorbic acid ascorbyl tetraisopalmitate · Experimental Dermatology, 2003
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbic acid ascorbyl tetraisopalmitate · Journal of Periodontology, 2009
- [Anti-aging efficacy of topical formulations containing niosomes entrapped with rice bran bioactive compounds](https://pubmed.ncbi.nlm.nih.gov/22235888/) Rice bran · Pharmaceutical Biology, 2012
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Treatment of human skin with an extract of Fucus vesiculosus changes its thickness and mechanical properties](https://pubmed.ncbi.nlm.nih.gov/11917251/) Algae extract · Journal of Cosmetic Science, 2002
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Ascorbyl tetraisopalmitate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Ascorbyl tetraisopalmitate · Journal of Cosmetic Dermatology, 2019
- [Daily Fluctuation of Facial Pore Area, Roughness and Redness among Young Japanese Women; Beneficial Effects of Galactomyces Ferment Filtrate Containing Antioxidative Skin Care Formula](https://pubmed.ncbi.nlm.nih.gov/34198790/) Saccharomyces rice ferment filtrate, Saccharomyces ferment filtrate, Rice ferment filtrate · Journal of Clinical Medicine, 2021
- [Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach](https://pubmed.ncbi.nlm.nih.gov/40254135/) Zinc oxide · Journal of Controlled Release, 2025
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Ascorbyl tetraisopalmitate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Stability and Anti-Aging of Encapsulated Ferulic Acid in Phosphorylated Rice Starch](https://pubmed.ncbi.nlm.nih.gov/35684401/) Rice powder · Molecules, 2022
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain extract carica papaya extract · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [Topical Zinc Oxide Nanoparticle Formulations for Acne Vulgaris: A Systematic Review of Pre-Clinical and Early-Phase Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/41007718/) Zinc oxide · Biomedicines, 2025
- [Nanowire-based squalene oleogel repairs skin photoaging](https://pubmed.ncbi.nlm.nih.gov/40001122/) Squalane · Journal of Nanobiotechnology, 2025
- [Algae extract protection effect on oxidized protein level in human stratum corneum](https://pubmed.ncbi.nlm.nih.gov/15247018/) Hadasei-3 · Annals of the New York Academy of Sciences, 2004
- [A controlled, three-part trial to investigate the barrier function and skin hydration properties of six skin protectants](https://pubmed.ncbi.nlm.nih.gov/16439809/) Dimethicone · Ostomy/wound Management, 2005
- [Enhanced Fluctuations in Facial Pore Size, Redness, and TEWL Caused by Mask Usage Are Normalized by the Application of a Moisturizer](https://pubmed.ncbi.nlm.nih.gov/35456214/) Saccharomyces rice ferment filtrate, Saccharomyces ferment filtrate, Rice ferment filtrate · Journal of Clinical Medicine, 2022
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [A new formula for a mild body cleanser: sodium laureth sulphate supplemented with sodium laureth carboxylate and lauryl glucoside](https://pubmed.ncbi.nlm.nih.gov/24617572/) Lauryl glucoside · International Journal of Cosmetic Science, 2014
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Ascorbyl tetraisopalmitate · Journal of Cosmetic Dermatology, 2024
- [Significant Reversal of Facial Wrinkle, Pigmented Spot and Roughness by Daily Application of Galactomyces Ferment Filtrate-Containing Skin Products for 12 Months-An 11-Year Longitudinal Skin Aging Rejuvenation Study](https://pubmed.ncbi.nlm.nih.gov/36769815/) Saccharomyces rice ferment filtrate, Saccharomyces ferment filtrate · Journal of Clinical Medicine, 2023
- [Pleiotropic effects of a Camellia sinensis leaf extract on in vitro and in vivo skin health characteristics](https://pubmed.ncbi.nlm.nih.gov/40391588/) Hadasei-3 · International Journal of Cosmetic Science, 2025
- [The Effectiveness of Galactomyces Ferment Filtrate, Dexpanthenol, and Centella Asiatica Combination Serum in the Treatment of Post-Acne Hyperpigmentation in Subjects with Skin of Color](https://pubmed.ncbi.nlm.nih.gov/33938432/) Saccharomyces rice ferment filtrate · Skinmed, 2021
- [Novel Glyceryl Ascorbate Derivatives Inhibit Type 2 Alarmin Cytokine Induction and Promote Expression of Epidermal Barrier Function-Related Factors in Human Keratinocytes in vitro](https://pubmed.ncbi.nlm.nih.gov/41999624/) Bis-glyceryl ascorbate · Skin Pharmacology and Physiology, 2026
- [The Therapeutic Effects of a Bentonite-Based Facial Mask With Alcea sulphurea Extract on Acne Severity and Patient Experience: Add-On Randomized Controlled Clinical Trial](https://pubmed.ncbi.nlm.nih.gov/41347526/) Bentonite · Journal of Cosmetic Dermatology, 2025

## Tatcha routines

- 90% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/dry-skin)
- 84% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/oily-skin)
- 87% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/combination-skin)
- 90% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/sensitive-skin)
- 89% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/acne-prone-skin)
- 86% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/mature-skin)
- 90% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/dark-spots)
- 91% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/dry-sensitive-skin)
- 85% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/tatcha/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

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- American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice)
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- American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/tatcha
- United Kingdom: https://lovi.care/skincare/uk/brands/tatcha (this page)
- Ireland: https://lovi.care/skincare/ie/brands/tatcha
- Germany: https://lovi.care/skincare/de/brands/tatcha
- France: https://lovi.care/skincare/fr/brands/tatcha
- Italy: https://lovi.care/skincare/it/brands/tatcha
- Netherlands: https://lovi.care/skincare/nl/brands/tatcha
- Spain: https://lovi.care/skincare/es/brands/tatcha
- Canada: https://lovi.care/skincare/ca/brands/tatcha
- Australia: https://lovi.care/skincare/au/brands/tatcha
- Singapore: https://lovi.care/skincare/sg/brands/tatcha
- Saudi Arabia: https://lovi.care/skincare/sa/brands/tatcha
- United Arab Emirates: https://lovi.care/skincare/ae/brands/tatcha