# A+ vs Asarai Page: https://lovi.care/skincare/sa/compare/a-vs-asarai The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia. A+ and Asarai are botanical-forward skincare lines offering gentle daily support and targeted treatments. A+ is an Indian brand founded in 1990 known for mild moisturizers like the 345 Relief Cream, while the other label is cherished for nutrient-rich [clay](https://lovi.care/skincare/sa/ingredients/clay) masks such as the Earth Tones Face Mask. The former suits sensitive skin best through its reliably calibrated moisture balance, whereas its counterpart serves balanced, dry, and combination skin with restorative botanical bases. Ultimately, both offer thoughtful hydration and soothing care, differing mainly in their signature formulas and ideal skin types. A+ is an Indian skincare brand founded in 1990. [pitchbook.com](https://pitchbook.com/profiles/company/554388-85) This page compares some of the most popular A+ and Asarai products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgc8b5a26ec8). ### Popular A+ vs Asarai products #### A+ - [345 Relief Cream](https://lovi.care/skincare/sa/p/a/345-relief-cream/for/sensitive-skin) — Average fit #### Asarai - [Earth Tones Face Mask](https://lovi.care/skincare/sa/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit ## Questions and answers ### A+ or Asarai: which is better? Neither brand is universally better, as both A+ and Asarai offer products on this page with an Average Lovi fit for most skin types. Every product on this page from both brands lists no fragrance in its ingredients. ### What is the difference between A+ and Asarai? A+ was founded in India in 1990 by an independent owner, whereas Asarai was founded in 2018 and is owned by Asarai Inc. Both brands offer products on this page that list no fragrance in their ingredients. ### Which is more affordable, A+ or Asarai? Both A+ and Asarai offer fragrance-free products on this page, but price information is not available to determine which brand is more affordable. ### Which causes fewer breakouts, A+ or Asarai? Both A+ and Asarai products on this page get an Average Lovi fit for acne-prone skin, so neither is clearly proven to cause fewer breakouts than the other. ### When were A+ and Asarai founded? A+ was founded in 1990 in India, while Asarai was founded in 2018. ### Do products from A+ and Asarai contain fragrance? Every product on this page from both A+ and Asarai lists no fragrance in its ingredients, so you can easily avoid added scents. ### How does the Lovi fit level for dry skin compare between A+ and Asarai products? For dry skin, Asarai fits better because Earth Tones Face Mask gets an Average Lovi fit level, whereas A+ has 345 Relief Cream rated Average and other products on this page rated Low. ## Research behind their key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [Clinical, biometric and structural evaluation of the long-term effects of a topical treatment with ascorbic acid and madecassoside in photoaged human skin](https://pubmed.ncbi.nlm.nih.gov/18503551/) Centella asiatica leaf extract · Experimental Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica leaf extract · Molecules, 2023 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019 - [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020 - [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Centella asiatica leaf extract · International Journal of Pharmaceutics, 2024 - [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024 - [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## The brands - Indian skincare: [A+](https://lovi.care/skincare/sa/brands/a) - Skincare: [Asarai](https://lovi.care/skincare/sa/brands/asarai) ## More comparisons - [SKIN1004 vs A+](https://lovi.care/skincare/sa/compare/skin1004-vs-a) - [SKIN1004 vs Asarai](https://lovi.care/skincare/sa/compare/skin1004-vs-asarai) - [Anua vs A+](https://lovi.care/skincare/sa/compare/anua-vs-a) - [Anua vs Asarai](https://lovi.care/skincare/sa/compare/anua-vs-asarai) - [Medicube vs A+](https://lovi.care/skincare/sa/compare/medicube-vs-a) - [Medicube vs Asarai](https://lovi.care/skincare/sa/compare/medicube-vs-asarai) - [The Ordinary vs A+](https://lovi.care/skincare/sa/compare/the-ordinary-vs-a) - [The Ordinary vs Asarai](https://lovi.care/skincare/sa/compare/the-ordinary-vs-asarai) - [Beauty of Joseon vs A+](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-a) - [Beauty of Joseon vs Asarai](https://lovi.care/skincare/sa/compare/beauty-of-joseon-vs-asarai) - [COSRX vs A+](https://lovi.care/skincare/sa/compare/cosrx-vs-a) - [COSRX vs Asarai](https://lovi.care/skincare/sa/compare/cosrx-vs-asarai) - [CeraVe vs A+](https://lovi.care/skincare/sa/compare/cerave-vs-a) - [CeraVe vs Asarai](https://lovi.care/skincare/sa/compare/cerave-vs-asarai) - [La Roche-Posay vs A+](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-a) - [La Roche-Posay vs Asarai](https://lovi.care/skincare/sa/compare/la-roche-posay-vs-asarai) - [Dr. Althea vs A+](https://lovi.care/skincare/sa/compare/dr-althea-vs-a) - [Dr. Althea vs Asarai](https://lovi.care/skincare/sa/compare/dr-althea-vs-asarai) - [Some By Mi vs A+](https://lovi.care/skincare/sa/compare/some-by-mi-vs-a) - [Some By Mi vs Asarai](https://lovi.care/skincare/sa/compare/some-by-mi-vs-asarai) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/a-vs-asarai - United Kingdom: https://lovi.care/skincare/uk/compare/a-vs-asarai - Ireland: https://lovi.care/skincare/ie/compare/a-vs-asarai - Germany: https://lovi.care/skincare/de/compare/a-vs-asarai - France: https://lovi.care/skincare/fr/compare/a-vs-asarai - Italy: https://lovi.care/skincare/it/compare/a-vs-asarai - Netherlands: https://lovi.care/skincare/nl/compare/a-vs-asarai - Spain: https://lovi.care/skincare/es/compare/a-vs-asarai - Canada: https://lovi.care/skincare/ca/compare/a-vs-asarai - Australia: https://lovi.care/skincare/au/compare/a-vs-asarai - Singapore: https://lovi.care/skincare/sg/compare/a-vs-asarai - Saudi Arabia: https://lovi.care/skincare/sa/compare/a-vs-asarai (this page) - United Arab Emirates: https://lovi.care/skincare/ae/compare/a-vs-asarai