# Curél skincare

Page: https://lovi.care/skincare/uk/brands/curel

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Curél is an American skincare brand founded in 1984 and owned by Kao Corporation since 1998.

[curel.com](https://www.curel.com/en-us/about/curel-history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Kao_Corporation) [web.kao.com](https://web.kao.com/sg/curel/philosophy/history/)

Curél is loved for its gentle moisturizers and cleansers, featuring expertly crafted formulas that soothe the complexion. Its products suit dry skin and sensitive skin best, providing a reliable source of daily comfort. The standout products for particular concerns include the Deep Moisture Spray for acne-prone skin, the Moisture Facial Milk for skin with dark spots, and the [Foaming](https://lovi.care/skincare/uk/ingredients/foaming) Facial Wash for mature skin. Through thoughtful formulation, the brand delivers steady hydration and balance to the face.

This page covers some of the most popular Curél products; for the whole Curél range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9686898dde).

### Other Curél products

#### Other products

- [Deep Moisture Spray](https://lovi.care/skincare/uk/p/curel/deep-moisture-spray/for/dry-skin) — High fit — [£12.49 at Amazon](https://www.amazon.co.uk/dp/B0FXHKH3GH?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Intensive Moisture Facial Cream](https://lovi.care/skincare/uk/p/curel/intensive-moisture-facial-cream/for/dry-skin) — Superior fit — [£14.99 at Amazon](https://www.amazon.co.uk/dp/B0869L7KPR?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Moisture Facial Milk](https://lovi.care/skincare/uk/p/curel/moisture-facial-milk/for/dry-skin) — Superior fit
- [Foaming Facial Wash](https://lovi.care/skincare/uk/p/curel/foaming-facial-wash/for/dry-skin) — High fit — [£9.65 at Amazon](https://www.amazon.co.uk/dp/B0869KN3TK?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

★4.6

Overall rating based on 4.2k+ reviews

Reviewers most often praise Curél for soothing irritation, lightweight texture, and effective hydration. The most common complaints are high price relative to quantity and insufficient moisture for extremely dry skin.

### Highlights

- Hydrating moisturizers Mostly Mentioned “mist action is super fine – not at all hose-like — Deep Moisture Spray” “healed my dry patches — Intensive Moisture Facial Cream” “instant boost of hydration for face and body — Deep Moisture Spray”
- Soothing moisturizers for sensitive skin Mostly Mentioned “calms redness and irritation — Deep Moisture Spray” “no stinging — Intensive Moisture Facial Cream”
- Lightweight moisturizers Mostly Mentioned “light as air — Intensive Moisture Facial Cream” “Absorbs quickly, breathable feel, good under makeup. — Moisture Facial Milk”
- Versatile and convenient application Mostly Mentioned “easy to reach my back — Deep Moisture Spray” “makeup sits beautifully — Intensive Moisture Facial Cream” “Contains ceramides, strengthens skin, restores comfort. — Moisture Facial Milk”
- High price and small quantity Mostly Mentioned “tiny jar — Intensive Moisture Facial Cream” “expensive for the amount you get — Deep Moisture Spray” “runs out faster than tube cleansers — Foaming Facial Wash”
- Insufficient moisture for dry skin Often Mentioned “Needs layering, too light for winter, not occlusive enough. — Moisture Facial Milk” “need a lotion on top, not enough alone — Deep Moisture Spray” “need to layer it — Intensive Moisture Facial Cream”

Sources: lovi.care, boots.com, lookfantastic.com, curel.com, hometesterclub.com, influenster.com, and more

## Questions and answers

### Is Curél good for oily skin?

Curél is generally not ideal for oily skin, as Lovi rates most of its moisturizers and cleansers Low for this skin type. However, the Curél products on this page list no fragrance, and the brand-focused routine for oily skin still reaches a High fit level.

### Is Curél worth it?

Curél may be worth it for shoppers seeking hydrating and soothing moisturizers, as Lovi rates the brand's routines Superior for dry and sensitive skin. However, reviewers often mention a high price with small quantities and insufficient moisture for very dry skin.

### What are Curél's best products?

Curél's best products are the Intensive Moisture Facial Cream and Moisture Facial Milk, as Lovi rates both as Superior for dry skin. Lovi also rates Moisture Facial Milk as Superior for dry sensitive skin.

### Which Curél moisturizer is best for dry skin?

The best moisturizer for dry skin is Moisture Facial Milk, followed by Intensive Moisture Facial Cream and Deep Moisture Spray. Lovi rates Moisture Facial Milk and Intensive Moisture Facial Cream as Superior for dry skin, and Deep Moisture Spray as High.

### Does Curél cause breakouts?

Curél products are unlikely to cause breakouts, as the brand's formulas focus on soothing and hydrating without heavy oils. Lovi rates the Curél-focused routine as Superior for acne-prone skin, and the [Foaming](https://lovi.care/skincare/uk/ingredients/foaming) Facial Wash has an Average fit for acne-prone skin.

