# Naturie skincare

Page: https://lovi.care/skincare/sg/brands/naturie

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Singapore.

Naturie is a Japanese skincare brand founded in 2002 and owned by Pias Corporation.

[ja.wikipedia.org](https://ja.wikipedia.org/wiki/%E3%83%94%E3%82%A2%E3%82%B9_(%E4%BC%81%E6%A5%AD))

Naturie is warmly loved for its gentle moisturizers and toners, which rely on thoughtfully crafted formulas to nourish the complexion. Its products suit all skin types best, providing balanced hydration without heaviness. For specific concerns, the standout choices include the Hatomugi Skin Conditioner for skin with dark spots, the Hatomugi Skin Conditioning Gel for acne-prone skin, and the Hatomugi Skin Conditioning Milk for mature skin. Readers exploring the brand will find a steady, reliable approach to daily skin maintenance.

This page covers some of the most popular Naturie products; for the whole Naturie range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg93690c4b95).

### Other Naturie products

#### Other products

- [Hatomugi Skin Conditioning Gel](https://lovi.care/skincare/sg/p/naturie/hatomugi-skin-conditioning-gel/for/dry-skin) — High fit — [S$24.63 at Amazon](https://www.amazon.sg/dp/B01MR3F234?tag=lovi-care-web-product0e-22&linkCode=osi&th=1&psc=1)
- [Hatomugi Skin Conditioning Milk](https://lovi.care/skincare/sg/p/naturie/hatomugi-skin-conditioning-milk/for/sensitive-skin) — Average fit
- [Hatomugi Skin Conditioner](https://lovi.care/skincare/sg/p/naturie/hatomugi-skin-conditioner/for/sensitive-skin) — High fit

## People Say

★4.4

Overall rating based on 14.5k+ reviews

Reviewers most often praise Naturie for lightweight textures, deep hydration, and soothing irritated skin. The most common complaints are insufficient moisture for very dry skin and the need for additional layers.

### Highlights

- Exceptional value Mostly Mentioned “huge bottle — Hatomugi Skin Conditioner” “Huge 180g jar — Hatomugi Skin Conditioning Gel” “generous bottle — Hatomugi Skin Conditioning Milk”
- Lightweight moisturizers Mostly Mentioned “Gel turns to water — Hatomugi Skin Conditioning Gel” “absorbs quickly — Hatomugi Skin Conditioning Milk”
- Soothing and calming Mostly Mentioned “calms redness — Hatomugi Skin Conditioner” “Calms redness — Hatomugi Skin Conditioning Gel” “no irritation — Hatomugi Skin Conditioning Milk”
- Versatile moisturizers Mostly Mentioned “Face and body — Hatomugi Skin Conditioning Gel” “great body lotion — Hatomugi Skin Conditioning Milk”
- Insufficient moisture Mostly Mentioned “too watery — Hatomugi Skin Conditioner” “Too light for winter — Hatomugi Skin Conditioning Gel” “not enough moisture — Hatomugi Skin Conditioning Milk”
- Packaging issues Often Mentioned “squirts everywhere — Hatomugi Skin Conditioner” “Jar breeds bacteria — Hatomugi Skin Conditioning Gel”

Sources: lovi.care, yesstyle.com, reddit.com, skinsort.com, ratebud.com, amazon.com, and more

## Questions and answers

### Is Naturie worth it?

Naturie offers exceptional value with lightweight, versatile moisturizers that reviewers frequently praise for keeping skin soft and calm. The Naturie products on this page are fragrance-free, making them gentle for everyday use.

### What are Naturie's best products?

Naturie's best products depend on the skin type, with Hatomugi Skin Conditioner rating High for sensitive skin, and Hatomugi Skin Conditioning Gel rating High for dry skin and dry sensitive skin. Reviewers often mention that these lightweight moisturizers offer exceptional value and leave skin feeling soft and calm.

### Which Naturie moisturizer is best for dry skin?

The best Naturie moisturizer for dry skin is Hatomugi Skin Conditioning Gel, which Lovi rates High for dry skin, followed by Hatomugi Skin Conditioning Milk with an Average fit.

