# Indie Lee skincare Page: https://lovi.care/skincare/uk/brands/indie-lee The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Indie Lee is an American skincare brand founded in 2010 and owned by American Exchange Group since 2024. [happi.com](https://www.happi.com/breaking-news/indie-lee-acquired-by-american-exchange-group/) [tracxn.com](https://tracxn.com/d/companies/indie-lee/__sj_kRof4vf2nH2zX-cNjKOABYWr5OJyQ9CHbfvSFgFE) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/american-exchange-group-snaps-up-skin-care-brand) Indie Lee is celebrated for its thoughtful cleansers and nourishing moisturizers, which rely on carefully crafted formulas. Its products suit sensitive, balanced, and dry skin best. For acne-prone skin, the standout product is the Brightening Cleanser, while the Squalane Facial Oil targets skin with dark spots. These targeted offerings deliver reliable nourishment and care to the complexion. - [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/indie-lee-co) This page covers some of the most popular Indie Lee products; for the whole Indie Lee range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg68d3132d98). ### Other Indie Lee products #### Other products - [Squalane Facial Oil](https://lovi.care/skincare/uk/p/indie-lee/squalane-facial-oil/for/dry-skin) — Superior fit - [Brightening Cleanser](https://lovi.care/skincare/uk/p/indie-lee/brightening-cleanser/for/oily-skin) — High fit ## Questions and answers ### Is Indie Lee worth it? Indie Lee is worth considering because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Indie Lee products on this page list no fragrance in their ingredients. ### What are Indie Lee's best products? Indie Lee's best products are the Squalane Facial Oil, which Lovi rates Superior for dry skin, and the Brightening Cleanser, which Lovi rates High for oily, sensitive, mature, and dry skin. Lovi rates the Indie Lee routine Superior overall for dry, oily, sensitive, combination, and acne-prone skin. ### Which Indie Lee moisturizer is best for dry skin? Squalane Facial Oil is the best choice, as Lovi rates it Superior for dry skin. ### Does Indie Lee cause breakouts? Indie Lee is unlikely to cause breakouts, and Lovi rates acne-prone skin fit for the brand-focused routine as Superior. The Brightening Cleanser has a High fit for acne-prone skin, while the Squalane Facial Oil has an Average fit. ### Is Indie Lee fragrance-free? Yes, every product from the Indie Lee products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Indie Lee products? Indie Lee features standout ingredients like [lycopene](https://lovi.care/skincare/uk/ingredients/lycopene) from tomatoes in its brightening cleanser and nourishing squalane in its facial oil. [Xanthan gum](https://lovi.care/skincare/uk/ingredients/xanthan-gum) also appears in the formulations to help manage dry skin. Every Indie Lee product on this page is free from fragrance. [International Journal of Biological Macromolecules, 2025](https://pubmed.ncbi.nlm.nih.gov/41224059/) ### How do I build a Indie Lee skincare routine? To build an Indie Lee skincare routine, start with Brightening Cleanser to wash your face and follow with Squalane Facial Oil to moisturize. Lovi rates the Indie Lee-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to Indie Lee? Good alternatives to Indie Lee with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. ### Indie Lee vs CeraVe: which is better? Indie Lee is better for shoppers wanting a top routine because Lovi rates the Indie Lee-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or lower Superior ratings for CeraVe. Every product on this page by Indie Lee lists no fragrance in its ingredients. ### Who owns Indie Lee, and where is it from? Indie Lee is an American brand founded in 2010, owned by American Exchange Group since 2024. [happi.com](https://www.happi.com/breaking-news/indie-lee-acquired-by-american-exchange-group/) [tracxn.com](https://tracxn.com/d/companies/indie-lee/__sj_kRof4vf2nH2zX-cNjKOABYWr5OJyQ9CHbfvSFgFE) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/american-exchange-group-snaps-up-skin-care-brand) ### Is Indie Lee cruelty-free? Yes: Leaping Bunny lists Indie Lee as cruelty-free. [Leaping Bunny](https://www.leapingbunny.org/brand/indie-lee-co) ### Which Indie Lee cleanser is best for oily skin? Brightening Cleanser is the best choice for oily skin, earning a High fit on Lovi. Lovi rates the Indie Lee-focused routine for oily skin as Superior. ## Research behind Indie Lee's key ingredients - [Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations](https://pubmed.ncbi.nlm.nih.gov/33070140/) Lycopene tomato · Skin Pharmacology and Physiology, 2020 - [Topical lycopene emulgel significantly improves biophysical parameters of human skin](https://pubmed.ncbi.nlm.nih.gov/36283632/) Lycopene tomato · European Journal of Pharmaceutics and Biopharmaceutics, 2022 - [Glycerol crosslinked vitamin E loaded xanthan gum and gellan gum nanoemulgels for topical management of dry skin](https://pubmed.ncbi.nlm.nih.gov/41224059/) Xanthan gum · International Journal of Biological Macromolecules, 2025 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/indie-lee - United Kingdom: https://lovi.care/skincare/uk/brands/indie-lee (this page) - Ireland: https://lovi.care/skincare/ie/brands/indie-lee - Germany: https://lovi.care/skincare/de/brands/indie-lee - France: https://lovi.care/skincare/fr/brands/indie-lee - Italy: https://lovi.care/skincare/it/brands/indie-lee - Netherlands: https://lovi.care/skincare/nl/brands/indie-lee - Spain: https://lovi.care/skincare/es/brands/indie-lee - Canada: https://lovi.care/skincare/ca/brands/indie-lee - Australia: https://lovi.care/skincare/au/brands/indie-lee - Singapore: https://lovi.care/skincare/sg/brands/indie-lee - Saudi Arabia: https://lovi.care/skincare/sa/brands/indie-lee - United Arab Emirates: https://lovi.care/skincare/ae/brands/indie-lee