# Hada Labo vs Asarai

Page: https://lovi.care/skincare/sg/compare/hada-labo-vs-asarai

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Singapore.

Hada Labo and Asarai are cherished skincare brands known for delivering thoughtful hydration, gentle care, and restorative daily support through advanced formulas and nutrient-rich botanical bases. The Japanese brand, founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd., offers hydrating toners, gentle makeup removers, and nourishing moisturizers that suit dry and combination skin best, featuring standout options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Meanwhile, Asarai is celebrated for its restorative [clay](https://lovi.care/skincare/sg/ingredients/clay) masks that suit balanced, dry, and combination skin, with targeted solutions like the Earth Tones Face Mask. They differ primarily in their product types and specific key ingredients, as both brands provide reliable everyday radiance through their carefully crafted offerings.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular Hada Labo and Asarai products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgd578a360a4).

### Popular Hada Labo vs Asarai products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/sg/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [S$25.60 at Amazon](https://www.amazon.sg/dp/B086FGJ475?tag=lovi-care-web-product0e-22&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/sg/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/sg/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [S$42.42 at Amazon](https://www.amazon.sg/dp/B08WSCPL38?tag=lovi-care-web-product0e-22&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/sg/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/sg/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/sg/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [S$42.42 at Amazon](https://www.amazon.sg/dp/B08WSCPL38?tag=lovi-care-web-product0e-22&linkCode=osi&th=1&psc=1)

#### Asarai

- [Earth Tones Face Mask](https://lovi.care/skincare/sg/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit

## Questions and answers

### Hada Labo or Asarai: which is better?

Hada Labo is better for most shoppers on this page because its range provides superior to high Lovi fits for dry, sensitive, and mature skin types, whereas Asarai only offers average fits. [Hyaluronic acid](https://lovi.care/skincare/sg/ingredients/hyaluronic-acid) helps provide deep hydration, which may improve skin quality and signs of aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and Asarai?

Hada Labo features multiple products on this page offering superior or high Lovi fit levels for dry and sensitive skin types, whereas Asarai offers only an Earth Tones Face Mask with an average fit across all skin types. Additionally, the products on this page from Hada Labo focus on hyaluronic acid to help provide deep hydration, while Asarai has no specified brand-focused routines listed.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or Asarai?

Reviews often mention value and versatility for the products on this page by Hada Labo, while Asarai does not have review data or specific fit levels noted for affordability.

### Which causes fewer breakouts, Hada Labo or Asarai?

Asarai products on this page are unlikely to cause breakouts, whereas reviewers mention that Hada Labo products may sometimes cause breakouts and clogged pores.

### Which brand was founded earlier, Hada Labo or Asarai?

Hada Labo was founded earlier in 2004, whereas Asarai was founded in 2018.

### Do both Hada Labo and Asarai products contain no fragrance?

Yes, every product on this page from both Hada Labo and Asarai lists no fragrance in its ingredients.

### How do the number of products compared on the page differ between Hada Labo and Asarai?

Hada Labo features six products on the page, whereas Asarai includes only one product, the Earth Tones Face Mask.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/sg/brands/hada-labo)
- Skincare: [Asarai](https://lovi.care/skincare/sg/brands/asarai)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/hada-labo-vs-asarai
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- Ireland: https://lovi.care/skincare/ie/compare/hada-labo-vs-asarai
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- Spain: https://lovi.care/skincare/es/compare/hada-labo-vs-asarai
- Canada: https://lovi.care/skincare/ca/compare/hada-labo-vs-asarai
- Australia: https://lovi.care/skincare/au/compare/hada-labo-vs-asarai
- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-asarai (this page)
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-asarai
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-asarai