# EltaMD AM Therapy Facial Moisturizer for sensitive skin

**Lovi Fit: High fit for sensitive skin.**
Normal Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Singapore.

Brand: [EltaMD](https://lovi.care/skincare/sg/brands/eltamd)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/sg/best/moisturizers)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for sensitive skin; a few moisturizers fit it even better.

## Why this fit

- Highly suitable for your normal skin, niacinamide and sodium hyaluronate provide excellent moisturizing and barrier repair actions that address your redness and irritation concerns.
- Willow bark extract further soothes and calms the skin, enhancing the product's effectiveness for your specific needs.
- The formulation is safe for your sensitive skin, containing no harsh or prohibited ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin): High (this page)
- [Acne-prone skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/oily-acne-prone-skin): High

## Key ingredients

Niacinamide, Sodium Hyaluronate, Glycerin, Allantoin, Willow Bark Extract

## What the research says

- Hyaluronic acid extracts are safe and efficacious products for skin repair when used in tissue regeneration alone or in combination with herbal or Western medicine. ([Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/))
- A botanical face cleanser with hops and willow bark extract continuously reduced skin sebum levels without reactive seborrhea after treatment in 21 healthy volunteers compared to a sodium laureth sulfate cleanser, with neither cleanser causing skin irritation. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30022595/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Topical gel containing chitosan, 0.2% chlorhexidine, allantoin and dexpanthenol did not improve postoperative comfort regarding swelling and pain, but improved the wound's aesthetic appearance following impacted lower third molar extraction compared to no gel. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016](https://pubmed.ncbi.nlm.nih.gov/27475700/))
- A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020](https://pubmed.ncbi.nlm.nih.gov/32683390/))
- An overnight patch containing Allium cepa extract and allantoin safely promotes scar healing after dermatologic surgery, resulting in significantly greater reductions in observer- and patient-assessed POSAS scores compared to no treatment. ([Aesthetic Plastic Surgery, 2018](https://pubmed.ncbi.nlm.nih.gov/29948103/))
- Bioactive lipid nanocarriers co-loaded with willow bark or ivy leaf extracts and UV-filters provided pronounced UVA photoprotection up to an SPF-equivalent value of 13 and a maximum in vivo skin hydration effect of 97% when prepared with pomegranate oil. ([Nanomaterials, 2022](https://pubmed.ncbi.nlm.nih.gov/35889587/))
- A topical serum containing 0.5% salicin applied twice daily reduced visible signs of skin aging, including wrinkles and tactile roughness, in 30 female subjects over 12 weeks compared to baseline. ([Journal of Cosmetic Dermatology, 2010](https://pubmed.ncbi.nlm.nih.gov/20883292/))
- A novel emulsion containing niacinamide, lens esculenta seed extract, and white willow bark extract effectively improved acne, blackheads, and conspicuous facial pores in 30 subjects with oily skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38140770/))

## What reviewers say

Many report improved skin texture and reduced redness due to the niacinamide content. However, those with very dry skin often find it insufficiently moisturizing on its own, requiring an additional layer or a heavier product.

- Liked: Lightweight & non-greasy (mostly mentioned)
- Liked: Sensitive skin safe (often mentioned)
- Liked: Improves texture (sometimes noted)
- Liked: Makeup compatible (sometimes noted)
- Disliked: Insufficient moisture (sometimes noted)
- Disliked: Price vs. quantity (sometimes noted)
- Disliked: Lack of SPF (rarely noted)
- Disliked: Packaging issues (rarely noted)

## How to apply

- Use this soothing AM and PM routine every day to keep your normal skin calm. Always remember to apply SPF in the morning after your moisturizer.
- Apply your moisturizer after your toner in the morning, and after your serum in the evening. This step locks in hydration and protects your skin.
- Gently press a small amount of the moisturizer evenly across your face. Avoid rubbing to keep your sensitive skin happy and calm.
- You can apply this gentle formula on dry or slightly damp skin for the best comfort. It works wonderfully on clean skin to soothe redness and irritation.
- Do a patch test before your very first use to check your skin's reaction. Avoid getting the product directly into your eyes .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes EltaMD AM Therapy Facial Moisturizer a great fit for sensitive skin?

