# NIVEA MEN Maximum Hydration Moisturizing Face Wash for dry skin

**Lovi Fit: Average fit for dry skin.**
Dry Skin Fit: Average · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Brand: [NIVEA MEN](https://lovi.care/skincare/sa/brands/nivea-men)
Category: [Cleansers](https://lovi.care/skincare/sa/best/cleansers)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for dry skin; other cleansers fit it better.

## Why this fit

- Offers moderate suitability for your dry skin as glycerin and panthenol provide humectant action to aid hydration, though it lacks sufficient emollient ingredients for optimal moisture.
- The presence of cocamidopropyl betaine and decyl glucoside offers moderate cleansing benefits, supporting general skincare needs for dry or flaky skin.
- The formula is safe for your dry skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin): Average (this page)
- [Combination skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-sensitive-skin): Low
- [Oily acne-prone skin](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/oily-acne-prone-skin): Average

## Key ingredients

Aloe Barbadensis, Vitamin B5, Menthol, Tocopheryl Acetate Vitamin E, Cocamidopropyl Betaine

## What the research says

- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- Vitamin E in O/W and W/O emulsions significantly increased stratum corneum hydration and enhanced water-binding capacity, with an optimum concentration of 5%. ([Arzneimittel-Forschung, 1998](https://pubmed.ncbi.nlm.nih.gov/9706379/))
- A cream combining propolis, tea tree oil, and Aloe vera reduced erythema scars, acne severity index, and total lesion count better than erythromycin cream in sixty patients with mild to moderate acne vulgaris compared to placebo. ([Clinical Pharmacology, 2018](https://pubmed.ncbi.nlm.nih.gov/30588129/))
- Topical aloe vera gel significantly accelerated split-thickness skin graft donor-site healing compared to placebo in 12 patients, but showed no significant difference in pain relief. ([Plastic and Reconstructive Surgery, 2018](https://pubmed.ncbi.nlm.nih.gov/29649056/))
- Topical application of Aloe vera cream reduced postoperative pain at rest and during defecation, accelerated wound healing at two weeks, and decreased analgesic requirements in patients after open hemorrhoidectomy compared to placebo. ([Journal of Alternative and Complementary Medicine, 2010](https://pubmed.ncbi.nlm.nih.gov/20569031/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Panthenyl triacetate (PTA) demonstrated skin de-acetylation into panthenol, stimulated energetic and synthesis metabolic pathways, and achieved a statistically significant improvement in wound healing after 72 hours compared to saline treatment in human volunteers, outperforming panthenol in long-lasting wound healing action. ([Journal of Cosmetic Science, 2012](https://pubmed.ncbi.nlm.nih.gov/22487447/))
- A comprehensive topical regimen incorporating niacinamide, Pro-Xylane, and panthenol following PicoWay laser treatment decreased transepidermal water loss, increased hydration and skin elasticity, reduced wrinkles and redness, and improved skin tone in 88 Chinese females compared to a standard care control group. ([Lasers in Medical Science, 2026](https://pubmed.ncbi.nlm.nih.gov/42686896/))
- Coadministration of 40% topical L-menthol with 10% trans-cinnamaldehyde reduced spontaneous pain intensity, neurogenic inflammation, primary and secondary mechanical hyperalgesia, and heat hyperalgesia, but not cold hyperalgesia, in 14 healthy volunteers. ([The Journal of Pain, 2016](https://pubmed.ncbi.nlm.nih.gov/27260636/))
- Topical application of menthol-based cooling gel decreased intramuscular temperature by 1.9 °C and increased cutaneous blood flow by 0.3 ml/min in healthy males compared to placebo gel. ([International Journal of Sports Physical Therapy, 2018](https://pubmed.ncbi.nlm.nih.gov/30038834/))
- Cooling skin temperature or applying topical menthol reduced histamine-induced itch intensity and flare diameters in healthy male volunteers. ([Neuroscience Letters, 1995](https://pubmed.ncbi.nlm.nih.gov/7624016/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))
- The cytotoxic effect of sodium lauryl sulphate on normal human keratinocytes was significantly decreased when combined with cocamidopropyl betaine, Tween 20, and Tween 80 at concentrations well below the critical micelle concentration. ([Skin Pharmacology and Applied Skin Physiology, 2003](https://pubmed.ncbi.nlm.nih.gov/12677096/))

## Why other cleansers fit dry skin better

- Phytosphingosine increased filaggrin metabolism and skin hydration in human skin by stimulating filaggrin biosynthesis and degradation leading to natural moisturizing factor formation. ([Archives of Dermatological Research, 2017](https://pubmed.ncbi.nlm.nih.gov/28936777/))

