# Allies of Skin vs facefacts

Page: https://lovi.care/skincare/sg/compare/allies-of-skin-vs-facefacts

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Singapore.

Allies of Skin and facefacts are skincare lines appreciated for their thoughtful formulations and targeted care. Allies of Skin is loved for its thoughtful range of moisturizers, [serums](https://lovi.care/skincare/sg/ingredients/serum), and eye products built around hardworking ingredients like [niacinamide](https://lovi.care/skincare/sg/ingredients/niacinamide), suiting dry, sensitive, and uneven skin types best. Conversely, facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026, known for its nourishing cleansers and targeted formulas that suit dry, normal, and combination skin best. While both brands maintain moisture and address specific concerns such as acne-prone skin, the first brand deeply restores through gentle ingredients like niacinamide, whereas the latter maintains the natural moisture balance with its hydrating gentle cleanser.

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

[facefacts.me](https://facefacts.me/en-na/pages/about-us)

This page compares some of the most popular Allies of Skin and facefacts products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg570ec67213).

### Popular Allies of Skin vs facefacts products

#### facefacts

- [Hydrating Gentle Cleanser](https://lovi.care/skincare/sg/p/facefacts/hydrating-gentle-cleanser/for/dry-skin) — High fit

#### Allies of Skin

- [Copper Tripeptide & Ectoin Advanced Repair Serum](https://lovi.care/skincare/sg/p/allies-of-skin/copper-tripeptide-and-ectoin-advanced-repair-serum/for/oily-acne-prone-skin) — High fit
- [Tranexamic & Arbutin Advanced Brightening Serum](https://lovi.care/skincare/sg/p/allies-of-skin/tranexamic-and-arbutin-advanced-brightening-serum/for/acne-prone-skin) — High fit
- [Retinal & Peptides Repair Night Cream](https://lovi.care/skincare/sg/p/allies-of-skin/retinal-and-peptides-repair-night-cream/for/acne-prone-skin) — Average fit
- [Peptides & Omegas Firming Eye Cream](https://lovi.care/skincare/sg/p/allies-of-skin/peptides-and-omegas-firming-eye-cream/for/dry-skin) — Superior fit
- [Peptides & Antioxidants Firming Daily Treatment](https://lovi.care/skincare/sg/p/allies-of-skin/peptides-and-antioxidants-firming-daily-treatment/for/mature-skin) — Superior fit
- [Molecular Saviour Probiotics Treatment Mist](https://lovi.care/skincare/sg/p/allies-of-skin/molecular-saviour-probiotics-treatment-mist/for/acne-prone-skin) — Superior fit

## Questions and answers

### Allies of Skin or facefacts: which is better?

Allies of Skin is generally better for a wider variety of skin concerns because the products on this page cover multiple steps like [serums](https://lovi.care/skincare/sg/ingredients/serum), moisturizers, and eye creams with high fit levels, whereas facefacts only offers a single cleanser. Allies of Skin also features key ingredients like [niacinamide](https://lovi.care/skincare/sg/ingredients/niacinamide) and probiotics that help improve skin pigmentation and microbiome health.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [International Journal of Medical Sciences, 2021](https://pubmed.ncbi.nlm.nih.gov/33526970/)

### What is the difference between Allies of Skin and facefacts?

Allies of Skin offers a larger selection of serums, moisturizers, eye care, and treatment mists featuring niacinamide, which helps reduce pigmentation, whereas facefacts features just a single cleanser on this page. Allies of Skin products have fragrance-free formulas with high to superior Lovi fit levels across most skin types, while facefacts also provides a fragrance-free cleanser.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Which is more affordable, Allies of Skin or facefacts?

Facefacts is the more affordable brand, whereas reviewers often note that Allies of Skin has a high price point.

### Which causes fewer breakouts, Allies of Skin or facefacts?

Both brands offer products on this page that are suitable for acne-prone skin, with Allies of Skin achieving a High fit for multiple serums and moisturizers, and facefacts offering a High fit with its Hydrating Gentle Cleanser. However, reviewers of Allies of Skin note that initial skin reactions and irritation can sometimes happen.

### How do the founding years and ownership of Allies of Skin and facefacts compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas facefacts was founded in 2019 in the United Kingdom and is owned by Brand Masters B.V. since 2026.

### Which brand offers fragrance-free products, Allies of Skin, facefacts, or both?

Both brands offer fragrance-free options, as every product listed on this page for both Allies of Skin and facefacts contains no fragrance in its ingredients.

