# Simple vs NIOD

Page: https://lovi.care/skincare/sa/compare/simple-vs-niod

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Simple and NIOD are distinct skincare lines founded respectively in Britain and Canada. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners enriched with [niacinamide](https://lovi.care/skincare/sa/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/sa/ingredients/glycerin), suiting acne-prone and oily skin best, while the Canadian brand is known for advanced [serums](https://lovi.care/skincare/sa/ingredients/serum) and balancing toners that suit mature, sensitive, and dry skin types. Both provide thoughtful formulations for specific concerns, yet they differ because Simple emphasizes barrier function and hydration through everyday basics, whereas NIOD delivers targeted results through scientifically rigorous development.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

[elcompanies.com](https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2024/06-03-2024-114511824) [glossy.co](https://www.glossy.co/beauty/estee-lauder-companies-completes-acquisition-of-deciem-the-ordinary-niod-for-1-7-billion/) [niod.com](https://niod.com/en-us/niod-about.html) [beautymatter.com](https://beautymatter.com/articles/niod-beautys-smartest-cult-brand-hits-sephora)

This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg1ea40ee59b).

### Popular Simple vs NIOD products

#### NIOD

- [Modulating Glucosides](https://lovi.care/skincare/sa/p/niod/modulating-glucosides/for/mature-skin) — High fit
- [Superoxide Dismutase Saccharide Mist](https://lovi.care/skincare/sa/p/niod/superoxide-dismutase-saccharide-mist/for/dry-sensitive-skin) — Average fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/sa/p/simple/micellar-water/for/mature-skin) — Average fit — [SAR 68.45 at Amazon](https://www.amazon.sa/dp/B00X3OQ6N0?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/sa/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [SAR 68.45 at Amazon](https://www.amazon.sa/dp/B00X3OQ6N0?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/sa/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [SAR 28.99 at Amazon](https://www.amazon.sa/dp/B000LQX6XG?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/sa/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [SAR 24.99 at Amazon](https://www.amazon.sa/dp/B000LQUA6M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/sa/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [SAR 63.00 at Amazon](https://www.amazon.sa/dp/B000LNHB6M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/sa/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [SAR 78.18 at Amazon](https://www.amazon.sa/dp/B0C3Z57B1M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/sa/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [SAR 29.99 at Amazon](https://www.amazon.sa/dp/B076V2D94Y?tag=lovisa02-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or NIOD: which is better?

Simple stands out for its value-friendly moisturizers and gentle makeup removers, while NIOD offers targeted [serums](https://lovi.care/skincare/sa/ingredients/serum) like Modulating Glucosides that achieve high Lovi fit levels for sensitive, dry, and mature skin. Both brands are fragrance-free on this page.

### What is the difference between Simple and NIOD?

Simple offers a broad range of everyday cleansers, moisturizers, and makeup removers that feature [niacinamide](https://lovi.care/skincare/sa/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/sa/ingredients/glycerin), with Lovi fit levels ranging from Low to Superior depending on the product and skin type. NIOD features specialized targeted serums and toners like Modulating Glucosides, which has a High Lovi fit level for sensitive and dry skin types.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Which is more affordable, Simple or NIOD?

Simple offers budget-friendly moisturizers, while NIOD does not list pricing information on this page.

### Which causes fewer breakouts, Simple or NIOD?

Simple features products on this page that some reviewers note can cause breakouts or irritations, whereas NIOD has no such mentions. Glycerin helps maintain skin moisture.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### When and where were Simple and NIOD founded, and who owns them?

Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC, whereas NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

### Which brand has products that are better suited for mature skin, Simple or NIOD?

Simple has products that are better suited for mature skin, achieving a Superior Lovi fit level with its Kind to Skin Soothing Facial Toner. NIOD products on this page reach a High fit level for mature skin.

### Do any of the products from Simple or NIOD contain fragrance?

None of the products on this page from Simple or NIOD contain fragrance. Every product listed for both brands states no fragrance in its ingredients.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glucosides · Skin Pharmacology and Physiology, 2012
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glucosides · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Use of the synthetic superoxide dismutase/catalase mimetic EUK-134 to compensate for seasonal antioxidant deficiency by reducing pre-existing lipid peroxides at the human skin surface](https://pubmed.ncbi.nlm.nih.gov/18492138/) Superoxide dismutase · International Journal of Cosmetic Science, 2004
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Redefining face contour with a novel anti-aging cosmetic product: an open-label, prospective clinical study](https://pubmed.ncbi.nlm.nih.gov/29180884/) Pseudoalteromonas exopolysaccharides · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/sa/brands/simple)
- Canadian skincare: [NIOD](https://lovi.care/skincare/sa/brands/niod)

## More comparisons

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- [SKIN1004 vs NIOD](https://lovi.care/skincare/sa/compare/skin1004-vs-niod)
- [Anua vs Simple](https://lovi.care/skincare/sa/compare/anua-vs-simple)
- [Anua vs NIOD](https://lovi.care/skincare/sa/compare/anua-vs-niod)
- [Medicube vs Simple](https://lovi.care/skincare/sa/compare/medicube-vs-simple)
- [Medicube vs NIOD](https://lovi.care/skincare/sa/compare/medicube-vs-niod)
- [The Ordinary vs Simple](https://lovi.care/skincare/sa/compare/the-ordinary-vs-simple)
- [The Ordinary vs NIOD](https://lovi.care/skincare/sa/compare/the-ordinary-vs-niod)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs NIOD](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-niod)
- [COSRX vs Simple](https://lovi.care/skincare/sa/compare/cosrx-vs-simple)
- [COSRX vs NIOD](https://lovi.care/skincare/sa/compare/cosrx-vs-niod)
- [CeraVe vs Simple](https://lovi.care/skincare/sa/compare/cerave-vs-simple)
- [CeraVe vs NIOD](https://lovi.care/skincare/sa/compare/cerave-vs-niod)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs NIOD](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-niod)
- [Dr. Althea vs Simple](https://lovi.care/skincare/sa/compare/dr-althea-vs-simple)
- [Dr. Althea vs NIOD](https://lovi.care/skincare/sa/compare/dr-althea-vs-niod)
- [Some By Mi vs Simple](https://lovi.care/skincare/sa/compare/some-by-mi-vs-simple)
- [Some By Mi vs NIOD](https://lovi.care/skincare/sa/compare/some-by-mi-vs-niod)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-niod
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-niod
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-niod
- Germany: https://lovi.care/skincare/de/compare/simple-vs-niod
- France: https://lovi.care/skincare/fr/compare/simple-vs-niod
- Italy: https://lovi.care/skincare/it/compare/simple-vs-niod
- Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-niod
- Spain: https://lovi.care/skincare/es/compare/simple-vs-niod
- Canada: https://lovi.care/skincare/ca/compare/simple-vs-niod
- Australia: https://lovi.care/skincare/au/compare/simple-vs-niod
- Singapore: https://lovi.care/skincare/sg/compare/simple-vs-niod
- Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-niod (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-niod