# #ootd skincare Page: https://lovi.care/skincare/uk/brands/ootd The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. #ootd is a Korean skincare brand founded in 2021 and owned by Art & Design International Co., Ltd.. [ootdbeauty.kr](https://ootdbeauty.kr/board/faq/3/) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/k-beauty-s-rising-star-ootd-beauty-named-7) [tracxn.com](https://tracxn.com/d/companies/ootdbeauty/__Ba1JiDww9KoHytzyMqHBh_b1118eJoAGQoJB7EmcXhE) #ootd is beloved for its thoughtful [serums](https://lovi.care/skincare/uk/ingredients/serum) and eye products, which rely on carefully balanced formulas. Its products suit all skin types best, offering targeted daily care. For acne-prone skin, the standout solution is the Dark Spot [Vitamin C](https://lovi.care/skincare/uk/ingredients/vitamin-c) Serum, while the Intensive Eye Serum addresses skin with dark spots. This page covers some of the most popular #ootd products; for the whole #ootd range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg1f7a9aaaf8). ### Other #ootd products #### Other products - [Dark Spot Vitamin C Serum](https://lovi.care/skincare/uk/p/ootd/dark-spot-vitamin-c-serum/for/dry-skin) — Superior fit — [£14.59 at Amazon](https://www.amazon.co.uk/dp/B0C13NCPGH?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) - [Intensive Eye Serum](https://lovi.care/skincare/uk/p/ootd/intensive-eye-serum/for/dry-sensitive-skin) — High fit ## Questions and answers ### Is #ootd worth it? #ootd is worth it, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The #ootd products on this page are priced around £14.59 and list no fragrance in their ingredients. ### What are #ootd's best products? The Dark Spot [Vitamin C](https://lovi.care/skincare/uk/ingredients/vitamin-c) [Serum](https://lovi.care/skincare/uk/ingredients/serum) is #ootd's best product, as Lovi rates it Superior for dry and acne-prone skin and High for oily, sensitive, and combination skin, while the Intensive Eye Serum receives High ratings for dry and sensitive skin. Additionally, the #ootd products on this page list no fragrance in their ingredients. ### Does #ootd cause breakouts? #ootd is unlikely to cause breakouts, and Lovi rates the Dark Spot Vitamin C Serum Superior for acne-prone skin. ### Is #ootd fragrance-free? Yes, every one of the #ootd products on this page lists no fragrance in its ingredients. ### What are the key ingredients in #ootd products? The #ootd products on this page feature vitamin C in the Dark Spot Vitamin C Serum to help brighten dark spots and protect against sun damage. Additionally, the #ootd products on this page are completely free of added fragrance. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/) ### How do I build a #ootd skincare routine? To build an #ootd skincare routine, you can use the Dark Spot Vitamin C Serum and the Intensive Eye Serum to help brighten and smooth your skin. Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/) ### Where can I buy #ootd, and how much does it cost? You can buy #ootd on this page, and prices in the United Kingdom range from £14.59 to £14.59. ### What are good alternatives to #ootd? Good alternatives to #ootd include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. SKIN1004 offers routines that are rated Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin. ### #ootd vs SKIN1004: which is better? Lovi rates the #ootd-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, performing slightly higher than SKIN1004 across most skin types on this page. Every one of the #ootd products on this page lists no fragrance in its ingredients. ### Who owns #ootd, and where is it from? #ootd is a Korean brand founded in 2021, owned by Art & Design International Co., Ltd.. [ootdbeauty.kr](https://ootdbeauty.kr/board/faq/3/) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/k-beauty-s-rising-star-ootd-beauty-named-7) [tracxn.com](https://tracxn.com/d/companies/ootdbeauty/__Ba1JiDww9KoHytzyMqHBh_b1118eJoAGQoJB7EmcXhE) ### Is #ootd cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list #ootd as cruelty-free. ## Research behind #ootd's key ingredients - [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009 - [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021 - [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016 - [Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects](https://pubmed.ncbi.nlm.nih.gov/25362595/) Hippophae rhamnoides fruit extract · Pakistan Journal of Pharmaceutical Sciences, 2014 - [Treatment of Stretch Marks Using a New Formulation Combining Nanofractional Radiofrequency Plus Magnetic Nanofractional Radiofrequency](https://pubmed.ncbi.nlm.nih.gov/37171578/) Beta-glucan · Dermatology and Therapy, 2023 - [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024 - [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - 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American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/uk/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/ootd - United Kingdom: https://lovi.care/skincare/uk/brands/ootd (this page) - Ireland: https://lovi.care/skincare/ie/brands/ootd - Germany: https://lovi.care/skincare/de/brands/ootd - France: https://lovi.care/skincare/fr/brands/ootd - Italy: https://lovi.care/skincare/it/brands/ootd - Netherlands: https://lovi.care/skincare/nl/brands/ootd - Spain: https://lovi.care/skincare/es/brands/ootd - Canada: https://lovi.care/skincare/ca/brands/ootd - Australia: https://lovi.care/skincare/au/brands/ootd - Singapore: https://lovi.care/skincare/sg/brands/ootd - Saudi Arabia: https://lovi.care/skincare/sa/brands/ootd - United Arab Emirates: https://lovi.care/skincare/ae/brands/ootd