### What specific skin types are best suited for the products offered by Allies of Skin versus facefacts?

Allies of Skin offers products on this page with Superior Lovi fit levels for dry skin, mature skin, and oily acne-prone skin, whereas facefacts has no products reaching a Superior fit for any skin type. Both brands feature fragrance-free formulations, but Allies of Skin provides a much wider range of high-performance serums and moisturizers.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Regulatory effects of Lactobacillus plantarum-GMNL6 on human skin health by improving skin microbiome](https://pubmed.ncbi.nlm.nih.gov/33526970/) Probiotics · International Journal of Medical Sciences, 2021
- [Lactobacillus reuteri DSM 17938-A comparative study on the effect of probiotics and lysates on human skin](https://pubmed.ncbi.nlm.nih.gov/31021014/) Probiotics · Experimental Dermatology, 2019
- [The Effect of Lactobacillus plantarum Extracellular Vesicles from Korean Women in Their 20s on Skin Aging](https://pubmed.ncbi.nlm.nih.gov/35723322/) Probiotics · Current Issues in Molecular Biology, 2022
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Bakuchiol · The British Journal of Dermatology, 2019
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) 5 ceramides · Scientific Reports, 2022
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Tetrahexyldecyl ascorbate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2019
- [A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne](https://pubmed.ncbi.nlm.nih.gov/1303072/) Gluconolactone · The Australasian Journal of Dermatology, 1992
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) 5 ceramides · Skin Pharmacology and Physiology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial](https://pubmed.ncbi.nlm.nih.gov/25914553/) Bakuchiol · Clinical, Cosmetic and Investigational Dermatology, 2015
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Tetrahexyldecyl ascorbate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Evaluating the Safety and Efficacy of a Topical Formulation Containing Epidermal Growth Factor, Tranexamic Acid, Vitamin C, Arbutin, Niacinamide and Other Ingredients as Hydroquinone 4% Alternatives to Improve Hyperpigmentation: A Prospective, Randomized, Controlled Split Face Study](https://pubmed.ncbi.nlm.nih.gov/33022197/) Alpha arbutin · Journal of Cosmetic Science, 2020
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) 5 ceramides · Journal of Cosmetic Dermatology, 2024
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin · Journal of Cosmetic Dermatology, 2023
- [The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome](https://pubmed.ncbi.nlm.nih.gov/37990616/) Sodium lauroyl sarcosinate · Journal of Cosmetic Dermatology, 2024
- [Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects](https://pubmed.ncbi.nlm.nih.gov/39383579/) Palmitoyl tripeptide-5 · Colloids and Surfaces. B, Biointerfaces, 2025
- [Comparative physicochemical stability and clinical anti-wrinkle efficacy of transdermal emulgel preparations of 5% sodium ascorbyl phosphate and or ascorbic acid on human volunteers](https://pubmed.ncbi.nlm.nih.gov/32383548/) Sodium ascorbyl phosphate · Journal of Cosmetic Dermatology, 2021
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin · International Journal of Biological Macromolecules, 2024
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2024
- [Clinical efficacy of facial masks containing yoghurt and Opuntia humifusa Raf. (F-YOP)](https://pubmed.ncbi.nlm.nih.gov/22152494/) Yogurt · Journal of Cosmetic Science, 2011
- [A Randomized Controlled Trial of the Genistein Plus Bakuchiol and Vitamins (GEN+) Product for Male Facial Skin: Effects on Skin Appearance and Properties](https://pubmed.ncbi.nlm.nih.gov/41562471/) Bakuchiol · Skin Research and Technology, 2026
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Augmented Skin Beneficial Effects of Thermus Thermophilus and Bacillus Subtilis Mixed-Culture Ferment Extract by Tripeptide GHK-Cu](https://pubmed.ncbi.nlm.nih.gov/42573538/) Copper tripeptide-1 · Skin Research and Technology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Bakuchiol · Health Science Reports, 2025
- [Simmondsia chinensis (jojoba) cake fermentation: A new, sustainable technology for advanced skin and scalp care ingredients](https://pubmed.ncbi.nlm.nih.gov/42698229/) Lactobacillus ferment · International Journal of Cosmetic Science, 2026
- [Split-face evaluation: Gluconolactone plus oxybrasion versus gluconolactone plus microneedling. The effects on skin parameters](https://pubmed.ncbi.nlm.nih.gov/37357656/) Gluconolactone · Skin Research and Technology, 2023
- [Effects of a Greek Yoghurt-based Complex on the Human Facial Skin Microbiome](https://pubmed.ncbi.nlm.nih.gov/42049453/) Yogurt · In Vivo, 2026

