# GO PURE skincare Page: https://lovi.care/skincare/uk/brands/go-pure The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. GO PURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc.. [gopure.com](https://gopure.com/legal/tos) GO PURE is celebrated for its targeted [serums](https://lovi.care/skincare/uk/ingredients/serum) and creams, which harness nourishing botanical [extracts](https://lovi.care/skincare/uk/ingredients/extract) and active peptides. Its products suit mature and sensitive skin best, addressing concerns with gentle efficacy. The standout products for particular concerns include the TIGHTEN & LIFT NECK CREAM for acne-prone skin. The brand consistently delivers thoughtful formulations that support daily skin health and comfort. This page covers some of the most popular GO PURE products; for the whole GO PURE range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg59ddc9c5ac). ## Questions and answers ### Is GO PURE worth it? GO PURE is well worth it, as Lovi rates the GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the GO PURE products on this page list no fragrance in their ingredients. ### What are GO PURE's best products? GO PURE offers the TIGHTEN & LIFT NECK CREAM, which Lovi rates High for dry sensitive skin, and Average for mature skin, dry skin, sensitive skin, and skin with dark spots. Lovi rates the GO PURE-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### Does GO PURE cause breakouts? GO PURE is unlikely to cause breakouts for most skin types, as Lovi rates the GO PURE-focused routines Superior for acne-prone skin. The TIGHTEN & LIFT NECK CREAM is rated Low for acne-prone skin, so shoppers with those concerns may want to check individual product fit levels. ### Is GO PURE fragrance-free? Yes, every one of the GO PURE products on this page lists no fragrance in its ingredients. ### What are the key ingredients in GO PURE products? GO PURE products contain key ingredients like [Centella asiatica extract](https://lovi.care/skincare/uk/ingredients/centella-asiatica), [Aloe barbadensis leaf juice](https://lovi.care/skincare/uk/ingredients/aloe-vera), and [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), which help keep skin calm, soft, and moisturized. Glycerin and Centella asiatica extract also support barrier repair and skin healing. [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) ### How do I build a GO PURE skincare routine? To build a GO PURE skincare routine, follow your daily steps using products suited to your skin type. Lovi rates GO PURE-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to GO PURE? Good alternatives to GO PURE include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have pages on Lovi for comparison. ### GO PURE vs CeraVe: which is better? GO PURE is better for dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates the GO PURE-focused routines as Superior for all of these skin types while CeraVe-focused routines rank lower. ### Who owns GO PURE, and where is it from? GO PURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc.. [gopure.com](https://gopure.com/legal/tos) ### Is GO PURE cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GO PURE as cruelty-free. ## Research behind GO PURE's key ingredients - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016 - [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018 - [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023 - [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolized hyaluronic acid · Aesthetic Plastic Surgery, 2026 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/go-pure - United Kingdom: https://lovi.care/skincare/uk/brands/go-pure (this page) - Ireland: https://lovi.care/skincare/ie/brands/go-pure - Germany: https://lovi.care/skincare/de/brands/go-pure - France: https://lovi.care/skincare/fr/brands/go-pure - Italy: https://lovi.care/skincare/it/brands/go-pure - Netherlands: https://lovi.care/skincare/nl/brands/go-pure - Spain: https://lovi.care/skincare/es/brands/go-pure - Canada: https://lovi.care/skincare/ca/brands/go-pure - Australia: https://lovi.care/skincare/au/brands/go-pure - Singapore: https://lovi.care/skincare/sg/brands/go-pure - Saudi Arabia: https://lovi.care/skincare/sa/brands/go-pure - United Arab Emirates: https://lovi.care/skincare/ae/brands/go-pure