# Beautycounter skincare Page: https://lovi.care/skincare/uk/brands/beautycounter The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom. Beautycounter is an American skincare brand founded in 2011 and owned by G2G since 2024. [beautymatter.com](https://beautymatter.com/articles/beautycounter-founder-acquired-brand-out-of-foreclosure) [en.wikipedia.org](https://en.wikipedia.org/wiki/Beautycounter) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/beautycounter-relaunch-after-bankruptcy-gregg-renfrew-counter) Beautycounter is loved for its thoughtful [serums](https://lovi.care/skincare/uk/ingredients/serum) and refined formulas. Its products suit balanced, dry, and combination skin best. The standout products for particular concerns include the Overnight Resurfacing Peel for acne-prone skin. Its offerings work to improve overall skin appearance through careful formulation. This page covers some of the most popular Beautycounter products; for the whole Beautycounter range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg5737d1a59f). ### Beautycounter [serums](https://lovi.care/skincare/uk/ingredients/serum) and treatments #### Serums and treatments - [Overnight Resurfacing Peel](https://lovi.care/skincare/uk/p/beautycounter/overnight-resurfacing-peel/for/dark-spots) — Average fit ## Questions and answers ### Is Beautycounter worth it? Beautycounter may be worth it for skin care, as Lovi rates Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Beautycounter product on this page also lists no fragrance in its ingredients. ### What are Beautycounter's best products? Beautycounter does not have a single best product, but its skincare routines fit dry, oily, sensitive, combination, and acne-prone skin at a Superior level. Lovi rates the Beautycounter-focused routine Superior for all these skin types. ### Does Beautycounter cause breakouts? Beautycounter is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The Beautycounter products on this page list no fragrance in their ingredients. ### Is Beautycounter fragrance-free? Yes, every one of the Beautycounter products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Beautycounter products? Beautycounter utilizes active ingredients like [glycolic acid](https://lovi.care/skincare/uk/ingredients/glycolic-acid) and [salicylic acid](https://lovi.care/skincare/uk/ingredients/salicylic-acid) in its formulations to help smooth and clarify the skin. These components work to gently exfoliate and clear pores. [Clinical, Cosmetic and Investigational Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30858720/) [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) ### How do I build a Beautycounter skincare routine? To build a Beautycounter skincare routine, you can use the brand's targeted products to care for your specific skin type. Lovi rates Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Beautycounter? Good alternatives to Beautycounter include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison. ### Beautycounter vs CeraVe: which is better? Beautycounter and CeraVe both rate Superior for oily, sensitive, combination, and acne-prone skin, while Beautycounter rates Superior and CeraVe rates High for dry skin. ### Who owns Beautycounter, and where is it from? Beautycounter is an American brand founded in 2011, owned by G2G since 2024. [beautymatter.com](https://beautymatter.com/articles/beautycounter-founder-acquired-brand-out-of-foreclosure) [en.wikipedia.org](https://en.wikipedia.org/wiki/Beautycounter) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/beautycounter-relaunch-after-bankruptcy-gregg-renfrew-counter) ### Is Beautycounter cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beautycounter as cruelty-free. ## Research behind Beautycounter's key ingredients - [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Tetrahexyldecyl ascorbate · Photochemistry and Photobiology, 2021 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2019 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2024 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/uk/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/uk/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/uk/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/uk/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/uk/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/uk/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/uk/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/uk/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/uk/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/uk/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/uk/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/uk/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/uk/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/uk/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/uk/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/uk/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/uk/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/uk/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/uk/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/uk/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/uk/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/uk/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/uk/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/uk/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/uk/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/uk/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/uk/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/uk/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/uk/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/beautycounter - United Kingdom: https://lovi.care/skincare/uk/brands/beautycounter (this page) - Ireland: https://lovi.care/skincare/ie/brands/beautycounter - Germany: https://lovi.care/skincare/de/brands/beautycounter - France: https://lovi.care/skincare/fr/brands/beautycounter - Italy: https://lovi.care/skincare/it/brands/beautycounter - Netherlands: https://lovi.care/skincare/nl/brands/beautycounter - Spain: https://lovi.care/skincare/es/brands/beautycounter - Canada: https://lovi.care/skincare/ca/brands/beautycounter - Australia: https://lovi.care/skincare/au/brands/beautycounter - Singapore: https://lovi.care/skincare/sg/brands/beautycounter - Saudi Arabia: https://lovi.care/skincare/sa/brands/beautycounter - United Arab Emirates: https://lovi.care/skincare/ae/brands/beautycounter