# Fresh skincare

Page: https://lovi.care/skincare/uk/brands/fresh

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Fresh is an American skincare brand founded in 1991 and owned by LVMH Moët Hennessy Louis Vuitton since 2000.

[lvmh.com](https://www.lvmh.com/en/our-maisons/perfumes-cosmetics/fresh) [sec.gov](https://www.sec.gov/Archives/edgar/data/824046/000095010303001457/jun0303_20f.htm) [happi.com](https://www.happi.com/breaking-news/lvmh-buys-majority-of-fresh/)

Fresh is deeply loved for its thoughtful array of [serums](https://lovi.care/skincare/uk/ingredients/serum), moisturizers, masks, cleansers, and more, which harness key ingredients like [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin). Its products suit dry skin and dry sensitive skin best because they provide essential moisture and support comfort. To target particular concerns, the brand offers standout options including the [Soy](https://lovi.care/skincare/uk/ingredients/soy) Face Cleanser for skin with dark spots, the [Rose](https://lovi.care/skincare/uk/ingredients/rose) Deep Hydration Facial Toner for acne-prone skin, and the [Lotus](https://lovi.care/skincare/uk/ingredients/lotus) Youth Preserve Face Cream for mature skin. Through rigorous evaluation, studies show that its key ingredients improve stratum corneum hydration and skin barrier function.

- [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin)
- [Hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid)
- [Black tea](https://lovi.care/skincare/uk/ingredients/black-tea)

This page covers some of the most popular Fresh products; for the whole Fresh range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9cc03e91a1).

### Other Fresh products

#### Other products

- [Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0013522FC?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Kombucha Cleansing Treatment](https://lovi.care/skincare/uk/p/fresh/kombucha-cleansing-treatment/for/dry-sensitive-skin) — High fit
- [Rose Deep Hydration Facial Toner](https://lovi.care/skincare/uk/p/fresh/rose-deep-hydration-facial-toner/for/dry-skin) — Superior fit — [£22.50 at Notino](https://www.notino.co.uk/fresh/rose-deep-hydration-facial-toner-moisturising-toner-from-rose/p-16248268/)
- [Kombucha Facial Treatment Essence](https://lovi.care/skincare/uk/p/fresh/kombucha-facial-treatment-essence/for/sensitive-skin) — High fit — [£25.00 at Notino](https://www.notino.co.uk/fresh/kombucha-facial-treatment-essence-facial-essence-with-antioxidant-effect/p-16248282/)
- [Black Tea Age-Delay Firming Serum](https://lovi.care/skincare/uk/p/fresh/black-tea-age-delay-firming-serum/for/dry-sensitive-skin) — Superior fit — [£51.00 at Lookfantastic](https://www.lookfantastic.com/p/fresh-black-tea-elixir-age-renewal-serum-30ml/16809294/)
- [Black Tea Firming Corset Serum](https://lovi.care/skincare/uk/p/fresh/black-tea-firming-corset-serum/for/mature-skin) — High fit
- [Tea Elixir Skin Resilience Activating Serum](https://lovi.care/skincare/uk/p/fresh/tea-elixir-skin-resilience-activating-serum/for/dry-sensitive-skin) — Average fit
- [Rose Deep Hydration Face Cream](https://lovi.care/skincare/uk/p/fresh/rose-deep-hydration-face-cream/for/dry-skin) — High fit — [£15.30 at Notino](https://www.notino.co.uk/fresh/rose-deep-hydration-face-cream-moisturising-face-cream-with-hyaluronic-acid/p-16248263/)
- [Lotus Youth Preserve Face Cream](https://lovi.care/skincare/uk/p/fresh/lotus-youth-preserve-face-cream/for/dry-skin) — High fit — [£12.50 at Notino](https://www.notino.co.uk/fresh/lotus-youth-preserve-moisturizer-day-cream-with-anti-ageing-effect/p-16248559/)
- [Black Tea Advanced Age Renewal Cream](https://lovi.care/skincare/uk/p/fresh/black-tea-advanced-age-renewal-cream/for/dry-sensitive-skin) — High fit
- [Black Tea Instant Perfecting Mask](https://lovi.care/skincare/uk/p/fresh/black-tea-instant-perfecting-mask/for/dry-sensitive-skin) — High fit — [£18.90 at Amazon](https://www.amazon.co.uk/dp/B08243KBRV?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Black Tea Firming Overnight Mask](https://lovi.care/skincare/uk/p/fresh/black-tea-firming-overnight-mask/for/dry-skin) — High fit — [£34.50 at Notino](https://www.notino.co.uk/fresh/black-tea-firming-overnight-mask-night-face-mask-with-anti-ageing-effect/p-16317867/)
- [Floral Recovery Calming Mask](https://lovi.care/skincare/uk/p/fresh/floral-recovery-calming-mask/for/sensitive-skin) — High fit
- [Sugar Lip Polish](https://lovi.care/skincare/uk/p/fresh/sugar-lip-polish/for/dark-spots) — Average fit

## People Say

★4.6

Overall rating based on 49.2k+ reviews

Reviewers most often praise Fresh for deep hydration, gentle formulas, and improved skin radiance. The most common complaints are high price points and polarizing fragrances.

