# APLB skincare

Page: https://lovi.care/skincare/uk/brands/aplb

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.

[aplb.net](https://aplb.net/)

APLB is beloved for its targeted [serums](https://lovi.care/skincare/uk/ingredients/serum) and meticulously balanced formulas. Its products suit sensitive skin and skin with dark spots best, offering gentle care for delicate complexions. For specific concerns, the standout choices include the [Collagen](https://lovi.care/skincare/uk/ingredients/collagen) EGF Peptide Ampoule Serum for acne-prone skin, the [Glutathione](https://lovi.care/skincare/uk/ingredients/glutathione) [Niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin. Each offering works quietly to support a calm, refined appearance with consistent daily use.

This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg6324d19bc2).

### APLB [serums](https://lovi.care/skincare/uk/ingredients/serum) and treatments

#### Serums and treatments

- [Glutathione Niacinamide Ampoule Serum](https://lovi.care/skincare/uk/p/aplb/glutathione-niacinamide-ampoule-serum/for/dark-spots) — High fit — [£9.25 at Amazon](https://www.amazon.co.uk/dp/B0C2P4LLXX?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- [Collagen EGF Peptide Ampoule Serum](https://lovi.care/skincare/uk/p/aplb/collagen-egf-peptide-ampoule-serum/for/dry-sensitive-skin) — High fit — [£8.99 at Amazon](https://www.amazon.co.uk/dp/B0CN2YPQMZ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)

## People Say

★4.6

Overall rating based on 2.8k+ reviews

Reviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.

### Highlights

- Lightweight and absorbent serums Mostly Mentioned “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum” “absorbs well — Collagen EGF Peptide Ampoule Serum”
- Hydrating and plumping serums Often Mentioned “skin is plumper — Collagen EGF Peptide Ampoule Serum” “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
- Serum performance and texture issues Often Mentioned “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum” “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum” “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”

Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more

## Questions and answers

### Is APLB good for oily skin?

APLB is well suited for oily skin, as Lovi rates the brand-focused routine Superior for oily skin. The APLB products on this page list no fragrance in their ingredients.

### Is APLB worth it?

APLB is generally worth it, offering affordable products priced between £8.99 and £9.25 that feature lightweight, absorbent, and hydrating [serums](https://lovi.care/skincare/uk/ingredients/serum). Reviewers frequently note positive plumping effects, though some mention texture and performance issues. Lovi rates APLB-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.

### What are APLB's best products?

APLB's best products are the [Glutathione](https://lovi.care/skincare/uk/ingredients/glutathione) [Niacinamide](https://lovi.care/skincare/uk/ingredients/niacinamide) Ampoule Serum and the [Collagen](https://lovi.care/skincare/uk/ingredients/collagen) EGF Peptide Ampoule Serum, which both rate High for sensitive, acne-prone, and dry sensitive skin. Reviewers often mention that these serums feel lightweight and absorb well, while also keeping skin hydrated and plump.

### Does APLB cause breakouts?

APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior on Lovi and the page features serums that are lightweight and absorb well.

### Is APLB fragrance-free?

Yes, every APLB product on this page lists no fragrance in its ingredients, making them suitable for sensitive skin. Lovi rates the APLB-focused routine Superior for sensitive skin.

### What are the key ingredients in APLB products?

APLB features key ingredients such as glutathione, niacinamide, and collagen EGF peptide across its serums and lotions. Niacinamide helps reduce dark spots, while glutathione and collagen help improve skin tone and smoothness.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### How do I build a APLB skincare routine?

To build an APLB routine for dry skin in the morning, use a hydrating facial cleanser, an unscented toner, the Glutathione Niacinamide Ampoule Serum as a moisturizer, and a mild sunscreen. In the evening, add a pre-cleanser and use the Collagen EGF Peptide Ampoule Serum as a treatment before your moisturizer. Once a week, replace your evening treatment with a nourishing mask.

### Where can I buy APLB, and how much does it cost?

APLB products can be bought at stores in the United Kingdom. Prices range from £8.99 to £9.25, with most products falling between those amounts.

### What are good alternatives to APLB?

Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. For example, SKIN1004 offers a routine that rates Superior for dry, sensitive, and combination skin, matching the fit levels of APLB.

### APLB vs SKIN1004: which is better?

APLB rates slightly better than SKIN1004, with Lovi rating the APLB-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers often mention that APLB serums are lightweight and deeply hydrating, though some note texture issues.