This moisturizer is a great fit because ingredients like niacinamide and sodium hyaluronate repair the skin barrier while calming redness and irritation. Willow bark extract further soothes the skin, and the gentle formula avoids harsh ingredients to keep sensitive skin safe and comfortable.
Sources: [Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/)

### Which ingredients make this moisturizer a good fit for sensitive skin?

This moisturizer is a great fit for sensitive skin because it contains niacinamide and sodium hyaluronate to repair the skin barrier and address redness, alongside willow bark extract to soothe irritation. The gentle formulation has a very safe profile and is unlikely to cause harsh reactions.
Sources: [Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/)

### What does Niacinamide do for sensitive skin?

Niacinamide helps calm sensitive skin by strengthening the skin barrier and reducing redness and irritation. It is very well tolerated and may improve overall comfort and resilience with regular use.
Sources: [Cutis, 2005](https://pubmed.ncbi.nlm.nih.gov/16209160/), [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/)

### What does Hyaluronic Acid do for sensitive skin?

Hyaluronic acid helps calm and hydrate sensitive skin while supporting the skin barrier to keep it soft and comfortable. Clinical studies show it improves surface moisture and reduces dryness, roughness, and redness without irritation.
Sources: [Journal of Drugs in Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/41037531/), [Journal of Cosmetic Dermatology, 2018](https://pubmed.ncbi.nlm.nih.gov/29356277/)

### Where does this moisturizer go in a skincare routine for sensitive skin?

This moisturizing treatment goes in the evening routine after your toner and before your regular moisturizer, making it a safe choice for sensitive skin because it contains no harsh or prohibited ingredients. Niacinamide and sodium hyaluronate help repair your skin barrier and calm redness and irritation.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/31461548/)

### Can I use this moisturizer with retinol, and in what order?

You can use this moisturizing treatment with retinol by applying the retinol first at night, letting it dry, and then following with this product. Using a moisturizing treatment like this one helps calm the skin and is unlikely to cause irritation.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this moisturizer?

EltaMD AM Therapy Facial Moisturizer is designed for evening use as a treatment in your sensitive skin routine. Daily application helps improve hydration and supports the skin barrier while calming redness and irritation.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this moisturizer clog pores, cause breakouts or purging for sensitive skin?

EltaMD AM Therapy Facial Moisturizer is unlikely to clog pores or cause breakouts on sensitive skin because it avoids harsh ingredients and features gentle, soothing components like willow bark extract. It does not contain active ingredients that speed up cell turnover, so it is unlikely to cause purging.
Sources: [Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30022595/)

### Can I use this moisturizer around the eyes or on my body?

Yes, you can use this moisturizer around the eyes and on the body because its gentle formulation is safe for sensitive skin. Niacinamide and sodium hyaluronate help keep delicate areas soft and moisturized without causing irritation.

### Is this moisturizer fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for sensitive skin

- [Sulwhasoo Ginseng Renewing Cream Ex](https://lovi.care/skincare/sg/p/sulwhasoo/ginseng-renewing-cream-ex/for/sensitive-skin) — High fit — S$73.41 at Amazon
- [LANEIGE Water Bank Moisture Cream](https://lovi.care/skincare/sg/p/laneige/water-bank-moisture-cream/for/sensitive-skin) — High fit — S$38.31 at Amazon
- [NEOGEN DERMALOGY Probiotics Youth Repair Cream](https://lovi.care/skincare/sg/p/neogen-dermalogy/probiotics-youth-repair-cream/for/sensitive-skin) — High fit — S$47.90 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/sg/p/fresh/soy-face-cleanser/for/sensitive-skin) — Superior fit — S$30.00 at Amazon
- Soothing Toner: [One Thing Centella Asiatica Extract Toner](https://lovi.care/skincare/sg/p/one-thing/centella-asiatica-extract-toner/for/sensitive-skin) — Superior fit — S$30.07 at Amazon
- Moisturizer with Sun Protection: [ISDIN Eryfotona Actinica SPF 50+](https://lovi.care/skincare/sg/p/isdin/eryfotona-actinica-spf-50/for/sensitive-skin) — Superior fit — S$110.01 at Amazon

## Where to buy

- Amazon.sg: S$62.22 (https://www.amazon.sg/dp/B00C8FVXQA?tag=lovi-care-web-product0e-22&linkCode=osi&th=1&psc=1)
Prices checked 5 Nov 2026.

## Ingredients

Water, Cyclopentasiloxane, Ethylhexyl Isononanoate, Niacinamide, Lauryl Peg-9 Polymethylsiloxyethyl Dimethicone, Willow Bark Extract, Piptadenia Colubrina Peel Extract, Sodium Hyaluronate, Glycerin, Dimethicone, Allantoin, Caffeine, Ascorbyl Palmitate, Dimethicone Peg-10 15 Crosspolymer, Sodium Chloride, Butylene Glycol, Phenoxyethanol, Capryloyl Glycine, Undecylenoyl Glycine, Disodium Edta, Sodium Hydroxide
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Germany: https://lovi.care/skincare/de/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- France: https://lovi.care/skincare/fr/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Italy: https://lovi.care/skincare/it/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Spain: https://lovi.care/skincare/es/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Australia: https://lovi.care/skincare/au/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin (this page)
- Saudi Arabia: https://lovi.care/skincare/sa/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/eltamd/am-therapy-facial-moisturizer/for/sensitive-skin