### Highlights

- Gentle, non-stripping cleansers Mostly Mentioned “leaves my skin soft and moisturized — Soy Face Cleanser” “Super gentle cleanser — Kombucha Cleansing Treatment”
- Deeply hydrating moisturizers Mostly Mentioned “woke up to more hydrated skin — Rose Deep Hydration Face Cream” “Skin feels plump — Black Tea Advanced Age Renewal Cream”
- Lightweight texture moisturizers Mostly Mentioned “absorbs almost immediately — Lotus Youth Preserve Face Cream” “absorbs at lightning speed — Rose Deep Hydration Face Cream”
- Fast absorption serums Mostly Mentioned “Sinks in quickly — Tea Elixir Skin Resilience Activating Serum” “absorbs quickly — Kombucha Facial Treatment Essence”
- Pleasant scent masks Often Mentioned “smells like a spa — Black Tea Firming Overnight Mask” “The scent went beyond calming my skin, but also my state of mind. — Floral Recovery Calming Mask”
- Pleasant scent serums Often Mentioned “smells like fresh tea and flowers — Black Tea Age-Delay Firming Serum” “Delicate cucumber scent — Tea Elixir Skin Resilience Activating Serum”
- High price point Mostly Mentioned “way too expensive — Black Tea Instant Perfecting Mask” “too expensive for just hydration — Black Tea Age-Delay Firming Serum” “hard to justify the price tag — Soy Face Cleanser”
- Polarizing or strong scent Sometimes Noted “smells like rotten cucumbers — Soy Face Cleanser” “strong cucumber scent — Lotus Youth Preserve Face Cream” “smell is too heavy — Rose Deep Hydration Facial Toner”
- Skin irritation and reactions Sometimes Noted “burns my eyes — Soy Face Cleanser” “caused burning sensation — Black Tea Instant Perfecting Mask” “caused small whiteheads — Lotus Youth Preserve Face Cream”
- Lack of results Sometimes Noted “didn't notice any lifting or corset effect — Black Tea Age-Delay Firming Serum” “No wow factor — Tea Elixir Skin Resilience Activating Serum” “didn't see a difference — Black Tea Firming Overnight Mask”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

## Questions and answers

### Is Fresh good for oily skin?

Yes, Fresh is good for oily skin, though its products vary. Lovi rates the Fresh-focused routine High for oily skin.

### Is Fresh worth it?

Fresh offers well-liked products that reviewers frequently praise for being gentle and deeply hydrating, though they come with a high price point. Lovi rates the brand-focused routine Superior for dry skin, making it a strong option for those seeking rich moisture.

### What are Fresh's best products?

Fresh's best products are the ones that rate Superior for specific skin needs, such as the [Soy](https://lovi.care/skincare/uk/ingredients/soy) Face Cleanser, [Rose](https://lovi.care/skincare/uk/ingredients/rose) Deep Hydration Facial Toner, [Black Tea](https://lovi.care/skincare/uk/ingredients/black-tea) Age-Delay Firming [Serum](https://lovi.care/skincare/uk/ingredients/serum), and Kombucha Cleansing Treatment. Lovi rates these products Superior for dry, sensitive, acne-prone, and mature skin types.

### Which Fresh moisturizer is best for dry skin?

[Lotus](https://lovi.care/skincare/uk/ingredients/lotus) Youth Preserve Face Cream is the best option among the Fresh moisturizers for dry skin, as Lovi rates it High for dry skin. Rose Deep Hydration Face Cream and Black Tea Advanced Age Renewal Cream also receive a High fit rating for dry skin.

### Does Fresh cause breakouts?

Fresh is unlikely to cause breakouts, as reviewers mostly describe the cleansers as gentle and non-stripping. Lovi rates acne-prone skin fit as Superior for Soy Face Cleanser and Kombucha Cleansing Treatment.

### Is Fresh fragrance-free?

No, the Fresh products on this page are not all fragrance-free, as 9 of the 14 products list fragrance in their ingredients.

