# I'm From skincare

Page: https://lovi.care/skincare/uk/brands/i-m-from

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.

[magazine.hankyung.com](https://magazine.hankyung.com/business/article/202410155166b)

I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and acne-prone skin best. For acne-prone skin, Lovi rates the [Rice](https://lovi.care/skincare/uk/ingredients/rice) Toner highest; for skin with dark spots, the [Mugwort](https://lovi.care/skincare/uk/ingredients/mugwort) Mask; and for mature skin, the Rice Cream.

This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9ce3233792).

### Other I'm From products

#### Other products

- [Rice Toner](https://lovi.care/skincare/uk/p/i-m-from/rice-toner/for/acne-prone-skin) — Superior fit — [£13.90 at Amazon](https://www.amazon.co.uk/dp/B0GL23FXCZ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Mugwort Essence](https://lovi.care/skincare/uk/p/i-m-from/mugwort-essence/for/dark-spots) — High fit — [£16.99 at Amazon](https://www.amazon.co.uk/dp/B0GGL3M7GK?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Honey Mask](https://lovi.care/skincare/uk/p/i-m-from/honey-mask/for/dry-skin) — High fit — [£25.99 at Amazon](https://www.amazon.co.uk/dp/B010FOFHEY?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Mugwort Mask](https://lovi.care/skincare/uk/p/i-m-from/mugwort-mask/for/acne-prone-skin) — Superior fit — [£13.49 at Amazon](https://www.amazon.co.uk/dp/B0GFXTH78V?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Rice Cream](https://lovi.care/skincare/uk/p/i-m-from/rice-cream/for/oily-acne-prone-skin) — High fit — [£16.65 at Amazon](https://www.amazon.co.uk/dp/B08GPBH6G2?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

★4.6

Overall rating based on 13.9k+ reviews

Reviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.

### Highlights

- Deep hydration Mostly Mentioned “Quenches my dry skin immediately — Rice Toner” “Saved my peeling skin — Rice Cream” “skin feels so smooth and plump — Honey Mask”
- Calming and soothing toners Mostly Mentioned “Redness gone overnight — Mugwort Essence” “Calmed my redness — Rice Toner” “Didn't sting my sensitive skin — Mugwort Essence”
- Lightweight toners Mostly Mentioned “Sinks in instantly — Rice Toner” “Absorbs instantly — Mugwort Essence”
- Luxurious masks Mostly Mentioned “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask” “It literally cools down the skin as soon as you put it on. — Mugwort Mask” “calms down my irritation — Honey Mask”
- High price and small quantity Mostly Mentioned “Pricey for a toner — Rice Toner” “Too expensive for water — Mugwort Essence” “Finished in one month — Rice Cream”
- Packaging and formulation concerns Sometimes Noted “Miss the glass bottle — Rice Toner” “New plastic bottle feels cheap — Mugwort Essence” “Shattered on bathroom floor — Rice Cream”
- Polarizing scent Sometimes Noted “Smells like medicine — Mugwort Essence” “smell was too overpowering — Honey Mask” “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
- Irritation and breakouts Sometimes Noted “Caused tiny bumps — Rice Toner” “Broke me out in whiteheads — Rice Cream” “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”

Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more

## Questions and answers

### Is I'm From good for oily skin?

Yes, I'm From is good for oily skin, as Lovi rates the brand-focused routine Superior for this skin type. The I'm From products on this page list no fragrance in their ingredients.

[International Journal of Molecular Sciences, 2017](https://pubmed.ncbi.nlm.nih.gov/28892018/)

### Is I'm From worth it?

Yes, I'm From is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers mostly mention deep hydration and calming toners, though some note high prices and small quantities.

### What are I'm From's best products?

I'm From's best products are the [Rice](https://lovi.care/skincare/uk/ingredients/rice) Toner and the [Mugwort](https://lovi.care/skincare/uk/ingredients/mugwort) Mask, because Lovi rates them Superior for most skin types including dry and acne-prone skin. Reviewers also frequently mention that these items provide deep hydration and feel lightweight.