### Who owns APLB, and where is it from?

APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.

[aplb.net](https://aplb.net/)

### Is APLB cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.

### Is APLB good for dry skin?

Yes, APLB is well-suited for dry skin, and Lovi rates the APLB-focused routine Superior for dry skin. Reviewers often mention that the serums are hydrating and plumping, helping to keep dry skin soft and smooth.

[Drug Delivery, 2017](https://pubmed.ncbi.nlm.nih.gov/28155509/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Is APLB good for sensitive skin?

Yes, APLB is well-suited for sensitive skin, and Lovi rates the APLB-focused routine Superior for this skin type. Reviewers frequently mention that the serums are lightweight and absorbent, while every product on this page lists no fragrance in its ingredients.

### Is APLB good for acne-prone skin?

Yes, APLB is well-suited for acne-prone skin, and Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin with a High level, helping to keep skin balanced and clear.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) [Clinical, Cosmetic and Investigational Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/25378941/)

### Is APLB good for skin with dark spots?

Yes, APLB is a good choice for skin with dark spots because the brand focuses heavily on this concern and Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for it. Niacinamide helps reduce skin pigment and dark spots.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is APLB good for mature skin?

Yes, APLB is good for mature skin because the brand-focused routine rates Superior for dry, oily, sensitive, combination, and acne-prone skin, and products like the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum rate High for mature skin.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) [Dermatology Practical & Conceptual, 2022](https://pubmed.ncbi.nlm.nih.gov/35223163/)

## Research behind APLB's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The efficacy of 5% topical tea tree oil gel in mild to moderate acne vulgaris: a randomized, double-blind placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/17314442/) Melaleuca alternifolia tree leaf extract · Indian Journal of Dermatology, Venereology and Leprology, 2007
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin](https://pubmed.ncbi.nlm.nih.gov/18492182/) Palmitoyl pentapeptide-4 · International Journal of Cosmetic Science, 2005
- [Tea tree oil reduces histamine-induced skin inflammation](https://pubmed.ncbi.nlm.nih.gov/12452873/) Melaleuca alternifolia tree leaf extract · The British Journal of Dermatology, 2002
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Madecassic acid, Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Melaleuca alternifolia tree leaf extract · Clinical Pharmacology, 2018
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Vitamin C mesotherapy versus topical application for gingival hyperpigmentation: a clinical and histopathological study](https://pubmed.ncbi.nlm.nih.gov/33966113/) Ascorbic acid · Clinical Oral Investigations, 2021
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Madecassic acid · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract · International Journal of Cosmetic Science, 2020
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin](https://pubmed.ncbi.nlm.nih.gov/39694719/) Palmitoyl pentapeptide-4 · Acta Biomaterialia, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Use of a Serum With the Infinite Glow® Device Improves Signs of Facial Aging: A Split-Face Case Report Using VISIA Analysis](https://pubmed.ncbi.nlm.nih.gov/42500768/) Palmitoyl pentapeptide-4 · Cureus, 2026

## APLB routines

- 93% fit: [Routine for dry skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/dry-skin)
- 93% fit: [Routine for oily skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/oily-skin)
- 91% fit: [Routine for combination skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/combination-skin)
- 95% fit: [Routine for sensitive skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/sensitive-skin)
- 93% fit: [Routine for acne-prone skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/acne-prone-skin)
- 92% fit: [Routine for mature skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/mature-skin)
- 95% fit: [Routine for skin with dark spots](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/dark-spots)
- 94% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/dry-sensitive-skin)
- 94% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/uk/brands/aplb/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/aplb
- United Kingdom: https://lovi.care/skincare/uk/brands/aplb (this page)
- Ireland: https://lovi.care/skincare/ie/brands/aplb
- Germany: https://lovi.care/skincare/de/brands/aplb
- France: https://lovi.care/skincare/fr/brands/aplb
- Italy: https://lovi.care/skincare/it/brands/aplb
- Netherlands: https://lovi.care/skincare/nl/brands/aplb
- Spain: https://lovi.care/skincare/es/brands/aplb
- Canada: https://lovi.care/skincare/ca/brands/aplb
- Australia: https://lovi.care/skincare/au/brands/aplb
- Singapore: https://lovi.care/skincare/sg/brands/aplb
- Saudi Arabia: https://lovi.care/skincare/sa/brands/aplb
- United Arab Emirates: https://lovi.care/skincare/ae/brands/aplb