# PRAI skincare Page: https://lovi.care/skincare/uk/brands/prai The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. PRAI is an American skincare brand founded in 1999 and owned by The Dodo Group since 2025. [beautymatter.com](https://beautymatter.com/articles/luxury-brands-acquires-prai-beauty-in-strategic-partnership) [pitchbook.com](https://pitchbook.com/profiles/company/369710-65) PRAI is loved for its targeted product types and its effective formulas. Its products suit mature, dry, and normal skin types best. The standout products for particular concerns include, for acne-prone skin, the Ageless Throat & Decolletage Creme. The brand relies on thoughtful formulations to support daily skincare needs. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/prai-beauty/) - [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/prai-beauty-llc) This page covers some of the most popular PRAI products; for the whole PRAI range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgbac2a68bc0). ## Questions and answers ### Is PRAI worth it? PRAI is worth it because Lovi rates the PRAI-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the PRAI products on this page list no fragrance in their ingredients. ### What are PRAI's best products? PRAI offers the Ageless Throat & Decolletage Creme on this page. Lovi rates the PRAI-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does PRAI cause breakouts? PRAI may cause breakouts with some of its products, as Ageless Throat & Decolletage Creme carries a caution for acne-prone skin. Lovi rates the PRAI-focused routine Superior for acne-prone skin. ### Is PRAI fragrance-free? Yes, every one of the PRAI products on this page lists no fragrance in its ingredients. This helps keep the formulas gentle for everyday use. ### What are the key ingredients in PRAI products? [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) and Caprylic/Capric Triglyceride are key ingredients in the PRAI products on this page. Glycerin helps keep the skin hydrated, and Caprylic/Capric Triglyceride helps soften and smooth it. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a PRAI skincare routine? To build a PRAI skincare routine, shoppers with dry, oily, sensitive, combination, or acne-prone skin can expect a Superior fit using the brand-focused routines on Lovi. Additionally, the PRAI products on this page list no fragrance in their ingredients. ### What are good alternatives to PRAI? Good alternatives to PRAI with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer various routines and products that may suit different skincare needs. ### PRAI vs CeraVe: which is better? PRAI rates better than CeraVe across dry, oily, sensitive, combination, and acne-prone skin types. Lovi rates the PRAI-focused routine Superior for all of these skin types, compared to High or Superior ratings for CeraVe routines. ### Who owns PRAI, and where is it from? PRAI is an American brand founded in 1999, owned by The Dodo Group since 2025. [beautymatter.com](https://beautymatter.com/articles/luxury-brands-acquires-prai-beauty-in-strategic-partnership) [pitchbook.com](https://pitchbook.com/profiles/company/369710-65) ### Is PRAI cruelty-free? Yes: Leaping Bunny and PETA list PRAI as cruelty-free. [PETA](https://crueltyfree.peta.org/company/prai-beauty/) [Leaping Bunny](https://www.leapingbunny.org/brand/prai-beauty-llc) ## Research behind PRAI's key ingredients - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/prai - United Kingdom: https://lovi.care/skincare/uk/brands/prai (this page) - Ireland: https://lovi.care/skincare/ie/brands/prai - Germany: https://lovi.care/skincare/de/brands/prai - France: https://lovi.care/skincare/fr/brands/prai - Italy: https://lovi.care/skincare/it/brands/prai - Netherlands: https://lovi.care/skincare/nl/brands/prai - Spain: https://lovi.care/skincare/es/brands/prai - Canada: https://lovi.care/skincare/ca/brands/prai - Australia: https://lovi.care/skincare/au/brands/prai - Singapore: https://lovi.care/skincare/sg/brands/prai - Saudi Arabia: https://lovi.care/skincare/sa/brands/prai - United Arab Emirates: https://lovi.care/skincare/ae/brands/prai