# Equate Beauty skincare Page: https://lovi.care/skincare/uk/brands/equate-beauty The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Equate Beauty is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993. [en.wikipedia.org](https://en.wikipedia.org/wiki/List_of_Walmart_brands) Equate Beauty is loved for its gentle exfoliants and carefully crafted formulas. Its products suit balanced, oily, and combination skin best. The standout products for particular concerns include the Blackhead Clearing Scrub for acne-prone skin. These thoughtful offerings provide reliable daily care for everyday routines. This page covers some of the most popular Equate Beauty products; for the whole Equate Beauty range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg29eecced0c). ### Equate Beauty exfoliants #### Exfoliants - [Blackhead Clearing Scrub](https://lovi.care/skincare/uk/p/equate-beauty/blackhead-clearing-scrub/for/oily-skin) — Average fit ## Questions and answers ### Is Equate Beauty worth it? Equate Beauty is worth it, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Equate Beauty product on this page lists no fragrance in its ingredients. ### What are Equate Beauty's best products? Equate Beauty does not have a single best product listed on this page, but it features the Blackhead Clearing Scrub for exfoliation. Lovi rates the Equate Beauty-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does Equate Beauty cause breakouts? Equate Beauty is unlikely to cause breakouts because its [salicylic acid](https://lovi.care/skincare/uk/ingredients/salicylic-acid) helps clear pores and prevent pimples. Salicylic acid is backed by clinical studies showing it reduces acne. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/37941097/) ### Is Equate Beauty fragrance-free? Yes, every Equate Beauty product on this page lists no fragrance in its ingredients. ### What are the key ingredients in Equate Beauty products? Equate Beauty products feature salicylic acid and [jojoba esters](https://lovi.care/skincare/uk/ingredients/jojoba-ester) as key ingredients. Salicylic acid helps clear pores and prevent breakouts, while jojoba esters support skin hydration. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Journal of Cosmetic Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/19146603/) ### How do I build a Equate Beauty skincare routine? An Equate Beauty-focused routine is simple to build, and Lovi rates it Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from Equate Beauty on this page also lists no fragrance in its ingredients. ### What are good alternatives to Equate Beauty? Good alternatives to Equate Beauty include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also offer skincare options that may help with various skin types. ### Equate Beauty vs CeraVe: which is better? Equate Beauty routines rate slightly better for dry, oily, sensitive, combination, and acne-prone skin compared to CeraVe. Lovi rates the Equate Beauty-focused routine Superior for all these skin types. ### Who owns Equate Beauty, and where is it from? Equate Beauty is an American brand founded in 1986, owned by Walmart Inc. since 1993. [en.wikipedia.org](https://en.wikipedia.org/wiki/List_of_Walmart_brands) ### Is Equate Beauty cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate Beauty as cruelty-free. ## Research behind Equate Beauty's key ingredients - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Jojoba esters · Journal of Cosmetic Dermatology, 2008 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/equate-beauty - United Kingdom: https://lovi.care/skincare/uk/brands/equate-beauty (this page) - Ireland: https://lovi.care/skincare/ie/brands/equate-beauty - Germany: https://lovi.care/skincare/de/brands/equate-beauty - France: https://lovi.care/skincare/fr/brands/equate-beauty - Italy: https://lovi.care/skincare/it/brands/equate-beauty - Netherlands: https://lovi.care/skincare/nl/brands/equate-beauty - Spain: https://lovi.care/skincare/es/brands/equate-beauty - Canada: https://lovi.care/skincare/ca/brands/equate-beauty - Australia: https://lovi.care/skincare/au/brands/equate-beauty - Singapore: https://lovi.care/skincare/sg/brands/equate-beauty - Saudi Arabia: https://lovi.care/skincare/sa/brands/equate-beauty - United Arab Emirates: https://lovi.care/skincare/ae/brands/equate-beauty