# m-61 skincare Page: https://lovi.care/skincare/uk/brands/m-61 The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. m-61 is an American skincare brand founded in 2012 and owned by Macy's, Inc. since 2015. [glossy.co](https://www.glossy.co/beauty/as-luxury-stalls-bluemercury-charts-growth-in-affluent-neighborhoods-using-high-touch-sales-strategies/) [forbes.com](https://www.forbes.com/sites/viviennedecker/2016/03/08/marla-malcolm-beck-sold-bluemercury-to-macys-for-210-million-now-shes-betting-on-vegan-cosmetics/) m-61's products on this page cover cleansers. For acne-prone skin, Lovi rates the Power Cleanse highest. This page covers some of the most popular m-61 products; for the whole m-61 range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg5113226664). ### m-61 cleansers #### Cleansers - [Power Cleanse](https://lovi.care/skincare/uk/p/m-61/power-cleanse/for/oily-acne-prone-skin) — High fit ## Questions and answers ### Is m-61 worth it? Yes, m-61 is worth it, as Lovi rates the m-61-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the m-61 products on this page are completely free of added fragrance. ### What are m-61's best products? m-61 features routines that rate Superior for dry, oily, sensitive, combination, and acne-prone skin. For oily and acne-prone skin, Power Cleanse is a cleanser that rates High on Lovi. ### Which m-61 cleanser is best for oily skin? Power Cleanse is the best cleanser for oily skin on this page, and Lovi rates it High for oily skin. ### Does m-61 cause breakouts? M-61 is unlikely to cause breakouts, and Lovi rates the m-61-focused routine Superior for acne-prone skin. The m-61 cleanser Power Cleanse is rated High for acne-prone and oily skin, and the m-61 products on this page list no fragrance. ### Is m-61 fragrance-free? Yes, every one of the m-61 products on this page lists no fragrance in its ingredients. ### What are the key ingredients in m-61 products? m-61 products feature key ingredients such as [glycolic acid](https://lovi.care/skincare/uk/ingredients/glycolic-acid), [salicylic acid](https://lovi.care/skincare/uk/ingredients/salicylic-acid), [panthenol](https://lovi.care/skincare/uk/ingredients/panthenol), and [green tea extract](https://lovi.care/skincare/uk/ingredients/green-tea). [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) and [aloe vera](https://lovi.care/skincare/uk/ingredients/aloe-vera) are also commonly included to help keep the skin feeling soft and moisturized. [Clinical, Cosmetic and Investigational Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30858720/) [Experimental Dermatology, 2009](https://pubmed.ncbi.nlm.nih.gov/18631247/) ### How do I build a m-61 skincare routine? To build an m-61 skincare routine, start with Power Cleanse to wash oily or breakout-prone skin. Lovi rates the m-61-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to m-61? Good alternatives to m-61 include brands with pages on Lovi such as CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin. ### m-61 vs CeraVe: which is better? For dry skin, m-61 rates Superior and CeraVe rates High, while both brands rate Superior for oily, sensitive, combination, and acne-prone skin. ### Who owns m-61, and where is it from? m-61 is an American brand founded in 2012, owned by Macy's, Inc. since 2015. [glossy.co](https://www.glossy.co/beauty/as-luxury-stalls-bluemercury-charts-growth-in-affluent-neighborhoods-using-high-touch-sales-strategies/) [forbes.com](https://www.forbes.com/sites/viviennedecker/2016/03/08/marla-malcolm-beck-sold-bluemercury-to-macys-for-210-million-now-shes-betting-on-vegan-cosmetics/) ### Is m-61 cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list m-61 as cruelty-free. ## Research behind m-61's key ingredients - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [The efficacy of 5% topical tea tree oil gel in mild to moderate acne vulgaris: a randomized, double-blind placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/17314442/) Melaleuca alternifolia tree oil leaf · Indian Journal of Dermatology, Venereology and Leprology, 2007 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Melaleuca alternifolia tree oil leaf · Clinical Pharmacology, 2018 - [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009 - [Comparison of clinical and histological effects between lactobacillus-fermented Chamaecyparis obtusa and tea tree oil for the treatment of acne: an eight-week double-blind randomized controlled split-face study](https://pubmed.ncbi.nlm.nih.gov/25228478/) Melaleuca alternifolia tree oil leaf · Dermatology, 2014 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Comparative Study of 35% Glycolic Acid, 20% Salicylic-10% Mandelic Acid, and Phytic Acid Combination Peels in the Treatment of Active Acne and Postacne Pigmentation](https://pubmed.ncbi.nlm.nih.gov/31619887/) Phytic acid · Journal of Cutaneous and Aesthetic Surgery, 2019 - [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019 - [A randomized controlled study to evaluate the depigmenting activity of L-ascorbic acid plus phytic acid-serum vs. placebo on solar lentigines](https://pubmed.ncbi.nlm.nih.gov/22151934/) Phytic acid · Journal of Cosmetic Dermatology, 2011 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - 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Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/m-61 - United Kingdom: https://lovi.care/skincare/uk/brands/m-61 (this page) - Ireland: https://lovi.care/skincare/ie/brands/m-61 - Germany: https://lovi.care/skincare/de/brands/m-61 - France: https://lovi.care/skincare/fr/brands/m-61 - Italy: https://lovi.care/skincare/it/brands/m-61 - Netherlands: https://lovi.care/skincare/nl/brands/m-61 - Spain: https://lovi.care/skincare/es/brands/m-61 - Canada: https://lovi.care/skincare/ca/brands/m-61 - Australia: https://lovi.care/skincare/au/brands/m-61 - Singapore: https://lovi.care/skincare/sg/brands/m-61 - Saudi Arabia: https://lovi.care/skincare/sa/brands/m-61 - United Arab Emirates: https://lovi.care/skincare/ae/brands/m-61