# Shu Uemura vs NIVEA MEN

Page: https://lovi.care/skincare/sa/compare/shu-uemura-vs-nivea-men

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Shu Uemura and NIVEA MEN are skincare brands, with the former founded in Japan in 1967 and the latter established in Germany in 1922. The Japanese brand is known for transformative makeup removers and meticulously crafted formulas like cleansing oil that suit all skin types best, particularly acne-prone skin, while the German brand is celebrated for reliable moisturizers, effective cleansers, and skin-friendly formulas such as the Maximum Hydration Moisturizing Face Wash and Sensitive Post Shave Balm that are best suited for normal, dry, and sensitive skin. Both use carefully balanced and designed ingredients to maintain skin comfort and support a healthy complexion, though they differ in their specific product types and targeted skin profiles.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

[loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf)

NIVEA MEN is a German skincare brand founded in 1922 and owned by maxingvest GmbH & Co. KGaA since 2004.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Nivea) [beiersdorf.com](https://www.beiersdorf.com/~/media/Beiersdorf/investors/financial-reports/2009/Beiersdorf-Annual-Report-2009.pdf) [nivea.co.uk](https://www.nivea.co.uk/articles/brand/our-story/nivea-history)

This page compares some of the most popular Shu Uemura and NIVEA MEN products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgab20faa85f).

### Popular Shu Uemura vs NIVEA MEN products

#### NIVEA MEN

- [Sensitive Post Shave Balm](https://lovi.care/skincare/sa/p/nivea-men/sensitive-post-shave-balm/for/sensitive-skin) — Superior fit
- [Maximum Hydration Moisturizing Face Wash](https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/oily-skin) — Average fit

#### Shu Uemura

- [cleansing oil](https://lovi.care/skincare/sa/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [SAR 245.95 at Amazon](https://www.amazon.sa/dp/B0DNJKPSB8?tag=lovisa02-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Shu Uemura or NIVEA MEN: which is better?

NIVEA MEN is better for sensitive skin, where Lovi gives its Sensitive Post Shave Balm a Superior fit, whereas Shu Uemura's cleansing oil is only an Average fit for sensitive skin. [Glycerin](https://lovi.care/skincare/sa/ingredients/glycerin) helps moisturize dry skin, and the products on this page list no fragrance.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Shu Uemura and NIVEA MEN?

NIVEA MEN fits sensitive skin with a Superior Lovi rating, whereas Shu Uemura achieves only an Average fit for sensitive skin. Additionally, the products on this page from both brands list no fragrance in their ingredients.

### Which is more affordable, Shu Uemura or NIVEA MEN?

The public Lovi page does not provide pricing or affordability information for either Shu Uemura or NIVEA MEN.

### Which causes fewer breakouts, Shu Uemura or NIVEA MEN?

NIVEA MEN has a higher Lovi fit for acne-prone skin than Shu Uemura, whose cleansing oil rates as Low or Caution for breakout-prone types. NIVEA MEN products on this page list no fragrance.

### Which brand was founded earlier and in which country?

NIVEA MEN was founded earlier, in 1922 in Germany, while Shu Uemura was founded in 1967 in Japan.

### How does the Lovi fit level of Shu Uemura's cleansing oil compare to NIVEA MEN's Sensitive Post Shave Balm for dry sensitive skin?

For dry sensitive skin, NIVEA MEN's Sensitive Post Shave Balm gets a High Lovi fit level, whereas Shu Uemura's cleansing oil only reaches an Average fit.

### Do either Shu Uemura or NIVEA MEN products on this page contain fragrance?

No, every product from both Shu Uemura and NIVEA MEN on this page lists no fragrance in its ingredients.

## Research behind their key ingredients

- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract, Chamomilla recutita flower extract · International Journal of Molecular Medicine, 2016
- [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract bark · Phytochemistry, 2001
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate, Tocopheryl acetate vitamin e · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate, Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021

## The brands

- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/sa/brands/shu-uemura)
- German skincare: [NIVEA MEN](https://lovi.care/skincare/sa/brands/nivea-men)

## More comparisons

- [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/sa/compare/skin1004-vs-shu-uemura)
- [SKIN1004 vs NIVEA MEN](https://lovi.care/skincare/sa/compare/skin1004-vs-nivea-men)
- [Anua vs Shu Uemura](https://lovi.care/skincare/sa/compare/anua-vs-shu-uemura)
- [Anua vs NIVEA MEN](https://lovi.care/skincare/sa/compare/anua-vs-nivea-men)
- [Medicube vs Shu Uemura](https://lovi.care/skincare/sa/compare/medicube-vs-shu-uemura)
- [Medicube vs NIVEA MEN](https://lovi.care/skincare/sa/compare/medicube-vs-nivea-men)
- [The Ordinary vs Shu Uemura](https://lovi.care/skincare/sa/compare/the-ordinary-vs-shu-uemura)
- [The Ordinary vs NIVEA MEN](https://lovi.care/skincare/sa/compare/the-ordinary-vs-nivea-men)
- [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-shu-uemura)
- [Beauty of Joseon vs NIVEA MEN](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-nivea-men)
- [COSRX vs Shu Uemura](https://lovi.care/skincare/sa/compare/cosrx-vs-shu-uemura)
- [COSRX vs NIVEA MEN](https://lovi.care/skincare/sa/compare/cosrx-vs-nivea-men)
- [CeraVe vs Shu Uemura](https://lovi.care/skincare/sa/compare/cerave-vs-shu-uemura)
- [CeraVe vs NIVEA MEN](https://lovi.care/skincare/sa/compare/cerave-vs-nivea-men)
- [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-shu-uemura)
- [La Roche-Posay vs NIVEA MEN](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-nivea-men)
- [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/sa/compare/dr-althea-vs-shu-uemura)
- [Dr. Althea vs NIVEA MEN](https://lovi.care/skincare/sa/compare/dr-althea-vs-nivea-men)
- [Some By Mi vs Shu Uemura](https://lovi.care/skincare/sa/compare/some-by-mi-vs-shu-uemura)
- [Some By Mi vs NIVEA MEN](https://lovi.care/skincare/sa/compare/some-by-mi-vs-nivea-men)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/shu-uemura-vs-nivea-men
- United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-nivea-men
- Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-nivea-men
- Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-nivea-men
- France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-nivea-men
- Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-nivea-men
- Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-nivea-men
- Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-nivea-men
- Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-nivea-men
- Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-nivea-men
- Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-nivea-men
- Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-nivea-men (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-nivea-men