### Does Naturie cause breakouts?

Naturie products are unlikely to cause breakouts because the formulas are lightweight and help keep skin calm. Lovi rates the Naturie-focused routines Superior for acne-prone skin.

### Is Naturie fragrance-free?

Yes, every one of the Naturie products on this page lists no fragrance in its ingredients. Reviewers often mention that these lightweight formulas help keep skin feeling calm and smooth.

### What are the key ingredients in Naturie products?

Naturie products feature hydrating ingredients like [glycerin](https://lovi.care/skincare/sg/ingredients/glycerin) and [betaine](https://lovi.care/skincare/sg/ingredients/betaine) that help keep skin soft and smooth. Glycerin helps improve moisture and barrier function, while betaine helps provide long-term hydration and reduces irritation.

[Molecules, 2024](https://pubmed.ncbi.nlm.nih.gov/38611819/)

### How do I build a Naturie skincare routine?

To build a Naturie skincare routine, apply the Hatomugi Skin Conditioner toner first, followed by the Hatomugi Skin Conditioning Gel or Hatomugi Skin Conditioning Milk as a moisturizer. Lovi rates Naturie-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin types.

### Where can I buy Naturie, and how much does it cost?

Naturie products on this page are sold at stores in Singapore. They cost from S$24.63 to S$24.63, with most priced between S$24.63 and S$24.63.

### What are good alternatives to Naturie?

Biore is a good alternative to Naturie, as Lovi rates the Biore-focused routine High for dry, oily, sensitive, combination, and acne-prone skin. Other similar brands with pages on Lovi include Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC.

### Naturie vs Biore: which is better?

Naturie is a better choice because Lovi rates its routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas Biore routines are rated High for those same skin types. Reviewers also frequently mention that Naturie offers exceptional value and lightweight, soothing moisturizers.

### Who owns Naturie, and where is it from?

Naturie is a Japanese brand founded in 2002, owned by Pias Corporation.

[ja.wikipedia.org](https://ja.wikipedia.org/wiki/%E3%83%94%E3%82%A2%E3%82%B9_(%E4%BC%81%E6%A5%AD))

### Is Naturie cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Naturie as cruelty-free.

## Research behind Naturie's key ingredients

- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Ascorbyl tetraisopalmitate · Photochemistry and Photobiology, 2021
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## Similar brands

- Japanese skincare: [Biore](https://lovi.care/skincare/sg/brands/biore)
- Japanese skincare: [Hada Labo](https://lovi.care/skincare/sg/brands/hada-labo)
- Japanese skincare: [Shiseido](https://lovi.care/skincare/sg/brands/shiseido)
- Japanese skincare: [SK-II](https://lovi.care/skincare/sg/brands/sk-ii)
- Japanese skincare: [Shiseido Senka](https://lovi.care/skincare/sg/brands/shiseido-senka)
- Japanese skincare: [DHC](https://lovi.care/skincare/sg/brands/dhc)
- Japanese skincare: [Pair](https://lovi.care/skincare/sg/brands/pair)
- Japanese skincare: [Anessa](https://lovi.care/skincare/sg/brands/anessa)
- Japanese skincare: [FANCL](https://lovi.care/skincare/sg/brands/fancl)
- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/sg/brands/shu-uemura)

## Popular brands

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- American skincare: [Kiehl's](https://lovi.care/skincare/sg/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/sg/brands/d-alba)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/naturie
- United Kingdom: https://lovi.care/skincare/uk/brands/naturie
- Ireland: https://lovi.care/skincare/ie/brands/naturie
- Germany: https://lovi.care/skincare/de/brands/naturie
- France: https://lovi.care/skincare/fr/brands/naturie
- Italy: https://lovi.care/skincare/it/brands/naturie
- Netherlands: https://lovi.care/skincare/nl/brands/naturie
- Spain: https://lovi.care/skincare/es/brands/naturie
- Canada: https://lovi.care/skincare/ca/brands/naturie
- Australia: https://lovi.care/skincare/au/brands/naturie
- Singapore: https://lovi.care/skincare/sg/brands/naturie (this page)
- Saudi Arabia: https://lovi.care/skincare/sa/brands/naturie
- United Arab Emirates: https://lovi.care/skincare/ae/brands/naturie