# Shiseido Extra Rich Cleansing Milk for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: Average · Effectiveness: Average · Safety: Excellent.

Page: https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Brand: [Shiseido](https://lovi.care/skincare/sa/brands/shiseido)
Category: [Cleansers](https://lovi.care/skincare/sa/best/cleansers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other cleansers fit it better.

## Why this fit

- Offers moderate suitability for your normal skin due to the humectant action of Glycerin and Betaine, which provide basic hydration, but it lacks potent anti-aging ingredients to effectively address your wrinkles and fine lines.
- The cleansing agents, Sodium Methyl Cocoyl Taurate and Cocamidopropyl Betaine, offer excellent pore cleansing, which is supportive but not directly targeted for your primary concerns.
- The product is safe for your normal skin, as it contains soothing ingredients like rice germ oil and hydrolyzed silk and avoids harsh or prohibited substances.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/oily-skin): Caution
- [Dry skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/combination-skin): Low
- [Sensitive skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/dry-sensitive-skin): Average
- [Oily acne-prone skin](https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Germ Oil, Sodium Acetylated Hyaluronate, Glycerin, Hydrolyzed Silk, Citrus Junos Seed Extract

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A combination of Aloe barbadensis leaf extract and trimethylglycine in a 1:1 mass ratio synergistically increased aquaporin 3 expression by up to 380% in keratinocytes and safely improved skin hydration in healthy volunteers. ([Molecules, 2024](https://pubmed.ncbi.nlm.nih.gov/38611819/))
- A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model. ([Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- Bacterial cellulose wound dressing containing silk sericin and PHMB improved wound quality and reduced pain compared to Bactigras in patients with split-thickness skin graft donor-site wounds. ([Archives of Dermatological Research, 2018](https://pubmed.ncbi.nlm.nih.gov/30302557/))
- A bacterial nanocellulose wound dressing incorporating polyhexamethylene biguanide and sericin showed no skin irritation in healthy volunteers and significantly promoted wound healing with lower wound size and higher collagen formation in full-thickness rat wounds compared to controls. ([Archives of Dermatological Research, 2016](https://pubmed.ncbi.nlm.nih.gov/26796543/))
- Topical application of sericin gels increased skin intrinsic moisturization, hydroxyproline content, and epidermal hydration while decreasing transepidermal water loss and skin impedance in healthy human volunteers. ([Journal of Cosmetic Dermatology, 2005](https://pubmed.ncbi.nlm.nih.gov/17168872/))
- Citrus junos callus extract decreased melanin content in melanocytes 1.85-fold compared with arbutin and promoted the proliferation of and procollagen synthesis by human fibroblasts by 154% and 176% at 500 μg/mL. ([Molecules, 2017](https://pubmed.ncbi.nlm.nih.gov/29232889/))
- Yuja-peel fractions (ethyl acetate, hexane, and butanol) inhibited MMP expression, induced moisturizing factors filaggrin and serine palmitoyltransferase, and decreased melanin content in UVB-irradiated HaCaT, HDF, and α-MSH-treated B16F10 cells. ([Antioxidants, 2022](https://pubmed.ncbi.nlm.nih.gov/36670913/))
- Upcycled low-molecular-weight anionic peptides from Citrus junos seeds protected UVR-irradiated keratinocytes and reconstructed skin tissue by scavenging reactive oxygen species, reducing paracrine cytokines, inhibiting melanin synthesis and TRP-2 expression, and increasing filaggrin, laminin-5, and type I collagen expression. ([International Journal of Molecular Sciences, 2024](https://pubmed.ncbi.nlm.nih.gov/38338991/))

## Why other cleansers fit mature skin better

- Transgenic cucumber expressing poly-γ-glutamic acid synthesis genes increased water content by 6-14%, reduced water loss by 11-12%, decreased facial wrinkles and roughness by 19.58% and 24.97%, decreased skin melanin by 5.27%, and improved facial elasticity in human skin and zebrafish compared to controls. ([International Journal of Biological Macromolecules, 2024](https://pubmed.ncbi.nlm.nih.gov/38336313/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- Camellia japonica oil activated the human COL1A2 promoter, induced type I procollagen synthesis, inhibited matrix metalloproteinase-1 activity, and reduced trans-epidermal water loss without inducing adverse reactions in human skin. ([Journal of Ethnopharmacology, 2007](https://pubmed.ncbi.nlm.nih.gov/17386986/))

## What reviewers say

Users with dry and sensitive skin frequently praise this cleanser for its effective makeup removal and hydrating, softening properties, noting its pleasant foaming texture. A moderate number of users with similar skin types reported a drying or stripping effect, and a moderate number found the fragrance strong or the finish slightly filmy.

- Liked: Effective makeup removal (often mentioned)
- Liked: Hydrating and softening (often mentioned)
- Liked: Gentle on skin (sometimes noted)
- Liked: Luxurious texture (sometimes noted)
- Disliked: Drying or stripping effect (sometimes noted)
- Disliked: Strong fragrance (sometimes noted)
- Disliked: High price point (rarely noted)
- Disliked: Unpleasant residue (rarely noted)

## How to apply

- Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
- Apply this first in your routine before using your toner, moisturizer, and SPF.
- Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
- Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
- Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### How well does Shiseido Extra Rich Cleansing Milk work for mature skin?

