# TIRTIR skincare

Page: https://lovi.care/skincare/sa/brands/tirtir

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

TIRTIR is loved for its thoughtful range of toners, moisturizers, [serums](https://lovi.care/skincare/sa/ingredients/serum), and exfoliants, each crafted from carefully balanced formulas. Its products suit acne-prone skin and oily skin best, helping to refine and balance the complexion. To address particular concerns, the standout choices include the Milk Skin Toner Light for acne-prone skin, the Milk Skin Toner for skin with dark spots, and the SOS Serum for mature skin. These refined offerings provide gentle, effective care that supports long-term skin health.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgf4a7754647).

### Other TIRTIR products

#### Other products

- [Milk Skin Toner](https://lovi.care/skincare/sa/p/tirtir/milk-skin-toner/for/sensitive-skin) — High fit — [SAR 84.00 at Amazon](https://www.amazon.sa/dp/B0CG1H8YRS?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Milk Skin Toner Light](https://lovi.care/skincare/sa/p/tirtir/milk-skin-toner-light/for/acne-prone-skin) — Superior fit — [SAR 78.50 at Amazon](https://www.amazon.sa/dp/B0CW4N7Y6L?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Ceramic Cream](https://lovi.care/skincare/sa/p/tirtir/ceramic-cream/for/dry-sensitive-skin) — Average fit — [SAR 84.98 at Amazon](https://www.amazon.sa/dp/B08B16L82R?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [SOS Serum](https://lovi.care/skincare/sa/p/tirtir/sos-serum/for/dry-skin) — Superior fit — [SAR 79.99 at Amazon](https://www.amazon.sa/dp/B08B1J1592?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Hydro Boost Enzyme Cleansing Powder](https://lovi.care/skincare/sa/p/tirtir/hydro-boost-enzyme-cleansing-powder/for/acne-prone-skin) — Average fit — [SAR 117.80 at Amazon](https://www.amazon.sa/dp/B0CYZQY3CT?tag=lovisa02-21&linkCode=osi&th=1&psc=1)
- [Glossy Coating Mist](https://lovi.care/skincare/sa/p/tirtir/glossy-coating-mist/for/dry-skin) — High fit

## People Say

★4.5

Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

### Highlights

- Intense hydration toners Mostly Mentioned “skin felt soft, plump, and well-moisturized — Milk Skin Toner” “quenched my dehydrated skin — Milk Skin Toner Light”
- Deep hydration moisturizers Mostly Mentioned “deeply moisturizes — SOS Serum” “lifesaver for dry skin — Ceramic Cream”
- Glass skin glow toners Mostly Mentioned “gives you glass skin — Milk Skin Toner” “gave me instant glass skin — Milk Skin Toner Light”
- Soothing toners Mostly Mentioned “calming and soothing effects — Milk Skin Toner” “calmed my redness — Milk Skin Toner Light”
- Expensive for quantity Sometimes Noted “Pricey for quantity — Glossy Coating Mist” “Pricy — Hydro Boost Enzyme Cleansing Powder”
- Breakout-causing toners Sometimes Noted “started developing closed comedones — Milk Skin Toner” “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

## Questions and answers

### Is TIRTIR good for oily skin?

Yes, TIRTIR is well suited for oily skin, as Lovi rates the brand-focused routine for oily skin as Superior. The TIRTIR products on this page list no fragrance, and options like Milk Skin Toner Light and SOS [Serum](https://lovi.care/skincare/sa/ingredients/serum) help maintain balanced, calm skin.

### Is TIRTIR worth it?

TIRTIR may be worth it for shoppers looking for soothing and deeply hydrating care, as the TIRTIR products on this page list no fragrance in their ingredients. Lovi rates the TIRTIR-focused routines Superior for acne-prone, oily, sensitive, and dry skin types.

### What are TIRTIR's best products?

TIRTIR features SOS Serum for dry skin and Milk Skin Toner Light for oily skin as its top-performing products. Lovi rates the TIRTIR-focused routine for dry skin as Superior.

### Which TIRTIR moisturizer is best for dry skin?

The TIRTIR moisturizer best for dry skin is SOS Serum, which Lovi rates Superior for dry skin, followed by Ceramic Cream with an Average fit. Both help maintain soft hydration.

### Does TIRTIR cause breakouts?

Some reviewers note that TIRTIR toners may occasionally cause breakouts. However, Lovi rates the TIRTIR-focused routine as Superior for acne-prone skin.

### Is TIRTIR fragrance-free?

Yes, every TIRTIR product on this page lists no fragrance in its ingredients. This helps shoppers avoid potential irritation.

### What are the key ingredients in TIRTIR products?

TIRTIR products feature key ingredients such as [niacinamide](https://lovi.care/skincare/sa/ingredients/niacinamide), [sodium hyaluronate](https://lovi.care/skincare/sa/ingredients/hyaluronic-acid), [panthenol](https://lovi.care/skincare/sa/ingredients/panthenol), and [centella asiatica extract](https://lovi.care/skincare/sa/ingredients/centella-asiatica). Niacinamide helps reduce dark spots, while sodium hyaluronate supports skin hydration. Panthenol assists in comforting skin, and centella asiatica extract provides soothing and moisturizing benefits.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### How do I build a TIRTIR skincare routine?