### What are the key ingredients in Fresh products?

The key ingredients in Fresh products include [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), [hyaluronic acid](https://lovi.care/skincare/uk/ingredients/hyaluronic-acid), and black tea. Glycerin helps maintain skin moisture, and hyaluronic acid may improve skin quality and hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a Fresh skincare routine?

To build a Fresh routine for dry skin in the morning, apply Soy Face Cleanser, Rose Deep Hydration Facial Toner, and Lotus Youth Preserve Face Cream. In the evening, use the cleanser, Black Tea Age-Delay Firming Serum, and Lotus Youth Preserve Face Cream. Once a week, add the Black Tea Firming Overnight Mask after cleansing and before your serum.

### Where can I buy Fresh, and how much does it cost?

Fresh products can be bought in the United Kingdom, where prices on the page range from £12.50 to £51.00, with most falling between £15.30 and £34.50.

### What are good alternatives to Fresh?

Good alternatives to Fresh with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe Superior for oily skin and combination skin.

### Fresh vs CeraVe: which is better?

Fresh and CeraVe both work well, depending on your skin type. Lovi rates Fresh-focused routines Superior for dry skin, sensitive skin, and acne-prone skin, while CeraVe-focused routines rate Superior for oily skin, combination skin, and acne-prone skin.

### Who owns Fresh, and where is it from?

Fresh is an American brand founded in 1991, owned by LVMH Moët Hennessy Louis Vuitton since 2000.

[lvmh.com](https://www.lvmh.com/en/our-maisons/perfumes-cosmetics/fresh) [sec.gov](https://www.sec.gov/Archives/edgar/data/824046/000095010303001457/jun0303_20f.htm) [happi.com](https://www.happi.com/breaking-news/lvmh-buys-majority-of-fresh/)

### Is Fresh cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Fresh as cruelty-free.

### Is Fresh good for dry skin?

Yes, Fresh is good for dry skin, as Lovi rates the Fresh-focused routine Superior for dry skin. Reviewers mostly mention that the brand offers deeply hydrating moisturizers.

### Which Fresh cleanser is best for oily skin?

Soy Face Cleanser is the best choice for oily skin, as Lovi rates it Superior for that skin type, followed by Kombucha Cleansing Treatment which Lovi rates Average.

### Is Fresh good for sensitive skin?

Yes, Fresh is good for sensitive skin because the brand offers multiple gentle cleansers, soothing masks, and targeted serums that Lovi rates Superior or High for sensitive skin. Reviewers mostly mention that these cleansers are gentle and non-stripping.

### Is Fresh good for acne-prone skin?

Yes, Fresh is good for acne-prone skin. Lovi rates the Fresh-focused routine Superior for acne-prone skin.

### Is Fresh good for skin with dark spots?

Yes, Fresh is good for skin with dark spots because several of its targeted treatments and moisturizers feature key ingredients like hyaluronic acid to support skin quality. Lovi rates the Soy Face Cleanser and Rose Deep Hydration Facial Toner as Superior for skin with dark spots. Reviewers often note that the brand helps improve skin radiance, though some users mention a lack of results.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Is Fresh good for mature skin?

