# Purito vs Pair

Page: https://lovi.care/skincare/sa/compare/purito-vs-pair

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Purito and Pair are two distinct Asian skincare brands offering gentle, meticulously crafted formulas for daily nourishment. The Korean line from 2017 is cherished for thoughtful moisturizers, [serums](https://lovi.care/skincare/sa/ingredients/serum), sunscreens, and makeup removers that suit dry and sensitive skin best, with standout options like the [Centella](https://lovi.care/skincare/sa/ingredients/centella-asiatica) Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Meanwhile, the Japanese line from 2000 is beloved for targeted serums like the Acne Cream W, which suits acne-prone skin best to address stubborn blemishes effectively. While both brands work harmoniously to restore balance and clarity, they differ as the former relies on soothing daily care, whereas the latter focuses on targeted breakout preparations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

[ja.wikipedia.org](https://ja.wikipedia.org/wiki/%E3%83%A9%E3%82%A4%E3%82%AA%E3%83%B3%E8%A3%BD%E5%93%81%E4%B8%80%E8%A6%A7) [beautymatter.com](https://beautymatter.com/articles/courtin-family-takes-majority-stake-in-pai-skincare)

This page compares some of the most popular Purito and Pair products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg874be9cfda).

### Popular Purito vs Pair products

#### Purito

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/sa/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit — [SAR 71.25 at Amazon](https://www.amazon.sa/dp/B09C1LW874?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/sa/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit — [SAR 62.55 at Amazon](https://www.amazon.sa/dp/B0DQP5763M?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Serum](https://lovi.care/skincare/sa/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [SAR 60.67 at Amazon](https://www.amazon.sa/dp/B0GGLW8JBZ?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/sa/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [SAR 55.29 at Amazon](https://www.amazon.sa/dp/B0BS21D6SW?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/sa/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [SAR 55.74 at Amazon](https://www.amazon.sa/dp/B0BLHCKBT4?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/sa/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [SAR 63.75 at Amazon](https://www.amazon.sa/dp/B0D4TXNGRP?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/sa/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [SAR 40.40 at Amazon](https://www.amazon.sa/dp/B07BQMN4QD?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/sa/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [SAR 90.08 at Amazon](https://www.amazon.sa/dp/B0881CFN2P?tag=lovisa02-21&linkCode=osi&th=1&psc=1)

#### Pair

- [Acne Cream W](https://lovi.care/skincare/sa/p/pair/acne-cream-w/for/combination-skin) — Average fit — [SAR 82.28 at Amazon](https://www.amazon.sa/dp/B083WFBFGX?tag=lovisa02-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Purito or Pair: which is better?

Purito is better for most shoppers because its range offers High to Superior Lovi fit levels across dry and sensitive skin types, whereas Pair features only one product with low to caution fit levels. Every product on this page for both brands lists no fragrance in its ingredients.

### What is the difference between Purito and Pair?

Purito offers a wide range of skincare products that Lovi rates up to Superior for dry, sensitive, and other skin types, whereas Pair features only one product on the page, Acne Cream W, which receives low to caution fit levels for dry and sensitive skin. Additionally, every product listed for both brands contains no fragrance.

### Which is more affordable, Purito or Pair?

This page does not contain pricing information, so it cannot be determined whether Purito or Pair is more affordable.

### Which causes fewer breakouts, Purito or Pair?

Purito has a High Lovi fit for acne-prone skin on several products like the [Centella](https://lovi.care/skincare/sa/ingredients/centella-asiatica) Unscented Toner and Daily Soft Touch Sunscreen, while Pair only has an Average fit for acne-prone skin on Acne Cream W. This means Purito is much less likely to cause breakouts compared to Pair.

### How do the founding years and countries of origin compare between Purito and Pair?

Purito was founded in South Korea in 2017, whereas Pair was founded in Japan in 2000.

### Which brand offers a wider variety of product types, such as sunscreens and eye creams?

Purito offers a much wider variety of product types on this page, including sunscreens and eye creams, whereas Pair features only an acne cream. Lovi shows that Purito fits dry and sensitive skin best across its range, while Pair's product is not recommended for dry or sensitive skin.

### How does the Lovi fit level for acne-prone skin differ between Purito's serums and Pair's Acne Cream W?

Purito's [serums](https://lovi.care/skincare/sa/ingredients/serum) achieve a Superior Lovi fit for acne-prone skin, whereas Pair's Acne Cream W reaches only an Average fit. The products on this page for Purito also list no fragrance in their ingredients.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Madecassoside, Madecassic acid · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin, Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) 3-butylene glycol · International Journal of Cosmetic Science, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025

## The brands

- Korean skincare: [Purito](https://lovi.care/skincare/sa/brands/purito)
- Japanese skincare: [Pair](https://lovi.care/skincare/sa/brands/pair)

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- [Beauty of Joseon vs Purito](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-purito)
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- [CeraVe vs Purito](https://lovi.care/skincare/sa/compare/cerave-vs-purito)
- [CeraVe vs Pair](https://lovi.care/skincare/sa/compare/cerave-vs-pair)
- [La Roche-Posay vs Purito](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-purito)
- [La Roche-Posay vs Pair](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-pair)
- [Dr. Althea vs Purito](https://lovi.care/skincare/sa/compare/dr-althea-vs-purito)
- [Dr. Althea vs Pair](https://lovi.care/skincare/sa/compare/dr-althea-vs-pair)
- [Some By Mi vs Purito](https://lovi.care/skincare/sa/compare/some-by-mi-vs-purito)
- [Some By Mi vs Pair](https://lovi.care/skincare/sa/compare/some-by-mi-vs-pair)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/purito-vs-pair
- United Kingdom: https://lovi.care/skincare/uk/compare/purito-vs-pair
- Ireland: https://lovi.care/skincare/ie/compare/purito-vs-pair
- Germany: https://lovi.care/skincare/de/compare/purito-vs-pair
- France: https://lovi.care/skincare/fr/compare/purito-vs-pair
- Italy: https://lovi.care/skincare/it/compare/purito-vs-pair
- Netherlands: https://lovi.care/skincare/nl/compare/purito-vs-pair
- Spain: https://lovi.care/skincare/es/compare/purito-vs-pair
- Canada: https://lovi.care/skincare/ca/compare/purito-vs-pair
- Australia: https://lovi.care/skincare/au/compare/purito-vs-pair
- Singapore: https://lovi.care/skincare/sg/compare/purito-vs-pair
- Saudi Arabia: https://lovi.care/skincare/sa/compare/purito-vs-pair (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/compare/purito-vs-pair