## The brands

- Skincare: [Allies of Skin](https://lovi.care/skincare/sg/brands/allies-of-skin)
- British skincare: [facefacts](https://lovi.care/skincare/sg/brands/facefacts)

## More comparisons

- [SKIN1004 vs Allies of Skin](https://lovi.care/skincare/sg/compare/skin1004-vs-allies-of-skin)
- [SKIN1004 vs facefacts](https://lovi.care/skincare/sg/compare/skin1004-vs-facefacts)
- [Anua vs Allies of Skin](https://lovi.care/skincare/sg/compare/anua-vs-allies-of-skin)
- [Anua vs facefacts](https://lovi.care/skincare/sg/compare/anua-vs-facefacts)
- [Medicube vs Allies of Skin](https://lovi.care/skincare/sg/compare/medicube-vs-allies-of-skin)
- [Medicube vs facefacts](https://lovi.care/skincare/sg/compare/medicube-vs-facefacts)
- [The Ordinary vs Allies of Skin](https://lovi.care/skincare/sg/compare/the-ordinary-vs-allies-of-skin)
- [The Ordinary vs facefacts](https://lovi.care/skincare/sg/compare/the-ordinary-vs-facefacts)
- [Beauty of Joseon vs Allies of Skin](https://lovi.care/skincare/sg/compare/beauty-of-joseon-vs-allies-of-skin)
- [Beauty of Joseon vs facefacts](https://lovi.care/skincare/sg/compare/beauty-of-joseon-vs-facefacts)
- [COSRX vs Allies of Skin](https://lovi.care/skincare/sg/compare/cosrx-vs-allies-of-skin)
- [COSRX vs facefacts](https://lovi.care/skincare/sg/compare/cosrx-vs-facefacts)
- [CeraVe vs Allies of Skin](https://lovi.care/skincare/sg/compare/cerave-vs-allies-of-skin)
- [CeraVe vs facefacts](https://lovi.care/skincare/sg/compare/cerave-vs-facefacts)
- [La Roche-Posay vs Allies of Skin](https://lovi.care/skincare/sg/compare/la-roche-posay-vs-allies-of-skin)
- [La Roche-Posay vs facefacts](https://lovi.care/skincare/sg/compare/la-roche-posay-vs-facefacts)
- [Dr. Althea vs Allies of Skin](https://lovi.care/skincare/sg/compare/dr-althea-vs-allies-of-skin)
- [Dr. Althea vs facefacts](https://lovi.care/skincare/sg/compare/dr-althea-vs-facefacts)
- [Some By Mi vs Allies of Skin](https://lovi.care/skincare/sg/compare/some-by-mi-vs-allies-of-skin)
- [Some By Mi vs facefacts](https://lovi.care/skincare/sg/compare/some-by-mi-vs-facefacts)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/allies-of-skin-vs-facefacts
- United Kingdom: https://lovi.care/skincare/uk/compare/allies-of-skin-vs-facefacts
- Ireland: https://lovi.care/skincare/ie/compare/allies-of-skin-vs-facefacts
- Germany: https://lovi.care/skincare/de/compare/allies-of-skin-vs-facefacts
- France: https://lovi.care/skincare/fr/compare/allies-of-skin-vs-facefacts
- Italy: https://lovi.care/skincare/it/compare/allies-of-skin-vs-facefacts
- Netherlands: https://lovi.care/skincare/nl/compare/allies-of-skin-vs-facefacts
- Spain: https://lovi.care/skincare/es/compare/allies-of-skin-vs-facefacts
- Canada: https://lovi.care/skincare/ca/compare/allies-of-skin-vs-facefacts
- Australia: https://lovi.care/skincare/au/compare/allies-of-skin-vs-facefacts
- Singapore: https://lovi.care/skincare/sg/compare/allies-of-skin-vs-facefacts (this page)
- Saudi Arabia: https://lovi.care/skincare/sa/compare/allies-of-skin-vs-facefacts
- United Arab Emirates: https://lovi.care/skincare/ae/compare/allies-of-skin-vs-facefacts