### Which I'm From moisturizer is best for dry skin?

Rice Cream is the best I'm From moisturizer for dry skin, where Lovi rates it High for dry skin.

### Does I'm From cause breakouts?

I'm From is unlikely to cause breakouts as reviewers mostly note calming toners and deep hydration, though irritation and breakouts are sometimes noted. The I'm From products on this page list no fragrance in their ingredients.

### Is I'm From fragrance-free?

Yes, every one of the I'm From products on this page lists no fragrance in its ingredients.

### What are the key ingredients in I'm From products?

I'm From features key ingredients like rice extract for deep hydration, mugwort to help calm sensitive skin, and [honey](https://lovi.care/skincare/uk/ingredients/honey) to nourish dry areas. Additionally, [niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) helps brighten dark spots and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) supports skin moisture.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### How do I build a I'm From skincare routine?

To build an I'm From routine for dry skin, start your morning with a hydrating facial cleanser, apply the Rice Toner, follow with the Rice Cream, and finish with a mild sunscreen. In the evening, use an ultra hyalon cleansing cream, wash with the facial cleanser, apply a glass skin [serum](https://lovi.care/skincare/uk/ingredients/serum), and moisturize with the Rice Cream. Once a week, add the Mugwort Mask to your evening routine after cleansing to nourish the skin.

### Where can I buy I'm From, and how much does it cost?

You can buy I'm From products at stores in the United Kingdom featured on the Lovi page. Prices range from £13.49 to £25.99, with most items costing between £13.90 and £16.99.

### What are good alternatives to I'm From?

Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Among these, SKIN1004 offers a routine that Lovi rates Superior for dry, sensitive, and oily skin, matching the strong performance of I'm From products.

### I'm From vs SKIN1004: which is better?

Lovi rates the I'm From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Compared to SKIN1004, the I'm From routines achieve a higher fit level for oily, combination, and acne-prone skin types.

### Who owns I'm From, and where is it from?

I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.

[magazine.hankyung.com](https://magazine.hankyung.com/business/article/202410155166b)

### Is I'm From cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.

### Is I'm From good for dry skin?

Yes, I'm From is well suited for dry skin, as Lovi rates the I'm From-focused routine Superior for dry skin. Reviewers mostly mention receiving deep hydration from these products, which helps keep dry skin soft and smooth.

[International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/)

### Is I'm From good for sensitive skin?

Yes, I'm From is well-suited for sensitive skin, offering products like the Rice Toner and Mugwort Mask that help calm and soothe easily irritated skin. Lovi rates the I'm From-focused routine Superior for sensitive skin, and the I'm From products on this page list no fragrance.

[International Journal of Molecular Sciences, 2017](https://pubmed.ncbi.nlm.nih.gov/28892018/)

### Is I'm From good for acne-prone skin?

Yes, I'm From is well-suited for acne-prone skin, with the brand-focused routine rating Superior for this skin type. Reviewers frequently note that the products provide deep hydration and help calm the skin.

[International Journal of Molecular Sciences, 2017](https://pubmed.ncbi.nlm.nih.gov/28892018/)

### Is I'm From good for skin with dark spots?

Yes, I'm From is good for skin with dark spots, as the brand features multiple products like the Rice Toner, Rice Cream, and Honey Mask that rate High for this skin type. Niacinamide, an ingredient present in these formulations, helps reduce cutaneous pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is I'm From good for mature skin?