Yes, Fresh is good for mature skin, offering several products with a High fit level for this skin type, such as the Lotus Youth Preserve Face Cream and Black Tea Advanced Age Renewal Cream. Lovi rates the Fresh-focused routine Superior for dry skin, which often accompanies aging. Glycerin and hyaluronic acid help keep the skin hydrated and smooth.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind Fresh's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review](https://pubmed.ncbi.nlm.nih.gov/30666070/) Aloe barbadensis leaf juice · Iranian Journal of Medical Sciences, 2019
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Effect of fermentation time on the content of bioactive compounds with cosmetic and dermatological properties in Kombucha Yerba Mate extracts](https://pubmed.ncbi.nlm.nih.gov/34552134/) Saccharomyces xylinum black tea ferment · Scientific Reports, 2021
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Anti-acne vulgaris effects of chlorogenic acid by anti-inflammatory activity and lipogenesis inhibition](https://pubmed.ncbi.nlm.nih.gov/33433016/) Honeysuckle leaf extract · Experimental Dermatology, 2021
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Synergism of plant extract and vegetable oils-based lipid nanocarriers: Emerging trends in development of advanced cosmetic prototype products](https://pubmed.ncbi.nlm.nih.gov/31923989/) Extract · Materials Science & Engineering. C, Materials for Biological Applications, 2020
- [Evaluation of Cosmetic and Dermatological Properties of Kombucha-Fermented Berry Leaf Extracts Considered to Be By-Products](https://pubmed.ncbi.nlm.nih.gov/35408743/) Saccharomyces xylinum black tea ferment · Molecules, 2022
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Daily Fluctuation of Facial Pore Area, Roughness and Redness among Young Japanese Women; Beneficial Effects of Galactomyces Ferment Filtrate Containing Antioxidative Skin Care Formula](https://pubmed.ncbi.nlm.nih.gov/34198790/) Saccharomyces ferment filtrate · Journal of Clinical Medicine, 2021
- [Allergy to oxidized limonene and linalool is frequent in the U.K](https://pubmed.ncbi.nlm.nih.gov/24702129/) Linalool · The British Journal of Dermatology, 2014
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Comparison of skin calming effects of cosmetic products containing 4-t-butylcyclohexanol or acetyl dipeptide-1 cetyl ester on capsaicin-induced facial stinging in volunteers with sensitive skin](https://pubmed.ncbi.nlm.nih.gov/26805418/) Acetyl dipeptide-1 cetyl ester · Journal of the European Academy of Dermatology and Venereology, 2016
- [Microwave-assisted and chemically tailored chlorogenic acid-functionalized silver nanoparticles of Citrus sinensis in gel matrix aiding QbD design for the treatment of acne](https://pubmed.ncbi.nlm.nih.gov/36606381/) Honeysuckle leaf extract · Journal of Cosmetic Dermatology, 2023
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Challenging the safety and efficacy of topically applied chlorogenic acid, apigenin, kaempferol, and naringenin by HET-CAM, HPLC-TBARS-EVSC, and laser Doppler flowmetry](https://pubmed.ncbi.nlm.nih.gov/38831914/) Honeysuckle leaf extract · Frontiers in Chemistry, 2024
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract, Black tea extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Assessment of Cosmetic and Dermatological Properties and Safety of Use of Model Skin Tonics with Kombucha-Fermented Red Berry Extracts](https://pubmed.ncbi.nlm.nih.gov/36499003/) Saccharomyces xylinum black tea ferment · International Journal of Molecular Sciences, 2022
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Effect of seasonal and geographical differences on skin and effect of treatment with an osmoprotectant: Sorbitol](https://pubmed.ncbi.nlm.nih.gov/23752031/) Sorbitol · Journal of Cosmetic Science, 2013
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of grape seed extract based formulations by using non-invasive biophysical technique and its impact on skin aging](https://pubmed.ncbi.nlm.nih.gov/34799340/) Grape seed oil · Pakistan Journal of Pharmaceutical Sciences, 2021
- [The protective effect of Artemisia Capillaris Thunb. Extract against UVB-induced apoptosis and inflammation through inhibiting the cGAS/STING pathway](https://pubmed.ncbi.nlm.nih.gov/39032373/) Artemisia capillaris flower extract · Journal of Photochemistry and Photobiology. B, Biology, 2024
- [Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil](https://pubmed.ncbi.nlm.nih.gov/24451077/) Rosa damascena extract, Rosa damascena oil flower, Rosa damascena oil flower rose oil flower · Acta Pharmaceutica, 2013
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Anti-inflammatory and skin-hydrating properties of a dietary supplement and topical formulations containing oligomeric proanthocyanidins](https://pubmed.ncbi.nlm.nih.gov/17035721/) Grape seed oil · Skin Pharmacology and Physiology, 2007
- [A randomized controlled trial to compare the effectiveness and safety of adsorbent lotion containing tapioca starch, spent grain wax, Butyrospermum parkii extract, argania spinosa kernel oil, aloe barbadensis, rosehip oil, and allantoin with a low-potency topical corticosteroid in the treatment of intertrigo](https://pubmed.ncbi.nlm.nih.gov/33811776/) Shea butter · Journal of Cosmetic Dermatology, 2022
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Lipid nanocarriers containing Passiflora edulis seeds oil intended for skin application](https://pubmed.ncbi.nlm.nih.gov/32388391/) Passiflora edulis seed oil · Colloids and Surfaces. B, Biointerfaces, 2020
- [Cucumber (Cucumis sativus L.) with heterologous poly-γ-glutamic acid has skin moisturizing, whitening and anti-wrinkle effects](https://pubmed.ncbi.nlm.nih.gov/38336313/) Cucumis sativus fruit extract · International Journal of Biological Macromolecules, 2024
- [Enhanced Fluctuations in Facial Pore Size, Redness, and TEWL Caused by Mask Usage Are Normalized by the Application of a Moisturizer](https://pubmed.ncbi.nlm.nih.gov/35456214/) Saccharomyces ferment filtrate · Journal of Clinical Medicine, 2022
- [Lotus Sprout Extract Induces Selective Melanosomal Autophagy and Reduces Pigmentation](https://pubmed.ncbi.nlm.nih.gov/39305105/) Nelumbo nucifera extract · Journal of Cosmetic Dermatology, 2025
- [Enhancing the Cosmetic Potential of Aloe Vera Gel by Kombucha-Mediated Fermentation: Phytochemical Analysis and Evaluation of Antioxidant, Anti-Aging and Moisturizing Properties](https://pubmed.ncbi.nlm.nih.gov/40807366/) Saccharomyces xylinum black tea ferment · Molecules, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Green Synthesis of Copper Oxide Nanoparticles using Cucumis Sativus (Cucumber) Extracts and their Bio-Physical and Biochemical Characterization for Cosmetic and Dermatologic Applications](https://pubmed.ncbi.nlm.nih.gov/32628604/) Cucumis sativus fruit extract · Endocrine, Metabolic & Immune Disorders Drug Targets, 2021
- [Chitosan derivative nanocarrier: safety evaluation,antibacterial property and ascorbyl palmitate encapsulation](https://pubmed.ncbi.nlm.nih.gov/19566395/) Ascorbyl palmitate · Journal of Microencapsulation, 2010
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Development and efficacy assessments of tea seed oil makeup remover](https://pubmed.ncbi.nlm.nih.gov/27988044/) Camellia oleifera seed oil · Annales Pharmaceutiques Francaises, 2017
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Pleiotropic effects of a Camellia sinensis leaf extract on in vitro and in vivo skin health characteristics](https://pubmed.ncbi.nlm.nih.gov/40391588/) Black tea extract · International Journal of Cosmetic Science, 2025
- [Significant Reversal of Facial Wrinkle, Pigmented Spot and Roughness by Daily Application of Galactomyces Ferment Filtrate-Containing Skin Products for 12 Months-An 11-Year Longitudinal Skin Aging Rejuvenation Study](https://pubmed.ncbi.nlm.nih.gov/36769815/) Saccharomyces ferment filtrate, Rice ferment filtrate sake ferment filtrate · Journal of Clinical Medicine, 2023
- [Artemisia capillaris with two novel active compounds, Kawarayomogin I and II, inhibits HYBID (KIAA1199) expression as well as hyaluronic acid degradation](https://pubmed.ncbi.nlm.nih.gov/39820064/) Artemisia capillaris flower extract · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41319188/) Camellia oleifera seed oil · International Journal of Cosmetic Science, 2026
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Nelumbo nucifera extract alleviates UVB-induced hyperpigmentation via NOX4-mediated AMPK-YAP-ATG5 signaling pathway](https://pubmed.ncbi.nlm.nih.gov/41581445/) Multi-action super lotus · Phytomedicine, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7 · International Journal of Cosmetic Science, 2026
- [The Effectiveness of Galactomyces Ferment Filtrate, Dexpanthenol, and Centella Asiatica Combination Serum in the Treatment of Post-Acne Hyperpigmentation in Subjects with Skin of Color](https://pubmed.ncbi.nlm.nih.gov/33938432/) Saccharomyces ferment filtrate · Skinmed, 2021