## How to apply

- Use this cleanser AM and PM every day to keep your skin clean. Start using it daily right away since your skin is not sensitive.
- Apply this cleanser as the very first step in your morning routine and right after your pre-cleanser in the evening. Follow with your toner and moisturizer afterwards.
- Gently massage a small amount of cleanser onto your face using soft circular motions. Rinse thoroughly with lukewarm water and pat dry with a clean towel.
- Apply this cleanser on slightly damp skin for a comfortable and refreshing wash. This helps maintain your skin's natural moisture while cleansing away dirt.
- Avoid getting the cleanser directly into your eyes to prevent any irritation. Do a simple patch test before your first use to ensure your skin likes it.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### How well does NIVEA MEN Maximum Hydration Moisturizing Face Wash work for dry skin?

This cleanser works moderately well for dry skin, helping to keep it clean and adding some moisture with glycerin and vitamin B5, though it is unlikely to give you the deepest hydration. A cleanser for dry skin needs extra softening ingredients, essential ceramides, and sodium hyaluronate to properly lock in moisture and protect your skin.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this cleanser a good fit for dry skin?

Glycerin and Panthenol help hydrate dry skin by holding in water. To fit dry skin even better, this type of cleanser needs extra softening ingredients like ceramides and hyaluronic acid to lock in moisture.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Aloe Vera do for dry skin?

Aloe vera helps boost skin moisture by increasing water content in dry skin without changing your skin barrier function. It is a light, gentle option that leaves skin feeling soft and smooth.
Sources: [Skin Research and Technology, 2006](https://pubmed.ncbi.nlm.nih.gov/17026654/)

### What does Panthenol do for dry skin?

Panthenol helps dry skin by keeping it soft and holding onto moisture while repairing your skin barrier. It also helps soothe redness and rough patches, making it very gentle and comfortable for everyday use.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/), [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/)

### Where does this cleanser go in a skincare routine for dry skin?

This cleanser goes in the morning and evening routine for dry skin as the cleansing step. To truly suit dry skin, this type of product needs extra softening ingredients that lock in moisture.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol, but because it leaves dry skin needing more moisture, your routine needs a gentle cleanser packed with rich softening ingredients and ceramides to keep your skin smooth and comfortable.

### How often should I use this cleanser?

This cleanser works for your dry skin, though a cleanser of this type needs rich softening ingredients to keep dry skin comfortable and fully moisturized. You can use it daily as part of your morning and evening routine, as it cleans gently without causing irritation.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can this cleanser clog pores, cause breakouts or purging for dry skin?

This cleanser is unlikely to clog pores or cause breakouts for dry skin. The formula avoids harsh ingredients, though a cleanser for this skin needs rich softening ingredients to lock in extra moisture.

### Can I use this cleanser around the eyes or on my body?

This cleanser works safely on the body, but the thin skin around the eyes needs extra care because it is among the thinnest body regions and can easily feel tight or dry from standard face washes. Dry skin of this type needs rich smoothing and softening ingredients to stay comfortable.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Is this cleanser fragrance-free and alcohol-free?

It has no fragrance and contains drying alcohol (alcohol denat).

## Alternatives for dry skin

- [CeraVe Hydrating Cleanser](https://lovi.care/skincare/sa/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — SAR 53.59 at Amazon
- [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/sa/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — SAR 297.00 at Amazon
- [Torriden DIVE IN Cleansing Foam](https://lovi.care/skincare/sa/p/torriden/dive-in-cleansing-foam/for/dry-skin) — Superior fit — SAR 46.00 at Amazon

## Pairs well with

- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/sa/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — SAR 48.00 at Amazon
- SPF: [d'Alba Piedmont Waterfull Mild Sunscreen](https://lovi.care/skincare/sa/p/d-alba/piedmont-waterfull-mild-sunscreen/for/dry-skin) — Superior fit — SAR 75.00 at Amazon
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/sa/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — SAR 65.11 at Amazon

## Where to buy

No store in Saudi Arabia has a checked price for this product, so the page shows none.

## Ingredients

Water, Cocamidopropyl Betaine, Sodium Myreth Sulfate, Decyl Glucoside, Glycerin, Panthenol, Aloe Barbadensis Leaf Juice, Menthol, Alcohol Denat, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Peg-90 Glyceryl Isostearate, Peg-40 Hydrogenated Castor Oil, Polyquaternium-10, Laureth-2, Benzophenone-4, Sodium Hydroxide, Methylparaben, Ethylparaben, Blue 1
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- France: https://lovi.care/skincare/fr/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin