# Jumiso All Day Vitamin Brightening & Balancing Facial Serum for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Singapore.

Brand: [Jumiso](https://lovi.care/skincare/sg/brands/jumiso)
Category: [Serums and treatments](https://lovi.care/skincare/sg/best/serums)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry and sensitive skin, this serum leverages niacinamide and ascorbic acid to effectively brighten and even your skin tone, while glycerin and sodium hyaluronate provide essential hydration to combat dryness and flakiness.
- Panthenol further supports your skin barrier, enhancing overall comfort and resilience.
- The formulation is safe for your skin, featuring soothing Centella Asiatica Extract and Chamomilla Recutita Flower Extract with no harsh or irritating ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/oily-acne-prone-skin): Average

## Key ingredients

Hippophae Rhamnoides Fruit Extract, Ascorbic Acid, Sodium Hyaluronate, Centella Asiatica Extract

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements. ([Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/))
- Topical application of a sea buckthorn fruit extract formulation significantly reduced skin sebum secretion in 10 healthy human volunteers compared to the control base over an 8-week period. ([Journal of Pharmacy & Bioallied Sciences, 2010](https://pubmed.ncbi.nlm.nih.gov/21814424/))
- Topical emulsions containing Hippophae rhamnoides and Cassia fistula plant extracts significantly reduced skin sebum contents compared to placebo in patients with grade I and grade II acne vulgaris. ([Postepy Dermatologii I Alergologii, 2014](https://pubmed.ncbi.nlm.nih.gov/25254008/))
- Topical application of a 5% Hippophae rhamnoides oil-in-water emulsion significantly improved skin hydration (p=0.0003) and transepidermal water loss (p=0.0087) compared to a placebo base formulation in 13 healthy male subjects over 84 days. ([Pakistan Journal of Pharmaceutical Sciences, 2014](https://pubmed.ncbi.nlm.nih.gov/25362595/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))

## What reviewers say

Based on a very large amount of data, this serum is highly regarded as a gentle, beginner-friendly Vitamin C treatment that effectively brightens dull complexions and evens skin tone without causing irritation. Users with sensitive and acne-prone skin frequently report a noticeable healthy glow and improved hydration. Some users find the brightening effects too subtle or slow compared to more potent formulas.

- Liked: Lightweight & non-sticky (mostly mentioned)
- Liked: Brightening & glow (often mentioned)
- Liked: Gentle & non-irritating (often mentioned)
- Liked: Hydrating & soothing (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Slow/subtle results (sometimes noted)
- Disliked: Breakouts (rarely noted)
- Disliked: Essential oil sensitivity (rarely noted)
- Disliked: Packaging concerns (rarely noted)

## How to apply

- Use this PM routine for your evening skincare. Start using the serum 3 times a week and increase to daily use if your skin feels comfortable.
- Apply the serum after cleansing and toner, but right before your moisturizer. This step locks in deep hydration for dry skin.
- Gently press 2-3 drops of the serum into your skin using your palms. Let it absorb completely for a minute ⏱ before applying your next product.
- Since your skin is sensitive, apply the serum on completely dry skin for better tolerance and less irritation.
- Avoid the sensitive eye area during application. Always do a patch test before your first use to ensure your skin reacts well.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Jumiso All Day Vitamin Serum a great fit for dry sensitive skin?

This serum is a great fit because it uses niacinamide and ascorbic acid to brighten your skin while glycerin and sodium hyaluronate add much-needed moisture to fight dryness and flakiness. Centella asiatica extract and chamomile help calm your skin, and panthenol makes your skin barrier more comfortable and resilient.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry sensitive skin?

This serum is a great fit for your dry sensitive skin because it uses glycerin and sodium hyaluronate to quench dryness, while niacinamide and ascorbic acid brighten your skin tone. It also features soothing centella asiatica extract and panthenol to calm your skin and support your skin barrier.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Sea Buckthorn Fruit Extract do for dry sensitive skin?

Sea buckthorn fruit extract helps soothe dry sensitive skin by calming irritation and improving moisture levels. It helps strengthen the skin barrier so it stays soft and less prone to moisture loss.
Sources: [Pakistan Journal of Pharmaceutical Sciences, 2014](https://pubmed.ncbi.nlm.nih.gov/25362595/), [Medicina, 2026](https://pubmed.ncbi.nlm.nih.gov/42075548/)

### What does Vitamin C do for dry sensitive skin?

Vitamin C helps brighten and smooth dry sensitive skin while reducing wrinkles and improving elasticity. It is generally well tolerated and unlikely to cause irritation when properly formulated, leaving the skin looking more radiant.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/), [Antioxidants, 2024](https://pubmed.ncbi.nlm.nih.gov/38397772/)

### Where does this serum go in a skincare routine for dry sensitive skin?

This serum goes in the evening routine after your toner and before your moisturizer. Putting it in the evening helps keep things simple and adds extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first and following it with your retinol product, or by using them on alternate nights to keep your dry and sensitive skin calm. This helps you get the brightening benefits of vitamin C and niacinamide while minimizing the likelihood of dryness or irritation from combining active ingredients.

### How often should I use this serum?

This serum is a great fit for your dry and sensitive skin, and you can apply it in your evening routine. Using it at night keeps things simple and provides extra safety around sun exposure, while soothing ingredients help calm your skin.
Sources: [Facial Plastic Surgery, 2014](https://pubmed.ncbi.nlm.nih.gov/24488631/)

### Can this serum clog pores, cause breakouts or purging for dry sensitive skin?

This serum is unlikely to cause breakouts for dry sensitive skin, as it features a safe formulation with a low likelihood of clogging pores. Soothing Centella asiatica extract and panthenol help keep the skin calm and comfortable.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry sensitive skin

- [Neogen Dermalogy Real Vitamin C Serum](https://lovi.care/skincare/sg/p/neogen-dermalogy/real-vitamin-c-serum/for/dry-sensitive-skin) — High fit — S$50.41 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/sg/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-sensitive-skin) — High fit — S$40.09 at Amazon
- [PCA Skin C&E Advanced with Hexylresorcinol and Silymarin](https://lovi.care/skincare/sg/p/pca-skin/c-and-e-advanced/for/dry-sensitive-skin) — High fit — S$192.38 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/sg/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — S$25.06 at Amazon
- Soothing Toner: [Mario Badescu Facial Spray with Aloe, Chamomile and Lavender](https://lovi.care/skincare/sg/p/mario-badescu/facial-spray-with-aloe-chamomile-and-lavender/for/dry-sensitive-skin) — High fit — S$34.52 at Amazon
- Moisturizer with Sun Protection: [Dr.G Green Mild Up Sun+](https://lovi.care/skincare/sg/p/dr-g/green-mild-up-sun/for/dry-sensitive-skin) — Superior fit — S$59.06 at Amazon

## Where to buy

- YesStyle: S$13.69 (https://www.yesstyle.com/en/jumiso-all-day-vitamin-brightening-balancing-facial-serum-30ml/info.html/pid.1129588958?curr=SGD&rco=SG)
Prices checked 16 Oct 2026.

## Ingredients

Hippophae Rhamnoides Fruit Extract, Methylpropanediol, Glycerin, Niacinamide, Dipropylene Glycol, Sodium Hyaluronate, Peg-40 Hydrogenated Castor Oil, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract Japanese Knotweed Root Extract, Scutellaria Baicalensis Root Extract Baikal Skullcap Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Chamomilla Recutita Flower Extract Matricaria Flower Extract, Rosmarinus Officinalis Leaf Extract Rosemary Leaf Extract, Panthenol, Betaine, Ascorbic Acid, Hydroxyacetophenone, Pentylene Glycol, Caprylyl Glycol, Butylene Glycol, Chlorphenesin, Carbomer, Arginine, Disodium Edta, Pelargonium Graveolens Oil Flower Geranium Oil Flower, Cymbopogon Martini Oil Palmarosa Oil, Cananga Odorata Oil Ylang Ylang Oil, Bergamot Peel Oil, Rosa Damascena Oil Flower Rose Oil Flower
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin (this page)
- Saudi Arabia: https://lovi.care/skincare/sa/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin