# Simple vs NEOCUTIS

Page: https://lovi.care/skincare/sa/compare/simple-vs-neocutis

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Simple and NEOCUTIS are distinct skincare brands offering specialized solutions for different complexions. The British brand features gentle moisturizers, makeup removers, cleansers, and toners enriched with [niacinamide](https://lovi.care/skincare/sa/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/sa/ingredients/glycerin) that suit acne-prone and oily skin best, while the Swiss brand is beloved for refined [serums](https://lovi.care/skincare/sa/ingredients/serum) and moisturizers utilizing deeply restorative properties that best suit mature, dry, and stressed skin. Ultimately, the two differ through Simple focusing on balanced, skin-loving formulations with standout products like the Kind to Skin Soothing Facial Toner and Micellar Cleansing [Water](https://lovi.care/skincare/sa/ingredients/water), whereas NEOCUTIS provides advanced care through offerings such as the Bio Serum Firm and lumière.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

[businesswire.com](https://www.businesswire.com/news/home/20260716926041/en/Merz-Completes-Inaugural-%E2%82%AC450-Million-Schuldschein-Loan-Issuance) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/21870673/merz-to-purchase-neocutis)

This page compares some of the most popular Simple and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg8b6567c6ca).

### Popular Simple vs NEOCUTIS products

#### NEOCUTIS

- [Bio Serum Firm](https://lovi.care/skincare/sa/p/neocutis/bio-serum-firm/for/mature-skin) — High fit
- [lumière](https://lovi.care/skincare/sa/p/neocutis/lumiere/for/dry-skin) — Average fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/sa/p/simple/micellar-water/for/mature-skin) — Average fit — [SAR 68.45 at Amazon](https://www.amazon.sa/dp/B00X3OQ6N0?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/sa/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [SAR 68.45 at Amazon](https://www.amazon.sa/dp/B00X3OQ6N0?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/sa/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [SAR 28.99 at Amazon](https://www.amazon.sa/dp/B000LQX6XG?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/sa/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [SAR 24.99 at Amazon](https://www.amazon.sa/dp/B000LQUA6M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/sa/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [SAR 63.00 at Amazon](https://www.amazon.sa/dp/B000LNHB6M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/sa/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [SAR 78.18 at Amazon](https://www.amazon.sa/dp/B0C3Z57B1M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/sa/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [SAR 29.99 at Amazon](https://www.amazon.sa/dp/B076V2D94Y?tag=lovisa02-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or NEOCUTIS: which is better?

Simple offers budget-friendly, gentle cleansers and makeup removers that fit oily and acne-prone skin best, while NEOCUTIS provides advanced [serums](https://lovi.care/skincare/sa/ingredients/serum) like Bio Serum Firm that have a high fit for mature and dry skin. [Glycerin](https://lovi.care/skincare/sa/ingredients/glycerin) helps both brands hydrate the skin, and [niacinamide](https://lovi.care/skincare/sa/ingredients/niacinamide) helps improve skin tone and aging signs. Lovi gives both brands average to high fit levels across various skin types depending on the specific product.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and NEOCUTIS?

Simple offers value-friendly, gentle cleansers and moisturizers well-suited for acne-prone and oily skin, whereas NEOCUTIS provides specialized serums like Bio Serum Firm that have a High fit for mature and dry skin. Glycerin helps maintain hydration in products from both brands, and every product on this page lists no fragrance.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Simple or NEOCUTIS: which moisturizer is better?

Simple offers budget-friendly moisturizers with high glycerin content that helps hydrate the skin, whereas NEOCUTIS provides specialized anti-aging options like Bio Serum Firm. Lovi rates the moisturisers on this page from Simple and NEOCUTIS mostly as Average for most skin types, though NEOCUTIS Bio Serum Firm reaches High fit for dry and mature skin.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which is more affordable, Simple or NEOCUTIS?

Simple offers budget-friendly daily moisturizers, whereas NEOCUTIS features advanced anti-aging treatments at a higher price point. Reviewers frequently mention that Simple products provide affordable value.

### Which causes fewer breakouts, Simple or NEOCUTIS?

Simple features products on this page that some reviewers note may cause breakouts or irritations, while NEOCUTIS has no such reviews reported here. Both brands offer fragrance-free options containing key ingredients like glycerin to help support the skin.

### Which brand has been on the market longer, Simple or NEOCUTIS?

Simple has been on the market longer, having been founded in 1960 in the United Kingdom, whereas NEOCUTIS was founded in 2003 in Switzerland.

### Do any products from either Simple or NEOCUTIS contain fragrance?

Every product on this page from both Simple and NEOCUTIS lists no fragrance in its ingredients.

### Which company owns Simple, and which company owns NEOCUTIS?

Simple is owned by Unilever PLC, and NEOCUTIS is owned by Merz Holding GmbH & Co. KG.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 acetate, Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 acetate, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tripeptide-1 acetate · International Journal of Cosmetic Science, 2026

## The brands

- British skincare: [Simple](https://lovi.care/skincare/sa/brands/simple)
- Swiss skincare: [NEOCUTIS](https://lovi.care/skincare/sa/brands/neocutis)

## More comparisons

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- [SKIN1004 vs NEOCUTIS](https://lovi.care/skincare/sa/compare/skin1004-vs-neocutis)
- [Anua vs Simple](https://lovi.care/skincare/sa/compare/anua-vs-simple)
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- [Beauty of Joseon vs Simple](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-simple)
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- [CeraVe vs Simple](https://lovi.care/skincare/sa/compare/cerave-vs-simple)
- [CeraVe vs NEOCUTIS](https://lovi.care/skincare/sa/compare/cerave-vs-neocutis)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs NEOCUTIS](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-neocutis)
- [Dr. Althea vs Simple](https://lovi.care/skincare/sa/compare/dr-althea-vs-simple)
- [Dr. Althea vs NEOCUTIS](https://lovi.care/skincare/sa/compare/dr-althea-vs-neocutis)
- [Some By Mi vs Simple](https://lovi.care/skincare/sa/compare/some-by-mi-vs-simple)
- [Some By Mi vs NEOCUTIS](https://lovi.care/skincare/sa/compare/some-by-mi-vs-neocutis)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-neocutis
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-neocutis
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-neocutis
- Germany: https://lovi.care/skincare/de/compare/simple-vs-neocutis
- France: https://lovi.care/skincare/fr/compare/simple-vs-neocutis
- Italy: https://lovi.care/skincare/it/compare/simple-vs-neocutis
- Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-neocutis
- Spain: https://lovi.care/skincare/es/compare/simple-vs-neocutis
- Canada: https://lovi.care/skincare/ca/compare/simple-vs-neocutis
- Australia: https://lovi.care/skincare/au/compare/simple-vs-neocutis
- Singapore: https://lovi.care/skincare/sg/compare/simple-vs-neocutis
- Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-neocutis (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-neocutis