Shiseido Extra Rich Cleansing Milk works moderately well for mature skin, giving basic hydration and gentle pore cleansing while remaining very safe and unlikely to cause irritation. However, because it lacks potent anti-aging ingredients, a cleanser for this skin needs powerful antioxidants and specialized hydrating agents to effectively target wrinkles and fine lines.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this cleanser a good fit for mature skin?

This cleanser suits mature skin through the basic hydration provided by glycerin and betaine, alongside soothing ingredients like rice germ oil and hydrolyzed silk. However, this type of cleanser needs specialized anti-aging ingredients like amino acids and aloe to properly target wrinkles and fine lines.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Molecules, 2024](https://pubmed.ncbi.nlm.nih.gov/38611819/)

### What does Rice Germ Oil do for mature skin?

Rice germ oil helps improve skin hydration and elasticity while smoothing out roughness in mature skin. It may also provide antioxidant protection and support a firmer, younger look over time.
Sources: [Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/), [Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/)

### What does Sodium Acetylated Hyaluronate do for mature skin?

Sodium Acetylated Hyaluronate helps keep mature skin well-hydrated, smooth, and soft by holding onto moisture effectively. It may also improve the look of fine lines and texture.
Sources: [Journal of Drugs in Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42826148/)

### Where does this cleanser go in a skincare routine for mature skin?

This cleanser goes in the morning and evening routine for mature skin, followed by a hydrating toner, moisturizer, and SPF in the morning, and a makeup remover, cleansing toner, treatment, and moisturizer at night. This type of skin needs powerful anti-aging ingredients like potent peptides and antioxidants to effectively address wrinkles and fine lines.

### Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol, applying it before your retinol treatment to gently wash your face. Mature skin using retinol also needs powerful anti-aging ingredients and deep moisturizers like peptides and ceramides to properly smooth wrinkles and support the skin barrier.

### How often should I use this cleanser?

You can use this cleanser daily in the morning and evening as part of your routine. It provides basic hydration with glycerin and betaine, but mature skin needs a cleanser that also delivers potent anti-aging ingredients to target wrinkles and fine lines.

### Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause breakouts for mature skin, as its cleansing agents provide thorough pore cleansing and the formula avoids harsh ingredients. Because it is an average fit, mature skin needs cleansers packed with potent anti-aging ingredients and rich nourishing oils to better smooth fine lines.

### Can I use this cleanser around the eyes or on my body?

You can use this cleanser on your body, but you should be cautious around the eyes since the skin there is much thinner and more delicate. A cleanser for mature skin needs potent anti-aging ingredients and rich hydrators to smooth fine lines and protect these sensitive areas.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is this cleanser fragrance-free and alcohol-free?

It contains fragrance (parfum, linalool, geraniol, and citronellol) and drying alcohol (alcohol).

## Alternatives for mature skin

- [Fresh Soy Face Cleanser](https://lovi.care/skincare/sa/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — SAR 191.00 at Amazon
- [Missha Super Aqua Ultra Hyalron Cleansing Foam](https://lovi.care/skincare/sa/p/missha/super-aqua-ultra-hyalron-cleansing-foam/for/mature-skin) — High fit — SAR 61.37 at Amazon
- [Pyunkang Yul Calming Low pH Foaming Cleanser](https://lovi.care/skincare/sa/p/pyunkang-yul/calming-low-ph-foaming-cleanser/for/mature-skin) — High fit — SAR 81.06 at Amazon

## Pairs well with

- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/sa/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — SAR 30.00 at Amazon
- Moisturizer: [Obagi Hydrate Luxe Moisture-Rich Cream](https://lovi.care/skincare/sa/p/obagi/hydrate-luxe/for/mature-skin) — Superior fit — SAR 329.18 at Amazon
- SPF: [ISDIN Eryfotona Actinica SPF 50+](https://lovi.care/skincare/sa/p/isdin/eryfotona-actinica-spf-50/for/mature-skin) — Superior fit — SAR 429.81 at Amazon

## Where to buy

- Amazon.sa: SAR 307.00 (https://www.amazon.sa/dp/B07FF346LG?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
Prices checked 5 Nov 2026.

## Ingredients

Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Peg-2 Laurate, Glycol Distearate, Propylene Glycol Laurate, Glycerin, Dipropylene Glycol, Polyquaternium-10, Phenoxyethanol, Sodium Benzoate, Parfum, Citric Acid, Rice Germ Oil, Disodium Edta, Linalool, Geraniol, Citronellol, Alcohol, Betaine, Ci 15985, Sodium Acetylated Hyaluronate, Citrus Junos Seed Extract, Tocopherol, Red 33 Ci 17200, Hydrolyzed Silk
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- France: https://lovi.care/skincare/fr/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/shiseido/extra-rich-cleansing-milk/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/shiseido/extra-rich-cleansing-milk/for/mature-skin (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/p/shiseido/extra-rich-cleansing-milk/for/mature-skin