# I’m From skincare Page: https://lovi.care/skincare/uk/brands/im-from The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. I’m From is a Korean skincare brand founded in 2014 and owned by Vision Equity Partners since 2024. [mk.co.kr](https://www.mk.co.kr/en/business/11277405) [magazine.hankyung.com](https://magazine.hankyung.com/business/article/202410155166b) I’m From's products on this page cover toners. For acne-prone skin, Lovi rates the [Rice](https://lovi.care/skincare/uk/ingredients/rice) Toner Pad highest. This page covers some of the most popular I’m From products; for the whole I’m From range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg5d80ea86b9). ### I’m From toners and essences #### Toners and essences - [Rice Toner Pad](https://lovi.care/skincare/uk/p/im-from/rice-toner-pad/for/dry-sensitive-skin) — Average fit — [£22.90 at Notino](https://www.notino.co.uk/im-from/rice-toner-pad-toner-pads-to-brighten-and-smooth-the-skin/p-16342664/) ## Questions and answers ### Is I’m From worth it? Yes, I’m From is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every I’m From product on this page also lists no fragrance in its ingredients. ### What are I’m From's best products? I’m From offers the [Rice](https://lovi.care/skincare/uk/ingredients/rice) Toner Pad on this page. Lovi rates the I’m From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does I’m From cause breakouts? Lovi rates I’m From-focused routines Superior for acne-prone skin. Every product on this page lists no fragrance in its ingredients, making irritation unlikely. ### Is I’m From fragrance-free? Yes, every one of the I’m From products on this page lists no fragrance in its ingredients. This helps shoppers avoid potential irritation from added scents. ### What are the key ingredients in I’m From products? The key ingredients in the I'm From products on this page include rice extract, [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), and [panthenol](https://lovi.care/skincare/uk/ingredients/panthenol). Glycerin and panthenol help keep skin soft and support moisture, while rice extract helps brighten and smooth the skin. [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/) ### How do I build a I’m From skincare routine? To build an I’m From routine, combine the brand's products to suit your specific skin type, as the brand-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Every I’m From product on this page lists no fragrance in its ingredients. ### Where can I buy I’m From, and how much does it cost? You can buy I’m From products from stores in the United Kingdom featured on this page, with prices ranging from £22.90 to £22.90. ### What are good alternatives to I’m From? Good alternatives to I’m From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. ### I’m From vs SKIN1004: which is better? Lovi rates the I’m From-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming SKIN1004 for oily, combination, and acne-prone skin while matching it for dry and sensitive skin. Every I’m From product on this page lists no fragrance in its ingredients. ### Who owns I’m From, and where is it from? I’m From is a Korean brand founded in 2014, owned by Vision Equity Partners since 2024. [mk.co.kr](https://www.mk.co.kr/en/business/11277405) [magazine.hankyung.com](https://magazine.hankyung.com/business/article/202410155166b) ### Is I’m From cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I’m From as cruelty-free. ## Research behind I’m From's key ingredients - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract · International Journal of Cosmetic Science, 2020 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/uk/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/uk/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/im-from - United Kingdom: https://lovi.care/skincare/uk/brands/im-from (this page) - Ireland: https://lovi.care/skincare/ie/brands/im-from - Germany: https://lovi.care/skincare/de/brands/im-from - France: https://lovi.care/skincare/fr/brands/im-from - Italy: https://lovi.care/skincare/it/brands/im-from - Netherlands: https://lovi.care/skincare/nl/brands/im-from - Spain: https://lovi.care/skincare/es/brands/im-from - Canada: https://lovi.care/skincare/ca/brands/im-from - Australia: https://lovi.care/skincare/au/brands/im-from - Singapore: https://lovi.care/skincare/sg/brands/im-from - Saudi Arabia: https://lovi.care/skincare/sa/brands/im-from - United Arab Emirates: https://lovi.care/skincare/ae/brands/im-from