To build a TIRTIR routine for dry skin in the morning, use a cleanser, Milk Skin Toner Light, SOS Serum, and SPF. In the evening, use a pre-cleanser, cleanser, cleansing toner, Glass Skin Refining Serum, and SOS Serum, while adding the Hydro Boost Enzyme Cleansing Powder and a nourishing mask once a week. Lovi rates the TIRTIR-focused routine for dry skin as Superior.

### Where can I buy TIRTIR, and how much does it cost?

TIRTIR products are available on Lovi with prices ranging from SAR 78.50 to SAR 117.80, with most items priced between SAR 79.99 and SAR 84.98.

### What are good alternatives to TIRTIR?

Good alternatives to TIRTIR include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. Lovi rates the TIRTIR routines Superior for dry, oily, sensitive, and acne-prone skin, while SKIN1004 routines are rated High for dry and oily skin and Superior for sensitive and acne-prone skin.

### TIRTIR vs SKIN1004: which is better?

TIRTIR is better for dry skin and oily skin, where Lovi rates the TIRTIR-focused routine Superior compared to High for SKIN1004. For sensitive skin and acne-prone skin, both brands tie with a Superior fit.

### Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

### Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

### Is TIRTIR good for dry skin?

TIRTIR is good for dry skin, and Lovi rates the TIRTIR-focused routine Superior for dry skin. The brand offers intense hydration toners and deep hydration moisturizers, such as SOS Serum which Lovi rates Superior for dry skin.

### Is TIRTIR good for sensitive skin?

Yes, TIRTIR is good for sensitive skin because its products help soothe and deeply hydrate the skin. Lovi rates the TIRTIR-focused routine Superior for sensitive skin, and the TIRTIR products on this page list no fragrance in their ingredients.

### Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is good for acne-prone skin because the brand-focused routines fit this skin type best, and Lovi rates the Milk Skin Toner Light as Superior for acne-prone skin. Reviewers mostly mention that these toners help soothe skin and give a soft glow, and the TIRTIR products on this page list no fragrance.

### Is TIRTIR good for skin with dark spots?

Yes, TIRTIR is well-suited for skin with dark spots, as Lovi rates Milk Skin Toner Light and SOS Serum High for this skin type, and the TIRTIR products on this page list no fragrance. Niacinamide in the formulas helps reduce cutaneous pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Is TIRTIR good for mature skin?

TIRTIR is good for mature skin when using the SOS Serum, which Lovi rates Superior for dry skin and mature skin, while the Milk Skin Toner is rated Low for mature skin. Every product among the TIRTIR products on this page lists no fragrance in its ingredients.

[Drug Delivery, 2017](https://pubmed.ncbi.nlm.nih.gov/28155509/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind TIRTIR's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel extract · Phytochemistry, 2001
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023
- [The pivotal role of Bifida Ferment Lysate on reinforcing the skin barrier function and maintaining homeostasis of skin defenses in vitro](https://pubmed.ncbi.nlm.nih.gov/37218728/) Bifida ferment filtrate · Journal of Cosmetic Dermatology, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Lecithin-based nanoemulsions of traditional herbal wound healing agents and their effect on human skin cells](https://pubmed.ncbi.nlm.nih.gov/34798283/) Hydrogenated lecithin · European Journal of Pharmaceutics and Biopharmaceutics, 2022
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Aloe barbadensis flower extract, Betaine · Molecules, 2024
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Poly-γ-Glutamic Acid from a Novel Bacillus subtilis Strain: Strengthening the Skin Barrier and Improving Moisture Retention in Keratinocytes and a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/39940752/) Polyglutamic acid · International Journal of Molecular Sciences, 2025
- [Upcycled Cocoa Pod Husk: A Sustainable Source of Phenol and Polyphenol Ingredients for Skin Hydration, Whitening, and Anti-Aging](https://pubmed.ncbi.nlm.nih.gov/40724627/) Theobroma cacao seed extract · Life, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## TIRTIR routines

- 90% fit: [Routine for dry skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/dry-skin)
- 91% fit: [Routine for oily skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/oily-skin)
- 88% fit: [Routine for combination skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/combination-skin)
- 91% fit: [Routine for sensitive skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/sensitive-skin)
- 93% fit: [Routine for acne-prone skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/acne-prone-skin)
- 90% fit: [Routine for mature skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/mature-skin)
- 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/dark-spots)
- 88% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/dry-sensitive-skin)
- 90% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/sa/brands/tirtir/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/sa/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/sa/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/sa/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/sa/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/sa/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/sa/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/sa/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/sa/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/sa/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/sa/brands/purito)

## Popular brands

- Canadian skincare: [The Ordinary](https://lovi.care/skincare/sa/brands/the-ordinary)
- American skincare: [CeraVe](https://lovi.care/skincare/sa/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/sa/brands/la-roche-posay)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/sa/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/sa/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/sa/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/sa/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/sa/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/sa/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/sa/brands/d-alba)
- Korean skincare: [LANEIGE](https://lovi.care/skincare/sa/brands/laneige)
- Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/sa/brands/haruharu-wonder)
- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/sa/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/sa/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/sa/brands/caudalie)
- Korean skincare: [MISSHA](https://lovi.care/skincare/sa/brands/missha)
- American skincare: [Dermalogica](https://lovi.care/skincare/sa/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/sa/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/sa/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/sa/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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- United Arab Emirates: https://lovi.care/skincare/ae/brands/tirtir