# Hada Labo vs the purest

Page: https://lovi.care/skincare/sa/compare/hada-labo-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

Hada Labo and the purest are celebrated skincare lines offering gentle makeup removers, nurturing toners, and deeply nourishing moisturizers crafted from advanced formulas. The Japanese brand is known for moisture-binding properties that suit dry and dry sensitive skin best, with standout products like the Gokujyun Lotion for acne-prone skin, the Shirojyun Premium Whitening Lotion for dark spots, and the Gokujun Premium for mature skin. Meanwhile, the second option features thoughtfully composed formulas that suit sensitive, dry, and combination skin best, while also offering reliable daily support for acne-prone skin. While both share a devotion to calm hydration, they differ in their specific targeted solutions and underlying heritages.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular Hada Labo and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgd6f7050366).

### Popular Hada Labo vs the purest products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/sa/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [SAR 120.00 at Amazon](https://www.amazon.sa/dp/B08DRKJDLY?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/sa/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/sa/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [SAR 110.00 at Amazon](https://www.amazon.sa/dp/B08WSHPTWZ?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/sa/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit — [SAR 395.00 at Amazon](https://www.amazon.sa/dp/B00HNMDN84?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Perfect Gel](https://lovi.care/skincare/sa/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/sa/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [SAR 110.00 at Amazon](https://www.amazon.sa/dp/B08WSHPTWZ?tag=lovisa02-21&linkCode=osi&th=1&psc=1)

#### the purest

- [solutions](https://lovi.care/skincare/sa/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### Hada Labo or the purest: which is better?

Hada Labo is generally better for most users on this page, as its fragrance-free toners and cleansers achieve Superior or High Lovi fit levels for dry and sensitive skin. [Hyaluronic acid](https://lovi.care/skincare/sa/ingredients/hyaluronic-acid) helps provide deep hydration, while the purest only features one product with fragrance that has lower fit levels for many skin types.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and the purest?

Hada Labo is a better fit for dry, dry sensitive, and sensitive skin with its fragrance-free hyaluronic acid toners and cleansers, whereas the purest offers fewer fragrance-free product options on this page. Topical hyaluronic acid helps improve skin hydration and moisture.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or the purest: which moisturizer is better?

Hada Labo is a better choice for moisturization, as the products on this page feature key ingredients like hyaluronic acid that help provide deep hydration. Lovi gives the Hada Labo Gokujyun Perfect Gel a High fit for dry skin and dry sensitive skin, compared to an Average fit for the purest solutions.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which is more affordable, Hada Labo or the purest?

Hada Labo is often mentioned by reviewers for offering good value and versatility across the products on this page, whereas the purest does not have comparable pricing feedback available.

### Which causes fewer breakouts, Hada Labo or the purest?

Hada Labo is a better fit for acne-prone skin, with products on this page achieving a High Lovi fit level for this skin type, compared to the purest where the solutions moisturizer receives a Low Lovi fit level. Reviewers mention that Hada Labo formulations help provide deep hydration without fragrance, though some users report occasional breakouts.

### How do Hada Labo and the purest compare in terms of fragrance use across their products?

Hada Labo is superior to the purest regarding fragrance, as every product on the Hada Labo page lists no fragrance in its ingredients, whereas the purest includes fragrance in its products on this page.

### Which brand was founded earlier and in what country, Hada Labo or the purest?

Hada Labo was founded earlier in 2004 in Japan, whereas the purest was founded in 2020.

### How does the Lovi fit level for dry skin compare between Hada Labo's Gokujyun Perfect Gel and the purest's solutions moisturizer?

For dry skin, Hada Labo's Gokujyun Perfect Gel has a High Lovi fit level, whereas the purest's solutions moisturizer has an Average fit level. Hyaluronic acid helps provide deep moisturization for dry skin.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/sa/brands/hada-labo)
- Skincare: [the purest](https://lovi.care/skincare/sa/brands/the-purest)

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- [Some By Mi vs the purest](https://lovi.care/skincare/sa/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/hada-labo-vs-the-purest
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- Ireland: https://lovi.care/skincare/ie/compare/hada-labo-vs-the-purest
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- Canada: https://lovi.care/skincare/ca/compare/hada-labo-vs-the-purest
- Australia: https://lovi.care/skincare/au/compare/hada-labo-vs-the-purest
- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-the-purest
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-the-purest (this page)
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-the-purest