Yes, I'm From is good for mature skin because its products help smooth and hydrate the skin. Lovi rates the Mugwort Mask, Rice Cream, Rice Toner, and Honey Mask High for mature skin. Reviewers often mention deep hydration and luxurious masks as key benefits.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind I'm From's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Evaluation of efficacy and tolerance of a nighttime topical antioxidant containing resveratrol, baicalin, and vitamin e for treatment of mild to moderately photodamaged skin](https://pubmed.ncbi.nlm.nih.gov/25607790/) Scutellaria baicalensis root extract · Journal of Drugs in Dermatology, 2014
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Propolis extract · Clinical Pharmacology, 2018
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Antioxidant Artemisia princeps Extract Enhances the Expression of Filaggrin and Loricrin via the AHR/OVOL1 Pathway](https://pubmed.ncbi.nlm.nih.gov/28892018/) Artemisia princeps leaf powder · International Journal of Molecular Sciences, 2017
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Effects of cosmetics containing purified honeybee (Apis mellifera L.) venom on acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/24063779/) Bee venom · Journal of Integrative Medicine, 2013
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract · International Journal of Cosmetic Science, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [NAD-Driven Sirtuin Activation by Cordyceps sinensis Extract: Exploring the Adaptogenic Potential to Promote Skin Longevity](https://pubmed.ncbi.nlm.nih.gov/38673866/) Cordyceps sinensis extract · International Journal of Molecular Sciences, 2024
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Whitening effect of Sophora flavescens extract](https://pubmed.ncbi.nlm.nih.gov/24106757/) Sophora angustifolia root extract · Pharmaceutical Biology, 2013
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Salicyloyl-phytosphingosine: a novel agent for the repair of photoaged skin](https://pubmed.ncbi.nlm.nih.gov/18489360/) Phytosphingosine · International Journal of Cosmetic Science, 2007
- [Comparison of topical purslane & topical 0.1% triamcinolone acetonide in the management of oral lichen planus - a double blinded clinical trial](https://pubmed.ncbi.nlm.nih.gov/37726676/) Portulaca oleracea extract · BMC Oral Health, 2023
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Efficacy and Safety of a New Cosmeceutical Regimen Based on the Combination of Snail Secretion Filtrate and Snail Egg Extract to Improve Signs of Skin Aging](https://pubmed.ncbi.nlm.nih.gov/32308795/) Snail secretion filtrate · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Effect of isosecotanapartholide isolated from Artemisia princeps Pampanini on IL‑33 production and STAT‑1 activation in HaCaT keratinocytes](https://pubmed.ncbi.nlm.nih.gov/28447741/) Artemisia princeps extract, Artemisia princeps leaf powder · Molecular Medicine Reports, 2017
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Portulaca oleracea extract relieves skin barrier damage induced by increased photosensitivity after GA peeling](https://pubmed.ncbi.nlm.nih.gov/35920724/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2022
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025
- [Iontophoretic Delivery of Hyaluronic Acid Nanogel-Loaded Fermented Rice Extract Mitigates Skin Glycation](https://pubmed.ncbi.nlm.nih.gov/40989892/) Rice extract · International Journal of Nanomedicine, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Butyrospermum parkii butter shea butter · Lasers in Medical Science, 2025
- [Anti-ageing activities of nanovesicles derived from Artemisia princeps in human dermal cells and human skin model](https://pubmed.ncbi.nlm.nih.gov/40292385/) Artemisia princeps leaf powder · Journal of Extracellular Biology, 2025

## I'm From routines

- 94% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/dry-skin)
- 93% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/oily-skin)
- 92% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/combination-skin)
- 91% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/sensitive-skin)
- 94% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/acne-prone-skin)
- 92% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/mature-skin)
- 91% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/dark-spots)
- 91% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/dry-sensitive-skin)
- 94% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/i-m-from/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

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## Popular brands

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- British skincare: [BYOMA](https://lovi.care/skincare/uk/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/i-m-from
- United Kingdom: https://lovi.care/skincare/uk/brands/i-m-from (this page)
- Ireland: https://lovi.care/skincare/ie/brands/i-m-from
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- Canada: https://lovi.care/skincare/ca/brands/i-m-from
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- Singapore: https://lovi.care/skincare/sg/brands/i-m-from
- Saudi Arabia: https://lovi.care/skincare/sa/brands/i-m-from
- United Arab Emirates: https://lovi.care/skincare/ae/brands/i-m-from