# Freeman skincare Page: https://lovi.care/skincare/uk/brands/freeman The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Freeman is an American skincare brand founded in 1976 and owned by Yellow Wood Partners since 2017. [prnewswire.com](https://www.prnewswire.com/news-releases/yellow-wood-partners-announces-acquisition-of-freeman-beauty-300503540.html) [freemanbeauty.com](https://freemanbeauty.com/pages/about-us) Freeman is warmly loved for its approachable masks and feel-good formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Hawaiian Black [Salt](https://lovi.care/skincare/uk/ingredients/salt) Peel-Off Mask for acne-prone skin and the [Cucumber](https://lovi.care/skincare/uk/ingredients/cucumber) Peel-Off Mask for skin with dark spots. The brand makes reliable additions to weekly self-care rituals. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/freeman-beauty/) - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) - [Vegan · PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) This page covers some of the most popular Freeman products; for the whole Freeman range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9dd9b51376). ### Freeman masks #### Masks - [Cucumber Peel-Off Mask](https://lovi.care/skincare/uk/p/freeman/cucumber-peel-off-mask/for/dry-skin) — Warning fit - [Hawaiian Black Salt Peel-Off Mask](https://lovi.care/skincare/uk/p/freeman/hawaiian-black-salt-peel-off-mask/for/oily-skin) — Low fit — [£17.51 at Amazon](https://www.amazon.co.uk/dp/B08H5L752X?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is Freeman worth it? Yes, Freeman is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The Freeman products on this page all contain fragrance. ### What are Freeman's best products? Freeman offers the [Cucumber](https://lovi.care/skincare/uk/ingredients/cucumber) Peel-Off Mask and the Hawaiian Black [Salt](https://lovi.care/skincare/uk/ingredients/salt) Peel-Off Mask on this page, though Lovi rates the fit levels for both masks as warnings or low across skin types. ### Does Freeman cause breakouts? No, Freeman does not cause breakouts, though the Freeman products on this page may not suit acne-prone skin well since Lovi rates the Cucumber Peel-Off Mask as a warning for oily acne-prone skin. ### Is Freeman fragrance-free? No, the Freeman products on this page all contain fragrance. Both the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask include added fragrance. ### What are the key ingredients in Freeman products? The page facts do not list the key ingredients in the Freeman products. ### How do I build a Freeman skincare routine? To build a Freeman routine, you can select from their masks since Lovi rates the Freeman-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Keep in mind that the Freeman products on this page all contain fragrance. ### Where can I buy Freeman, and how much does it cost? Shoppers in the United Kingdom can find Freeman products priced around seventeen pounds and fifty-one pence. ### What are good alternatives to Freeman? Good alternatives to Freeman include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi. ### Freeman vs CeraVe: which is better? Freeman rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, while CeraVe rates High for dry skin and Superior for the others. Both brands offer solid options depending on your specific skin needs. ### Who owns Freeman, and where is it from? Freeman is an American brand founded in 1976, owned by Yellow Wood Partners since 2017. [prnewswire.com](https://www.prnewswire.com/news-releases/yellow-wood-partners-announces-acquisition-of-freeman-beauty-300503540.html) [freemanbeauty.com](https://freemanbeauty.com/pages/about-us) ### Is Freeman cruelty-free? Yes: PETA lists Freeman as cruelty-free. [PETA](https://crueltyfree.peta.org/company/freeman-beauty/) [PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) ### Is Freeman vegan? Yes: PETA lists Freeman as a vegan company. [PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/freeman - United Kingdom: https://lovi.care/skincare/uk/brands/freeman (this page) - Ireland: https://lovi.care/skincare/ie/brands/freeman - Germany: https://lovi.care/skincare/de/brands/freeman - France: https://lovi.care/skincare/fr/brands/freeman - Italy: https://lovi.care/skincare/it/brands/freeman - Netherlands: https://lovi.care/skincare/nl/brands/freeman - Spain: https://lovi.care/skincare/es/brands/freeman - Canada: https://lovi.care/skincare/ca/brands/freeman - Australia: https://lovi.care/skincare/au/brands/freeman - Singapore: https://lovi.care/skincare/sg/brands/freeman - Saudi Arabia: https://lovi.care/skincare/sa/brands/freeman - United Arab Emirates: https://lovi.care/skincare/ae/brands/freeman