# feel skincare Page: https://lovi.care/skincare/uk/brands/feel The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. feel is a Canadian skincare brand founded in 2016. [thisisfeel.com](https://thisisfeel.com/pages/faq) Skincare enthusiasts cherish feel for its luxurious moisturizers and carefully balanced formulas. Its products suit combination and dry skin best, providing deep, soothing hydration. For acne-prone skin, the standout solution is the Probiotic Moisturizer. Every preparation delivers a harmonious balance that nurtures daily skin health. - [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/feel) This page covers some of the most popular feel products; for the whole feel range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg1b1ba53dd5). ### feel moisturizers #### Moisturizers - [Probiotic Moisturizer](https://lovi.care/skincare/uk/p/feel/probiotic-moisturizer/for/dry-skin) — Superior fit ## Questions and answers ### Is feel worth it? Feel is worth it for dry skin, as Lovi rates the feel-focused routine Superior for dry skin, matching top brands like The Ordinary. Additionally, the feel products on this page are fragrance-free. ### What are feel's best products? Feel's Probiotic Moisturizer is the top pick on this page, as Lovi rates it Superior for dry and dry sensitive skin. Lovi rates the feel-focused routine Superior across all major skin types, including dry, oily, sensitive, combination, and acne-prone skin. ### Which feel moisturizer is best for dry skin? Probiotic Moisturizer is the best feel product for dry skin. Lovi rates this moisturizer Superior for dry skin. ### Does feel cause breakouts? Feel products are unlikely to cause breakouts, as the Probiotic Moisturizer rates High for acne-prone skin and the feel products on this page are fragrance-free. [Glycerin](https://lovi.care/skincare/uk/ingredients/glycerin) helps maintain skin balance without clogging pores. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Is feel fragrance-free? Yes, the feel products on this page list no fragrance in their ingredients. This helps keep skin calm and is unlikely to cause irritation. ### What are the key ingredients in feel products? The feel products on this page feature key ingredients like glycerin, [green tea leaf extract](https://lovi.care/skincare/uk/ingredients/green-tea), and wild apple fruit [extract](https://lovi.care/skincare/uk/ingredients/extract). Glycerin helps keep dry skin soft and hydrated, while green tea extract helps calm and protect the skin. Lovi rates the feel products Superior for dry skin. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a feel skincare routine? To build a feel skincare routine, use the Probiotic Moisturizer, which Lovi rates Superior for dry, sensitive, and combination skin, and Superior for oily and acne-prone skin. ### What are good alternatives to feel? Good alternatives to feel with similar pages on Lovi include The Ordinary, Skinfix, MAC, ILIA Beauty, AlumierMD, and grace & stella. For dry, oily, sensitive, combination, and acne-prone skin, routines focused on The Ordinary rate Superior, making them close matches for the brand. ### feel vs The Ordinary: which is better? Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, which is higher than The Ordinary across all those skin types. ### Is feel cruelty-free? Yes: Leaping Bunny lists feel as cruelty-free. [Leaping Bunny](https://www.leapingbunny.org/brand/feel) ## Research behind feel's key ingredients - [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Stability, antioxidant activity, in vivo safety and efficacy of creams with standardized wild apple fruit extract: a comparison of conventional and biodegradable emulsifiers](https://pubmed.ncbi.nlm.nih.gov/31050807/) Pyrus malus fruit extract · International Journal of Cosmetic Science, 2019 - [Standardized wild apple fruit extract as a bioactive agent in dermocosmetic products for efficacy skin hydration-In vitro and in vivo evaluation](https://pubmed.ncbi.nlm.nih.gov/35048513/) Pyrus malus fruit extract · Journal of Cosmetic Dermatology, 2022 - [Simmondsia chinensis (jojoba) cake fermentation: A new, sustainable technology for advanced skin and scalp care ingredients](https://pubmed.ncbi.nlm.nih.gov/42698229/) Lactobacillus ferment · International Journal of Cosmetic Science, 2026 ## Similar brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Canadian skincare: [Skinfix](https://lovi.care/skincare/uk/brands/skinfix) - Canadian skincare: [MAC](https://lovi.care/skincare/uk/brands/mac) - Canadian skincare: [ILIA Beauty](https://lovi.care/skincare/uk/brands/ilia-beauty) - Canadian skincare: [AlumierMD](https://lovi.care/skincare/uk/brands/alumiermd) - Canadian skincare: [grace & stella](https://lovi.care/skincare/uk/brands/grace-and-stella) - Canadian skincare: [Luna Nectar](https://lovi.care/skincare/uk/brands/luna-nectar) - Canadian skincare: [Blume](https://lovi.care/skincare/uk/brands/blume) - Canadian skincare: [NIOD](https://lovi.care/skincare/uk/brands/niod) - Canadian skincare: [Vasanti](https://lovi.care/skincare/uk/brands/vasanti) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/feel - United Kingdom: https://lovi.care/skincare/uk/brands/feel (this page) - Ireland: https://lovi.care/skincare/ie/brands/feel - Germany: https://lovi.care/skincare/de/brands/feel - France: https://lovi.care/skincare/fr/brands/feel - Italy: https://lovi.care/skincare/it/brands/feel - Netherlands: https://lovi.care/skincare/nl/brands/feel - Spain: https://lovi.care/skincare/es/brands/feel - Canada: https://lovi.care/skincare/ca/brands/feel - Australia: https://lovi.care/skincare/au/brands/feel - Singapore: https://lovi.care/skincare/sg/brands/feel - Saudi Arabia: https://lovi.care/skincare/sa/brands/feel - United Arab Emirates: https://lovi.care/skincare/ae/brands/feel