# NEEDLY skincare Page: https://lovi.care/skincare/uk/brands/needly The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. NEEDLY is a Korean skincare brand founded in 2019 and owned by Naturalendo Tech Co., Ltd.. [m.needly.co.kr](https://m.needly.co.kr/shopinfo/company.html) [ko.wikipedia.org](https://ko.wikipedia.org/wiki/%EB%82%B4%EC%B8%84%EB%9F%B4%EC%97%94%EB%8F%84%ED%85%8D) NEEDLY is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin types best. For acne-prone skin, the standout product is the Daily Toner Pad. The brand relies on careful formulation to support daily care routines. This page covers some of the most popular NEEDLY products; for the whole NEEDLY range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg20ab43da5a). ### NEEDLY toners and essences #### Toners and essences - [Daily Toner Pad](https://lovi.care/skincare/uk/p/needly/daily-toner-pad/for/oily-acne-prone-skin) — Superior fit — [£19.99 at Amazon](https://www.amazon.co.uk/dp/B08J6JDDX4?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is NEEDLY worth it? NEEDLY is worth considering because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every NEEDLY product on this page also lists no fragrance in its ingredients. ### What are NEEDLY's best products? NEEDLY's Daily Toner Pad is a top choice for oily and breakout-prone skin, where Lovi rates its fit as Superior. Every NEEDLY product on this page also lists no fragrance in its ingredients. ### Does NEEDLY cause breakouts? NEEDLY is unlikely to cause breakouts, and Lovi rates the Daily Toner Pad Superior for acne-prone skin. [Salicylic acid](https://lovi.care/skincare/uk/ingredients/salicylic-acid) helps prevent acne relapse, making the products helpful for keeping pores clear. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) ### Is NEEDLY fragrance-free? Yes, every product among the NEEDLY products on this page lists no fragrance in its ingredients. Lovi rates the brand-focused routines for sensitive skin as Superior. ### What are the key ingredients in NEEDLY products? NEEDLY products feature key ingredients such as [sodium hyaluronate](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), and salicylic acid that help keep skin moisturized and calm. The NEEDLY products on this page list no fragrance in their ingredients. [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### How do I build a NEEDLY skincare routine? To build a NEEDLY skincare routine, you can start with the Daily Toner Pad to help smooth and calm your skin. Lovi rates the NEEDLY-focused routine Superior for oily, combination, sensitive, and acne-prone skin, and Superior for dry skin. ### Where can I buy NEEDLY, and how much does it cost? NEEDLY products on this page are available in the United Kingdom. Prices range from nineteen pounds ninety-nine to nineteen pounds ninety-nine. ### What are good alternatives to NEEDLY? Good alternatives to NEEDLY include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. Lovi rates a NEEDLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### NEEDLY vs SKIN1004: which is better? NEEDLY and SKIN1004 are both strong choices, but NEEDLY rates slightly higher overall with a Superior fit across dry, oily, sensitive, combination, and acne-prone skin compared to SKIN1004. Both brands offer targeted routines, though shoppers often prefer NEEDLY for its consistent top-tier results. ### Who owns NEEDLY, and where is it from? NEEDLY is a Korean brand founded in 2019, owned by Naturalendo Tech Co., Ltd.. [m.needly.co.kr](https://m.needly.co.kr/shopinfo/company.html) [ko.wikipedia.org](https://ko.wikipedia.org/wiki/%EB%82%B4%EC%B8%84%EB%9F%B4%EC%97%94%EB%8F%84%ED%85%8D) ### Is NEEDLY cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NEEDLY as cruelty-free. ## Research behind NEEDLY's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [The efficacy of 5% topical tea tree oil gel in mild to moderate acne vulgaris: a randomized, double-blind placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/17314442/) Melaleuca alternifolia leaf extract · Indian Journal of Dermatology, Venereology and Leprology, 2007 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Melaleuca alternifolia leaf extract · Clinical Pharmacology, 2018 - [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glyceryl glucoside · Skin Pharmacology and Physiology, 2012 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [A topical gel of tea tree oil nanoemulsion containing adapalene versus adapalene marketed gel in patients with acne vulgaris: a randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/34251536/) Melaleuca alternifolia leaf extract · Archives of Dermatological Research, 2022 - [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glyceryl glucoside · The Journal of Clinical and Aesthetic Dermatology, 2012 - [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Gluconolactone · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023 - [A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne](https://pubmed.ncbi.nlm.nih.gov/1303072/) Gluconolactone · The Australasian Journal of Dermatology, 1992 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024 - [Effect of isosecotanapartholide isolated from Artemisia princeps Pampanini on IL‑33 production and STAT‑1 activation in HaCaT keratinocytes](https://pubmed.ncbi.nlm.nih.gov/28447741/) Artemisia princeps leaf water · Molecular Medicine Reports, 2017 - [Split-face evaluation: Gluconolactone plus oxybrasion versus gluconolactone plus microneedling. The effects on skin parameters](https://pubmed.ncbi.nlm.nih.gov/37357656/) Gluconolactone · Skin Research and Technology, 2023 - [Anti-ageing activities of nanovesicles derived from Artemisia princeps in human dermal cells and human skin model](https://pubmed.ncbi.nlm.nih.gov/40292385/) Artemisia princeps leaf water · Journal of Extracellular Biology, 2025 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/uk/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/uk/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/needly - United Kingdom: https://lovi.care/skincare/uk/brands/needly (this page) - Ireland: https://lovi.care/skincare/ie/brands/needly - Germany: https://lovi.care/skincare/de/brands/needly - France: https://lovi.care/skincare/fr/brands/needly - Italy: https://lovi.care/skincare/it/brands/needly - Netherlands: https://lovi.care/skincare/nl/brands/needly - Spain: https://lovi.care/skincare/es/brands/needly - Canada: https://lovi.care/skincare/ca/brands/needly - Australia: https://lovi.care/skincare/au/brands/needly - Singapore: https://lovi.care/skincare/sg/brands/needly - Saudi Arabia: https://lovi.care/skincare/sa/brands/needly - United Arab Emirates: https://lovi.care/skincare/ae/brands/needly