[The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/)

### Is Curél fragrance-free?

Yes, every product from the Curél products on this page lists no fragrance in its ingredients, making the range free of added scents.

### What are the key ingredients in Curél products?

Curél products rely on key ingredients such as ceramides, [glycerin](https://lovi.care/skincare/uk/ingredients/glycerin), and squalane to help lock in moisture and calm dry skin. Lovi rates the Curél products on this page High for dry sensitive skin, and the brand is well-known for hydrating and soothing sensitive types.

### How do I build a Curél skincare routine?

To build a Curél routine for dry skin, start your morning by washing with Foaming Facial Wash, followed by Supple Preparation Unscented Toner, Intensive Moisture Facial Cream, and DIVE-IN Mild Sunscreen. In the evening, use Ultra Hyalon Cleansing Cream, Foaming Facial Wash, Glass Skin Refining [Serum](https://lovi.care/skincare/uk/ingredients/serum), and Intensive Moisture Facial Cream. Once a week, add Vita Essential Mask into your evening steps after the serum.

### Where can I buy Curél, and how much does it cost?

Curél products are available at stores in the United Kingdom shown on the page. Prices range from £9.65 to £14.99, with most items falling between £9.65 and £14.99.

### What are good alternatives to Curél?

Good alternatives to Curél include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica, which all have pages on Lovi. Lovi rates the CeraVe-focused routine as Superior for oily skin and combination skin, matching or exceeding Curél's fit for those skin types.

### Curél vs CeraVe: which is better?

Curél rates Superior for sensitive skin and dry skin, whereas CeraVe rates Superior for sensitive skin, combination skin, acne-prone skin, and oily skin. Lovi rates the Curél-focused routine Superior for dry skin and sensitive skin, while the CeraVe-focused routine rates High for dry skin and Superior for sensitive skin.

### Who owns Curél, and where is it from?

Curél is an American brand founded in 1984, owned by Kao Corporation since 1998.

[curel.com](https://www.curel.com/en-us/about/curel-history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Kao_Corporation) [web.kao.com](https://web.kao.com/sg/curel/philosophy/history/)

### Is Curél cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Curél as cruelty-free.

### Is Curél good for dry skin?

Yes, Curél is a great choice for dry skin, as the Curél products on this page are designed to be hydrating and soothing moisturizers. Lovi rates the Curél-focused routine Superior for dry skin. Reviewers often mention that the moisturizers are lightweight and help keep skin feeling soft and smooth.

### Which Curél cleanser is best for oily skin?

Foaming Facial Wash is the cleanser on this page for oily skin, with Lovi rating it Low for oily skin.

### Is Curél good for sensitive skin?

Yes, Curél is good for sensitive skin because its products are formulated to be soothing and fragrance-free. Lovi rates the Curél products on this page High to Superior for sensitive skin.

### Is Curél good for acne-prone skin?

Yes, Curél is good for acne-prone skin, as Lovi rates the Curél-focused routine Superior for this skin type. Reviewers often mention that the brand's moisturizers feel lightweight on the face.

### Is Curél good for skin with dark spots?

Curél is moderately helpful for skin with dark spots, as Lovi rates the Moisture Facial Milk High for this concern while other items on the page rate Average. The Curél products on this page list no fragrance, making them gentle for everyday use.

### Is Curél good for mature skin?

Curél helps with mature skin, as Lovi rates the Moisture Facial Milk High for mature skin and other products average. Reviewers often mention that the brand offers hydrating and lightweight moisturizers.

## Research behind Curél's key ingredients

- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## Curél routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/dry-skin)
- 84% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/oily-skin)
- 85% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/combination-skin)
- 93% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/sensitive-skin)
- 90% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/acne-prone-skin)
- 90% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/mature-skin)
- 90% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/dark-spots)
- 93% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/dry-sensitive-skin)
- 87% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/curel/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave)
- American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena)
- American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s)
- American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/curel
- United Kingdom: https://lovi.care/skincare/uk/brands/curel (this page)
- Ireland: https://lovi.care/skincare/ie/brands/curel
- Germany: https://lovi.care/skincare/de/brands/curel
- France: https://lovi.care/skincare/fr/brands/curel
- Italy: https://lovi.care/skincare/it/brands/curel
- Netherlands: https://lovi.care/skincare/nl/brands/curel
- Spain: https://lovi.care/skincare/es/brands/curel
- Canada: https://lovi.care/skincare/ca/brands/curel
- Australia: https://lovi.care/skincare/au/brands/curel
- Singapore: https://lovi.care/skincare/sg/brands/curel
- Saudi Arabia: https://lovi.care/skincare/sa/brands/curel
- United Arab Emirates: https://lovi.care/skincare/ae/brands/curel