## Fresh routines

- 92% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/dry-skin)
- 87% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/oily-skin)
- 87% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/combination-skin)
- 91% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/sensitive-skin)
- 90% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/acne-prone-skin)
- 89% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/mature-skin)
- 89% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/dark-spots)
- 92% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/dry-sensitive-skin)
- 86% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/fresh/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave)
- American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena)
- American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s)
- American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder)

## Popular brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube)
- Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y)
- Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba)
- Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige)
- Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder)
- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/fresh
- United Kingdom: https://lovi.care/skincare/uk/brands/fresh (this page)
- Ireland: https://lovi.care/skincare/ie/brands/fresh
- Germany: https://lovi.care/skincare/de/brands/fresh
- France: https://lovi.care/skincare/fr/brands/fresh
- Italy: https://lovi.care/skincare/it/brands/fresh
- Netherlands: https://lovi.care/skincare/nl/brands/fresh
- Spain: https://lovi.care/skincare/es/brands/fresh
- Canada: https://lovi.care/skincare/ca/brands/fresh
- Australia: https://lovi.care/skincare/au/brands/fresh
- Singapore: https://lovi.care/skincare/sg/brands/fresh
- Saudi Arabia: https://lovi.care/skincare/sa/brands/fresh
- United Arab Emirates: https://lovi.care/skincare/ae/brands/fresh
