# JiYu skincare Page: https://lovi.care/skincare/uk/brands/jiyu The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. JiYu is an American skincare brand founded in 2024 and owned by Living Earth LLC. [jiyuskin.com](https://www.jiyuskin.com/pages/privacy-policy) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/22962867/jiyu-raises-65m-to-fuel-us-growth-targets-70m-revenue-amid-booming-kbeauty-market) JiYu is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Korean Toner Pads for acne-prone skin. These offerings provide reliable care for daily routines. This page covers some of the most popular JiYu products; for the whole JiYu range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg854ce8f030). ### JiYu toners and essences #### Toners and essences - [Korean Toner Pads](https://lovi.care/skincare/uk/p/jiyu/korean-toner-pads/for/acne-prone-skin) — Average fit — [£36.00 at Amazon](https://www.amazon.co.uk/dp/B0DC156Y5X?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is JiYu worth it? JiYu rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin when using its brand-focused routines. Every JiYu product on this page lists no fragrance in its ingredients. ### What are JiYu's best products? JiYu does not feature a specific standout product since the Korean Toner Pads hold an average fit across all skin types. However, Lovi rates a JiYu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does JiYu cause breakouts? JiYu is unlikely to cause breakouts, and Lovi rates the Korean Toner Pads Average for acne-prone skin. The JiYu products on this page are fragrance-free, which helps keep irritated skin calm. ### Is JiYu fragrance-free? Yes, every product among the JiYu products on this page lists no fragrance in its ingredients. ### What are the key ingredients in JiYu products? JiYu products feature key ingredients like [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide), peptides, [centella asiatica](https://lovi.care/skincare/uk/ingredients/centella-asiatica), [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), and [snail mucin](https://lovi.care/skincare/uk/ingredients/snail-mucin). Niacinamide helps reduce dark spots and signs of aging, while centella asiatica and snail mucin help calm skin and control inflammation. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) ### How do I build a JiYu skincare routine? To build a JiYu routine, start with the Korean Toner Pads. Lovi rates the JiYu-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Where can I buy JiYu, and how much does it cost? JiYu products on this page are sold in the United Kingdom, with prices starting from thirty-six pounds. Every product listed here is fragrance-free. ### What are good alternatives to JiYu? Good alternatives to JiYu with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options for shoppers to compare. ### JiYu vs CeraVe: which is better? JiYu routines rate Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe routines rate High for dry skin and Superior for the others. ### Who owns JiYu, and where is it from? JiYu is an American brand founded in 2024, owned by Living Earth LLC. [jiyuskin.com](https://www.jiyuskin.com/pages/privacy-policy) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/22962867/jiyu-raises-65m-to-fuel-us-growth-targets-70m-revenue-amid-booming-kbeauty-market) ### Is JiYu cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list JiYu as cruelty-free. ## Research behind JiYu's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Snail Slime Extracted by a Cruelty Free Method Preserves Viability and Controls Inflammation Occurrence: A Focus on Fibroblasts](https://pubmed.ncbi.nlm.nih.gov/36770889/) Snail mucin · Molecules, 2023 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023 - [Efficacy and Safety of a New Cosmeceutical Regimen Based on the Combination of Snail Secretion Filtrate and Snail Egg Extract to Improve Signs of Skin Aging](https://pubmed.ncbi.nlm.nih.gov/32308795/) Snail mucin · The Journal of Clinical and Aesthetic Dermatology, 2020 - [Efficacy and safety of a facial serum containing snail secretion filtrate, Calendula officinalis, and Glycyrrhiza glaba root extract in the treatment of maskne: A randomized placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/35763437/) Snail mucin · Journal of Cosmetic Dermatology, 2022 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/jiyu - United Kingdom: https://lovi.care/skincare/uk/brands/jiyu (this page) - Ireland: https://lovi.care/skincare/ie/brands/jiyu - Germany: https://lovi.care/skincare/de/brands/jiyu - France: https://lovi.care/skincare/fr/brands/jiyu - Italy: https://lovi.care/skincare/it/brands/jiyu - Netherlands: https://lovi.care/skincare/nl/brands/jiyu - Spain: https://lovi.care/skincare/es/brands/jiyu - Canada: https://lovi.care/skincare/ca/brands/jiyu - Australia: https://lovi.care/skincare/au/brands/jiyu - Singapore: https://lovi.care/skincare/sg/brands/jiyu - Saudi Arabia: https://lovi.care/skincare/sa/brands/jiyu - United Arab Emirates: https://lovi.care/skincare/ae/brands/jiyu